May 26 28, Dubai International Convention and Exhibition Centre, UAE.

Transcription

1 The Largest International Trade Fair for Beauty Products, Hair, Fragrances and Wellbeing in the Middle East May 26 28, 2015 Dubai International Convention and Exhibition Centre, UAE

2 Contents 2 Introduction...3 Types of packages Pre-Show Opportunities Website Exposure A. Show Homepage Skyscraper Banner B. Visitor Registration Banner 1.2 Alerts 1.3 E-Newsletter 2. On-site Opportunities Visitor Carrier Bags 2.2 Visitor Bag Inserts 2.3 Exhibition Lanyards 2.4 Lanyard Business Card Holder 2.5 Exhibition Badges 2.6 Branded Pens at Registration 2.7 Registration Staff T-Shirt Branding 2.8 Visitor Registration Forms 2.9 Route Planner 3. Area Branding & Signage Hanging Banners 3.2 Pop-Up Banners 3.3 Directional Carpet Stickers 3.4 Registration Area Branding A. Registration Desk B. Branding of Writing Desks C. Branding Columns D. Branding at the Back Hall Registration Area 3.5 Bubble Lounge 3.6 WASL Glass 3.7 Curved Banner 3.8 Convention Gate Skyscrapers 3.9 Hall Gate Branding 3.10 Elevator 3.11 Escalator 3.12 Glass Entrance - GE Glass Entrance - GE Silver Panel - SP Window Strip - WS Window Strip - WS Convention Gate Branding 3.18 Canopy Banner - Plaza 3.19 Welcome Sign - Metro 3.20 Column Cladding 3.21 Foyer Area (4 columns + video wall) 3.22 Bridge Banner 3.23 Panoramic Banner 3.24 Grid Banner 3.25 Mezzzanine Banner 3.26 Wall Banner 3.27 Flag Pole 3.28 Tower Box 3.29 Floor Graphics 3.30 Cube Sign 3.31 Monument Sign 3.32 Vertical Panels - Arena Entrance 3.33 Vertical Panels - Saeed Hall 1 Entrance 3.34 Right Angle (Lobby Entrance) 4. Digital Signage Video Wall Exhibiton Gate 4.2 Hall Foyer Video Wall A. Sheikh Saeed Hall 3 B. Sheikh Saeed Hall 1 C. Trade Centre Arena 5. Special Feature Exclusive Featured Branding (Perfume/Cosmetic) 5.2 Arch (options)

3 Sponsorship increases the attraction of your target audience by 104% (Source: CEIR) Beautyworld Middle East allows your company to be involved with the event and have a high level of association and recognition within the industry. Sponsorship will enable you to raise your profile to attendees prior & during the exhibition and increase your level of exposure at the show. Maximising Your Investment In order to maximise your investment at Beautyworld Middle East your sponsorship package should play an integral part in your marketing and communications strategy, both pre - and post - event. Our team will be delighted to work with you to achieve this. Sponsoring specific areas of the halls or availing of our strong marketing campaign through a vast variety of dynamic and innovative channels, provides an excellent means of generating high awareness levels. Use any of our sponsorship opportunities to firmly plant your brand into the minds of thousands of attendees 3

4 Types of Packages 1) Pre-Show Opportunities Announce your participation prior to the show and provide your potential clients with more information about the products you will be showcasing during Beautyworld Middle East. The sooner you promote your presence, the higher the chances to reach more customers! 2) On-site Opportunities Build your brand recognition through direct eye-to-eye communication that allows you to expose your brands to all trade visitors. Differentiate yourself from your competitors and co-exhibitors. 3) Area Branding and Signage Your gateway to raise your brand awareness and to receive the maximum branding amongst over 35,000 industry professionals, VIPs & media. 4

5 Pre Show Opportunities 1.1 Website Exposure Advertising on the Beautyworld Middle East website is one of your most valuable advertising mediums providing information and accessibility to current and potential customers 24/7! The Beautyworld Middle East renowned brand assures visibility to a qualified professional audience looking for updates on show. a. Show Homepage Skyscraper Banner The Beautyworld Middle East website is the most important source for buyers as well as suppliers to obtain facts about the Middle East aftermarket industry.with the use of the leading web portals like Google & other Beautyworld Middle East shows worldwide etc Beautyworld Middle East website attracts thousand of buyers & suppliers to the website. (Limited availability = 1) USD 7,000 b. Visitor registration Banner Over 65% visitors at Beautyworld Middle East pre-register online. Here s an excellent opportunity to ensure every visitor is aware of your presence at the show! (Limited availability = 1) USD 6, Alerts alerts on your behalf can be sent out to the Beautyworld Middle East visitor database. All replies will be sent directly to your company inbox. This can be used as an opportunity to invite pre-registered visitors to your stand. USD 1,000 per 1,000 contacts USD 5,000 to the entire database 1.3 E-Newsletter Every month our team sends out an e-newsletter to a carefully selected database of over 50,000 qualified contacts. This newsletter contains overall show information. Enjoy this added exposure to thousands of prospective customers by submitting a short company profile and pictures. USD 2,000 (Editorial and logo/picture in the show newsletter) 5

