Full Hearts and Best Dishes.

Transcription

1 Full Hearts and Best Dishes. Cooking with Paula Deen invites readers into Paula Deen s home to experience what she holds dear: family, friends, and delicious Southern food. We embrace and celebrate traditional values and less complicated times, when love and caring were shared over comforting food and conversation. WE ARE... HOW WE DO IT... Down Home Reliable Fulfilling Connections Authentic Nurturing Accessible Traditional Welcoming Hard working Useful recipes that help her feed and entertain her family and friends Honoring and maintaining traditions Anchored in Paula s values and all things Southern Family-rooted, approachable, genuine, humble, and self-made

2 Magazine Circulation: 153,000 Frequency: 7x Total audience: 1,484,100 Female: 96% Age 35+: 99% Median HHI: $72,063 43% spend 2+ hours reading each issue 64% read 4/4 issues 87% entertain at home 1x+/month 97% prepare recipes seen in the magazine Digital Unique monthly users: 200,000 Avg. monthly page views: 208,000 Female: 91% Age 35+: 85% E-newsletter subscribers: 268,000 Sources: Magazine audience data 2016 reader survey; digital and social audience data Google Analytics, Aug. 2017,

3 2018 Calendar Jan/Feb: Comfort Food. For cold winter days find hearty casseroles; easy coffee cakes; grilled cheese and soup pairings; the best-ever gumbo; and sweet, creamy cheesecakes. Ad Closing /Materials Due: 10/17/17 On Sale: 12/26/17 Mar/Apr: Spring is Here. Easter Sunday lunch menu and homemade treats for filling children s Easter baskets; recipes to showcase peas, artichokes, asparagus, radishes, and other spring produce; easy sheet-pan suppers; five ways with mac and cheese; and a big batch of brownies, pies, and sweet rolls. Ad Closing/Materials Due: 12/15/17 On Sale: 2/20/18 May/Jun: Summer's Arrival. Recipes of fresh and flavorful fruits and vegetables. Whip up a batch or two of homemade jams and jellies; honor the special men and women in your life with Mother s Day and Father s Day meals; and find the best places around the country to get a slice of key lime pie. Ad Closing/Materials Due: 2/16/18 On Sale: 4/17/18 Jul/Aug: Potluck & Reunions. Summer produce and potluck get-togethers are celebrated with a backyard cookout meal; delicious blackberry recipes; a vegetable supper; homemade pickles; easy meats and veggies for the grill; and fun sheet cakes. Ad Closing/Materials Due: 4/25/18 On Sale: 6/19/18 Sep: Fall Flavors. Transition from summer to fall with dinners on the porch at sunset; apple desserts; soda cakes; grilled sandwiches, and lighter takes on traditional Southern casseroles. Ad Closing/Materials Due: 6/18/18 On Sale: 8/7/18 Oct: Thanksgiving. Embrace autumn and its harvest flavors with slow-cooker fruit butter; a game-day get-together menu; one-pan chicken dinners; easy breads; and fun Halloween goodies. Ad Closing/Materials Due: 7/18/18 On Sale: 9/11/18 Nov/Dec: Christmas. Celebrate the holidays with a bountiful harvest meal; fruit and nut pies; cranberry dishes; Christmas menus and desserts; and fun gifts from the kitchen. Ad Closing/Materials Due: 8/23/18 On Sale: 10/16/18 Jan/Feb Ad Closing/Materials Due: 10/16/18 On Sale: 12/25/18 As of 10/27/17. Subject to change, Ask your sales representative about Cooking with Paula Deen's special interest publications (SIPs)

4 Magazine Marketing Advertising Rates Cover 2, Page 1 $25,704 Spread $21,420 Full page $12,240 2/3 page $9,792 1/2 page $7,956 1/3 page $6,120 1/4 page $4,743 Cover 4 $16,830 Tablet: All advertisements run on tablet version at no additional charge. Business Reply Card and Inserts: Pricing available upon request; all business reply cards must accompany a minimum of a full page advertisement. 1/6P, 1/8P, and 1/12P ad sizes are accepted; ask your sales representative for current rates. All rates are net. Ad Specs Trim Size: 7.875" x 10.5" Full page 6.875" x 9.375" (bleed 8.125" x 10.75") 2/3 page 4.5" x 9.375" 1/2 page (H) 6.875" x 4.625" 1/3 page (SQ) 4.5" x 4.625" 1/3 page (V) " x 9.375" 1/4 page 3.375" x 4.625" Contact: Cooking With Paula Deen, Production Hoffman Media, LLC 1900 International Park Drive, Ste 50 Birmingham, AL Phone: Fax: production2@hoffmanmedia.com

5 Digital Marketing PaulaDeenMagazine.com Cooking With Paul Deen enewsletter Standard IAB $20.00 cpm 300x250 $30.00 cpm Geo-targeted standard IAB $30.00 cpm 600x250 $75.00 cpm Pop-up $50.00 cpm Single sponsor $ cpm Advertising rates shown in net dollars.

6 2018 Audience TOTAL REACH: 1,953,100 56% 12% 21% 11% PRINT Total audience: 1,484,100 Circulation: 153,000 DIGITAL Monthly uniques: 201,000 Monthly impressions: 208,000 Subscribers: 268,000 Sources - Print: publisher s estimate; digital and social: Google Analytics Aug. 2017

7 Branded content studio Your story, handcrafted for our deeply engaged audience by our in-house team of content creators. We help generate dynamic conversations with your customers, enabling you to connect on a one-on-one level in one or multiple Hoffman Media brands in print, digital, video, social, and/or event platforms.

8 WHEN SUBMITTING ARTWORK, USE HOFFMAN MEDIA S FTP SITE If your ad creative is 10MB or less, please send directly to one of the addresses below. You can also share any size file with us from DropBox.com. For IOS (Mac) Step 1: Use Fetch ( or Transmit ( to sign on to ftp.hoffmanmedia.com. Your customer user name is anonymous, and your password will be your address. Step 2: Place your file in the appropriate magazine folder, and notify your advertising production representative that the file is ready for download. For Windows (PC) and Internet Explorer 7 Step 1: Type in the URL, ftp.hoffmanmedia.com, and press enter. Step 2: Click on the page button at the top right, and select Open FTP Site in Windows Explorer. Step 3: Place your file in the appropriate magazine folder, and notify your advertising production representative that the file is ready for download. For Windows (PC) and Internet Explorer 6 or earlier, or any other browser Step 1: Type in the URL, ftp.hoffmanmedia.com and press enter. Step 2: Go to File and choose Log On As. Your user name is anonymous, and your password will be your address. Step 3: Place your file in the appropriate magazine folder, and notify your advertising production representative that the file is ready for download. Contact: Kimberly Lewis, klewis@hoffmanmedia.com, or Rachel Collins, rcollins@hoffmanmedia.com