Comcast Spotlight. Fast Facts

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1 Comcast Spotlight Comcast Spotlight offers insightful market research and integrated promotional opportunities that leverage network brands to enhance your campaign. Advertisers can work directly with Comcast Spotlight, or with National Cable Communications (NCC) who exclusively represents Comcast Spotlight in the national spot television marketplace. Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of on air, online and on demand media to use for local, regional and national advertisers. It is focused on moving the industry forward in advanced technologies and innovative products to reach, engage and connect with audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in 80+ markets with approximately 30 million owned and represented subscribers. Comcast Spotlight s goal is to make cable advertising easy to buy, and to enhance the value of spot cable advertising via new technologies, products and services. Cable s audience is more upscale and has more purchasing power than broadcast network s and local television station s audiences. Comcast Spotlight inserts commercials in many targeted cable networks, allowing advertisers to choose the best mix for reaching the geographic consumer groups they desire. Buying commercial time with Comcast Spotlight allows advertisers to run only in the precise markets - and zip codes - they want, whether it s for a local, regional or national effort. Comcast Spotlight delivers innovative products that reach the audiences advertisers want, when they want them. Adtag TM and Adcopy TM allow advertisers to air several different versions of a commercial across several precise geographic regions. Comcast Spotlight offers multiple on air, online and on demand media options to help you target audiences wherever they use media.

2 Spot Cable Advertising Simple Spot cable is simple to plan and simple to buy. Spot cable refers to cable purchases in local markets or other geographic areas as specified by you and/or your ad agency. With spot cable advertising, marketers can pick and choose from various cable networks and from different geographic areas covered by the cable system. Market Focused Spot Cable allows you to master the changing television marketplace. Adaptable Select the right networks, dayparts and programs for your brand in every market. ROI Driven Deliver consumer reach and effective frequency eliminate doubt and waste. Targeted Spot Cable offers a wide range of advanced engagement and technologies. Allows you to strengthen your brand in the markets most important to you. Provides efficient media buying spot cable allows you to reach your core audience without paying for wasted coverage. Allows you to reach potential customers that share similar interests. Provides you with the opportunity to marry your message with top-rated network and programming brands for increased awareness and credibility. Geographic Targeting By effectively using spot cable, you can reduce waste by concentrating your message only in the areas you need to reach potential customers. Demographic Targeting Cable networks have specific audiences with their own individual interests. Spot cable allows you to advertise on the cable networks that best allow you to reach the niche audiences interested in your products or services. Flexibility Because of the way cable systems are now interconnected, you can easily create a strategic, awareness-building campaign, while still enjoying the efficiency and targetability that spot cable delivers.

3 Research A $20 million research investment is made annually to help you reach your best prospects geographically, demographically or psychographically. Comcast Spotlight provides you with the expert knowledge to confidently invest in our expanding array of advertising products from linear channels (e.g. ESPN, CNN and TNT) to our non-linear digital cable products (e.g. On Demand, Comcast.net) In addition to the syndicated research services we use (e.g. Nielsen, Scarborough, TNS), we also conduct primary research to ensure you are maximizing your advertising campaigns. Every step of the way, we help you target and execute your advertising plan effectively within our media channels. Sophisticated marketing intelligence drilled down from various sources for every advertising category. We have a strong commitment to defining your best prospects and identifying the most effective methods to reach them. Comcast Spotlight is structured to provide you with both strategic and tactical insights into your media and marketing planning process. For example, through our Polk database, we can compare and contrast local market competitive trends versus overall national patterns. And, with our geographic information and mapping system from SRC, we can examine category sales down to the zip code level and generate thematic maps to illustrate high (and low) areas of opportunity for advertisers. Comcast Spotlight s research expertise is geared to transform data into critical and actionable insights. Comcast Spotlight relies on sophisticated quantitative and qualitative applications to provide you with customized research. The quantitative data from Nielsen, Strata, Polk and others gives you precise analysis of television viewership, advertising schedules and the competitive environment. MRI, Scarborough and various other resources provide extensive qualitative data on consumers, geographies and media usage to help you make a more informed decision.

