Media information 2015

Transcription

1 Media information 2015

2 Emirates Airlines 44 Million Passengers flew with Emirates in 2014 Emirates is currently the fastest growing and largest airline in the world in terms of scheduled international passengers kilometres flown 81% seat occupancy across Emirates flights in 2014 Over Passenger Aircrafts The largest A380 and B777 operator in the world Emirate services 146 destinations, flying to 83 countries across six continents 14,000 + flights each month *(average) Emirates a Global brand name associated with sporting celebrities, Teams and one for the leading sponsors for major events globally Incredible passenger growth of 64% in passengers numbers from 2009 to 2014

3 OPEN SKIES IS EMIRATES AIRLINE S MULTI-AWARD WINNING INFLIGHT MAGAZINE

4 E x p E r i E n c E NARA, JAPAN PhotograPher CAMeron KlIne recalls the day he PhotograPhed WAKAKUSA YAMAYAKI, the annual festival during which the dead grass on Mount wakakusa is burned. the festival takes Place in nara, JaPan, this Month The air in Nara, in the Kansai region of Japan, suggested that for all of our advancements in With its mountain backdrop, the former was crisp and cool on the day I arrived in late safety not much has changed. capital of Japan, Nara, is approximately one January; it had a freshness that only mountain Some say the mountainside was burned hour away from Kyoto, and every January air has. Wild deer roamed the streets, which to eradicate wild boar or insects, while hosts the fire festival. Members of Kofuku were lined with vendors, and as I approached others maintain that it was the result of Temple, Todai Temple and Kasuga Shrine Mount Wakakusa, where I would later witness a feud over temple boundaries. What is participate in ceremonial duties during the annual Wakakusa Yamayaki festival, I known for sure is that in the year 1760, Wakakusa Yamayaki. First, a torch is lit at wasn t sure what the day would bring. In long before modern safety regulations the Kasuga Shrine, and then the sacred winter, evening comes early in Japan, and and fire extinguishers, the mountain was fire is carried by a procession of Buddhist temple members gathered near dusk to set ablaze and an annual festival was monks. The sacred flame lights a bonfire that light a bonfire that would eventually engulf subsequently formed. Regardless of its eventually consumes the entire mountain. the mountainside. As I watched the bonfire origin, Wakakusa Yamayaki is one of Japan s Volunteer fire fighters come from far and being lit I couldn t help but think about what most impressive winter festivals, and slightly wide to ensure a safe festival, but still the this spectacle might have been like some off the beaten path frequented by visitors promise of a mountain aflame gives you a 300 years earlier. My proximity to the flame to Japan s Kansai region. sense of danger during this age-old festival. emirates flies to three destinations in Japan daily: osaka, tokyo-narita and haneda. 28 The magazine creates a connection between Emirates and its loyal customers. It is a celebration of that relationship. Front MAIN Briefing Open Skies evokes the romance of air travel and represents a lifestyle that its readers can aspire to. JANUARY 24, 2015 WAKAKUSA YAMAYAKI Radically redesigned for 2015, the new look Open Skies is built around highquality, contemporary photography, clean, minimal design and a soft, warm colour palette. With a stable of global contributors, Open Skies champions long-form journalism and world-class writing and photography, ensuring that it is always ahead of the competition. image: cameron kline, cameronkline.com Carefully curated content, focused on unique experiences and offering personal insights. Our stories focus on unique travel and lifestyle experiences, exceptional individuals, emerging scenes or trends and innovative institutions. Briefing welcomes readers into the world of Emirates.

5 Open Skies is the official monthly inflight magazine for Emirates Airlines Open Skies has a monthly print run of 110,000 copies * (BPA Audited 2014) Reaches 3.6 million passengers a month Each issue of Open Skies is Available in the seat pockets over passenger aircraft each month Advertising cost of just US $0.003 per passenger Growing Circulation up from 89,396 in 2011 to 108,978 in 2014 an increase of 19,582* Circulated through * In-flight Emirates Lounges Royal Flight 106,813 2, *Circulation statistics provided by the 2014 BPA Audit

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7 PASSENGER DEMOGRAPHICS Passenger Male SPLIT 72% 28% FeMale Passenger Destination Passenger SPLIT Passenger AGE Middle east 18% Africa 11% Australasia 6.5% Far east 12% Americas 2.5% Europe 28% Indian Subcontinent 20% Business Class 25% first Class 7% Economy class 68% Age 55 To 64 13% Age 65 plus 6% Age 45 to 54 6% Age 24 & Lower 7% Age 25 to 34 28% Age 35 to 44 27% OUR AUDIENCE IS: What is the audience thinking about? INTELLIGENT WELL-TRAVELLED Affluent Multi-national with a global perspective Aspirational Discerning Buying a new car Moving house Buying a new watch Planning a holiday Looking for an investment opportunity Purchasing an engagement ring

