Public Sector Sponsorship Prospectus

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1 Public Sector Sponsorship Prospectus June 12-14, 2017 Washington, DC Walter E. Washington Convention Center 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

2 Summit Overview Amazon Web Services will host our 8 th Annual Worldwide Public Sector Summit for Government, Education and Nonprofits Summit on June 12-14, 2017 in Washington, DC. The WWPS Summit is one of the world s largest public sector cloud gatherings and brings together developers, IT, and line of business leaders to address current best practices and trends in cloud computing as well as solutions that can be instantly applied. Sessions will feature public sector organizations sharing how the cloud enables more mission for the money, acquisition strategies in government, and optimizing security while reducing costs. We expect 5,000+ attendees. Tracks will include: Mobility and IoT, Security and Compliance, Security Technical, DevOps, Open Data, Enterprise Adoption (All-in, Hybrid), Big Data, Community Cloud (GovCloud and IC), Transformation and Innovation, Health and Life Sciences, and Enterprise Apps, as well as sessions dedicated to Partners. Other Events of Interest: We have added a Pre-Day to the event for workshops, bootcamps and meetings. We will host our fourth GovCloud (US) Customer Advisory Board, as well as an Executive Experience, Cloud Lounge, Hands-on Labs, and Vertical Roundtables. 2 WWPS Summit Information: AWS Government, Education and Nonprofits Summit 2017

3 Why Sponsor? AWS Summit sponsorships are designed to help grow your AWS organization through faceto-face engagement. Not only do sponsorships include opportunities to build awareness and network with quality, government, education, and nonprofit leaders and technical professionals during the event, but before and after as well enhancing your ROI. The on-site environments are created to drive attendees directly to sponsors and expose you to optimized networking through presentations, sessions and receptions. On top of all that, the AWS Public Sector Summit Sponsorships give you opportunities to foster relationships with your existing customers and make connections with other AWS Partners, industry analysts and thought leaders. 3

4 Summit Information 2017 AWS Worldwide Public Sector Summit for Government, Education and Nonprofits Summit Washington, D.C June 12 TH -14 TH, 2017 Walter E. Washington Convention Center 5,000+ Attendees 4

5 Summit Agenda Timing subject to change Monday, June 12, :00am 8:45am Registration and Breakfast 9:00am 5:00pm GOV CAB Meeting 8:00am 12:00pm AM Deep Dive Workshops 10:30am Networking Break 12:00pm 1:00pm Lunch 1:00pm 5:00pm PM Deep Dive Workshops 3:15pm Networking Break 9:00am 5:00pm Boot Camps AWS Technical Essentials Building a Server-less Data Lake Running Container- Enabled Micro services on AWS Secrets to Successful Cloud Transformations PARTNER & SOLUTIONS EXPO HOURS Monday, June 12, :00am 6:00pm MOVE-IN Tuesday, June 13, :00am 8:45am Registration in Partner & Solutions Expo 7:00am 8:45am Networking Breakfast in Partner & Solutions Expo 8:45am 5:15pm Breakout Sessions 10:30am 11:00am Networking Break in the Partner & Solutions Expo 11:15am 12:45pm Keynote Address: Werner Vogles, CTO, Amazon.com 12:45pm 1:45pm Networking Luncheon in Partner & Solutions Expo 3:00pm 3:30pm Networking Break in the Partner & Solutions Expo 5:30pm 7:00pm Opening Reception in Partner & Solutions Expo Wednesday, June 14, :45am 8:45am Registration in Partner & Solutions Expo 7:45am 8:45am Networking Breakfast in Partner & Solutions Expo 9:00am 10:30am Keynote Address: Teresa Carlson, VP WW Public Sector 10:30am 11:00am Networking Break in Partner & Solutions Expo 11:00am 5:20pm Breakout Sessions 12:00pm 12:45pm Networking Luncheon in Partner & Solutions Expo 3:00pm 3:30pm Networking Break in Partner & Solutions Expo 5:30pm 7:00pm Closing Reception Tuesday, June 13, :00am 7:00pm Breakfast, Breaks, & Opening Reception held in Expo Wednesday, June 14, :45am 7:00am Breakfast & Networking Breaks held in Expo 10:00am 6:00pm MOVE-OUT 5

6 Attendee Demographics Attendee demographics are comprised of all technologyrelated job roles with the majority of attendees identifying as developers, engineers, or IT decision makers from the government, nonprofit, and education industries. Over 95% of attendees live in close (within driving) proximity to the Summit venue. This group is predominantly male with an age range of years. We are planning for 5,000 attendees in Washington, DC in

