2019 PRIVATE PRACTICE SECTION

Transcription

1 2019 PRIVATE PRACTICE SECTION ADVERTISING & EXHIBITING PLANNER Explore a variety of products and services and find the right tools to boost your practice. PRINT MEDIA NN Impact Magazine NN PPS Buyer s Guide NN PPS 2019 Program Guide DIGITAL MEDIA NN Impact Online NN PPS Online NN Interactive Buyer s Guide PPS 2019 ANNUAL CONFERENCE NN Exhibits NN Sponsorships PRIVATE PRACTICE SECTION American Physical Therapy Association THE PRIVATE PRACTICE SECTION OF APTA REPRESENTS THE BUSINESS OWNER IN OUTPATIENT REHAB 4,200 entrepreneurial physical therapists with more than 15,000 outpatient rehab offices under ownership

2 PPS AUDIENCE Who We Are The Private Practice Section (PPS) of the American Physical Therapy Association (APTA) mission is to champion the success of the physical therapist in business. More than 80% of our members are business owners and operators of physical therapy clinics nationwide. Leaders and innovators in the health care system, PPS members are committed to operational excellence and financial success. We are Owners, Business Leaders, Employers, and Health Care Providers. We are 15,000 Private Practices Strong. We are Buyers. 80% 40% 20% own 6 or more practices 60% 92% Sole Owners/Partners Own 1 clinic Own 2 or more clinics Influence the purchasing decisions of their practice The average PPS Practice Annual Gross Revenue averages $1 to $1.9 MILLION PPS ADVERTISING & EXHIBITING PLANNER Contact: Malisa Minetree malisa.minetree@me.com

3 PPS AUDIENCE Audience Engagement In Print, Online, In Person, and Integrated PPS equips private practice owners with practice and businessbuilding know-how to succeed in today s marketplace. PPS members have 24/7 access to leading content on marketing, billing practices, employee management, best practices, and technology when they want it and how they want it. PPS offers a robust, multi-media marketing platform for your business. An integrated marketing strategy includes a combination of print, online, and in-person marketing events. STAY TOP OF MIND WITH PPS! Promote Your Company Across PPS s Mixed Media Platforms. Reach PPS Members Where They Are! FIVE TOUCHPOINTS FOR MAXIMUM EXPOSURE! Connect with PPS clinic owners every minute through the following PPS publications and online venues: Impact magazine IN PRINT monthly, January November ONLINE monthly Impact blast The Impact website averages 2,000 monthly visitors per issue The PPS website averages 3,000 monthly visitors and 15,000 monthly page views PPS Annual Buyer s Guide Enhanced Interaction Clinic owners can find you via keywords, company name, or business/product type PPS Annual Conference Program Guide listing Sponsorship recognition Ask about video and online brochures! Contact: Malisa Minetree malisa.minetree@me.com PPS ADVERTISING & EXHIBITING PLANNER 3

4 DIGITAL & PRINT MEDIA Impact Magazine in Print and Online Impact magazine s print publication and online microsite offer expert insight on the latest trends in health care, government regulation, and practice management for the business owner. Also addressed is the financial, marketing, and technological challenges unique to physical therapy clinic owners in private practice. Vendors Impact magazine mails to all members, is available online, and is sent via an blast. may submit articles for consideration for publication in Impact. (Submission is not a guarantee of publication.) Please contact Malisa Minetree for more information at advertise@ppsimpact.org or call Reserve an Impact blast ad campaign and enjoy a 28% average monthly open rate. Impact blasts allow you to market directly to 4,200 clinic owners inboxes each month. DIGITAL EDITION BLAST Rates & Specs Impact Blast Size Rate Square 300 x 250 $800 Impact Rates & Specs on page 12 92% of PPS members report visiting an advertiser s website, contacting an advertiser, or purchasing a product/service while reading Impact PPS ADVERTISING & EXHIBITING PLANNER Contact: Malisa Minetree malisa.minetree@me.com

