ANYTHING YOU CAN IMAGINE IS REAL. Pablo Picasso

Transcription

1 2017

2 ANYTHING YOU CAN IMAGINE IS REAL. Pablo Picasso D&D has been leading the design and decoration editorial market in Argentina over the last 31 years. Ever since its creation, the magazine has provided a trend setting style, positioning itself as a referent of upmost importance in interior design throughout the country. D&D is lived, collected and consulted as reference material for those engaged in the best of interior design at a local level. Pioneering with its website for over fifteen years, the magazine has had a digital platform made up of a newsletter (with 30,000 active users subscribed); a website (with an excellent position in the main search engines); and own social media channels. Throughout its history D&D has challenges itself going beyond other common editorial initiatives; for instance launching the exhibition Un Siglo de Decoración ( A Century in Decoration ) held at the Museo Nacional de Arte Decorativo (National Museum of Decorative Art) and the D&D Fair, which has completed three successful editions. For these reasons D&D proves ideal to generate commercial opportunities and to carry out projects and do business. A brand and a place where what is imagined becomes reality. I see changes as challenges and challenges as new places to explore, not losing their history or origins. Virginia Braun Editorial Director

3 READERPROFILE

4 READER PROFILE Demographic Study Source: Estudio General de Medios AAER (Media General Study AAER) 2001 Ipsos Argentina. GENDER AGE AGE Men 45 % Women 55 % % % % AB 70 % C+ 30 % SOCIO-ECONOMICAL BACKGROUND EDUCATIONAL BACKGROUND 25 % Tertiary Level 50 % University Level 9 % Postgraduate Level

5 CIRCULATION

6 CIRCULATION / Argentina & Mercosur We who make D&D are DETAIL-ORIENTED, PASSIONATE and COMMITTED to our history, the value of our brand and its FUTURE. READERS PER COPY 4,7 TOTAL READERSHIP SALES POINT Newsstands all over the country / Airports / Malba Museum, Bookshops / Subscriptions / ISSUU (Global Reader) (Digital newsstand) CONTROLLED CIRCULATION Golf Clubs / Decoration Shops / Architecture Firms / Hotels / Boutiques / Museums / Universities 10 % EXP TO CHILE, PERÚ, PARAGUAY AND URUGUAY 34% INLAND PROVINCES 11% SUBSCRIP- TIONS 45 % * NET PAID CIRCULATION / PUBLISHED BIMONTHLY copies COVER PRICE IN NEWSSTANDS $6 USD. This price is subject to change *City of Buenos Aires and Greater Buenos Aires.

7 RATES

8 RATES TRADITIONAL POSITIONS Uneven page $2.805 USD Even page $1.962 USD Quarter-page $630 USD Size: 9 x 12 cm Rates do not include VAT (2,5%) SPECIAL POSITIONS Back cover $3.656 USD Inside front/back cover $2.778 USD Double page $3.312 USD Rates do not include VAT (2,5%) NTA (Non Traditional Advertising) Gatefolds and customized insets. Contact your account executive for rates. * These dates are tentative and subject to change ** At the advertiser s expense, editors reserve the right to repeat the last advertisement published in case the new material is not available on the corresponding date.

9 MATERIALSIZE

10 MATERIAL SIZE SPREAD DOBLE PÁGINA PÁGINA WITHOUT BLEEDING 41 x 27,5 cm WITHOUT BLEEDING 18 x 24 cm WITH BLEEDING 20,5 x 27,5 cm MATERIAL SPECIFICATIONS All pictures/ photographs have to be provided in no less than 300 dpi. Do not use true type font and include a 5mm side bleeding in all advertisements. ORIGINALS ADOBE ILLUSTRATOR EPS in CMYK with fonts converted to curves and embedded images ADOBE PHOTOSHOP TIFF in CMYK (without compression) JPG or EPS always in CMYK JPG In the highest compression quality Images in CMYK INDESIGN All the elements in CMYK Attach fonts and images in CMYK PDF All the elements in CMYK Embedded fonts and images

11 CLUBD&D

12 CLUB D&D Gain access to exclusive benefits Through D&D Club brands interact with partners offering raffles and benefits, which are made public not only in the magazine but also in all the media that belong to the digital platform. Those who get the D&D Club card have access to countless opportunities. Thanks to agreements signed with the most successful companies all over the country, the D&D Club has over 2,000 partners who expect outstanding quality and service.

