IAA Commercial Vehicles 2014 Media information Outdoor advertising

Transcription

1 IAA Commercial Vehicles 2014 Outdoor advertising September 25 October 2, 2014 Hannover Germany iaa.de th International Motor Show

2 Advertising your trade fair appearance In many sectors of business, companies need to have more than just convincing products. Especially companies who are active internationally need to communicate their core competencies in a compelling way if they want to stand out from the competition. The more skilled a company is at using the various marketing options available, the more it will raise awareness among its target groups and generate more business leads. Advertise where it counts: Harness the exhibition setting with its numerous trade visitors to your marketing needs. Make an impact on your future customers right as they arrive at the exhibition grounds and be their first contact at the entrance areas, taxi stands and car parks. Choose your advertising spaces from a wealth of available options. You can count on the specialists at Deutsche Messe for helpful advice needless to say, free of charge! List of contents Boards 3-4 Frames 5 Advertising towers sided poster stands 8 Taxi stand advertising 9 Advertising columns 10 Big banner 11 Billboards on the Exponale pedestrian bridge 12 Billboards at the East 3 entrance 13 Advertising cubes 14 Skywalk advertising XL poster Messe shuttle 30 SwingCards 31 Ad locations Contacts 34 2

3 Boards A particularly eye-catching option in high-traffic areas like taxi stands, entrances and exit gates, car parks and public transport stations is a five-meter-wide board. They can be seen from considerable distances and their striking size makes them an ideal way to draw attention to your trade fair appearance. W 5.00 m x H 0.90 m Supply of the backplates, digital print production, laminating of the prints onto the backplates, assembly and disassembly double-sided No. Site Quantity 1 Nordallee, (northern access road) 20 2 Taxi stand/northern tram terminal 6 3 Northern tram terminal 12 4 West 1 entrance 9 5 Karlsruher Strasse, West 1 car park 16 6 Kronsbergstrasse, West 1 car park 15 7 South 1 entrance Hermesallee/northern access road + West car parks North 9 car park 21 3

4 Boards No. Media Production 2, 3 1, , 7, 10 1, , 8,

5 Frames Our framed posters are placed around car parks and entrance gates. They are mounted on walls and fences at eye level to ensure your advertising slogans catch the attention of trade fair visitors. A series of images is a particularly effective way of using this medium. W 2.50 m x H 2.00 m Supply of the backplates, digital print production, laminating of the prints onto the backplates, assembly and disassembly one-sided No. Site Quantity A Entry and exit to North 7/8 car park 43 C Fence at West 2 entrance 25 E Fence at South 2 entrance 8 F Fence at South 1 entrance 10 Media 630 Production 710 5

6 Advertising towers With an advertising surface measuring more than 160 square meters on four sides, our advertising towers represent a premium form of advertising space. Around ten meters high, these towers are visible from a great distance and are guaranteed to attract the attention of your target groups, thanks to their prominent placement directly at the car parks and entrance areas. W 4.10 m x H 9.90 m one-piece panel: W m x H 9.90 m Digital print production of the one-piece panel, positioning of the supporting frame (including ballasting), assembly and disassembly 4-sided Sites (see Ad locations page 33) No. Site No. Site 1 North 4 car park 6 B North 1 entrance/tram terminal 2 North 4 car park 6 C North 2 entrance/tram terminal 3 North 4 car park 7 West 45 car park 4 North 3 car park 8 West 45 car park 5 North 3 car park 9 West 45 car park 6 Tram terminal/europaallee 10 West car park 6 A Europaplatz North 1 entrance/tram terminal 6

7 Advertising towers Sites No. Site No. Site 12 West car park 22 West 34 car park 13 West car park 23 West 34 car park 14 West 2 entrance 24 Mobile home lot 15 West car park 25 South entrance 16 West 35 car park 26 South 31 car park 17 West 2 entrance 27 South 29 car park 18 West 35 car park 28 South 28 car park 19 West Skywalk/West 1 entrance 29 South Skywalk 20 West Skywalk/West 1 entrance 30 South 27 car park 21 West 1 entrance No. Media Production 1, 6A, 6B, 6C, 20 17,000 10, , 6, 14, 17, 19, 21, 25 15,500 10,800 5, 7-13, 15-16, 18, 22-24, ,200 10,800 7