5 DIGITAL & PRINT MEDIA Impact Magazine 2019 Editorial Calendar 2019 Theme/Editorial Focus JAN FEB Benchmarking: Data-Driven Decisions Growth & Consolidation: Ready, Set, Grow Ad Reserve Deadline Ad Materials Due Product Review Chart 11/8/ /21/2018 X 12/7/ /17/2018 X MAR Marketing: Embrace the Chase 1/9/2019 1/22/2019 APR MAY Strategic Partnerships: Swipe Right Innovative Practice Models: Beyond Brick & Mortar Home Exercise Products (includes gamification) 2/7/2019 2/15/2019 X 3/9/2019 3/27/2019 Occupational Health Programs Services JUN Engagement: I Do Until I Don t 4/6/2019 4/23/2019 X JUL AUG Work/Life Balance: Mindful Management Staffing: Setting the Roster, All Aboard 5/6/2019 5/17/2019 X 6/8/2019 6/19/2019 Outcomes SEPT Diversity: All In 7/10/2019 7/19/2019 X OCT Payment: Moneyball 8/11/2019 8/23/2019 NOV/ DEC Administrative Checklist: Is Your House in Order? EMR/Practice Management Software 9/8/2019 9/27/2019 X BONUS DISTRIBUTION PPS 2018 Recap; Onsite at APTA CSM 2019 Combined Sections Meeting in Washington, DC Onsite at APTA NEXT 2019 Annual Conference in Chicago, Illinois OCTOBER IMPACT reaches all PPS members in print and online three weeks prior to the conference and in person to all attendees at the Annual Conference. Mails to all PPS members prior to the conference; Onsite at PPS 2019 Annual Conference in Orlando, Florida Contact: Malisa Minetree malisa.minetree@me.com PPS ADVERTISING & EXHIBITING PLANNER 5

6 DIGITAL & PRINT MEDIA Impact Magazine Online Impact s microsite is a robust online resource for PPS members that provides access to Impact magazine s leading practice knowhow any time and anywhere from a tablet, smart phone, or laptop. With every issue, Impact online features extra content not available in the print edition. ONLINE-ONLY CONTENT Additional online-only content and keyword search functions give PPS members an organized body of knowledge along with archived responsive digital editions. Click-through Rate (CTR) is TWICE the industry average. Banner ads on average.18% CTR BANNER: 728 x 90 pixels (the average industry CTR for banner ads is less than.1%) Average 4,075 monthly impressions Average 1,580 users per month Average session time: 1:35 BUTTON 300 x 250 pixels Rates & Specs Ad Unit 1x 6x 11-12x Size Leaderboard Banner (upper) $1,350 $1,250 $1, x 90 Web Button (right column) $1,250 $1,150 $ x 250 Leaderboard Banner (lower) $1,200 $1,100 $ x 90 Blast from PPS Online Issue Announcement $800 per issue 300 x 250 Enhance your online presence by adding video, audio, and dynamic data! Create a larger panel; 20% upcharge applies. advertise@ppsimpact.org for specs. 3rd party server charges may also apply PPS ADVERTISING & EXHIBITING PLANNER Contact: Malisa Minetree malisa.minetree@me.com

7 DIGITAL & PRINT MEDIA PPS Online PPS APTA provides private practice owners with access to news and information that they want, when they want it, and how they want it 24/7/365. Online advertising offers a combination of cost-effective targeted marketing to more than 15,000 private practice locations with enhanced lead tracking capabilities. 80% of members rely on association websites to stay up to date on policy changes, government regulations, professional licensing requirements, educational opportunities, and so much more! 3,000 monthly visitors 15,300 unique views per month 6,135 average impressions per ad (based on 2.5 ads rotating each month) -Data as of 9/1/2018 Rates & Specs Ad Unit 1x 6x 12x Size PREMIUM login page leaderboard $650 $520 $ x 90 Square 1 (.jpg,.gif.png,.svg) Square 2 (.jpg,.gif.png,.svg) Lower Leaderboard (near footer) (.jpg,.gif.png,.svg): $650 $520 $ x 250 $600 $480 $ x 250 $510 $390 $ x 90 PREMIUM Leaderboard: 728 x 90 pixels Contact: Malisa Minetree malisa.minetree@me.com PPS ADVERTISING & EXHIBITING PLANNER 7

