AdvertisinG Prospectus

Transcription

1 2014 AdvertisinG Prospectus

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3 Advertising Opportunities THE annual meeting The ANESTHESIOLOGY 2014 annual meeting is the premier educational event for anesthesiologists and unites more than 15,000 healthcare professionals from over 90 countries. Attendees come to discover the newest techniques, learn critical information to better serve their patients, obtain information on the latest products, services and technologies and grow their practices. They choose from 700 sessions designed in 9 clinical tracks: ambulatory anesthesia, critical care medicine, fundamentals of anesthesia, neuroanesthesia, obstetric anesthesia, pain management, pediatric anesthesia, regional anesthesia and acute pain. Advertising is an excellent way for exhibitors and companies in the field of anesthesiology to promote their products and services and ensure the best experience possible at the ANESTHESIOLOGY 2014 annual meeting. Contact Information Advertising Sales Manager Christine Kenney The Walchli Tauber Group, Inc. p: (443) , x115 m: (443) christine.kenney@wt-group.com Classified Advertising Manager Rhonda Truitt The Walchli Tauber Group, Inc. p: (443) , x106 rhonda.truitt@wt-group.com Opportunity Page Price Range Video ASA News 4 $20,000-35,000 Electronic go ANESTHESIOLOGY $2,000-3,000 connect ANESTHESIOLOGY $2,000-3,000 ASAP Daily 5 $2,000-3,000 WEB goanesthesiology.org 6 $5,000-20,000 ANESTHESIOLOGY 2014 Online Community 7 $10,000-15,000 Digital Convention center monitors 8 $10,000 eposter monitors 8 $5,000 Print ANESTHESIOLOGY 2014 Preliminary Program 9 $10,000-15,000 ANESTHESIOLOGY 2014 Pocket Guide 9 $10,000-15,000 3

4 Video ASA News ELECTRONIC Go ANESTHESIOLOGY 2014 The ANESTHESIOLOGY 2014 annual meeting will introduce ASA News, a news broadcast covering daily activities and highlighting events and education to come. Additionally, ASA will broadcast one daily feature about a hot topic or controversial issue facing the specialty. Each broadcast and feature offers the opportunity for a 30-second commercial spot before and after. All news broadcasts and features can be seen: At Ernest N. Morial Convention Center: n Looped on digital monitors n Looped at charging stations in Connection Lounges On the Web: n goanesthesiology.org ASA annual meeting site n ANESTHESIOLOGY TM 2014 Online Community n ASA YouTube Channels This communication piece will promote the wide variety of events offered at the annual meeting. It will be eblasted to all ASA members, healthcare professionals who have attended meetings in the past and all those in the ASA database who would benefit from attending. Go ANESTHESIOLOGY 2014 will be sent monthly April through July and will have advertising opportunities in each issue. Top banner (728 x 90) $3,000 Skyscraper (160 x 600) $2,000 Required files: Images should be web ready jpg format only, no animation Through n ASAP Daily daily newspaper sent to all meeting attendees as well as ASA members unable to attend Additional Distribution: n Looped on shuttle buses n Looped on dedicated television station in select hotels One 30-second spot $20,000 Exclusive News Broadcast or Feature $35,000 Please contact Julie O Heir, Corporate Development Manager, for information and details on required files. 4

5 Connect ANESTHESIOLOGY 2014 ASAP Daily Connect will focus on important meeting information helping attendees maximize their experience and highlight ways for attendees to network with colleagues, leaders and advocacy groups. It will be sent via monthly to all registered attendees June through September and will offer advertising opportunities in each issue. Top banner (728 x 90) $3,000 Skyscraper (160 x 600) $2,000 Required files: Images should be web ready jpg format only, no animation The e-newsletter will be sent out daily during the ANESTHESIOLOGY 2014 annual meeting. Each issue will summarize the day s events and highlight those that will take place throughout the remainder of the meeting. ASAP Daily will be eblasted to all annual meeting attendees as well as all ASA members who are unable to attend this year. Top banner (468 x 60) $3,000 Skyscraper (160 x 600) $2,000 Required files: Images should be web ready jpg format only, no animation WEB 5

6 goanesthesiology.org ASA has restructured the annual meeting site to enhance its features. Presented in responsive design, goanesthesiology.org offers comprehensive information covering all aspects of the annual meeting. The website offers a variety of advertising opportunities and launches in April. Run of site top banner (468 x 60) April-Oct 15 $20,000 Home page bottom banner (728 x 90) April-Oct 15 $7,000 Education pages skyscraper (160 x 600) April-Oct 15 $12,000 bottom banner (728 x 90) April-Oct 15 $5,000 Network pages skyscraper (160 x 600) April-Oct 15 $12,000 bottom banner (728 x 90) April-Oct 15 $5,000 Attend pages skyscraper (160 x 600) April-Oct 15 $12,000 bottom banner (728 x 90) April-Oct 15 $5,000 Required web files: Images should be web ready jpg format only, no animation 6

7 ANESTHESIOLOGY 2014 Online Community The Online Community is back for a second year and offers meeting attendees the ability to connect with colleagues throughout the world, develop schedules and agendas for the meeting and start the important conversations prior to arriving in New Orleans. The community can be accessed through a mobile device so that attendees can maintain their schedules and continue the conversations while on site. Run of site Home page April-Oct 15 $15,000 Schedule page June-Oct 15 $12,000 Attendee page June-Oct 15 $10,000 Required web files: Images should be web ready jpg or png format only, no animation, file size should be less than 25mb. Standard 468 x 60 banner, include url banner should link to when clicked. 7

8 DIGITAL Ernest N. Morial Convention Center The convention center has monitors throughout its common areas that will provide information about educational sessions and highligh daily events. Exhibitors and companies within the field of anesthesiology will have the opportunity to have their advertisement run as part of the looped ASA information. 30-second ad $10,000 Please contact Julie O Heir, Corporate Development Manager, for information and details on required files. eposter Monitors Poster presentations offer cutting edge research and are therefore of great interest to meeting attendees. ASA is bringing the posters into the exhibit hall and opening the monitors to advertising. Monitors in exhibit hall $5,000 Track-centered presentations $5,000 Please contact Julie O Heir, Corporate Development Manager, for information and details on required files. 8

9 PRINT The ANESTHESIOLOGY 2014 Preliminary Program This printed piece will be mailed to more than 55,000 ASA members and non-member anesthesiologists prior to the opening of registration. It will outline the entire meeting and highlight special features and new offerings for Back cover $15,000 Inside front cover $12,000 Inside back cover $10,000 Mechanical specifications: AD Size: Non-Bleed Size Bleed Size (width x height) (with 1/8 bleed) (trim size) Full Page 8 ½ x x ½ x 11 Full Page 8 ½ x 11 The ANESTHESIOLOGY 2014 Pocket Guide The most read piece from the 2013 annual meeting, the Pocket Guide will be the only printed piece distributed at the 2014 meeting. The Pocket Guide provides the essential information needed to navigate the annual meeting. Back cover $15,000 Inside front cover $12,000 Inside back cover $10,000 Mechanical specifications: AD Size: Non-Bleed Size Bleed Size (width x height) (with 1/8 bleed) (trim size) Full Page 6 x x x 4 Full Page 6 x 4 9