7 Sponsorship Packages Overview Five Event Sponsorship packages are available for the 2017 AWS Worldwide Public Sector Summit for Government, Education and Nonprofits. Each of these packages has been created with various objectives and price points in mind, recognizing that each of our valued sponsors has different goals and budgets. Please note there are a limited number of sponsorships and add-ons available (for add-ons, see pages 15 & 16). We will do our best to accommodate all requests. Diamond $200,000 1 available SOLD Platinum $75,000 6 available 1 Left Gold $60,000 8 available Silver $45, available Bronze $25, available 1 Left 9 Left Limited Availability Further detail on what each package includes in terms of sponsorship benefits and deliverables on subsequent slides. 7

8 Sponsorships At-a-Glance (High-level summary of benefits) Category Activity Diamond $200,000 (1) Premier Elements Exhibitor Elements Marketing & Promotion Platinum $75,000 (6) Dedicated Session (Sponsor selects solution topic) 1 1 Gold $60,000 (8) Joint Breakout Session with AWS 1 5-minute Introduction of an AWS Breakout Session AWS Talk ( Ted Talk Style) 15 minutes (Expo Hall) hour Bootcamp on Summit Pre-Day 1 Silver $45,000 (16) Bronze $25,000 (25) Booth only $20,000 (30) Booth on Expo Floor 20x20 20x20 10x20 10x10 10x10 10x10 Dedicated Meeting Room 2 days 2 days 1 day ½ day Full Conference Passes Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited Wifi, 1 Lead device, Invite Template X X X X X X Reserved Keynote Seating (Opening and Closing) Sponsorship recognition during Keynote Executive Executive PPT Slide PPT Slide PPT Slide Branding at Keynotes X X X X X Executive Video (Shown during Keynotes) X X Metro/Subway Takeover (Advertising) X Select items Branding at Opening & Closing Ceremony, Cloud Lounge Branding at Breakfast Networking, Escalator Adv X X Social Media (including Sponsored by Blog Post) X X Branding on Event Website, Mobile App Event Guide X X X X X X 8

9 Diamond Sponsorship SOLD $200,000 1 available Premier Elements (Customer Engagement) Marketing & Promotion 9 1 Sponsor-Owned Breakout Session- 45 minutes 1 five-minute introduction to an AWS-led session 1 fifteen-minute AWS Talk (think TED Talk style session) 4-hour Bootcamp training (Pre-Day Session) Our Diamond sponsor will participate in one dedicated breakout session on a topic of their choosing. Additionally, the Diamond sponsor will give a 5-minute introduction to one AWS-led solution session and will also choose from a list of AWS Talk topics (think TED Talk style talk). The AWS Talks will be held near the expo floor and are not a Session Breakout. In addition, a Diamond sponsorship includes one 2-hour bootcamp training session on the Pre-Day. Exhibitor Elements 20 X 20 Booth on Expo Floor 6 Table with drape, 2 chairs, wastebasket, ID sign Dedicated Customer Meeting Room (2 days) Complimentary Wi-Fi access 1 complimentary lead retrieval device capturing name, company & contact information Unlimited Full Conference Passes (access to all sessions, expo & keynote) registration based on domain template to invite customers to event Keynote: Reserved seating for 20 at all Keynote Sessions Record Executive Video testimonial prior to Summit (April timeframe in DC area) to be played during the Keynote on Day 1, asset to keep Executive recognition of company sponsorship during the keynote Company logo featured on all AWS conference banners in Keynote Hall Corporate signage at entrance of Keynote Hall Advertising and Activity Branding: Metro Take over during months leading up to Summit Pre-Event sponsorship of a WWPS Blog Escalator Branding in Convention Center Exclusive Signage in the Cloud Lounge Exclusive Signage at one Breakfast event Signage at the Opening Reception Signage at the Closing Reception Print & Digital Branding, Marketing & Promotion Company Logo featured alongside AWS logo on the attendee giveaway Company logo featured on the sponsor signage at event Front and Back page ads in the event guide Company logo featured in the event guide and in the event website with a link to your website Full Company description featured on the event website & the event guide 1 pre-event promotional tweet on WPS twitter handle Company logo featured on Mobile App Full company description featured on Mobile App Direct link to your website from Mobile App