8 DIGITAL & PRINT MEDIA PPS Buyer s Guide Online Promote your products and services 24/7/365 to physical therapists in outpatient rehab across the United States. Generate new leads and strengthen your brand recognition as you reach business owners and administrators in private practice. With PPS s new enhanced listings, showcase your products and services via video, color brochure, and up to 200-word descriptions. Our new video offering plays on the highly trafficked PPS website. Make your listing stand out both in print and online by offering a PPS member discount which will be visually amplified so visitors can easily spot your listing. Companies can track video analytics and update ad content in real-time using the new online portal. 100,000+ views per year Hundreds of clicks per listing Rates & Specs Listing Unit Basic Enhanced Upgraded Logo, ad title, company name, external video link, 50-word ad descriptions, opportunity to have your ad highlighted by adding a PPS member discount promo, company contact, website and social links, and ability to opt-in for exposure on the PPS Conference App Includes all of the benefits of a basic listing PLUS: Extended description (up to 200 words), embed of a promotional video (up to 3 minutes long), downloadable product brochure Rate $500 $875 BONUS! The PPS Buyer s Guide print version mails to more than 4,200 clinic owners with the February issue of Impact magazine PLUS, it is onsite at CSM 2019 in Washington, DC, in January Sign up for the PPS Buyer s Guide at before 12/9 to make the print edition! PPS ADVERTISING & EXHIBITING PLANNER Contact: Malisa Minetree malisa.minetree@me.com

9 OCTOBER 30 NOVEMBER 2, 2019 ORLANDO, FLORIDA PPS ANNUAL CONFERENCE & EXHIBITION PPS Annual Conference & Exhibition The Conference provides four days of practice management and business education to attendees, exposing them to the latest strategies for success. Get direct access to physical therapy practice owners and administrators. Our attendees make the final purchasing decisions for their practices. As an exhibitor or sponsor, you have an unmatched opportunity to shape their buying decisions. Get direct access to more than 1,200 physical therapist private practice owners and administrators. WHO ATTENDS? Practice Owners and Physical Therapists in Private Practice Practice Administrators Network Executive Directors Rehab Professionals planning to start their own practice 60% own two or more practice locations 92% $1.2 attendees are the final purchasing decision makers MILLION the average gross revenue of members practices GENERATE NEW LEADS WITH THE PPS CONFERENCE PACKET! Includes pre-conference, onsite, and year-round marketing. See pricing details on page 11. Contact: Malisa Minetree PPS ADVERTISING & EXHIBITING PLANNER 9

10 PPS ANNUAL CONFERENCE & EXHIBITION OCTOBER 30 NOVEMBER 2, 2019 ORLANDO, FLORIDA Connect with the Owners and Operators in Outpatient Rehab The hugely popular Exhibit Hall consistently sells out, thanks to the immense buying power of our attendees. Get in front of your buyers with heightened brand placement at the only conference in the country that brings all these decision-makers together at one time. for all conference-centric advertising, speaking, and sponsorship opportunities. Promote your Brand Sponsor a key networking event or lock in an exclusive branding opportunity. Pick from the following: In-person networking events: President s Reception $15,000 Keynote Breakfast Reception $8,000 Lunch in the Exhibit Hall $6,000-$12,000 Breakfast in the Exhibit Hall $4,000-$8,000 Happy Hour/Reception in the Hall $10,000 Brand these highly used conference perks: Wifi $15,000 Hotel Key Card $10,000 Lanyard $8,000 Tote Bag $8,000 Mobile App $5,000 Presenter Handouts on USB drive $6,000 Inquire about presentational opportunities, exclusive charging stations, and other unique onsite opportunities. All sponsors get branding around the event/product they sponsor PLUS 10 EXCLUSIVE ENGAGEMENT OPPORTUNITIES BELOW: 1. Guaranteed booth selection appointment for PPS 2020 before it goes public 2. Free attendee mailing lists before and after the conference 3. Prominent recognition onsite at the General Sessions, on all walk-in slides for PPS educational sessions, and in the onsite Program Guide 4. Large-scale company branding with your logo on conference signage 5. Your company logo and link posted where all PPS attendees register at 6. Spotlight display of your company logo and link on all PPS conference s (sent every 3 weeks prior to the conference and every day of the conference) 7. Sponsor ribbons for all of your company personnel to wear onsite 8. Priority access points earned toward an earlier booth selection time for next year s conference; the higher the sponsorship level, the higher the booth selection access level 9. Elevated status on the PPS 2019 App where we average more than 1,000 users and 50,500 engagements each year 10. Complimentary ad in the PPS 2019 Program Guide (size determined by sponsorship level) 10 BOOK YOUR EXHIBIT SPACE AT STARTING IN MID NOVEMBER! Set 11/15 on your calendar space fills up quickly! Call or Malisa Minetree (malisa.minetree@me.com) for details PPS ADVERTISING & EXHIBITING PLANNER Contact: Malisa Minetree malisa.minetree@me.com

