S. E. Marketing Ch. 3 and 4 Test Prep

Transcription

1 S. E. Marketing Ch. 3 and 4 Test Prep True/False Indicate whether the sentence or statement is true or false. 1. The values of a culture are reflected in the products or services that people demand and the amounts they are willing to spend to fulfill those demands. 2. Steve McNair tops the sports rich-list, earning $59 million per year. 3. Professional teams depend upon corporate sponsorships and television revenue for financial success. 4. Professional sports team owners have political clout in their communities. 5. A professional sports team brings economic growth to the city where it is located. 6. Winning isn t everything in sports. 7. Economists believe the economic value of a professional sports team does not measure up to the social and psychological significance of the team. 8. If a city does a good job of hosting the Super Bowl, then the city can expect to host it about every five years. 9. Professional sports teams are not allowed to form cartels. 10. A handler acts as a business counselor to a professional athlete. 11. Moral development can be divided into stages. 12. Team owners and managers must prove financial viability of a team before the team can find a home city. 13. Taxpayers have began to show resistance to attracting and keeping professional sports teams. 14. All major cities want professional sports teams bad enough to pay additional taxes. 15. Communities benefit from professional sports franchises that place high value on community outreach projects. 16. The NFL encourages ownership of new franchises by the fans. 17. The value of sports franchises has declined in recent years. 18. Many people identify personally with their local professional or college sports team. 19. The big in big league sports refers to the popularity of athletes. 20. Professional and college sports are big business. 21. Successful professional sports teams must budget for the cost of obtaining the top professional athletes. 22. The top income-producing sports movie as of the end of 2003 was Jerry Maguire. 23. Once the financial viability of a sports team is proven, then media support, marketing arms, charitable concerns, and other organizations come together to back it. 24. The value of sports franchises has skyrocketed due to prestige, power, and profitability. 25. In 1999, Robert McNair paid a record $70 million for the NFL s thirty-second franchise (the Houston Texans).

2 26. Franchise owners who bring millions of dollars in business activity to cities often find themselves with political clout or influence. 27. Political clout is frequently associated with wealth. 28. Professional sports teams usually do not have a sociological impact on the cities where they are located. 29. Cartels are allowed in the United States through the federal antitrust laws. 30. Currently, there are more cities that want professional sports teams than there are teams available. 31. Regions with a large potential customer base are considered favorable for the location of a professional team. 32. More time and money are spent on sports than on any other recreational pursuit in the United States. 33. The elation shown by some fans after a team victory can become out of control. 34. Most fans will not support a super athlete who has broken the law. 35. Male athletes still have a much larger portion of promotion and endorsement dollars than females. 36. The power of athletics as a marketing aid can be explained partly due to the emotional ties that people feel toward sports. 37. One of the least sought-after target markets today is young men ages 12 to Sponsors come in all sizes and all ranges of budgets. 39. Businesses sponsor sports to receive a guaranteed amount of exposure, recognition, or acknowledgement. 40. NASCAR fans are an example of a niche market. 41. Tobacco businesses have sponsored auto racing for the last 25 years, and now that relationship is in jeopardy. 42. Alcohol is the common culprit for riots breaking out after victories or losses. 43. The rising popularity of women s athletics is causing companies to take a closer look at their marketing campaigns. 44. One of the largest marketing-information firms is ESPN Sports Poll. 45. Title XII is one reason for the rise in popularity of women s sports. 46. Companies sponsor sporting events to enhance their image. 47. Football is the number one sport for fan loyalty. 48. One of the most sought-after target markets today is young men ages 12 to Minor league baseball is a good option for small businesses that want to become sports sponsors. 50. Promotion is getting the word out to the public for free. 51. The primary goal of promotion is to encourage customers to buy more merchandise. Multiple Choice Identify the letter of the choice that best completes the statement or answers the question. 52. The average 30-second commercial during the 2003 Super Bowl cost advertisers about a. $1 million. b. $.5 million.