10 Platinum Sponsorship *Priority will be given to AWS Government Competency Partners Premier Elements (Customer Engagement) Marketing & Promotion $75,000 6 available 1 Sponsor Owned Breakout Session- 45 minutes 1 five-minute introduction to an AWS-led session 1 fifteen-minute AWS Talk (think TED Talk style session) Each Platinum sponsor will participate in one dedicated breakout session on a topic of their choosing. Additionally, Platinum Sponsors will give a 5-minute introduction to one AWS-led solution session. Platinum Sponsors will also choose from a list of AWS Talk topics (think TED Talk style talk). The AWS Talks will be held near the expo floor and are not a Session Breakout. Exhibitor Elements 20 X 20 Booth on Expo Floor 6 Table with drape, 2 chairs, wastebasket, ID sign Dedicated Customer Meeting Room (2 days) Complimentary Wi-Fi access 1 complimentary lead retrieval device capturing name, company and contact information Unlimited Full Conference Passes (access to all sessions, expo & keynote) registration based on domain template to invite customers to event Keynote: Reserved seating for 15 at all Keynote Sessions Record Executive Video testimonial prior to Summit (April timeframe in DC area) to be played during the Keynote on Day 1, asset to keep Executive recognition of company sponsorship during the keynote Company logo featured on all AWS conference banners in Keynote Hall Corporate signage at entrance of Keynote Hall Advertising and Branding: Metro Take over during months leading up to Summit (select digital ads) Pre-Event sponsorship of a WWPS Blog Escalator Branding in Convention Center Signage at one Breakfast event Signage at the Opening Reception Print & Digital Branding, Marketing & Promotion Company logo featured on the sponsor signage at event One Full page ad in the event guide Company logo featured in the event guide 250 Word Company description featured in the event guide Company logo featured on the event website with a link to your website 250 Word Company description featured on the event website 1 pre-event promotional tweet on WPS twitter handle Company logo featured on Mobile App Full company description featured on Mobile App Direct link to your website from Mobile App 10

11 Gold Sponsorship *Priority will be given to AWS Competency Partners Premier Elements (Customer Engagement) Marketing & Promotion $60,000 8 available 1 Joint Session with an AWS Owned Breakout - 45 minutes 1 fifteen-minute AWS Talk (think TED Talk style session) Each Gold sponsor will participate in one joint session with an AWS owned breakout session. Platinum Sponsors will also choose from a list of AWS Talk topics (think TED Talk style talk). The AWS Talks will be held near the expo floor and are not a Session Breakout. Note: Gold Sponsors have the option of adding on an additional speaking engagement (a 5-minute introduction to one AWS-led solution session). Exhibitor Elements 20 X 10 Booth on Expo Floor 6 Table with drape, 2 chairs, wastebasket, ID sign Dedicated Customer Meeting Room (1 day) Complimentary Wi-Fi access 1 complimentary lead retrieval device capturing name, company and contact information Unlimited Full Conference Passes (access to all sessions, expo & keynote) registration based on domain template to invite customers to event Keynote: Reserved seating for 10 at all Keynote Sessions Recognition of company sponsorship during the keynote Corporate signage at entrance of Keynote Hall Print & Digital Branding, Marketing & Promotion Company logo featured on the sponsor signage at event One ½ page ad in the event guide Company logo featured in the event guide 100 Word Company description featured in the event guide Company logo featured on the event website with a link to your website 100 Word Company description featured on the event website 1 pre-event promotional tweet on WPS twitter handle (TBD) Company logo featured on Mobile App 100 word company description featured on Mobile App Direct link to your website from Mobile App 11

12 Silver Sponsorship $45, available Premier Elements (Customer Engagement) 1 five-minute introduction to an AWS-led session 1 fifteen-minute AWS Talk (think TED Talk style session) Each Silver sponsor will give a 5-minute introduction to one AWS-led solution session. Silver Sponsors will also choose from a list of AWS Talk topics (think TED Talk style talk). The AWS Talks will be held near the expo floor and are not a Session Breakout. Exhibitor Elements 10 X 10 Booth on Expo Floor 6 Table with drape, 2 chairs, wastebasket, ID sign Dedicated Customer Meeting Room (1/2 day) Complimentary Wi-Fi access 1 complimentary lead retrieval device capturing name, company and contact information Unlimited Full Conference Passes (access to all sessions, expo & keynote) registration based on domain template to invite customers to event Marketing & Promotion Keynote: Reserved seating for 5 at all Keynote Sessions Recognition of company sponsorship during the keynote Corporate signage at entrance of Keynote Hall Print & Digital Branding, Marketing & Promotion Company logo featured on the sponsor signage at event One ¼ page ad in the event guide Company logo featured in the event guide 50 Word Company description featured in the event guide Company logo featured on the event website with a link to your website 50 Word Company description featured on the event website Company logo featured on Mobile App 50 word company description featured on Mobile App Direct link to your website from Mobile App 12

