CREATIVE FEEL MAGAZINE RATE CARD

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1 2018 CREATIVE FEEL MAGAZINE RATE CARD

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3 An authoritative voice in the South African arts, culture, design and lifestyle spheres Creative Feel is a much-loved and award-winning arts, culture and lifestyle print publication. We ve partnered with some amazing events, given wider exposure to existing brands and aided in the launching of some exceptional artistic careers in our 15 years as Classicfeel and then Creative Feel. Our interests and those of our readers are wide reaching, with our magazine and digital offering covering all things visual and performing arts, jazz, blues and classical music, events, exhibitions, performances and exhibitions, interesting people, phenomenal design and innovative thinking, fine dining experiences, fantastic getaways and the whisky, wine, bourbon etc. that puts the cherry on top. Creative Feel magazine (then called Classicfeel) was first printed in 2001 and is distributed in eleven glossy issues a year. Since its inception, the magazine has garnered numerous awards, including Arts & Culture Trust (ACT) Awards, as well as numerous SAPPI PICA Awards for excellence in publishing and many of the coveted Business and Arts South Africa (BASA) Awards. This opulent and masterfully designed magazine has become the definitive, dependable voice in the South African arts and culture industry for arts practitioners, funders and newcomers alike. Our team, with extensive knowledge of the arts and culture, print and digital environments, is able to tailor and deliver campaigns that reach a considerable amount of viewers interested in your brand, with an authenticity that will lead to long-term engagement. CREATIVE FEEL MAGAZINE RATE CARD

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5 How many do we print and where can you find us? Creative Feel prints between and of our 11 issues during the year (December/January as a combined issue). These issues are distributed through retail, loyal subscribers, exclusive hotels and lodges, diplomatic services, government and back copies are sent to arts departments at universities and colleges. Creative Feel s reach is national, with 47% in Gauteng, 23% in Western Cape, 5% in KwaZulu-Natal and the rest of the copies spread almost evenly among the other provinces. Who reads Creative Feel? Creative Feel s monthly readership is spread fairly evenly among genders, with the female/male split at 55/45. The majority of our readers are between 18 and 55, with the biggest group being between 25 and 44. About 75% of our readers are in the LSM 10 income group, and 70% have a tertiary education. Some of our partners include Absa L Atelier, Sasol New Signatures, Naledi Theatre Awards, PPC Imaginarium Awards, RMB Starlight Classics, Turbine Art Fair, FNB JoburgArtFair, Standard Bank Joy of Jazz, Standard Bank Gallery, Arts & Culture Trust Lifetime Achievement Awards, the Department of Arts and Culture, the Department of Small Business Development, the National Arts Council, National Arts Festival the Market Theatre Foundation, Joburg City Theatres and the Fugard Theatre, to name just a few. CREATIVE FEEL MAGAZINE RATE CARD

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7 Please note that the rates below are inclusive of agency commission and exclusive of VAT. A 10% discount is offered for 3 bookings and a 15% discount is offered for 4 or more bookings. The cancellation deadlines are a week before material deadlines. Cancellation after the deadline will result in a 100% cancellation fee. INSIDE FRONT COVER Inside Front DPS (IFDPS) DPS TRIM: 320mm height x 480mm width BLEED: 326mm height x 486mm width TYPE: 300mm height x 460mm width R Trim: 320mm height x 480mm width Bleed: 326mm height x 486mm width Type: 300mm height x 460mm width R CREATIVE FEEL MAGAZINE RATE CARD

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9 OUTSIDE BACK COVER Outside Back Cover (OBC) Inside Back Cover (IBC) Trim: 320mm height x 240mm width Bleed: 326mm height x 246mm width Type: 300mm height x 220mm width R Trim: 320mm height x 240mm width Bleed: 326mm height x 246mm width Type: 300mm height x 220mm width R Full page prime position Full page Trim: 320mm height x 240mm width Bleed: 326mm height x 246mm width Type: 300mm height x 220mm width R Trim: 320mm height x 240mm width Bleed: 326mm height x 246mm width Type: 300mm height x 220mm width R Half-page Trim: 320mm height x 120mm width Bleed: 326mm height x 126mm width Type: 300mm height x 100mm width R CREATIVE FEEL MAGAZINE RATE CARD