6 In association with: On-site Opportunities 2.1 Visitor Carrier Bags Turn the visitors into walking adverts for your company! Distributed from all registration desks around the show, the bags that are handed out to every visitor can also contain an insert of your corporate literature. Your logo and company name will feature prominently on the bag along with the show logo. USD 37,000 (production to be done by the organiser, artwork to be submitted by sponsor) USD 27,000 (production done by the sponsor, artwork to be approved by the organiser) (Availability = 1) 2.2 Visitor Bag Inserts You also have the option to insert any of your flyers in our exhibition bags to make sure it reaches all the visitors to the show. A successful medium to promote your presence at the show and to lead the visitors to your stand. USD 10,000 (25,000 bags to be given out) 34 cm 25.5 cm 10 cm 2.3 Exhibition Lanyards Avail of the exclusive rights to have your logo printed on the official show lanyards*. It is compulsory for all attendees to wear the lanyards during the exhibition, allowing you to expose your brand to all exhibitors, visitors, VIPs and media at the show. (QTY: 35,000pcs) * If the sponsor is responsible for the production of the lanyards, these should be supplied to Messe Frankfurt at least 3 weeks prior to the exhibition. Sponsor s logo and stand number will be printed on the lanyard together with the Beautyworld Middle East show logo. USD 39,000 (production to be done by the organiser, artwork to be submitted by sponsor) USD 29,000 (production done by the sponsor, artwork to be approved by the organiser) (Availability = 1) 20mm 15mm 20mm 15mm 30.9mm 48.1mm 40mm 47.4mm 40mm 30.9mm 48.1mm 40mm 47.4mm 40mm size:900x20mm 900mm 6

7 On-site Opportunities 2.4 Lanyard Business Card Holder Take advantage of this opportunity for your logo to be seen on the business card holder of the exhibition badges. More than 35,000 badges with business card holders will be printed and will carry your brand all throughout the show. USD 20,000 (Availability = 1) 2.5 Exhibition Badges With over 20,000 participants in 2013 this is a significant and exclusive branding opportunity. Every badge will prominently carry your logo on the front. USD 15,000 (Availability = 1) 2.6 Branded Pens at Registration Add more value to your company name and produce branded pens at all the registration desks and seminar areas throughout the show. The pens can also be given out to every visitor that attends the show. USD 5, Registration Staff T-Shirt Branding Onsite staff at all registration areas will be equipped with t-shirts* branded with the sponsor s logo. Sponsor s logo will be printed on the front side of the t-shirts together with the Beautyworld Middle East logo. * The sponsor is solely responsible for the production of the staff t-shirts (3 t-shirts per staff member) USD 4,000 per hall USD 20,000 entire show (8 Halls, over 40 staff) 7

8 On-site Opportunities 2.8 Visitor Registration Forms Create an impression right from the start by sponsoring the visitor registration forms. Every visitor is required to complete the form prior to entering the exhibition hall. The sponsoring company s logo and stand number will feature prominently at the top right hand corner of each page. USD 15,000 (Availability = 1) 2.9 Route Planner The route planner is distributed free of charge to all visitors at each entrance point and information desks. The Route planner sponsorship offers the most direct access to the visitors by clearly highlighting your stand on the entire exhibition floor plan. USD 25,000 (Availability = 1) 8

9 3.1 Hanging Banners Hanging banners can be placed inside the exhibition hall for extra exposure at the show. Size of the banner can be 3m x 1m per banner. A powerful source of branding to interact with the Beautyworld Middle East visitors! * Artwork is to be provided by the sponsor company. Permission subject to approval and availability. USD 2,500 per banner 3.2 Pop-Up Banners Pop-Up Banners can be positioned in prominent areas throughout the show subject to organizer s approval. Sponsor Company is responsible for the production of the banners. USD 2,000 per banner near the Hall entrance USD 3,000 per banner near the concourse 3.3 Directional Carpet Stickers These highly visible stickers can be placed either on the aisles throughout the exhibition floor to act as directional signage to your stand (maximum 50cmx50cm). USD 1,500 per sticker 3.4 Registration Area Branding Create an impression right from the entrance! * Every entrance occupies 2 registration desks, 2 writing desks and 4 columns. a. Registration Desk Make sure your branding greets all attendees to the exhibition. Branding the registration area is a highly visible marketing tool as it s mandatory for all visitors to register and pass through the registration desk to enter the exhibition halls. The cost is per desk, not registration area. Sponsors must supply artwork 2 months before the event. Beautyworld Middle East will be responsible for the production. USD 3,000 per desk 9

