2016 Exhibitor Marketing Opportunities

Transcription

1 2016 Exhibitor Marketing Opportunities March 6-8, 2016 Boston Convention & Exhibition Center Boston, USA Make the most of your trade show investment. The following marketing opportunities will help you gain exposure before, during and after the expo to attract buyers to your booth and increase your sales. Contents Web & Advertising... 2 Expo Map... 3 Mobile App Sponsorships... 4 Key Buyer Sponsorships... 6 Banners, Advertising Panels & Other Sponsorships Custom Packages... 9 www.

2 Web & Advertising Display Advertising Last year during a 12 month period*, the exposition s website received more than 88,000 unique visitors and 180,000 total visits. Before, during, and after the show, visitors come to Seafood Expo North America/Seafood Processing North America to view the exhibitor list, special events, make travel arrangements and plan their visit to the exposition. Display advertising run-of-site and subject to availability. Maximum of 3 advertisers per position. *Based on Google Analytics report March 18, 2014 March 17, 2015 Your ad here! Leaderboard 728 x 90 US$6,300 Your ad here! Medium Rectangle 300 x 250 US$3,300 Your ad here! Small Rectangle 300 x 100 US$1,800 View the special Exhibitor Listing Packages to learn more about further exposure and return on your investment! pg. 2

3 Banner Ad Sponsorship Target buyers before they arrive to the show by placing your company s message on s sent during the attendee marketing campaign, including the visitor confirmation , exhibitor newsletter and post-show thank-you to attendees. Banner ad: 468x60 pixels. Consult your sales representative for schedule and availability. Visitor Registration Confirmation Visitor Pre-Reg Exhibitor Newsletter Banner Ad Exhibitor Newsletter (Package of 4) All Attendee Post-Show Thank You US$4,200 US$3,000 US$1,600 US$5,700 US$3,000 Expo Map Visitors rely on the Expo Map to navigate the show and it is the most distributed printed piece at the exposition. Floor maps are an optimal way for exhibitors to pique the interests of attendees. The new format this year offers you more opportunities to enhance visibility. Cover Tip Size: 8.25 w x 4.5 h Printed Front Cover Belly Band Size: 8 w x 2.5 h Loose Insert exclusive Provided by sponsor Size: 8 w x 10 h max Back Cover Inside Front Cover Size: 7.5 w x 10 h Inside Back Cover Size: 7.5 w x 10 h Full Page Ad Size: 7.5 w x 10 h Half Page Ad Size: 3 5/12 w x 4 7/8 h -OR- Size: 7.5 w x 2.75 h Quarter Page Ad Size: 3 5/16 w x 4 7/8 h -OR- Size: 7.5 w x 2.75 h US$8,500 US$5,500 US$4,000 US$6,000 US$4,750 US$4,250 US$3,000 US$1,750 US$800 Questions? pg. 3

4 Mobile App Sponsorship Title Sponsorship - EXCLUSIVE! Be seen every time, everywhere! Get maximum exposure within the app as well as in all communications related to the app (print, on-site signage and digital communications). Keep your company in the spotlight the entire show and only a touch away! US$8,900 Title Sponsorship includes: Exclusive full-page ad, displayed when the app is open Rotating banner Free mobile showroom featuring up to 5 product profiles Your company mentioned in all s related to the app Company logo and booth number on all signage and assets related to the app One special announcement each day within the app, sent to all attendees who downloaded it Mobile Showroom Stand out by becoming a Featured Exhibitor in the mobile app, one of the most important tools to attendees navigating the exposition. All advertisers receive a free mobile showroom. Make it easy for attendees to contact you for appointments and increase your brand exposure. US$500 All mobile showrooms are featured under the Featured Exhibitor section of the app, one touch away from the home screen. In addition, the mobile showroom also includes: Your company name and photo Booth number with link to your location on the map 200-word company description Full contact information with URL, phone and With interactive features, buyers can: Book an appointment to meet you during the show Request a call back Get directions to your booth with one simple touch Add your company to their Shortlist and Agenda Why Mobile? Showcase your special products Be seen by potential buyers Complement your other marketing strategies Stand out from the competition! View the special Exhibitor Listing Packages to learn how to make your booth more prominent than your competitors! pg. 4