4 Promotional Opportunities No other medium can offer the depth of brand association you receive with Comcast Spotlight. Our network partners like Lifetime, A&E, ESPN, and others supply us with unique opportunities on a regular basis. Comcast Spotlight helps you further extend your brand and product messages through promotional opportunities of various shapes and sizes! Whether you re looking to gain exposure through sweepstakes, events, cross-platform sponsorships, or just trying to align yourself with top programming brands, Comcast Spotlight helps you set yourself apart in a cluttered world. More frequently, advertisers can benefit from cross-platform programs including on-air, online, and on demand sponsorships. Promotions come in all shapes and sizes to fit almost any budget. In most cases, you will receive additional on-air exposure through co-branded promotional spots. With new cross-platform programs, you can receive additional exposure on air, online or on demand allowing you to extend your message to engaged consumers who actively seek out information and entertainment in these new mediums. Every promotion offers something different from on air sweepstakes or online presence on one of Comcast s highly-visited web sites, to sponsorship of unique on demand content, we provide it all! See your sales representative to learn more about promotional opportunities that directly target your consumer base. Here are just a few examples: Lifetime Breast Cancer Awareness Discovery Shark Week MTV Video Music Awards NBCU Olympics

5 Adtag TM & Adcopy TM Industry standard for zone-addressable advertising, available in over 100 markets, representing over 84% of cable households. Fast turnaround: over 90% of campaigns tagged and delivered to market in one business day. Over 300 unique advertisers have run Adtag & Adcopy campaigns since Advertiser usage has almost doubled every year since Great for co-ops and dealer groups: every agent can have a unique photo, voiceover, and contact information. *Source: Visible World, 2009 Adtag & Adcopy employ state-of-the-art technology to offer you the most targeted approach to spot cable advertising. Using geography and demographics, you can segment your market and customize spots like never before. Adtag lets you maintain the first 25 seconds of a spot and change the final five seconds to feature different local tags that run simultaneously throughout the market. The viewer sees not only the most relevant location information, but an ad that is customized and effective. With Adcopy, you can promote different products and services to different customers, simultaneously, all with one buy. This tailor-made mix of commercials will deliver a more targeted message without sacrificing reach. Strengthens your brand throughout a market while targeting the desired geographic and demographic groups with specific messages. Offers more targeted, relevant and effective advertising with commercials that run simultaneously across the market with different tags. Incorporates client-specific data with market research to enhance targeting. Offers a more targeted approach that broadcast cannot match. Promotes different products and messages to support one or multiple brands. Maximizes your media execution by reaching multiple segments with one simple buy. Geographic targeting with different messages. One order placed for all advertising. Creative repurposing for different segments comes standard with your order. Split copy execution to target specific audiences with specific messages.

6 i-guide Banners Users can t get enough of IPG: 61% consider the IPG their main source of program information. 45% of IPG users recall seeing advertising for a specific program or sporting event. i-guide banner ads, which appear in the Digital Cable Interactive Program Guide (IPG), have been setting a trend in television advertising. Available to approximately 10 million Comcast Digital Cable subscribers, these quick bursts on the screen can have a big impact on user response. i-guide banners can promote linear programming (e.g. watch Mad Men at 10:00 p.m ) or film studio releases. These brief advertising messages provide consumers with detailed information and other viewing options (e.g. parental controls) and will be supplying links to On Demand content in the near future. 83% respond to the ad, with 76% watching the program. Programs advertised on the i-guide demonstrated 9% higher ratings than expected based on historical trends for these specific programs when they were not advertised. *Source: IPG Usage Study, Lieberman Research Worldwide, July 2007 Leverage the high visibility and eyeballs that the i-guide generates. Maximize the power of high advertising tune-in rates. Reach your target audience with a creative, subtle, method of advertising. Associate your brand with cutting-edge entertainment. It s easy. You simply provide the graphics for the banner ad and copy for the various pages, and we take care of the rest. In the near future, you will be able to link to unique long-form content like documentaries and sweepstakes. You can reach a captive audience with powerful i-guide functions including: Reminder timers Recording Links to long-form content and more