13 D&DDIGITAL

14 D&D DIGITAL Demographic Study IMPACT 50 K Visits a month 79 K Page views a month 14 K Unique page visits a month 1.29 Minute-time on site 80% Search engine first positions 20% Direct traffic GEOGRAPHIC AUDIENCE 78% Audiencia nativa 16% Mercosur 2% USA 4% Europa WEBSITE WORDS MOST OFTEN SEARCHED FOR Decoración (Decoration) Diseño (Design) Revista de decoración / diseño (Decoration Magazine / Design) PAGES MOST OFTEN VIEWED Home Guide Newsletter Library NEWSLETTER 37.8 K Subscribers AB1 22.6% Opening rate 1.2 K Clicks weekly 26 % Annual growth 2 Monthly deliveries Newsletters already delivered stay online on a directory and indexed on Google.

15 D&D DIGITAL Estudio demográfico. FACEBOOK.COM/REVISTADYD 950 K Impressions 11.8 K Fans gained 8.8 K Native audience 3 K Foreign audience (Mercosur, USA and Europe) 28% Organic annual growth GEOGRAPHIC AUDIENCE 51% Argentina 29% Mercosur 11% USA 9% Europa SOCIAL MEDIA GENDER AND AGE WOMEN 68% % Over 45 25% MEN 29% % Over 45 11% TWITTER.COM/REVISTADYD 6.9 M Potential impressions 3.8 K Followers 2.9 K Tweets 11% Annual growth GEOGRAPHIC AUDIENCE 43% Argentina 34% Europe 14% Mercosur 09% Other GENDER AND INTERESTS GENDER 58% Women 42% Man INTERESTS 66% Interior decoration 44% Home and gardens 41% Home repair 41% Restoration and Building

16 D&D DIGITAL Top banner Top right side banner Bottom right side banner Bottom banner HOME PAGE 700 x 90 pixels 209 x 80 pixels 09 x 152 pixels 700 x 90 pixels Top right side banner Bottom right side banner Bottom banner SECTIONS 209 x 80 pixels 209 x 152 pixels 700 x 90 pixels Top banner Top right side banner Bottom right side banner Bottom banner NEWSLETTER 700 x 90 pixels 209 x 80 pixels 209 x 152 pixels 700 x 90 pixels

17 TERMSANDCONDITIONS

18 TERMS AND CONDITIONS Advertising orders shall be considered on a conditional basis exclusively by Editorial Primera Línea SA. Editorial Primera Línea SA reserves the right to refuse any advertisements which it may deem unsuitable. Production costs will be charged to the customer separately from advertising rates. Any claims arising from hired advertisements shall be valid only in writing within 48 hours after receipt of the request thereof. Cancellation of any advertising space order shall only be valid only if submitted in writing within 48 hours thereafter. The advertiser shall provide Editorial Primera Línea SA with the elements and texts necessary for advertising production purposes. Should these not be provided with within the required time, the order will be null, the advertiser being obliged to pay for the hired space. The advertiser shall be responsible for holding Editorial Primera Línea SA harmless against any third parties or entities claims resulting from the violation of any laws and regulations in force. Upon 15 days after payment due date, according to the terms previously agreed in the advertising space order, the publishing house will have the right to apply Debit Notes on any discount, at a monthly rate of 3% on the advertisement gross cost. Any dishonored check which has been used for payment shall be exchanged for the same value to date within 48 business hours thereafter, Bank charges resulting therefrom shall be added.. The advertiser acknowledges and consents to Editorial Primera Línea SA being authorized to charge all costs resulting from the present request. Failure to receive the corresponding invoice shall not constitute grounds for non-payment. Delivery of payment instruments shall be made upon closing the advertising space order. CAMPAINGS CANCELLATION POLICY Any advertising campaign, i.e. the consecutive series of advertisements previously ordered by the advertiser, shall be subject to the total payment of any amount owed whether as a result of the campaign which the advertiser wishes to cancel or any advertisements outside the campaign. In the event of debt, Editorial Primera Línea SA shall have the right to continue publishing the last (original) advertisement requested by the advertiser, any request for cancellation being invalid. In such an event, Editorial Primera Línea SA may unilaterally cancel the requested series of advertisements, the advertiser being deemed to have failed to comply with the campaign and thus automatically losing all discounts and/or deductions on rates, even including already published and paid campaign advertisements.

19 ANYTHING YOU CAN IMAGINE IS REAL. Pablo Picasso