11 PPS 2019 CONFERENCE PACKET PPS Annual Buyer s Guide Impact Magazine, October Conference Issue PPS Annual Conference Program Guide Boasting more than 100,000 views per year, the Annual PPS Buyer s Guide gives your company 12 months of exposure to the PPS community. The online Buyer s Guide features: Online video, online brochures, and up to 200 words. PPS members can demo your product online or take advantage of a PPS member discount you create! Change your video, online brochure, or company description at any time throughout your 12 month subscription. BONUS: Print version of the Buyer s Guide mails to more than 4,200 clinic owners in Feb and is onsite at CSM Mailed monthly to new PPS members when they join. Posted on and All PPS Buyer s Guide vendors (register at www. ppsbuyers.guide) who also exhibit at the PPS conference will be prominently highlighted in the conference app s exhibitor list and given VIP access to edit their app listing to include additional links, documents, and photos. AD RESERVATION: DECEMBER 6, 2018/2019 (print edition) BASIC LISTING: $500 UPGRADED LISTING: $875 (with video and online brochure) REGISTER YOUR LISTING AT anytime throughout the year but before the 2019 print edition closes! Impact magazine offers expert insight on the latest trends in health care, government regulation, and practice management for the business owner. BONUS DISTRIBUTION: Reaches more than 4,200 PPS members in print and online one month prior to PPS Handed out onsite to more than 1,200 PPS attendees in Orlando, Florida, at Rosen Shingle Creek Resort. Posted and archived online at where we average 2,000 visitors each month. AD CLOSE: AUGUST 22, 2019 See ad rates and specs on page 12 The PPS Annual Conference & Exhibition reaches more than 1,200 conference attendees. BONUS DISTRIBUTION: Handed to every conference attendee onsite at Rosen Shingle Creek in Orlando, Florida. Posted online at Direct attendees to your booth, hospitality event, and website. AD CLOSE: AUGUST 22, 2019 See ad rates and specs on page 12 GENERATE NEW LEADS AT PPS 2019 WITH THE PPS CONFERENCE PACKET RESERVE AN AD IN ALL 3 AND SAVE 10% 4x-11x advertisers in Impact magazine are not eligible for the 10% discount. Contact: Malisa Minetree malisa.minetree@me.com PPS ADVERTISING & EXHIBITING PLANNER 11