8 3-sided poster stands These three-sided advertising spaces in A0 poster format are bound to catch the eye of passersby, no matter which way they are going. The distinctive pyramids can be booked as a set and placed in ten ideal locations at every entranceway around the exhibition center. DIN A0: W 0.84 m x H 1.19 m Foil, digital print production, assembly and disassembly 3-sided 1 set Consisting of 10 poster stands at various locations around the site Total sets available 9 sets Set price (subject to VAT) Media 5,100 Production 1,340 8

9 Taxi stand advertising Catch visitors attention by ad spaces located directly at the taxi stand. The advertising spaces in a A 0 poster format are located at in ideal place reaching visitors coming by taxi. DIN A0: W 0.84 m x H 1.19 m Self-stick foil, digital print production, assembly and disassembly double-sided posters 1 range of posters Taxi stand, North entrance. Consisting of 4 double-sided posters (= 8 posters) Total range of posters available 3 Range of posters price (subject to VAT) Media 1,850 Production 810 9

10 Advertising columns These prominent ad spaces located near North 1 entrance/taxi stand and East 3 entrance are perfect for giving your customers an additional image boost. These four-sided advertising spaces are bound to catch the eye of passers-by, no matter which way they are going. W 0.52 m x H 2.50 m Supply of the backplates, digital print production, assembly and disassembly 4-sided No. Site Quantity 1-3 North entrances/taxi stand East 3 entrance 9 Media 1,250 Production

11 Big banner A particularly eye-catching option in the high-traffic northern and western part of the exhibition grounds is a big banner. This ad spaces are guaranteed to attract the attention of your target groups, thanks to their prominent placement at North 1 and West 1 entrances. BB 7-8 BB W 2.70 m x H 8.70 m W 4.80 m x H 2.30 m BB 7-8 BB Mesh, digital print production, assembly and disassembly Frontlit, digital print production, assembly and disassembly one-sided No. Site Quantity BB 7-8 North 1 entrance 2 BB West 1 entrance 3 No. Media Production BB 7-8 9,900 1,440 BB ,500 1,290 11

12 Billboards on the Exponale pedestrian bridge Top exposure along both sides of the highly frequented Exponale bridge located between the southern Skywalk and at the East 3 entrance. Ideally suited for product promotion, e.g. by means of cascading or repetitive motifs which captivate viewer interest along the way. W 2.24 m x H 1.04 m Digital print production on Frontlit, assembly and disassembly one-sided No. Site 1-16 Exponale bridge Media 740 Production

13 Billboards at the East 3 entrance Located at the East 3 entrance, these large billboards are real eye-catchers. By grouping several of them you can easily promote an entire product range. W 3.42 m x H 2.32 m Digital print production on Frontlit, assembly and disassembly one-sided No. Site Quantity 1-4 East 3 entrance 4 Media 2,500 Production 1,010 13

14 Advertising cubes Bearing a total of six advertising surfaces, these advertising cubes are guaranteed to grab the attention of passersby in any direction. These eye-catching advertising cubes can be flexibly positioned in a number of places around the exhibition grounds contact us! Per side: W 1.00 m x H 1.00 m/total height: 1.75 m incl. pedestal Foil, digital print production, assembly and disassembly 6-sided No. Site Quantity 1-10 various locations at the entrances 10 Media 1,400 Production

15 Skywalk advertising Tens of thousands of exhibitors and visitors use the southern and western Skywalks every day, as these represent an ideal, weatherproof way to reach the heavily frequented entrance gates from the large car parks to the south of the exhibition complex or the Hannover Messe/ Laatzen train station to the west. Skywalk posters, one-sided Catch visitors attention as they glide along on the Skywalker people-mover, with plenty of time to cast their gaze upon your posters mounted right alongside. A great way to promote products, especially for multiple motifs or repeat exposure. W 1.30 m x H 0.90 m Self-stick foil, digital print production, assembly and disassembly one-sided No. Site Quantity W West Skywalk 260 S South Skywalk 326 Media West: 375 South: 320 Production

16 Skywalk advertising Skywalk posters, double-sided Two-sided skywalk posters are perfect for reaching your target audience as they approch or leave the West Skywalk via the stairs or escalators, right at eye level and viewable from both sides. W 1.30 m x H 0.80 m Self-stick foil, digital print production, assembly and disassembly double-sided No. Site Quantity WD 1-10 West Skywalk, train station 10 WD West Skywalk, West 1 entrance 12 Media 750 Production

17 Skywalk advertising Billboard As visitors stream through the skywalks, you can be sure of standing out on billboards mounted right above the escalators. Skywalk billboards are perfect for giving your customers a warm welcome or scoring an additional image boost and leaving a lasting impression as they head for home. W 3.70 m x H 2.40 m Digital print production on Frontlit, assembly and disassembly one-sided No. Site Quantity 1 West Skywalk, Hannover Messe/Laatzen train station 1 2 West Skywalk, West 1 entrance 1 No. Media Production 1 4,200 1, ,900 1,130 17