7 Comcast.net Comcast.net users are: 36% more likely to have purchased furniture or home accessories online.* 29% more likely to make a home improvement purchase online.* Comcast.net is the award-winning consumer portal for our more than 15 million Comcast High-Speed Internet subscribers. But it s not just a gateway, it s a wide-open gateway where users have the complete freedom to check , read the latest news, view streaming video, access member services and more. Comcast.net s revolutionary broadband video player streams video clips to our subscribers generating a staggering 65 million views a month and it makes finding, searching, watching, organizing and saving video content simple. 28% more likely to book a hotel/motel reservation online.* 20% more likely to have shopped online for airline tickets/reservations.* 73% of adults who used Comcast as an Internet Service Provider (ISP) in the last 30 days like web sites that show local information.** Adults who like web sites with local information are 42% more likely to click on banner ads and 35% more likely to have been lead to a purchase by a banner ad than the national norm.** *Source: Fall 2009 **Source: Experian Simmons, Choices3. Winter09 Full Year, A18+. Advertisers benefit from Comcast.net s popularity with the ability to reach their target audiences through well-positioned banner ads and text links, as well as in-banner video opportunities that make your presence come to life in a clutter-free environment. Plus, the added feature of being able to reach your desired local audience with our geo-targeting capabilities allows you to specifically attract potential customers more efficiently and with pinpoint accuracy. Combine the local targeting capabilities of Comcast.net s geo-targeting with a completely targeted cable advertising campaign, and you have a winning combination the best on air and online resources available to promote your business! Leverages the wide-reaching exposure (more than three billion total page views). Associates your business with, and gains access to, cutting-edge interactive technologies and capabilities. Targets your online audience more effectively by marrying online advertising to cable commercial schedules with geo-targeting capabilities designed to attract customers. Delivers content to our robust community down to specific interests, demographics and geographies. High-quality content in multiple categories. Ability to place display ads, video pre-roll, text links, expandables and in-banner videos on the site. High quality content clips on the Comcast.net video player from providers such as: ABC, CBS, E!, NBC, AP and Music Choice, among others. Geo-targeting capabilities allowing advertisers to reach audiences with pinpoint accuracy.

8 Digital Entertainment CDE consists of 9 wellknown entertainment websites: Fandango Fancast Movies.com Hollyscoop Screen Rant Warming Glow Screen Drunk G4 ** E! Online ** Comcast Spotlight provides advertisers with a one-stop online entertainment destination via our Comcast Digital Entertainment (CDE) ad network. This exciting ad network, anchored by Comcast entertainment brands E!, Fancast, Fandango and G4, combine the best movies, TV, celebrity news, and gaming content with exceptional reach to high quality, loyal visitors. Every property in the Comcast Digital Entertainment ad network is hand selected for its high-quality audience and engaging original content. When you choose a campaign, you ll have confidence that it is running on A-list sites. Comcast Spotlight provides you with a wide array of targeted advertising placements including site-specific ads, section-specific ads (Home Page, Movie Content, TV Content, etc.), or run of the network. Along with these targeting capabilities, you are also offered impactful ad products to help you engage with viewers, including display ads, synched ads, page takeovers, integrated sponsorships and more. Our team works closely with you to attain the right combination of ad products and targeting strategies to achieve your objectives. Fandango, Movies.com, Fancast and Hollyscoop attract young, affluent and entertainment enthusiastic adults Screen Rant, Film Drunk, Warming Glow and G4 cater to movie buffs, technically savvy and early adopters of new technology attracting adult males E! Online attracts females who are stylish, influential and passionate about entertainment. **Not serving ads on these sites as of today, but will be officially added in the near future. Offers tremendous scale and connects advertisers with the right consumers: highly engaged young, affluent female/male demographics including gaming-obsessed early adopters, media multi-taskers, entertainment/pop culture enthusiasts and influential wired moms. Includes well-known, advertiser-friendly publishers. Offers advertisers the opportunity to run high impact creative units and integrated programs across one or more CDE properties to deliver superior reach. Comcast Digital Entertainment is among the top 10 entertainment properties on the Web, reaching over 22 million unique visitors per month. Every site in our portfolio delivers a high-quality audience with best-in-class programming and content. Offers IAB-approved ad formats with rich media options from the industry s leading vendors. Ads can be targeted site specific, section specific or across run of network.

