Social Media Metrics for Second Dance July Report

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1 Social Media Metrics for Second Dance July Report Social Media Package: Intermediate Launch Date: June 15 th, 2016 This Month s Report: July 2016 High Level Results Your numbers are great, particularly your website analytics! The continued growth will definitely help to support the Something Blue project. Let s continue to drive people to your website where they re spending quality time getting to know your business. Social Media Overview Twitter Facebook New Tweets 190 Actions on Page 49 Total Tweets 819 Reached Tweet Impressions 20.7K Engagement 6687 Impressions per Day Page Views 1072 Profile Visits 101 New Page Likes 101 Clicks NA Total Page Likes 2876 Retweets NA Likes NA Instagram Replies NA New Posts 29 Mentions 12 Total Posts 150 New Followers 0 Image Likes 882 Total Followers 247 Comments 40 New Followers 40 Total Followers 470

2 Facebook The great numbers on Facebook continue. You ve reached 15,470 more than last month which is great. You also gained 101 new followers this month. Engagement was really high at 6687 and that was with minimum boosting. Instagram You d definitely benefit from snapping more photos every single day. This month you had 704 more image likes than last month, and additional 27 comments more than last month. People want to see and hear from you. Share more! You picked up an additional 40 followers this month too. Twitter Your impressions increased by 8.2K throughout the month from 12.5K to 20.7K; that s an additional impressions each day. Your profile was visited 101 more times than last month and you received 12 more mentions than last month. Google+ We are continuing to post to Google+ for your search engine optimization. Facebook Demographics The demographics are the same as last month with most of your audience being in the year age range, followed by 35-44:

3 Boosted Advertising We do believe that paid advertising is important, but the ads that ran this month for page likes were not very successful. The cost per click was too high. I think that the limited availability of horizontal images in your collection was part of the challenge so we used stock images. The 2 ads that we ran in June were more successful:

4 We spent $110 on boosted ads in July and the website clicks were much more successful than the page likes. I d like to recommend that we run the ads from the first month again until you are able to get more horizontal photography. Website Snapshot Website Analytics Website Acquisition Sessions 1541 Organic 640 Users 1207 Social 539 Pageviews 5086 Direct 250 Pages 3.3 Referral 112 Avg. Session 0:01:51 Bounce Rate 45.04% Facebook 430 New Sessions Instagram 80

5 Returning Visitors 417 Twitter 15 New Visitors 1124 Pinterest 14 These are great numbers people visited your website, and some of those people visited more than once to create 1541 sessions for the month. That s up from 1190 last month. People are visiting an average 3.3 pages on the site each visit, and spending about a 1:51 minutes which increased from 1:20 minutes last month. A lot of the traffic is from Facebook but it s also coming from the increased visibility in Google. The following websites are referring some traffic to your website: seconddanceon.ca 49 mydowntown.ca 10 yellowpages.ca 9 chicvintagebrides.com 6 exchangeit.gq 5 mobile.yp.ca 5 biketank.ga 2 mimetikbcn.com 2 suegallodesigns.com 2 I wasn t familiar with the seconddanceon.ca website. Who put that up for you, Yellow Pages? Top Searches These are the top word combinations that are driving people to your website. As you can see, a lot of the clientele is already familiar with the name of your business when they look for you in Google: second dance wedding dress consignment st. Catharines second dance st catharines hours selling wedding dress st. catharines

6 dance consignment hamilton second dance bridal st catharines second hand bridal stores st catharines Noteworthy I think that everything has been very successful with the exception of the paid ads which fell down a little bit. However, you re online brand presence is continuing to grow across all channels and the Something Blue program will definitely garner lots of attention in the next few weeks.