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11 Option One Option Two IFDPS (Treated as cover story) 4 pages editorial Digital Voucher R5 000 R OBC 4 pages editorial Digital Voucher R4 500 R Option Three Option Four DPS 2 pages editorial Digital Voucher R4 000 R FP prime position 2 pages editorial Digital Voucher R3 000 R Option Five Option Six FP 1 page editorial Digital Voucher R2 500 R Half Page Half Page Editorial Digital Voucher R2 000 R CREATIVE FEEL MAGAZINE RATE CARD

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13 For adverts: Digital material (PDF) only. Print-optimised PDF in CMYK with fonts and high resolution images (300 dpi) embedded. Document bleed of 3mm all round For editorial: Between 4 and 10 high resolution (300 dpi) images to be supplied (the number of images used is at our discretion). For a half page, no more than 300 words to be submitted. For a full page, no more than 450 words to be submitted. For a DPS, no more than 750 words to be submitted. For 2xDPSes, no more than 1500 words to be submitted. Paid-for editorial will be sent through a maximum of two times for client to approve and make changes. Issue Editorial Material Ad Booking Ad Material Feb December December January 2018 March January January February 2018 April February February March 2018 May March March April 2018 June April April May 2018 July May May June 2018 August June June July 2018 September July July August 2018 October August August September 2018 November September September October 2018 Dec 18 / Jan 19 1 November October November 2018 February December December January 2019 CREATIVE FEEL MAGAZINE RATE CARD

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15 Our digital media reaches every corner of the connected globe! We engage with audiences in the upper LSMs, with a fairly even 55/45 female/male split. 75% of our readers are South African, with 7% from Europe, 4% from other African countries and 3% from the United States. Creative Feel is known for its high quality print publication, but our digital platforms are quickly becoming a go-to source for the creative sector who want to be up-to-date with the latest news. We have implemented numerous successful campaigns for clients such as Rolex which earned impressions for its six-day 100% SOV banner campaign on our website. For its threemonth banner campaign on our website, Aspire Art Auctions earned impressions. Our fast growing website has grown its number of users by 162% over the last quarter. Reader interest and engagement is at an all-time high, with our bounce-rate averaging at 5.33%. Our social media pages are growing steadily too, at a rate of 110% over the last quarter. Instagram is our fastest growing platform, with our monthly impressions averaging at Our beautifully-designed twice-monthly newsletter is popular with readers and clients alike. Sent to subscribers, these mails average an open-rate of 9.6%. With Creative Feel s digital advertising, YOU get to decide what your campaign needs and ultimately, what you pay for. We have a selection of offerings for you to create a tailored advertising package. CREATIVE FEEL MAGAZINE RATE CARD

16 WEBSITE NEWSLETTER LEADERBOARD: 728 X 90 PX NEWSLETTER BANNER 1 FEATURED POST MEDIUM RECTANGLE: 300 X 250 PX NEWSLETTER FEATURE 1 WEB POST NEWSLETTER BANNER 2 HALF PAGE UNIT: 300 X 600 PX NEWSLETTER FEATURE 1 NEWSLETTER BANNER 2 WEB POST NEWSLETTER FEATURE 2 *Due to the limited number of advertising space available, these are allocated on a first pay basis and all advertising and images are subject to the approval of All adverts will appear and rotate at random and will link directly to your website, blog or specified social media page.