9 Vehix Local Ad Network 70% of new-car buyers are using the Internet in the vehicle shopping process, a 5% increase from the previous year. Shoppers spend more than 6.5 hours online researching automotive information. Vehix Local Ad Network is a collection of the automotive industry s top web sites, providing simple solutions for advertisers to coordinate marketing campaigns across targeted sites in the most efficient manner. The Vehix Local Ad Network is comprised of 13 leading automotive websites and offers advertisers an effective and efficient solution to gain maximum exposure to in-market car buyers. This collection of targeted automotive sites is represented by a single sales force, allowing advertisers to reach large audiences with a single buy targeted at the local, in-market buyer. The Vehix Local Ad Network consists of leading automotive sites like Vehix, AOL Autos, About.com/Autos, and Autobytel all specifically devoted to automotive research. According to comscore: 65% of the VLAN audience are Persons aged % have a household income of $75, % have children in the household Source: JD Power and Associates, 2008 New Autoshopper.com Study, comscore Demographic Profiling Report, August 2009, Total Audience Maximum efficiency Put your marketing dollars to use and sell more cars reaching in-market car shoppers. Geo-targeted Reach car shoppers where they live. Trusted relationship Leverage your relationship with your local Comcast Spotlight Account Executive now offering multiple marketing solutions for reaching the in market car buyer. Scalability Integrate display advertising across a unique, powerful network of automotive sites designed to deliver results. Performance Your banner campaign will effectively run across a network of auto sites. The Vehix Local Auto Ad Network represents many web sites allowing maximum flexibility through multiple ad offerings, including: Market Specific Targeted to your market or DMA. Run of Network (RON) Your banner ad will run on any page of any site that is part of the ad network. Run of Site (ROS) Your banner ad will randomly run across an entire site at the lowest unit cost.

10 RecRoom.com Complete advertiser integration clients have the ability to utilize a single banner advertising campaign, a custom built micro site sweepstakes, a local happenings announcement and/or a coupon offering. RecRoom.com is the premier site for consumers who enjoy online sweepstakes, promotions, and coupon offerings from local businesses. This unique channel provides an outlet to reach and reward new and existing customers in your community while advertising your business. RecRoom.com hosts promotions and is designed to entice consumers who are interested in participating in purchase and trial incentives. Brand association with some of the most well-known brands on television. Access to a receptive audience who enjoys entering sweepstakes and is interested in trying new products and unique promotional offerings. Expands your on air promotions with an online extension. RecRoom.com offers specialized content areas including: Featured content section Just Click It: A section dedicated to exciting local sweepstakes and unique promotions. Additional content sections Local Happenings: A quick guide to events, sports and happenings in your community. Entertainment and Movies: Enjoy the latest celebrity scoop, films and general entertainment news, and watch many tips for living videos. Network Spotlight: The latest on networks upcoming programming, specials and trivia games. Coupons: A section dedicated to premiering coupons 24/7 from local business.

11 Searchlight Searchlight is available in nearly 12 million homes across more than 60 markets. Searchlight offers four different advertiser options: Showcase, Feature, Sponsorship and Publishing. Searchlight is Comcast Spotlight s on-demand advertising destination. Information that is relevant to viewers can be transformed into entertaining, compelling, and easily accessible on demand content. Many advertisers have stepped up to the opportunities provided by Comcast Spotlight s emerging platforms, including Searchlight. From long-form content Showcases and, to content Sponsorships, to our On Demand Publishing offerings, businesses can more effectively target their prospective customers when they re ready to engage. Consumers visit Searchlight at their convenience so an advertiser s message is reaching very qualified, actively engaged potential customers. 28.3% of on demand users have annual household incomes greater than $100, % of on demand users have children under 18 yrs. in the home. 66% of on demand users own their homes. On demand users are active members of society who are more likely to have investments, attend sporting & theater events, dine out, purchase vehicles in the next year and more! *Source: Scarborough Data, USA Plus, Strata More targeted advertising Reach consumers who are actively interested in your product or service and are actively seeking out information. Rich environment Leverage the benefits of sight, sound and motion of TV. Long shelf-life Extend the life of your campaign with a dynamic presence on television 24/7. A less cluttered environment allows viewers to proceed at their own pace. Opportunity to create your own long-form advertising or to sponsor content already available within Searchlight. Content folders include: Automotive, Real Estate, Careers-Education, Shopping, Home & Garden, Health & Wellness, Travel & Leisure, Entertainment and more! Direct Tune technology allows viewers to directly access Searchlight content by simply pressing on their remote controls. An on-air schedule that can include branded navigational units (BNUs) your traditional :30 spot inclusive of a tag that drives viewers to the Searchlight folder on demand to view your messaging.