8 RATES AND SPECIFICATIONS TECHNICAL SPECIFICATIONS DIGITAL MEDIA FORMAT ADVERTISING RATES (mm) H x W PDF (Portable Document Format) The artwork should be a press ready PDF file DPS (version 1.3) generated through Illustrator/ Quark Trim: 260 x 390 Xpress or InDesign, saved on maximum Bleed: 266 x 396 Type: 224 x 370 resolution (300 dpi) in actual size with bleed and crop marks. All files must be CMYK format and all black text as over print. Full Page A colour printout of the saved artwork should be Trim: 260 x 195 sent for reference along with the CD. However, Bleed: 266 x 201 Type: 224 x 173 please note that colour prints/digital proofs supplied will be used only as a guideline and the advertisements will be reproduced as per the data/specifics supplied Half Page Horizontal on the CD. Size: 106 x 173 For bleed size add 3mm extra on all four sides after the trim marks. Image loss in the gutter 3mm either side. For full page ads ensure that the text is 10 mm Half Page Vertical away from the crop marks on all four sides. Size: 224 x 80 If text runs across a DPS please ensure that the text is 10 mm away from the gutter on either side. DEADLINES SERIES DISCOUNT GENERAL INFORMATION Booking 10th of month prior to publication 3-5 insertions 5% 12 issues per year Material 12th of month prior to publication 6-9 insertions 10% Standard agency commission rates apply Cancellation 5th of month prior to publication 10+ insertions 15% Release date 1st of the month Full page: Open Skies English + Open Skies Arabic 17,500 USD *Circualtion of 11,000 Open Skies English & 16,000 Open Skies Arabic Regular PositioN us$ Full page (ROP) 15,500 Double Page Spread (ROP) 29,500 Premium PositioNS us$ Outside Back Cover 34,350 Inside Front Cover Spread (2 pgs) 60,850 Inside Back Cover 31,500 Front Cover Reverse Gatefold (2 pgs) 63,250 Inside Front Cover Gatefold (3 pgs) 82,200 ROP gatefold (3 pgs) 44,900 Full Page (opposite contents) 17,750 DPS positions us$ 1st Double Page Spread 43,950 2nd Double Page Spread 42,450 3rd Double Page Spread 39,550 4th Double Page Spread 38,050 5th Double Page Spread 36,650 6th Double Page Spread 33,675 7th Double Page Spread 32,175 8th Double Page Spread 30,800 Special RequESTS us$ Book Mark 46,500 Belly Band 44,250 Bound Insert 46,500 For advertising enquiries contact: or sales@motivate.ae INTERNATIONAL MEDIA REPRESENTATIVES Africa International Media Representatives ( Pty) Ltd; Tel Number : ; Gisela@imrsa.co.za; AUSTRALIA/NEW ZEALAND Okeeffe Media; Tel , licia@okm.com.au BENELUX M.P.S. Benelux; Tel , francesco.sutton@mps-adv.com CHINA Publicitas Advertising; Tel ; GERMANY IMV Internationale Medien Vermarktung GmbH; Tel , w.jaeger@imv-media.com HONG KONG/MALAYSIA/THAILAND Sonney Media Networks; Tel , hemant@sonneymedia.com INDIA Media Star; Tel , ravi@mediastar.co.in ITALY & SPAIN IMM International; Tel , n.devos@imm-international.com JAPAN Tandem Inc.; Tel , all@tandem-inc.com NETHERLANDS gio Media: giovanni@gio-media.nl, Tel +31 (0) Portugal Luis Andrade International Media: landrade@luisandrade.com; Telf.: ; TURKEY Media Ltd.; Tel , mediamarketingtr@medialtd.com.tr UK Spafax Inflight Media; Tel , nhopkins@spafax.com USA Totem Brand Stories; Tel , faith.brillinger@totembrandstories.com

9 For advertising enquiries contact: or FOR ADDITIONAL ENQUIRIES CONTACT: Head Office, Dubai PO Box 2331, Dubai, UAE Tel: Fax: sales@motivate.ae Abu Dhabi PO Box 43072, Abu Dhabi, UAE Tel: Fax: motivate-adh@motivate.ae London Motivate Publishing Ltd Acre House, 11/15 William Road, London, NW1 3ER, UK motivateuk@motivate.ae