5 Sidebar Menu Logo Sidebar menu logo is limited to only one company you are guaranteed high visibility of your brand as the menu is where all app navigation takes place. Static advertisement. US$4,000 Rotating Banners Rotating banners throughout the app give you optimal, affordable exposure. With a single touch, potential clients will be brought to your free mobile showroom. Rotating banners see a high click through rate and brings up to 20 to 30 times more traffic to your mobile showroom. US$1,250 Product Category Banners These are the most cost-effective option for banner advertising within the mobile app. By purchasing a product category banner, your company will be seen at the top of your desired category. People seeking your specific products or services will find you before your competitors. This option includes a free mobile showroom and is limited to a maximum of three banners per category. US$650* Special Announcements Send every app user a special announcement. This is a great place to mention live demonstrations, new products or events. Your special announcement may contain up to 200 characters and link to your profile. Users can easily add your announcement to their agenda, generating direct traffic to your booth! Limited to 4 messages sent out per day. US$750/each pg. 5

6 Sponsorship Opportunities Key Buyers have high-volume purchasing responsibility for large, multi-unit retail or foodservice establishments. Marking the largest key buyer attendance at the exposition, last year the exposition welcomed more than 500 key buyers from the largest, multi-unit retail and foodservice establishments. Make a lasting impression on these decision makers and attract them to your booth with the following opportunities. Key Buyer Bag Inserts Include one product brochure or gift in the Key Buyer welcome bags to be dropped off at hotels and in the Key Buyer Lounge at the show. Insert or gift must fit in a 12 x12 bag. Sponsor must produce materials and supply to show management during exhibitor move-in period. Sponsorships available: 5. US$3,000 Key Buyer Pens Sponsorship Give the write stuff. Insert your company-branded pens into the Key Buyer nylon badge carrier. Sponsors must provide the insert no later than during exhibitor move-in period. Sponsorships available: 2. US$2,500 Business Card Insert Sponsorship Insert a business-card size advertisement into the Key Buyer nylon badge carrier. Sponsors must provide the insert no later than during the exhibitor move-in period. Sponsorships available: 2. US$2,500 pg. 6

7 Banners & Advertising Panels Column Wraps Place your company name and message on a four-sided, four-color column wrap in high traffic locations. US$6,300 Advertising Panels Prominently display your company name and message on a huge, single or double-sided, four-color, 8-foot advertising panel. Multiple locations available. One-sided: US$3,000, Two-sided: $3,900 Window Cling Banners Feature your brand and ad on a 50 x90 vinyl vertical window adhesive banner visible from the show floor or outside the exhibit area. Double-sided cling banners are available in the North Lobby and the Sky Bridge. Both overlook the exhibit floor. Available on a first-come, first-served basis. US$4,000/panel Banner Sponsorship Display your company name and message prominently in a four-color show banner in high traffic locations. US$7,250 US$9,500 pg. 7

8 Other Sponsorships Back-of-Badge Sponsorship- Exclusive! Place your sales message on the back of more than 12,000 visitor name badges and make a huge impact. Exclusive sponsorship. US$6,500 Shuttle Sponsorship- Exclusive! Visitors and exhibitors ride the free shuttles to and from the Convention Center and their hotels. Take advantage of this captive audience by showing a video promoting your company, brand and products. US$12,500 Media Tower, Video Wall & Digital Signage Network Promote your company name and message in 2.3 million LED lights! With over 5,000 square feet of space and visibility from over a half mile away, the Media Tower at the Boston Convention and Exhibition Center is the only one of its kind at any convention center in the United States. US$12,500 Floor Tiles Sponsorship Promote your brand and booth number on highly-visible floor tiles on the exhibit floor. Tile sizes: 5 x5 & 13 x10. Single-tile or multiple-tile packages. Available on a first-come, firstserve basis. US$3,000 - US$6,800 Floor Tile Exhibit Identification Your company will be seen with these 3 X 3 floor tiles by your booth. Attendees will be sure to see your branding and company name when entering and exiting your booth. US$760 pg. 8

9 Beam Branding at Level One Shuttle Area Make a statement with your company s message with signage on the beam at the Level One Shuttle Area. Attendees will be sure to see your branding when entering and exiting the area. US$6,500 Westin Escalator Promote your company while at the Westin Waterfront. Advertising opportunities available on the escalators in between Starbucks and the Birch bar (hotel bar). US$10,600 Registration Giveaways Provide a give-away in the registration area that attendees will want to keep. Make sure your company name is on the item visitors take home! Examples: Pens; lanyards; USB sticks/flash drives; bags; flashlights; key chains. Limited opportunities. US$3,100-US$3,800 Custom Packages We will work with you to create a sponsorship package designed for maximum exposure, increasing the odds of buyers noticing your company message and product above the rest. For additional exhibitor marketing and sponsorship ideas, contact your sales representative at or . pg. 9