12 Searchlight Sponsorship 28.3% of on demand users have annual household incomes greater than $100, % have children under 18 in the home. 66% own their homes. *Source: Scarborough Data, USA Plus, Strata A Sponsorship provides an exciting opportunity to place your brand adjacent to new, unique, entertaining on demand content that is relevant, current and cutting-edge. It s a great way to quickly and easily create a presence on demand while associating your brand with fresh content created specifically for this environment. Align your brand with the exciting and emerging on demand platform. Connect with qualified, actively engaged viewers who have a high interest in your brand since they are choosing to view content that fits your customer demographic profile. Gain exposure in an uncluttered advertising environment where viewers can proceed at their own pace. Associate your business with quality programming content. Extend the life of your spot TV presence by adding an on demand sponsorship to the mix. Content includes programming with local appeal featuring content important to your community. Special on demand programming from popular cable networks is available. :15 pre-roll, :30 post-roll and overlay advertising opportunities are available. Time-locked content Sponsorships often include additional promotional sweepstakes opportunities. *Opportunities vary by market and by the size of the area you want to cover.

13 Searchlight Showcase 28.3% of on demand users have annual household incomes greater than $100, % have children under 18 in the home. 66% own their homes. *Source: Scarborough Data, USA Plus, Strata A Showcase is an innovative, long-form advertising medium that gives you your own dedicated on demand channel where you can promote your products or services. This branded destination lets you control all of the programming including up to 30 minutes of compelling content broken down into multiple video segments or as a single video. By creating an informative and entertaining environment, exclusively devoted to your brand, you can engage viewers with enhanced messaging. A Showcase stands apart as an advertiser owned-andnamed location where you can highlight specific products and services with appeal to relevant demographic target groups. Separate yourself from the pack with a channel that is solely dedicated to your business. Enhance your message delivery with up to thirty minutes of compelling content about your brand. Maintain a persistent advertising presence with relevant product and service information available 24/7 to digital cable customers. Reach a more qualified audience by addressing those consumers who have an inherent interest in your products, services or brand. Strengthen relationships and establish customer loyalty by connecting with users over a longer period of time. Escape clutter and interact with customers who decide which messages they watch. Increase ROI with an extended brand presence that will lead to more selling opportunities with a qualified buyer who is further along in the purchasing cycle. A Showcase offers you: The opportunity to create a series of videos that tell a truly compelling story to interested, qualified consumers. Your own folder location where your custom content lives. An on-air schedule that can include branded navigational units (BNUs) your traditional :30 spot inclusive of a tag that drives traffic to your Showcase area.

14 Searchlight Feature On demand users are active members of society who are more likely to have investments, attend sporting and theater events, dine out, purchase vehicles in the next year and more. *Source: Scarborough Data, USA Plus, Strata A Feature is a customized two-to-30-minute video or series of videos that gives you the opportunity to reach digital cable subscribers by providing a persistent presence on television 24/7. Dedicated to specific products or services, are placed in the appropriate category under Searchlight, Comcast Spotlight s On Demand advertising platform, where interested viewers can actively and easily find you. Balance your brand awareness goals by having a more in-depth conversation with a qualified, engaged audience. Create a persistent advertising presence with customers by providing relevant product and service information around the clock. Reach a more qualified audience who has an inherent interest in your products, services or brand. Deepen relationships with your audience by engaging and connecting with them in a longer format. Escape clutter and engage consumers exclusively by placing your message in an environment where they control which messages they watch. Increase ROI with an extended brand presence that will lead to more selling opportunities with qualified buyers who are further along in the purchasing cycle. An on air schedule includes: Branded navigational units (BNUs) your traditional :30 spot inclusive of a tag that drives traffic to your Feature area. Enhanced messaging that takes your on-air campaign and extends it on demand. The opportunity to reach interested and qualified consumers on their own schedule.