10 b. Branding of Writing Desks The area between the entrance/exit and directly behind the registration area can be branded with an exhibitor. *Sponsor is restricted to one area of this branding and must produce their own banner. USD 3,000 per hall c. Branding Columns USD 1,500 per column d. Branding at the Back Hall Registration Area The area between the entrance/exit and directly behind the registration area can be branded with an exhibitor. *Sponsor is restricted to one area of this branding and must produce their own banner. USD 7,000 per hall 10

11 3.5 Bubble Lounge A centrally located site that offers advertisers an incomparable opportunity to reach the entire venue audience through impressive domination of the concourse. This strategic site is in a high traffic zone. Quantity : 1 Reference : BL Size : W 7760(cm) x H 610(cm) Type : Banner USD 45,000 QTY: 52 panels Min. panels to be taken 15 (USD 1000 per panel) 11

12 3.6 Wasl Glass Maximize your impact by placing your brand at one of DICEC s most visible location. Situated at the main exhibition gate entrance, this is a signature site that targets all incoming visitors, directing them to your stand. Quantity : 1 Reference : CB - M Size : W 4400(cm) x H 1050(cm) Type : Banner USD 30,000 12

13 3.7 Curved Banner Maximize your impact by placing your brand at one of DICEC s most visible location. Situated at the main Exhibition Gate Entrance, this is a signature site that targets all incoming visitors, directing them to your stand. Quantity : 1 Reference : OH - M Size : 12m width x 3m height Type : Banner on aluminium frame USD 40,000 13

14 3.8 Convention Gate Skycrapers Two Spectacular Display banners at the convention gate, highly exposed to the main road &traffic incoming from the open car park Quantity : 2 Reference : CGS Size : W 680(cm) x H 600(cm) Front/Back Sides W140(cm) x H600(cm) Type : Banner USD 17,000 per banner 14

15 3.9 Hall Gate Branding This impactful site is a major opportunity for the exhibitors targeting to associate their names with the Exhibition. Covering the front side of the Sheikh Saeed Hall entrance & Plaza, your branding will be the first to be seen for the visitors entering to the show. Quantity : 2 Reference : HGB2 & HGB3 Size : W 270(cm) x H 900(cm) Type : Flex Banner USD 9,000 per banner 15

16 3.10 Elevator These two spectacular displays grab the attention of all visitors walking in the concourse, as well as of visitors coming from the multi -storey parking, and the main & rear gate. These high impact sites leave a lasting impression on the target audience before entering the halls. Quantity : 2 Reference : EV Size : W 189(cm) X H1076 (cm) W 244(cm) X H1076 (cm) Type : Banner Wrap USD 7,000 16

17 3.11 Escalator Wrapped with a vinyl sticker, the escalator bottom and side area is a eye-catching site situated in a high traffic zone at the Exhibition center. Quantity : 2 Reference : ES Size : Side - W 756 (cm) X H120 (cm) Base - W 244 (cm) X H1076 (cm) Type : Vinyl Sticker USD 6,000 17

18 3.12 Glass Entrance - GE1 Covering the Front Side of the Glass, your branding will be the first to be seen by all the visitors entering the Exhibition center. This offer a great opportunity for the exhibitors aiming to associate their names with the exhibition. Quantity : 1 Reference : GE1 Size : W 960(cm) x H 450(cm) Type : Glass wrapping see thru USD 14,000 18

19 3.13 Glass Entrance - GE2 Covering the Front Side of the Glass, your branding will be the first to be seen by all the visitors entering the Exhibition center. This offer a great opportunity for the exhibitors aiming to associate their names with the exhibition. Quantity : 1 Reference : GE2 Size : W 1205(cm) x H 408(cm) Type : Glass wrapping See thru USD 14,000 19

20 3.14 Silver Panel - SP1 One of the most strategic sites in the venue, located at the concourse for high exposure & reach. This site is a must for exhibitors aiming to book any media with a long exposition time. Quantity : 1 Reference : SP1, SP2 Size : SP1 - W 672(cm) x H 590(cm) Type : Banner USD 6,000 20