13 Bronze Sponsorship $25, available NO Premier Elements (Customer Engagement) Note: Bronze Sponsors have the option of adding on a speaking engagement: a five-minute introduction to one AWS-led solution session OR a fifteen-minute AWS Talk topics (think TED Talk style talk). The AWS Talks will be held near the expo floor and are not a Session Breakout. Exhibitor Elements 10 X 10 Booth on Expo Floor 6 Table with drape, 2 chairs, wastebasket, ID sign Complimentary Wi-Fi access 1 complimentary lead retrieval device capturing name, company and contact information Unlimited Full Conference Passes (access to all sessions, expo & keynote) registration based on domain template to invite customers to event Marketing & Promotion Keynote: Recognition of company sponsorship during the keynote Corporate signage at entrance of Keynote Hall Print & Digital Branding, Marketing & Promotion Company logo featured on the sponsor signage at event One ¼ page ad in the event guide Company logo featured in the event guide 25 Word Company description featured in the event guide Company logo featured on the event website with a link to your website 25 Word Company description featured on the event website Company logo featured on Mobile App 25 word company description featured on Mobile App Direct link to your website from Mobile App 13

14 Exhibitor Only Sponsorship $20, available NO Premier Elements (Customer Engagement) Exhibitor Elements 10 X 10 Booth on Expo Floor 6 Table with drape, 2 chairs, wastebasket, ID sign Complimentary Wi-Fi access 1 complimentary lead retrieval device capturing name, company and contact information Unlimited Full Conference Passes (access to all sessions, expo & keynote) registration based on domain template to invite customers to event No Marketing & Promotion 14

15 Additional Sponsorship Opportunities We understand that Sponsors have many different priorities when sponsoring events, to help you better achieve your goals, we are offering a la carte options. These additional opportunities may be added to any level of sponsorship to enhance your offerings and opportunities at the Summit. Please note there are a limited number of sponsorships and add-ons available. 15 Additional Sponsorships Cost Available Exhibitor Booth $ 20, Exposition Kiosk (Small Business and Technology Innovators Exhibitor only) $ 5, AWS Talk,15 minute (think Ted Talk Style, theater setting in Expo) $ 15, minute introduction to an AWS Breakout Session Intro $ 10,000 8 Additional Lead Retrieval Devices $ Branding Bundle* $ 8,000 2 LEFT Digital Marketing Bundle* $ 5, Social Bundle* $ 10,000 2 LEFT Connectivity Bundle* $ 20,000 1 Opening Reception Bundle* $ 5,000 1 LEFT Closing Reception Bundle* $ 7, minute video Expo), featured on Social Media (~100K reach) $ 3,000 5 Networking Luncheon Sponsorship (Day1, Day2, or Day 3) $ 10,000 3 Networking Break Sponsorship $ 5, hour Bootcamp for Sponsor (on Summit Pre-Day) $ 30, minute Sponsor Session (Theater Room in Carnegie Library on Summit Pre-Day) $ 20,000 2 Security Jam sponsorship of 4-hour Hackathon (on Summit pre-day) $ 15,000 1 LEFT Record Executive Video testimonial (prior to Summit) to be played during a Keynote Session $ 12,500 3 WWPS Blog Post ( views per week) "Blog Sponsored by." $ 8,000 3 Escalator Advertising Sides $ 2,500 9 Escalator Advertising - Handrails *Please see page 16 for additional details on inclusions in the bundle. $ 1,000 24

16 Sponsorship Bundles Connectivity (1) $20,000 Summit Wi-Fi Sponsor (logo and brand placement on Wi-Fi log-in page) Social Media/Charging Station Twitter handle feature on social media platform Signage in front of the Capitol Business Center at the DC Convention Center 1 Left 2 Left 1 Left Social (3) $10,000 Networking Break Sponsor Social Media/Charging Station Photo Booth Sponsorship (with social media sharing options) Twitter handle feature on social media platform Branding (5) $8,000 Escalator Advertising Keynote Floor Branding at entrance Company logo feature on event website with link to your website 2-minute video interview at Summit that will be featured on social media platform (100K reach) Digital Marketing (10) $5,000 Company logo featured on mobile app 25 word company description featured on Mobile App Direct link to your website from Mobile App Mobile App Banner Twitter handle feature on social media platform Closing Reception (2) $7,500 Digital Signage at Entrance Bar Branding Signature cocktail Co-branded cocktail napkins Opening Reception (2) $5,000 Digital Signage at Entrance Bar Branding Signature cocktail Co-branded cocktail napkins 16

17 Thank You and See You Soon!