10 2016 Exhibitor Marketing Opportunities Contract Step 1: Please print clearly. Company Name: Contact Name: Mailing Address: City: State: ZIP/Province: Country: Telephone: Country code: ( ) Fax: Country code: ( ) Website URL: Step 2: Select your marketing opportunities. Web & Leaderboard: 728 x 90 3 Available $6,300 Medium Rectangle: 300 x Available $3,300 Small Rectangle: 300 x Available $1,800 Visitor Confirmation Banner Ad : 468 x 60 Exclusive $4,200 Visitor Pre-Registration Banner Ad: 468 x 60 $3,000 All Attendee Post-Show, Thank You Banner Ad: 468 x 60 Exclusive $3,000 Seafood Processing North America Banner Ad: 468 x 60 Exclusive $3,000 Exhibitor Newsletter Package (4 Exhibitor Newsletter Banners) $5,700 Exhibitor Newsletter Banner Ad: 468x60 $1,600 Expo Map Cover Tip $8,500 Printed Front Cover Belly Band $5,500 Loose Insert (Produced and supplied by sponsor) - Exclusive $4,000 Back Cover Ad $6,000 Inside Front Cover Ad $4,750 Inside Back Cover Ad $4,250 Full Page Ad $3,000 Half Page Ad $1,750 Quarter Page Ad $800 Mobile App Title Sponsor Exclusive $8,900 Sidebar Menu Logo 1 Available $4000 Rotating Banner $1,250 Special Announcements 4 Available $750 Product Category Banner $650 Mobile Showroom $500

11 Other Sponsorships Window Cling: North Lobby; double-sided $4,000 per panel Window Cling: Sky Bridge; double-sided $4,000 per panel Shuttle Sponsor Exclusive $12,500 Column Wraps $6,300 Back of Badge Exclusive $6,500 Two-Sided Standing Advertising Panel: Four-color; 38 x 87 $3,900 One-Sided Stationary Advertising Panel: Level 1 shuttle drop at Sky Bridge $3,000 Stair Adhesives/Stickers: Entire stair bank $20,500 Stair Adhesives/Stickers: One set $12,500 Show Banners: Available in various sizes $7,250 - $9,500 Signage on Beams at Level One Shuttle Area $6,500 Key Buyer Business Card Insert $2,500 Key Buyer Bag Inserts 5 Available $3,000 Key Buyer Pens $2,500 Floor Tile: 5 x 5 on Exhibit Floor $3,000 Floor Tile: 13 x 10 at top of escalator North Lobby $6,800 Floor Tile Package: Includes 4 tiles; each panel 5 x 5, placed in Exhibit Hall $9,000 Floor Tile 3 x 3 Exhibit Identification $760 Hotel Key Card Sponsorship Exclusive $17,000 Media Tower, Video Wall & Digital Signage Network $12,500 Westin Escalator signage, double-sided $10,600 Charging Stations $1,750 each or $5,000 for 3 Oyster Shucking Competition 2 Available $5,000 Master Classes $2,500 Chef Demo $2,500 Sponsored Presentations $3,500 Registration Giveaways Pens $3,100 Lanyards $3,300 Bags $3,800 Other $3,100 Exhibitor Listing Packages Smart Business Plan $895 Maximum Exposure Plan $1,195 Smart Business Plan - including Seafood Expo Global/Seafood Processing Global* $1,395 Maximum Exposure Plan - including Seafood Expo Global/Seafood Processing Global* $1,995 *Price for Exhibitor Listing Package upgrade at both Seafood Expo North America/Seafood Processing North America. You must exhibit at both events. Other Sponsorship: Total Items: Total Cost: $: $ To reserve your sponsorship, complete this form and return it with check or money order in U.S. funds or fax this form as soon as possible to Diversified Sales Department at and follow with payment in the mail. Make check payable to Diversified Business Communications, P.O. Box 3421, Boston, MA Please reference the invoice number or show code (i.e., SENA or SPNA from the invoice). The sponsoring company agrees to supply this form along with payment for the full Total Cost above by the deadline of January 16, Note: Signature of the sponsoring company confirms agreement to the terms of the sponsorship detailed in the sponsorship brochure. The Exhibitors Marketing Opportunities Contract serves as an addendum to the Exhibit Space Application. All rules, requirements, and other information required of exhibitors also apply to the Application for Sponsorship and to sponsors. This is inclusive. Any additional requirements will be the responsibility of the sponsoring company. Authorized signature: Date: Step 3: Fax completed, signed form to or scan and it to your sales rep or.