Pushdown & Pencil/Pushdown Ad Units

Transcription

1 KBB.com s Advertising Specifications Pushdown & Pencil/Pushdown Ad Units 10/12/16

2 Description PUSHDOWN AD UNIT The Pushdown unit is one of the most immersive ad opportunities on KBB.com, allowing advertisers to reach a large inmarket audience fast on the site s most-trafficked page. The Pushdown unit auto-expands to ramp up the wow factor and create a premium experience. This auto-expanding, rich-media canvas pushes site content down, then collapses back to the initial state, with one auto-expand per user per 24 hours. Available only as an upgrade to an existing medium rectangle. PENCIL/PUSHDOWN AD UNIT The Pencil/Pushdown unit gives advertisers a prime opportunity to reach a large in-market audience at the top of KBB.com s most-trafficked page, then create an impossible-to-ignore effect with a rich-media pushdown. The pencil unit remains in a persistent location directly below the site s primary navigation. Once the user initiates, this rich-media expansion canvas pushes site content down and doesn t return to its collapsed state until the user closes it. Available only as an upgrade to an existing medium rectangle. Media Specifications PAGE(S): DURATION: SHARE OF VOICE (SOV): GEOGRAPHY: AD SERVING: LEAD TIME: Homepage 1 week (Wed-Tue) 100% impressions National 3rd-party OR site-served 10 business days (3rd-party) OR 20 business days (site-served) KBB.com Advertising Specifications HTML5 Pushdown & Pencil Pushdown Page 2 of 5

3 DETAILED SPECIFICATIONS Pushdown & Pencil/Pushdown: Collapsed State 970 x 90 (IAB) OR 970 x 66 (OPA) OR 998 x 90/998 x 66 (KBB Custom) Initial load: 200KB; should include all supporting files Subsequent load: 300KB (includes expanded) File format: HTML5, GIF, JPG, PNG ALTERNATE IMAGE Width: 998 OR 970 Height: 90 OR 66 40KB max file size File format: GIF, JPG, PNG Advertiser must provide the following to serve across tablets: 728 x 90 40KB max file size File format: GIF, JPG, PNG KBB.com Advertising Specifications HTML5 Pushdown & Pencil Pushdown Page 3 of 5

4 DETAILED SPECIFICATIONS Pushdown & Pencil/Pushdown: Expanded State Height: 415 OR 418 Initial load: 200KB; should include all supporting files Host-Initiated Subload: 300KB Animation: 15 seconds max Unlimited if user-initiated EXPANSION Pushdown: Auto-expands every 24 hours; 7 seconds in first play then auto-collapses to collapsed state. Click to expand down once collapsed. Expands down only. Pencil/Pushdown: User-initiated click to expand. Expands down only. Collapsing: Close button must be present and clearly defined at all times in the designated location. File format: HTML5, GIF, JPG, PNG VIDEO Format: MP4, and WebM 10MB max file size for streaming video NOTE: Video must contain toggles to Play/Pause/Stop, Audio On/Off and a progress bar. Audio is user-initiated; default state is muted. Video/animation should cease once pause or stop has been clicked. All sound/animation should stop upon exit click. Limit your file to one of each of the following: 1 Javascript file 1 CSS file 1 HTML file KBB.com Advertising Specifications HTML5 Pushdown & Pencil Pushdown Page 4 of 5

5 Ad Operations AD SERVING: LEAD TIME: FREQUENCY CAP RESTRICTIONS: ACCEPTED 3RD-PARTY VENDORS: 3RD-PARTY AD TAGS MUST SUPPORT SECURE ( FORMAT AS OF 10/01/2016 ADDITIONAL NOTES: 3rd-party OR site-served 10 business days (3rd-party) OR 20 business days (site-served) 1 instance per view, per 24 hours. Replay button may be used to allow the user to replay the pushdown upon click. DoubleClick Rich Media Eyewonder Impact Engine MediaMind PointRoll Unicast No fourth-party pixels, JavaScript code or JavaScript calls may be added to ad tags without the prior written consent of KBB. Advertiser and/or agency is expressly prohibited from collecting any data from KBB.com, including website data and user behavioral data, without the prior written consent of KBB. PLEASE NOTE: Ads that include expansion or animation may not cover up, block or otherwise interfere with another ad unit. Recently, Google Chrome and other major web browsers have announced plans to limit the functionality of - and support for - Adobe Flash. For this reason, KBB.com strongly recommends serving HTML5 ads. Deliverable Checklist SITE-SERVED Desktop: Collapsed & Expanded States Desktop: Alternate Image Tablet: 728 x 90 Impression Tag: (optional) Click Tag: (optional) 3RD-PARTY Desktop: 3rd-Party Ad Tag Advertiser must provide the following non-expandable ad tags: Tablet: 3rd-Party Ad Tag (728 x 90) All creative is subject to Kelley Blue Book approval. Please submit all creative materials to creative@kbb.com. KBB.com Advertising Specifications HTML5 Pushdown & Pencil Pushdown Page 5 of 5