Superfunds media kit 2017

Transcription

1 Superfunds media kit

2 Superfunds, the premier publication of the superannuation industry Superfunds is the official publication of The Association of Superannuation Funds of Australia (ASFA). ASFA is the peak policy, research and advocacy body for Australia s superannuation and retirement industry. ISSUE 417 OCTOBER 2016 The magazine is the oldest financial services magazine in the country it has been a part of the superannuation landscape for more than 50 years. Published monthly (11 times a year), Superfunds provides in-depth coverage of key superannuation trends, news and developments to help industry professionals stay up to date. Written by Big picture thinking industry leaders, journalists and ASFA members, Mark Puli s pursuit of innovation, learning the magazine examines major issues that are and member satisfaction relevant to people from all segments of the superannuation industry. This includes features on issues such as: super policy, investment, management, regulation, legislation, compliance, education, insurance, technology, member engagement, communication, governance, administration, and post-retirement matters. What the industry says about Superfunds Superfunds magazine consistently attracts positive feedback. Our members tell us that they value Superfunds highly and find it exceptionally relevant and useful. Superfunds is one of ASFA s most frequently used products by our members. Research also says that people think Superfunds articles are of a very high standard and allow them to keep up to date with current trends and emerging issues in the superannuation industry. Here are a few verbatim comments from our readers: The articles contained in the magazine are always spot on with the latest developments in the super industry. A very good-quality magazine that strikes the right balance between technical and topical. Cannot praise it enough. 2

3 Take advantage of these benefits Align yourself with the official publication of ASFA, the association that represents all sectors of the superannuation industry. Readership numbers are greater than 2,400, with more than 50 per cent of subscribers sharing their copy with at least one other person. Over 74 per cent of readers read Superfunds every issue. More than 70 per cent of readers have received Superfunds for three years or more, with 25 per cent subscribing for more than 10 years. Reach key decision makers By advertising in Superfunds, you gain access to an exclusive and hard-to-reach audience of superannuation trustees, managers and other industry professionals. Our controlled circulation of 2,400 targets key decision-makers in the industry. A survey of readers found that they are involved in the overall decision-making process to purchase one or more of the following: Average monthly circulation is 2,400, with distribution increasing to more than 4,000 for the ASFA Conference bumper edition in December. Fund administration 73% Investment consulting 63% Investment products 56% Legal/compliance advice 54% Attendance at industry events 52% Insurance products 40% Staff education and professional development 38% Outsourced superannuation management 33% Custody 25% ERFs 19% IT and software 17% More than 37 per cent of readers take note of the advertisers relevant to their purchasing decisions. TOP RESPONSIBILITIES OF READERS Trustee board 21% Superannuation management 19% Client services 13% Legal and compliance 10% Administration 9% Marketing and communications 5% HR and employee benefits 5% Investment management 5% IT and software 3% Actuarial 2% Other 8% 3

4 Advertising opportunities Sponsored content and advertorials Have you considered sponsored content or advertisement features ( advertorials ) for your brand? These are becoming an increasingly popular way of showcasing your brand in an innovative and informative way. Sponsored content and advertorials, which are written in the house style of Superfunds and created by our designer, enable your organisation s content to be read by readers as part of their seamless reading of the magazine s regular content. Please note, there are strict guidelines for this type of content and all content must be approved by the editor in advance. Digital advertising Why not maximise your brand s reach by advertising in the digital version of Superfunds as well as print? Superfunds is available to read online, viewable in any web browser. Digital advertising opportunities include videos and animation or content that links directly to your website. Superfunds e-newsletter advertising There is also the opportunity to feature your brand in the monthly Superfunds e-newsletter, to have your branding delivered directly to the inbox of decision-makers in the industry. The ad will be featured for the period of your ad booking. For more information about any of the advertising opportunities above or enquiries relating to advertising specifications and electronic artwork, please contact the Superfunds team. All artwork is to be sent electronically to the address below: T E superfunds@superannuation.asn.au 4

5 Specifications and artwork SUPERFUNDS PRINT: ARTWORK SPECIFICATIONS Full page ad Half page horizontal ad Final half page ad size 182mm(w) x 120mm(h) Final ad trim size 210mm(w) x 275mm(h)* *Full page ads MUST be supplied with a 5mm bleed without crop marks 5mm bleed Horizontal strip ad Final horizontal strip ad size 182mm(w) x 40mm(h) ad with bleed size 220mm(w) x 285mm(h) How to supply material electronically The preferred format for all advertisements is PDF. Artwork must include all fonts and high-resolution image files. Word files will not be accepted. Note: Colours may vary from your colour proofing system to the printed version. PDF files supplied for artwork must be correctly distilled for offset printing, including: press settings all fonts embedded CMYK high-resolution images 300 DPI at 100 per cent size 5mm bleed. Check with your designer before supplying a PDF file for printing, as approval files may have been made for screen resolution only. ASFA and the production companies will not be responsible for the quality of output of any PDF file supplied as we cannot pre-check how your PDF file has been made. All spot colour must be converted to CMYK. ASFA takes no responsibility for colour shifts in artwork where Pantone or spot colours have been specified. 5