17 Website banners (cost/1 000 impressions CPM) Leaderboard: R400/1 000 Medium rectangle: R450/1 000 Half-page unit: R500/1 000 All three banner spots: R1 200/1 000 Background/wallpaper: price on request Unless otherwise requested, these banner spots will be shared with other clients and will appear and rotate at random. Website takeovers or 100% share of voice campaigns will need to be quoted for. Newsletter banners R800 per newsletter Product sponsorship video Video on Creative Feel website and social media pages advertising an event or product: R2 500 Social media Once-off Facebook post: R200 Once-off Twitter post: R200 Once-off Instagram post: R200 Content Once-off website article: R1 700 (Interviews done for an additional R1 000) Customised campaigns Customised campaigns, which can include the following elements: ad banners, competitions, website posts, Facebook events, social media posts. The components and costs of a tailormade campaign will be negotiated and conceptualised by the online editors. Custom newsletters Custom newsletters can be created. This can include taking up a large portion of the regular Creative Feel newsletter with banner adverts and editorial, or Creative Feel can create a special newsletter featuring only your brand or event. Prices are available on request. Production fees Creative Feel can create banner adverts should you require. This will be quoted on according to your needs. Banners to be delivered in.jpeg,.gif,.png or HTML5. Live posting at events (Twitter and Instagram): R1 500 All prices are exclusive of VAT and inclusive of agency commission. CREATIVE FEEL MAGAZINE RATE CARD

18 PUBLISHING TITLE: CREATIVE FEEL BUSINESS NAME: CONTACT PERSON: MEDIA AGENCY: TEL NUMBER: CELL NUMBER: POSTAL ADDRESS: PHYSICAL ADDRESS: VAT NUMBER: CK NUMBER: INSERTION DATES 2018: FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC/JAN ADVERTISING SIZE: IFC DPS DPS OBC IBC FULL PAGE (PRIME POSITION) FULL PAGE HALF PAGE OR: PACKAGE OPTION: OPTION 1 (R50 000) OPTION 2 (R45 000) OPTION 3 (R40 000) OPTION 4 (R30 000) OPTION 5 (R24 000) OPTION 6 REQUIRE DESIGN SERVICE (POA) ADDITIONAL INFO AND REQUIREMENTS: COST PER INSERTION (EXCL. VAT): TOTAL COST OF ORDER (EXCL. VAT): TOTAL COST OF ORDER (INCL. VAT): The person signing below warrants that: i) He/she is duly authorised to bind the purchaser hereto; ii) That the purchaser has the capacity to enter into this agreement iii) That a cancellation fee will be charged for late cancellations. The cancellation deadlines are a week before material deadlines. Cancellation after the deadline will result in a 100% cancellation fee. iv) All cheques payable to DeskLink CC within 30 days of the magazine going to print SIGNATURE OF AUTHORISED PERSON DATE OF ORDER: CLIENT ORDER NUMBER: Creative Feel magazine is published by DeskLink CC

19 BUSINESS NAME: CONTACT PERSON: MEDIA AGENCY: TEL NUMBER: CELL NUMBER: POSTAL ADDRESS: PHYSICAL ADDRESS: VAT NUMBER: CK NUMBER: WEBSITE: INSTAGRAM: FACEBOOK: TWITTER: ADDITIONAL LINKS: PROPOSED CAMPAIGN DURATION: CAMPAIGN REQUIREMENTS: ADDITIONAL INFO AND REQUIREMENTS: TOTAL COST OF ORDER (EXCL. VAT): TOTAL COST OF ORDER (INCL. VAT): All adverts are subject to editorial approval, and Creative Feel reserves the right to decline an advert deemed not suitable at their own discretion. All artwork to be supplied by client otherwise additional costs may be incurred A 100% payment will confirm your booking. No booking will be held without full payment. Prices are subject to change without prior notice. For all other terms and conditions please contact us. I agree to the terms set out above. I acknowledge that I am a recognised representative of my organisation. SIGNATURE OF AUTHORISED PERSON DATE OF ORDER:

20 CONTACT DETAILS PUBLISHER & EDITOR-IN-CHIEF Lore Watterson SALES & MARKETING PO Box 3670, Randburg, 2125 Tell