15 On Demand Publishing On Demand Publishing can help enhance your business advertising reach by capturing consumers missed in traditional print media. 47.1% of on demand consumers do not read classified ads in the newspaper. 62.2% of on demand consumers use the yellow pages less than once a month or never. 28.3% of on demand users have annual household incomes greater than $100, % own their homes. *Source: Scarborough Data, USA Plus, Strata On Demand Publishing is an advertising tool that lets advertisers convert static ads into a slideshow-style video, which is then placed on demand. Our On Demand Publishing offering lets consumers learn about products at their leisure. It s like moving all of the content from your display ads, classified ads, free standing inserts, catalogs, directory listings and direct mail campaigns to one place on TV. More targeted advertising Reach consumers who are actively seeking out information at their own pace. More affordable medium Avoid production and talent costs with simple, robust messages that reach a qualified audience. Greater reach Extend the effectiveness of your print campaigns via On Demand Publishing and you ll increase the number and quality of people seeing your message. Rich environment Leverage the benefits of sight, sound, and motion of TV. Long shelf-life Extend the life of print ads and create a persistent and dynamic presence on television 24/7. Easy application Change advertising content easily by adjusting product pricing and messages. Almost any Internet banner, print ad, or catalog page can be adapted. Self Provisioning build your own ad on your time, with easy-to-use Web sites. ROI improvement generate price/offer advertising effectively.

16 Spotlight on Politics Profile of people who have used VOD in the last 30 days: Registered to vote in district of residence: 85% Vote in Presidential elections: 85% Getting ample and strategic exposure on television for candidates and issue advocates has historically been a challenge. Complex messages are often reduced to sound bytes, with campaigns relying heavily on :30 commercials to educate and influence voters. Now you can marry your :30 commercial with on demand advertising where prospective voters can learn more about candidates and issues through enhanced, detailed messaging. During election seasons, Comcast Spotlight s political on demand folder called My Government On Demand allows you the flexibility to expand your messaging in a long-form format. Vote in Statewide elections: 77% Vote in Local elections: 74% Democrat: 33% Republican: 26% Independent: 9% Independent but feel closer to Democrat or Republican: 18% Source: ScarboroughUSA+ Feb08-Mar09. Base: A18+. Engage viewers more deeply in your passion and emotion by marrying on air and on demand messaging. Increase voter interest and understanding by showcasing up to 60 minutes of political video segments in the My Government On Demand folder that viewers can watch on their own schedules. Reach civic-minded viewers who have made a conscious choice to seek out specific political information and who are highly likely to vote. Reach upscale, tech-savvy voters, including hard-to-reach younger demographics. Choose to store your political content in either a Showcase or Feature folder with My Government On Demand to elaborate on your messaging (available during election seasons). Feature Convey a single message in two-to-30-minutes. With simple navigation, voters can find a Feature video listed under the link for the specific political race in the My Government On Demand folder. Showcase Secure your own dedicated button within My Government On Demand. This branded on demand destination lets you create up to 60 minutes of programming, accommodates multiple video clips and offers multiple messaging and various position statements. In addition to your Showcase button, your video content will be listed under your specific race or ballot measure.

17 MobilExtra Text messaging is a feature available on 97% of all mobile phones in use today. 1 Amongst all U.S. mobile phone users, 57% use text messaging on a regular basis, a number approaching 203 million people. 1 The median age of a text message user is 38 years old. 1 The U.S. projected mobile marketing ad spend will be $2.9 billion in Text messaging test usage by age: 3 70% of ages % of ages % of ages % of ages % of ages % of ages Source: 1. Nielsen, The Short Code Opportunity, December 2008 Source: 2. m:metrics Source: 3. MMA Mobile Attitude & Usage Study 2008 MobilExtra is Comcast Spotlight s mobile text marketing offering. Mobile text marketing is a fast-growing marketing segment and has created a new advertising medium that provides a direct response component to all cable advertising campaigns. MobilExtra easily integrates with a traditional spot TV advertising campaign by adding consumer interactivity. TV viewers can now interact immediately with your ads and receive your message and/or offer via cell phone! When combined with a traditional on-air campaign, MobilExtra can deliver: Engagement with customers beyond the 30-second spot. Increased sales and traffic to your business. Increased engagement with your promotions. New customer acquisition. Collection of information about what your customers want, need, or prefer. Calls to action that the consumer can execute instantly. Valuable data you can measure and analyze about your customers. Delivery of the right message, to the right person, at the right time. Provides flexibility to send consumers new information or promotions independent of the message in existing or previously used creative (change the promotion using the same TV spots). Sticky marketing mobile text messages are saved on the phone so they are always on the consumer s person and available to be viewed or redeemed anytime. Provides a direct response component to all linear campaigns. Is a total turnkey solution. Has immediate and measurable results.