6 SUPERFUNDS DIGITAL: ARTWORK SPECIFICATIONS Ad size Static: Full page Static: Half page Full page video Dimensions (px) 2048 (w) x 1536 (h) 2048 (w) x 768 (h) 1024 (w) x 768 (h) Static artwork to be supplied in PDF or JPG format. The image quality must be 72 DPI. Full page video must be encoded under h.264 with a file format of either.mov or.mp4. Vimeo or YouTube videos are also acceptable. SUPERFUNDS E-NEWSLETTER: ARTWORK SPECIFICATIONS Ad size Static: Large Static: Small Dimensions (px) 560px (w) x 120px (h) 175px (w) x 220px (h) Static artwork to be supplied in JPG format at 100% size. The image quality must be 72 DPI. SPONSORED CONTENT/ADVERTORIALS Advertisers will submit an article and this will be edited by the Superfunds editor to fit the house style. The Superfunds designer will design the story according to the magazine s house style. Any images supplied must be high resolution and meet magazine design standards. Word count: one page: 700 words two pages: 1300 words. 6

7 Editorial features 2017 as at January 2017 FEBRUARY Innovative distruption Topical trends Culture/good governance MARCH Risk management Advice Member engagement APRIL Technology Insurance Corporate funds survey MAY Fees and costs Biotechnology Indigenous super JUNE Gamification Global trends Agriculture JULY Fintech Emerging markets Women and super AUGUST Consumer affairs Ethical/ESG/impact investing Insurance SEPTEMBER Post-retirement Infrastructure Annual long-term investment returns feature OCTOBER Member engagement Currency/global markets Super and ageing NOVEMBER Custodians Fixed interest/bonds Overseas trends in pensions and superannuation DECEMBER/ JANUARY ASFA Conference issue Equities Retail funds survey *Features are subject to change. Would you like to write a story for Superfunds? your suggestion to superfunds@superannuation.asn.au REGULAR TOPICS Market developments Governance Investment strategies Fund management and benefit design Advice Compliance and legal issues Technical updates Member engagement Culture and organisational strategy ASFA research REGULAR SECTIONS The voice of super Policy frontline Rules and regulations Out and about International Super verdict The last word 7

8 Our rates PRINT MAGAZINE Casual (+GST) 3x (+GST) 6x (+GST) 11x (+GST) Full page $4,500 $4,950 $4,260 $4,686 $4,050 $4,455 $3,850 $4,235 Half page $3,080 $3,388 $3,015 $3, $2,735 $3, $2,590 $2,849 Horizontal strip $1,270 $1,397 $1,140 $1,254 $1,075 $1, $1,010 $1,111 Double page spread $6,800 $7,480 Advertorial Please for pricing. COVERS Casual (+GST) 3x (+GST) 6x (+GST) 11x (+GST) IFC (opp. Contents) $5,560 $6,116 $5,061 $5, $4,815 $5, $4,575 $5, IBC $5,200 $5,720 $4,895 $5, $4,655 $5, $4,425 $4, OBC $5,530 $6,083 $5,210 $5,731 $4,950 $5, $4,705 $5, PREFERRED POSITIONS ERHP +15% Specified page +25% RHP +10% LOOSE INSERTS Single sheet $4,100 $4,510 Four pages $4,900 $5,390 Other advertising options including gatefolds are available. Please contact us. DIGITAL Casual (+GST) 3x (+GST) 6x (+GST) 11x (+GST) Full page $450 $495 $425 $ $405 $ $385 $ Half page $305 $ $300 $330 $270 $297 $258 $ E-NEWSLETTER Casual (+GST) 3x (+GST) 6x (+GST) 11x (+GST) Large (one spot available) Small (three spots available) $600 $661 $520 $572 $450 $495 $410 $451 $530 $583 $480 $528 $390 $429 $310 $341 *The above pricing is exclusive of any third-party arrangements that advertisers may make. 8

9 2017 editorial deadlines FEBRUARY 6 January AUGUST 5 July MARCH 6 February SEPTEMBER 7 August APRIL 6 March OCTOBER 5 September MAY 5 April NOVEMBER 6 October JUNE 5 May DECEMBER/ JULY 5 June JANUARY 30 October 2017 advertising booking deadlines FEBRUARY 21 December 2016 AUGUST 27 June MARCH 27 January SEPTEMBER 27 July APRIL 27 February OCTOBER 25 August MAY 27 March NOVEMBER 27 September JUNE 27 April DECEMBER/ JULY 26 May JANUARY 27 October 2017 advertising material deadlines FEBRUARY 6 January AUGUST 5 July MARCH 3 February SEPTEMBER 7 August APRIL 6 March OCTOBER 5 September MAY 5 April NOVEMBER 6 October JUNE 5 May DECEMBER/ JULY 5 June JANUARY 30 October *Dates are subject to change. ADVERTISING SALES Superfunds team T F E superfunds@superannuation.asn.au EDITORIAL ENQUIRIES Superfunds team T F E superfunds@superannuation.asn.au SUBSCRIPTION ENQUIRIES ASFA Membership team T F E membership@superannuation.asn.au ASFA Level 11, 77 Castlereagh Street Sydney NSW 2000 T (outside Sydney) F W Correct at January 2017.