18 Skywalk advertising Skyboard Use the skyboard to grab the attention of huge crowds as they stream out of the railway station and head for the skywalk on their way to the show. The skyboard is positioned directly over the west entrance to the skywalk, making it one of the most attractive locations in this high-traffic area near the West entrance to the grounds. W 3.80 m x H 2.50 m Digital print production on Frontlit, assembly and disassembly one-sided No. Site Quantity 1 West Skywalk, Hannover Messe/Laatzen train station 1 Media 8,500 Production 1,130 18

19 Skywalk advertising Special Skywalk poster Your ads cannot be missed on the zigzag walkway connecting the South Skywalk with the East 3 entrance. As visitors follow each bend of the walkway, your message will pop right out at them. W 1.30 m x H 0.85 m Self-stick foil, digital print production, assembly and disassembly one-sided No. Site Quantity SB 1-46 South Skywalk, bridge to East 3 entrance 46 Media 450 Production

20 Skywalk advertising Mega Skywalk banner, South Skywalk Big is beautiful! To really stand out in the South and West Skywalks, mega Skywalk banners are just what you need. W 1.85 m x H 2.10 m Height lower handrail: approx m m Height middle handrail: approx m m Height upper handrail: approx m m Digitex, digital print production, assembly and disassembly one-sided No. Site Quantity 1-40 South Skywalk approx. 40 Media 1,200 Production

21 Skywalk advertising Mega Skywalk banner, West Skywalk W 2.06 m x H 2.40 m Digitex, digital print production, assembly and disassembly one-sided No. Site Quantity 1-40 West Skywalk approx. 40 Media 1,900 Production

22 Skywalk advertising NEW! Moving walkway advertising Catch visitors attention as they glide along on the moving walkway, with plenty of time to cast their gaze upon your advertising mounted right alongside. No No No W 67.0 m x H 0.66 m W 83.0 m x H 0.66 m W 87.0 m x H 0.66 m Self-stick foil, digital print production, assembly and disassembly double-sided No. Site Quantity 1-6 West Skywalk 6 No. Media Production ,000 3, ,600 4, ,500 4,600 22

23 Skywalk advertising NEW! Escalator advertising Escalator advertising is perfect for reaching your target audience as they approch or leave the West Skywalk via the escalators. W 12.0 m x H 0.62 m Self-stick foil, digital print production, assembly and disassembly double-sided No. Site Quantity West Skywalk, West 1 entrance West Skywalk, Hannover Messe/Laatzen train station 2 Media 4,800 Production

24 Skywalk advertising Skywalk super billboard Super billboards make a huge 14-square-meter (!) impression on users of the South car park as they enter or leave the South Skywalk W 2.80 m x H 5.06 m Frontlit, digital print production, assembly and disassembly one-sided No. Site Quantity 1 South Skywalk/South car park 2 Media 4,300 Production 1,340 24

25 Skywalk advertising Floor graphics Show your customers the way to go straight to your stand! Floor graphics are every bit as effective as they are attractive. W 3.00 m x H 1.30 m Special self-stick foil, digital print production, assembly and disassembly one-sided Site Quantity West Skywalk 16 South Skywalk 22 Media Production West Skywalk 1, South Skywalk 1,

26 XL poster These extremely large surfaces in poster formats of up to 275 square meters lend themselves to all kinds of designs and radiate a strong, assertive impression. Our high-quality production standards impart a powerful impact to your advertising slogans in prominent locations like the main access roads or the front side of on-site parking ramps. Site Width x Heigh No m 2 (W m x H m) No m 2 (W m x H m) No m 2 (W m x H m) No m 2 (W m x H m) No m 2 (W m x H m) No m 2 (W m x H m) No m 2 (W m x H 7.90 m) No m 2 (W m x H 9.40 m) No m 2 (W m x H m) No m 2 (W m x H m) No m 2 (W m x H m) 26

27 XL poster No m 2 (W m x H m) No m 2 (W m x H m) No m 2 (W m x H m) No m 2 (W m x H 9.00 m) No m 2 (W m x H m) No x 21 m 2 = 42 m 2 (each with W 3.50 m x H 6.00 m) No x 21 m 2 = 42 m 2 (each with W 3.50 m x H 6.00 m) No x 21 m 2 = 42 m 2 (each with W 3.50 m x H 6.00 m) Digital print production on Frontlit or Mesh, assembly and disassembly, lighting 27