21 3.15 Window Strip - WS1 Strategically positioned at the main exhibition entrance, this huge site provides high exposure & visibility due to its unique location. Quantity : 2 Reference : WS Size : WS1 - W 2700(cm) x H 210(cm) Type : Vinyl Sticker USD 9,000 21

22 3.16 Window Strip - WS2 Strategically positioned at the main exhibition entrance, this huge site provides high exposure & visibility due to its unique location. Quantity : 1 Reference : WS Size : WS1 - W 645(cm) x H 320(cm) Type : Vinyl Sticker USD 5,000 22

23 3.17 Convention Gate Branding This impactful site is a major opportunity for the exhibitors targeting to associate their names with the exhibition. Covering the Front Side of the Glass, your branding will be the first to be seen for the visitors entering to the exhibition center. Quantity : 2 Reference : CGB Size : W 2800(cm) x H 530(cm) Type : Glass Wrapping See thru USD 22,000 23

24 3.18 Canopy Banner - Plaza This impactful site is a major opportunity for the exhibitors targeting to associate their names with the Exhibition. Covering the front side of the entrance & Plaza, your branding will be the first to be seen for the visitors entering to the exhibition center. Quantity : 1 Reference : CB4 Size : H 900(cm) x W 500 (cm) Type : Vinyl Sticker USD 9,000 24

25 3.19 Welcome Sign - Metro First to be seen when coming out of the DWTC metro station, very large is size and visible for all incoming visitors using the metro. Quantity : 1 Reference : WSM Size : W 1200 (cm) x H 600 (cm) Type : Vinyl Sticker USD 15,000 25

26 3.20 Column Cladding Positioned at the link area to Sheikh Saeed Halls, this dynamic eye catching network of four columns is sure to be noticed by the entire audience. Quantity : 8 Reference : CCS Size : W 248 (cm) x H 284(cm) Type : Banner USD 1,500 per column 26

27 3.21 Foyer Area (4 columns + video wall) Very exclusive branding opportunity at the hall entrance, visible for all the visitors entering to the hall. Quantity : 4 UNITS PER HALL FOYER Reference : TBC Size : TBC Type : Banner USD 18,000 27

28 3.22 Bridge Banner Placed at the entrance of the exhibition center for high visibility, these are the perfect sites for advertisers aiming to deliver mass reach messages. Quantity : 4 Reference : BB Size : W 1550(cm) x H 110(cm) Type : Banner USD 4,000 per banner 28

29 3.23 Panoramic Banner Placed at the entrance of the exhibition center for high visibility, these are the perfect site for advertisers aiming to deliver mass reach messages. Quantity : 1 Reference : BB5 Size : W 1550(cm) x H 110(cm) Type : Banner USD 8,000 per banner 29

30 3.24 Grid Banner This exclusive network of sites are situated in the concourse area, right on top of halls entrances. Targeted directly at visitors entering the halls, these sites provide a supersite location in the heart of the Exhibition center. Quantity : 32 Reference : GB Size : W 330(cm) x H 545(cm) Type : Banner USD 3,500 per banner 30

31 3.25 Mezzanine Banner The large size of this site is designed for creative and high impact campaigns exhibitor. Located in the concourse, on top of each hall gate, this network of banners also offers the opportunity to direct visitors to your stand. Quantity : 23 Reference : MGB Size : W 800(cm) x H 180(cm) Type : Banner USD 3,000 per banner 31

32 3.26 Wall Banner Tactically located in the Concourse on the two sides of the bubble lounge & the entrances of Sheikh Rashid Hall, these banners have high visibility across the concourse. Quantity : 2 Reference : WB Size : W 300(cm) x H 800(cm) Type : Banner USD 5,000 per banner 32

33 3.27 Flag Pole A network of Stand Alone Flags placed in the drop of area of the main exhibition gate. Quantity : Minimum network of 30 Reference : FP Size : W 100(cm) x H 400(cm) Type : Flag USD 1,500 per unit 33

34 3.28 Tower Box Four sided structure that guarantees maximum impact on receptive entrance of Sheikh Saeed Hall & strategic position front to the outlets. A perfect branding to target the visitors coming from the Dubai World Trade Centre Metro Station. Quantity : 8 Reference : TB Size : W 100(cm) x H 240(cm) Type : Banner USD 3,000 34

35 3.29 Floor Graphics Foot prints, Arrows, Three dimensional sticker material, logo stickers; various ideas to direct more visitors to your stand using floor sticker application. Quantity : Variable Reference : FG Size : Per square meter Type : Floor Sticker USD 350 per sqm 35