12 RATES & SPECS Impact Magazine Placement and Color 1x 4x 6x 11x Premium Placement (Color Only) Inside Front Cover $2,050 $1,650 $1,565 $1,435 Inside Back Cover $1,945 $1,565 $1,490 $1,370 Back Cover $2,140 $1,725 $1,635 $1,510 Table of Contents $1,945 $1,565 $1,490 $1,370 President s Message $1,845 $1,490 $1,415 $1,315 Editor s Column $1,820 $1,465 $1,390 $1,290 Advocacy in Action $1,845 $1,490 $1,415 $1,315 Compliance $1,845 $1,490 $1,415 $1,315 Legal $1,845 $1,490 $1,415 $1,315 PPS on the Move $1,845 $1,490 $1,415 $1,315 Impact Magazine Ad Size Width Height Spread (Bleed) Spread (Trim) Full Page (Bleed) Full Page (Trim) Full Page (Live) Half Horizontal Half Vertical Quarter Page Back Cover 7 7 Program Guide Ad Size Width Height Rate Back Cover $2,000 Inside Front Cover (Bleed) $1,800 Inside Back Cover (Bleed) $1,750 Full Page (Bleed) $1,250 Half Page Horizontal $700 Half Page Vertical $700 Quarter Page $ Page Spread Full bleed spread $3,839 $3,058 $2,893 $2,673 Full Page Color $1,745 $1,390 $1,315 $1,215 BW $1,293 $1,030 $979 $902 1/2 Page Color $975 $775 $735 $680 BW $721 $577 $546 $505 1/4 Page Color $615 $500 $475 $440 BW $459 $371 $351 $325 An additional 5% discount applies to all multi-insertion Impact orders (4x-11x) prepaid in full. Want to stand out from your competitors? RESERVE A CUSTOM INSERT IN IMPACT! Guidelines for Impact magazine and Program Guide Binding: Perfect Bound Trim Size: 8.25 x Safety: Keep text 0.25 from final trim size Artwork requirements: Press optimized PDF with all graphics and fonts embedded; Embedded images must be CMYK or Grayscale, TIFF/EPSl Images must be minimum 300 dpi; NO JPEG images; Choose Guidelines for Online Ads Banner ads are posted by or before next business day if webready and in proper format. JPG or GIF files only, 40KB max; PDFs are not accepted. For static files, JPG required. For animated files, GIF required. PPS APTA reserves the right of final approval on creative assets. Advertisers must be clearly identified by name in at least one frame of the advertising content. LOOKING FOR AN ALTERNATIVE TO THE HIGH COST OF DIRECT MAIL? malisa.minetree@me.com about Impact advertising. a press-quality or higher quality print option and under general options, uncheck preserve photoshop editing capabilities. This will create a flattened PDF, i.e., no layers. (DO NOT embed color profile) Ad units must have a linking URL that resolves to an active page. Any advertisement which has a detrimental impact on the site, or causes a negative user experience, will be pulled from the site without notice. Ad units that have a white or partially white background must be bound by a visible one (1) pixel non-white box built into graphic. Creative must meet size specifications with border PPS ADVERTISING & EXHIBITING PLANNER Contact: Malisa Minetree malisa.minetree@me.com

13 INTEGRATED MARKETING PPS 2019 Conference Packet Exhibitors who integrate advertising and sponsorship components into a total exhibition program have more success attracting booth visitors, gathering leads, and generating sales. PPS 2019 Buyer s Guide Reserve an enhanced listing in the Buyer s Guide. October Impact, PPS Annual Conference Issue Reach PPS members before the conference and all PPS 2019 conference attendees. Impact Premium Packet: In Print and Online PPS Program Guide Print advertisements are one of the most important ways attendees follow up with exhibitors from the conference. Pre-conference web button, square, or leaderboard at ppsapta.org and ppsimpact.org Connect with PPS members when they are online. Take advantage of conference traffic online. Advertise in the Buyer s Guide, October Impact, and the Program Guide and save 10%! Discount doesn t apply to 4x-11x Impact advertisers. Purchasing cycles vary from organization to organization and from buyer to buyer. Our economical marketing solutions are designed to reach these influential decision makers at all times. Maximize the impact on a prospect s mind with any of these bundled content packages. Reach your audience both in print and online and gain maximum profit at minimum cost! Impact Premium Packet Packet Value: $28, full-page ads with far-forward placement in Impact magazine $13, months online, Leaderboard or Right Column $11,940-$12,000 4 FREE Buttons on the Impact online blast $3,200 YOU PAY ONLY $25,365! CREATE YOUR OWN CUSTOM MARKETING PACKAGE! For à la carte offerings and pricing, Contact Malisa Minetree at or advertise@ppsimpact.org. Contact: Malisa Minetree malisa.minetree@me.com PPS ADVERTISING & EXHIBITING PLANNER 13

14 OUR ADVERTISERS AND SPONSORS INCLUDE: Where Customer Service is Our #1 Focus Phzio Software for Rehab Therapy WORKWELL START CONNECTING WITH PPS TODAY! SIGN UP AT PPSIMPACT.ORG/ADVERTISE