28 XL poster No. Site 1-4 Excellent visibility from the adjacent expressway plus at the exit ramp for traffic heading to the North entrance 1-12 Alongside approach road leading to car parks and ramps for 6,660 cars and 70 busses Across from a high-traffic crossing with traffic light Directly alongside an approach road to the North and West car parks/ramps in proximity to the North entrance gate Directly across from the North car parks/ramps for cars and buses Directly across from the Messe/Nord tram terminal serving the North entrance Adjacent to the North entrances 17 Posters at eye level, in full view of the visitors who use the Skywalk to proceed from the Hannover Messe/Laatzen train station to the West entrance (Halls 13 and 27); visible even for those leaving the train station in the direction of the Skywalk 18 Alongside an approach road leading to the West and South entrances and associated car parks, with very high visibility also from the Hannover Messe/Laatzen train station On the stairway towers for the South Skywalk (which connects the South car parks with the East 3 entrance), with very high visibility for: a) visitors using the Skywalk; b) drivers approaching the grounds from the south; c) IKEA visitors 28

29 XL poster Media Production No. 1+2 each with 163 m 2 28,400 7,730 No. 3+4 each with 190 m 2 30,800 9,020 No. 5+6 each with 193 m 2 26,000 9,020 No m 2 18,900 6,560 No m 2 22,300 7,750 No m 2 15,000 5,160 No m 2 37,000 12,890 No m 2 22,000 7,730 No m 2 29,700 10,310 No each with 272 m 2 36,700 10,040 No m 2 12,200 3,480 No m 2 19,500 5,560 No each with 2 x 21 m 2 = 42 m 2 5,700 1,840 All rates specified also cover spotlighting so posters remain visible throughout the evening hours. 29

30 Messe shuttle Each eye-catching bus offers a huge 25 m² of total ad space, distributed on both sides and the rear. Get right on board for new business contacts! Our shuttle buses cruise the grounds along regular routes, displaying 3-sided ads (left, right and back side) in plain view of thousands of visitors every day. This makes shuttle buses an ideal way of scoring major POS image gains and driving customers straight to your stand! Left/right side each W 4.60 m x H 2.10 m Back W 1.40 m x H 1.60 m Foil, digital print production, assembly and disassembly 10 buses criss-crossing the showgrounds Media 8,000 Production 2,100 30

31 SwingCards Swing along with SwingCards. These eye-catchers are hung inside our exhibition shuttle buses and offer you an unusual opportunity to make a direct advertising impact on your target groups. What is special about them: They are easily detachable, so each passenger can take a card with them. Make the most of this exclusive, mobile advertising option for example in the form of coupons, information, invitations, cards advertising your talk or product presentation or even a prize contest. W 0.10 m x H 0.27 m, sites Advertising holders which are suspended from support rails in the interior of our shuttle buses. double-sided Quantity SwingCard Package Total number of available packages Quantity 1 package/bus = 100 cards 10 units Package price/bus (subject to VAT) Media 2,370 Production

32 10 NORTH 10 1 NORTH 9 11 NORTH 4 NORTH 7 A NORTH 8 EAST 11 EAST 16 EAST NORTH 1 NORTH 2 NORTH 3 2 NORD 3 EAST 12 EAST EAST 21 3 NORTH EAST EAST 13 EAST EAST 20 WEST 2 C 4 EAST 3 Skywalk advertising Skywalk advertising 5 6 E SOUTH 2 SOUTH 33 SOUTH 30 7 F SOUTH 1 SOUTH 32 SOUTH 31 SOUTH 26 Boards Big banner Frames Taxi stand advertising 15 Advertising columns 3-sided poster stands Billboards on the Exponale pedestrian bridge Billboards at the East 3 entrance IKEA 32

33 NORTH NORTH 4 NORTH NORTH NORTH 8 EAST 11 EAST 16 EAST NORTH 1 NORTH 2 NORTH 3 2 EAST A NORTH 1 6B 6C EAST 12 EAST EAST 13 EAST EAST WEST Skywalk advertising EAST 3 Skywalk advertising SOUTH 2 SOUTH 33 SOUTH SOUTH 1 SOUTH 32 26SOUTH SOUTH Advertising towers XL poster IKEA 33

34 Deutsche Messe Messegelände Hannover Germany Tel Fax Contacts Anke Robbers Tel Sabina Kroll-Behrens Tel Sanja Silovic Tel th International Motor Show