3 c. $3 million. d. $2.2 million. 53. was Houston s greatest competitor for the thirty-second professional football franchise. a. Los Angeles b. New York c. Baltimore d. Cincinnati 54. To host the Super Bowl, a city must a. meet 20 pages of NFL requirements. b. have at least 17,500 hotel rooms available. c. have 1,000 buses for transporting fans. 55. The football team is owned by its fans. a. Green Bay Packers b. Dallas Cowboys c. Miami Dolphins d. Denver Broncos 56. Sports agents are not a. usually lawyers or accountants. b. paid a percentage of the athlete s contract. c. allowed to negotiate with college athletes while they are still playing at universities. d. hired to negotiate endorsements for athletes. 57. Major League Baseball (MLB) rules require teams to share percent of ticket revenue with other MLB teams. a. 30 b. 50 c. 20 d Handlers a. are financial and business counselors. b. work closely with athletes who are unwilling to police themselves. c. are legal agents for athletes. 59. Ethics are a. based on solid moral principles or high standards in both business and personal life. b. a big issue in professional sports. c. a system of deciding what is right or wrong in a reasoned and impartial manner. 60. The Multistate Settlement Agreement of 1998 a. prohibits tobacco sponsorship of concerts. b. prohibits tobacco sponsorship of events where the majority of participants are under age 18. c. limits tobacco sponsorship to one event and one brand per year per business. 61. Which of the following is not an example of promotion? a. being on the local news for a successful charity event b. sponsoring the football programs for the local team c. having the business name on the jerseys of the local baseball team d. giving away free samples of menu items for the grand opening of a restaurant

4 62. Personal selling does not require a. a vendor. b. a buyer. c. a television commercial with a popular celebrity. d. one-on-one communication between the buyer and seller. 63. Publicity a. is free. b. gives notice about a product, service, or event. c. keeps the name, event, or organization in public view through press releases. 64. Which of the following is not necessary for an endorsement? a. Endorsements must reflect honest opinions of the endorser. b. The endorsement may not contain any deceptive or misleading statements. c. The endorsement must be supported by associated professional organizations. d. The endorser must have real experience with the product. 65. During 2002, the top athlete endorser was a. Tiger Woods. b. Michael Jordan. c. Kobe Bryant. d. Anna Kournikova. 66. Most businesses do not want endorsers a. who are positive and charismatic. b. who are somewhat controversial. c. whose careers are in process. d. who consumers know. 67. Selling a. is the exchange of a product or service for another item of equal or greater value. b. enhances future business opportunities. c. can involve determining the needs of customers and responding to those needs. 68. Publicity keeps the name, event, or organization in public view through all of the following except a. newspaper advertisements. b. press releases. c. speeches. d. volunteer work. 69. Which of the following is not an example of an endorsement? a. professional athlete promoting a luxury car b. two unidentified teenagers talking about a store c. celebrity highlighting an upcoming movie d. politician encouraging people to vote for a specific person or law 70. American businesses pay more than to athletes for endorsements. a. $100 million b. $1 billion c. $10 billion d. $10 million 71. Good possible endorsers a. are popular with consumers. b. present few risks. c. have charisma.

5 72. Sports fans spend a lot of on their favorite teams. a. money b. emotional energy c. time 73. Which of the following items have not been endorsed by Dennis Rodman? a. MasterCard b. Converse c. Eastman Kodak d. Comfort Inns & Suites 74. Gravity Games a. are a variation of the X Games. b. were a popular hit for ABC. c. are aimed toward males ages 34 to 45. d. are a type of mainstream sports. 75. The MLB strike of 1994 a. gained more fans for minor league baseball. b. lost fan support for major league baseball. c. provided positive publicity for professional baseball. d. a and b

6 S. E. Marketing Ch. 3 and 4 Test Prep Answer Section TRUE/FALSE 1. ANS: T 2. ANS: F 3. ANS: T 4. ANS: T 5. ANS: T 6. ANS: F 7. ANS: T 8. ANS: T 9. ANS: F 10. ANS: F 11. ANS: T 12. ANS: T 13. ANS: T 14. ANS: F 15. ANS: T 16. ANS: F 17. ANS: F 18. ANS: T 19. ANS: F 20. ANS: T 21. ANS: T 22. ANS: F 23. ANS: T 24. ANS: T 25. ANS: F 26. ANS: T 27. ANS: T 28. ANS: F 29. ANS: F 30. ANS: T 31. ANS: T 32. ANS: T 33. ANS: T 34. ANS: F 35. ANS: T 36. ANS: T 37. ANS: F 38. ANS: T 39. ANS: T 40. ANS: T 41. ANS: T

7 42. ANS: T 43. ANS: T 44. ANS: T 45. ANS: F 46. ANS: T 47. ANS: F 48. ANS: T 49. ANS: T 50. ANS: F 51. ANS: T MULTIPLE CHOICE 52. ANS: D 53. ANS: A 54. ANS: D 55. ANS: A 56. ANS: C 57. ANS: A 58. ANS: B 59. ANS: D 60. ANS: D 61. ANS: A 62. ANS: C 63. ANS: D 64. ANS: C 65. ANS: A 66. ANS: B 67. ANS: D 68. ANS: A 69. ANS: B 70. ANS: B 71. ANS: D 72. ANS: D 73. ANS: A 74. ANS: A 75. ANS: D