15 2019 PPS ADVERTISING AND SPONSORSHIP ORDER FORM Contact Name Telephone Mailing Address City State Zip Impact Magazine Inside Front Cover Full Pg B&W Inside Back Cover 1/2 H Pg 1/2 V Pg 1/4 Pg Color Back Cover Custom Insert Issues Running Jan Feb Mar Apr May June Ad Index Listing To eliminate printing errors, please your contact information to advertise@ppsimpact.org with your insertion order. Contact information includes: Company Name; Phone; Fax; ; and Website. July Aug Sep Oct (PPS Show Issue) Nov Cost* Contact for materials: Advertiser Ad Agency Bill: Advertiser Ad Agency PPS REQUIRES PREPAYMENT FOR ALL ADS* INDICATE PAYMENT OPTION: E-Invoice (payment due within 30 days of receipt) Online Advertising (Impact online / PPS online ) Months Running Cost* PPS Buyer s Guide Program Guide Sponsorships Summary of Costs Artwork: Leaderboard Enhanced Listing (200 words) PREMIUM Leaderboard PPS Annual Conference & Exhibition Inside Front Cover President s Reception Wifi Hotel Key Card PPS Integrated Marketing PPS 2019 Conference Packet (save 10%) Print Impact Magazine $ PPS Buyer s Guide $ PPS Annual Conference $ Online $ Integrated $ *See rate card for pricing and discount structure. Button Blast Jan Feb Mar Apr May June Online Leaderboard Square Basic Listing (50 words) Multiple Listings Number of listings Inside Back Cover Back Cover Full Pg 1/2 H Pg 1/2 V Pg 1/4 Pg Breakfast Reception Lunch in the Hall Lanyard Tote Bag Mobile App Impact Premium Packet (save $3,200) Choose 4 months for FREE blast button: Use same art for all ads Use new art for each ad (include individual insertion instructions as required) July Aug Sep Oct Nov Dec Breakfast in the Hall Happy Hour Presenter Handouts on USB Drive Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec Cost* Cost* Cost* Total Cost* address of payee (required) Payment per Insertion $ Payment in FULL for ENTIRE order $ (5% prepay discount only applies to IMPACT 4x-11x order) Charge my credit card VISA Master Card American Express Payment per Insertion $ Payment in FULL for ENTIRE order $ (5% prepay discount only applies to IMPACT 4x-11x order) FOR INTERNAL USE ONLY For your security, PPS will contact you by phone for payment information upon receipt of a completed order form. CARD NUMBER CARDHOLDER NAME (PLEASE PRINT LEGIBLY) SIGNATURE FOR PPS 2019 ADVERTISING AGREEMENT EXPIRATION DATE and 3-DIGIT CODE *Ad WILL NOT run if payment is not received within 30 days.cancellations must be received in writing prior to the published ad close date. Short-term rates apply upon cancellation. Special Instructions: THIS INSERTION ORDER, YOUR AD INDEX INFORMATION, AND AD TO MALISA.MINETREE@ME.COM. 15

16 Contact MALISA MINETREE for 2019 PPS advertising, exhibit space, and sponsorship opportunities. P M F MALISA.MINETREE@ME.COM PPS ADVERTISING POLICY All Impact advertisers will receive a free annual subscription to Impact magazine. PREPAYMENT is required for all online and print ads in Impact and on the PPS websites. Payment MUST be received within 30 days of receipt of invoice. All credit card payments will be processed within 30 days of the published close dates. Advertiser s ads will be removed from the issue or website due to nonpayment. The advertiser understands that its previous ad will run if new ad is not received by the published ad close date. SUBMISSION REQUIREMENTS Prepayment is required. Payment must be received within 30 days of receipt of e-invoice. If payment is not received as per signed agreement, the ad will not run. Credit applications required for new advertisers. All advertisers will receive a copy of the issue of Impact in which their ad appears. The advertiser will be given 48 hours to submit an acceptable ad to advertise@ ppsimpact.org. Cancellations received in writing to Malisa.minetree@me.com prior to the published reservation date for Impact, the Buyer s Guide, or the Program Guide will be accepted without full payment required for the scheduled ad. Upon receipt of cancellation, a balance will be owed based on the short-term rate earned at the time of cancellation. All ad rates are based on the advertiser providing press-ready and web-ready artwork. Additional charges may apply if ads are not preflighted. The advertiser understands that its previous ad will run if a new ad is not received by the published deadline. All cancellations must be received in writing and if received prior to the published close date, that ad will not run. Short-term rates will apply due to cancellation. A 5% discount applies to multi-insertion Impact orders paid in full with the first insertion. PRIVATE PRACTICE SECTION OF THE AMERICAN PHYSICAL THERAPY ASSOCIATION 1055 N. Fairfax Street, Suite 204 Alexandria, VA privatepracticesection@apta.org