36 3.30 Cube Sign Customized Cube sign placed in the concourse and strategic areas in the venue. Each cube has 6 faces for branding. This is an exceptional concept that can be distributed at the entrance areas tithe Venue as well as within the concourses. Quantity : network 8 units Reference : CS Size : TBC Type : Free standing units USD 2,500 36

37 3.31 Monument Sign Spectacular Display banner at the back of the Arena, highly exposed to the Sheikh Zayed Road Quantity : 2 Reference : MS Size : TBC Type : Banner USD 9,000 (production of the monument sign to be done by the sponsor) 37

38 3.32 Vertical Panels - Arena Entrance Distinctive branding panels in the foyer area of the hall that creates coherent and reinforced connections between your brand and the audience. Quantity : 4 Reference : VP9-12 Type : Vinyl banner on wooden frame USD 4,000 38

39 3.33 Vertical Panels- Saeed Hall 1 Entrance Distinctive branding panels in the foyer area of the hall that creates coherent and reinforced connections between your brand and the audience. Quantity : 4 Reference : VP5-8 Type : Vinyl banner on wooden frame USD 4,000 39

40 3.34 Right Angle (Lobby Entrance) A two sided display strategically positioned at the Lobby of the Exhibition center to guarantee exceptional domination & reach. Quantity : 1 Reference : RA Size : W 398(cm) x H 240(cm) Type : Vinyl Banner USD 5,000 40

41 Digital Signage 4.1 Video Wall Exhibiton Gate This spectacular indoor sign located above the Exhibition Gate, strategically positioned at the Lobby of the Exhibition center to guarantee exceptional domination & reach. Screen Size : W 1150 (cm) x H 600 (cm) Screen Resolution : 2208 x 1152 pixels Viewing Distance : 50 m (approximately) Exposition Time : 100 seconds (Average) Quantity : 1 Screen Type : LED Monitors LED Type : P5.2 USD 15,000 (12 second duration - to be shared with two companies) 41

42 Digital Signage 4.2 Hall Foyer Video Wall a. Sheikh Saeed Hall 3 Located on each hall foyer which gives your target audience a very high dwell time. Highly visible for all people entering the halls Screen Size : W 360 (cm) x H 180 (cm) Screen Resolution : 2040 x 1152 pixels Viewing Distance : 30 m (approximately) Exposition Time : 30 seconds (Average) Quantity : 1 Screen Type : LED Monitors Bezel Size : 3.6 mm USD 7,500 (exclusive to one company) 42

43 Digital Signage b. Sheikh Saeed Hall 1 Located on each hall foyer which gives your target audience a very high dwell time. Highly visible for all people entering the halls Screen Size : W 600 (cm) x H 120 (cm) Screen Resolution : 2040 x 1152 pixels Viewing Distance : 30 m (approximately) Exposition Time : 30 seconds (Average) Quantity : 1 Screen Type : LED Monitors Bezel Size : 3.6 mm USD 7,500 (exclusive to one company) 43

44 Digital Signage c. Trade Centre Arena Located on each hall foyer which gives your target audience a very high dwell time. Highly visible for all people entering the halls Screen Size : W 600 (cm) x H 120 (cm) Screen Resolution : 2040 x 1152 pixels Viewing Distance : 30 m (approximately) Exposition Time : 30 seconds (Average) Quantity : 1 Screen Type : LED Monitors Bezel Size : 3.6 mm USD 7,500 (exclusive to one company) 44

45 Special Feature 5.1 Exclusive Featured Branding (Perfume/Cosmetic) Enhance your brand through this exclusive opportunity. A customized design will be created and strategically placed in the traffic spots targeting the maximum flow of visitors. Make your products come alive with this latest branding experience. Quantity : 1 Size : Customised USD TBC 45

46 Special Feature 5.2 Arch (option 1) Customized Arch Structure, strategically located in the traffic spots targeting the maximum flow of visitors. The Arch can be placed in the concourse or outdoor locations. Quantity : Variable Reference : ARCP Size : Customised Type : Customised Structure USD 25,000 (including production and instalation) 46

47 Special Feature Arch (option 2) Customized Arch Structure, strategically located in the traffic spots targeting the maximum flow of visitors. The Arch can be placed in the concourse or outdoor locations. Quantity : Variable Reference : ARCP Size : Customised Type : Customised Structure USD 17,000 (including production and instalation) 47

48 Contact us now For further information or to have tailor-made packages to suit your requirements and budgets Ravi Ramchandni Sponsorship Sales Manager Tel Mobile: ravi.ramchandni@uae.messefrankfurt.com Leslie Failano Sponsorship Sales Manager Tel: Mobile: leslie.failano@uae.messefrankfurt.com