NACURH Programming on the Go DVD Submission Cover Sheet ***Please save this document as: Region_School Name_Program Title

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1 NACURH Programming on the Go DVD Submission Cover Sheet ***Please save this document as: Region_School Name_Program Title Title of Program: Advertise your Face-Off: The Enchanting Tale of Philipe & Andrea Presenter s Name: _Joanna Kho, Andrew Bruno School Name: Missouri University of Science & Technology Contact info: jkp46@mail.mst.edu 1. What kind of program is this? Please HIGHLIGHT one of the following NACURH U: President NCC NRHH First Time Delegate THEME: Diversity & Multicultural Awareness Current Issues Personal Growth Team Building & Transitioning Start to Finish Programming Passive Programming 2. Please provide a brief description of the program. Explore the many ways to lure audience to your programs and learn how to create easy, exciting and wonderful advertisement in seconds. From colors to fonts, to pictures and taglines, watch as Philipe ( Program ) falls in love with Andrea (Audience) with the help of the cupid, Abe ( Advertisement ) 3. Who was the program for? Name your target audience. This program is for all who wants to learn more about /improve their advertising skills. Students, hall resps, staff, people who does programming. 4. How much did the program cost? Who funded it? Please provide a brief budget breakdown How many people were involved in planning the program AND how long did it take to plan? 2-3 person. About 1 week. 6. Why was the program started on your campus? How does it benefit the university and/or community population? This program is designed to improve advertising skills, bring new ideas on to the table and also share experiences about advertising more effectively. Also, this program highlights Dos and Donts in admaking and show how important an ad is to a program or an event that is organized. 7. What were some pros/cons of the program? How could the program be improved? Pros: Good way of learning new ad making skills, and how to improve ads. Cons: It might be repetitive for those who are already very very talented and AWESOME in ad-making.

2 8. How could this program be adapted for other universities? Universities can use new skills that they ve learn and incorporate it into ad-making sessions in school. They will learn to advertise more efficient and effectively to reach out to more people about their events/programs. 9. Additional questions, comments, notes, or concerns:

3 01 ADVERTISEYOURFACEOFF! by Missouri S & T! THE ENCHANTING TALE OF A LOVE STORY

4 02 THECHARACTERS INTRODUCTION Philipe = PROGRAMS Andrea = AUDIENCE Abe (cupid) = ADVERTISEMENTS

5 03 THE MISSION MISSION Philipe Andrea Cupid Love PROGRAMS AUDIENCE ADS SUCCESS!

6 04 Chapter 1: Just a city boy STORY

7 05 Chapter 2: Walking in the park one day STORY

8 06 Chapter 3: Boy meets girl STORY

9 07 Chapter 4: Now what? STORY

10 08 Chapter 5: Cupid to the rescue! STORY HOW?

11 Advertising Magic Arrows Advertising promote to the public How do I catch people s attention? Does this ad appeal to the residents/people/target group? How do I get people to attend the program? Do Be committed Clear, concise about information Timing is important! Be realistic about what you want to do. (esp giant ads) Be creative! Play with colours! Display your ads in a place where lots of people walk by. Also remember to advertise your Advertisements! Don t Last minute work Hide your ads Confusing fonts or colliding colours Over-play with words, confusing info Reuse old ads, without changing any bit Put too much in one add, remember; Less is More

12 10 LOUD&PROUD - Very direct, very in-your-face, touch-n-go information - Simple catchy taglines, exaggeration - Fairly huge - Big fonts, bold, - 3D Ads - Posters - Radio, announce during meetings, events

13 11 CONSISTENCY - Consistency is key - Repetitive; - flyers during lunch hour - spamming reminders - text spamming - facebook reminders (viral ads) - word of mouth enthusiasm

14 12 SUNSHINE&RAINBOWS - photography ads - Funny, creative taglines - Play with colors, fonts - freebies that portray programs bouncy balls, bracelets, - viral ads: facebook, - T-shirts! - cool designs

15 13 Chapter 6: Cupid Being Sneaky TIPS & TRICKS Play of colors Neon - Color contrast Big cool fonts Cool fonts Cool fonts Cool fonts Cool fonts

16 14 TITLE TIME & DATE LOCATION DETAILS BLA BLA BLA COOLEST EVENT

17 15 Chapter 6: Cupid Being Sneaky - Other means of advertising - advertise through media esp Facebook - Ad-flooding ; filling every mailbox with invitations, flyers on every floor in res halls - freebies ; food, - chalking on floor, banners glass-paint, - promotional activities, flash mob~!

18 16 DEFAULTS Inspirations / Places to get ideas www google.com

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25 23 Back to the story STORY

26 24 STORY

27 25 Chapter 7: Happily ever after... STORY

28 26 STORY Fin

29 Q & A???