Aim your target audience

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Doreen Hill
5 years ago
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1 Aim your target audience

2 01! Smartphones world Revolution 1 - Do not disturb users - 100% population target - Reduce the cost of communication 7 - Broadcast in offline mode It s Simple! The idea is to advertise on the Smartphones Wallpaper Increase the compliance rate ads Accessible Smartphones for all - Create new Advertising Media

3 A new media is born An example of CocaCola s ad, published by the AdsMW s solution on a Samsung Galaxy Ace Smartphone 1:10 Mon 1 Oct 01

4 AdsMW Model

5 AdsMW Workflow Advertisers Advertising unit Telecom Operator AdsMW users AdsMW system Collecting advertisers 1 Launch the AdsMW offer Power the AdsMW system by ads Updating the Ads on the Smartphone Ads visualization Sending bonus Billing system

Distribution of Smartphones Conclusion of contracts Power the AdsMW system by

6 AdsMW Workflow Advertisers Advertising unit Telecom Operator AdsMW users AdsMW system 1 Launch the AdsMW offer Collecting advertisers AdsMW offer lunching Distribution of Smartphones Conclusion of contracts Power the AdsMW system by ads Updating the Ads on the Smartphone Ads visualization Sending bonus Billing system

advertisers wishing to publish Ads on the Smartphones Power the AdsMW system by

7 AdsMW Workflow Advertisers Advertising unit Telecom Operator AdsMW users AdsMW system 1 Launch the AdsMW offer Collecting advertisers Collecting the list of advertisers wishing to publish Ads on the Smartphones Power the AdsMW system by ads Updating the Ads on the Smartphone Ads visualization Sending bonus Billing system 7

AdsMW Workflow Advertisers Advertising unit Telecom Operator AdsMW users AdsMW system Collecting advertisers 1 Launch the AdsMW offer Power the AdsMW

8 AdsMW Workflow Advertisers Advertising unit Telecom Operator AdsMW users AdsMW system Collecting advertisers 1 Launch the AdsMW offer Power the AdsMW system by ads Updating the Ads on the Smartphone Power AdsMW system by new ads Updating broadcast schedule Ads visualization Sending bonus Billing system 8

9 AdsMW Workflow Advertisers Advertising unit Telecom Operator AdsMW users AdsMW system Collecting advertisers 1 Launch the AdsMW offer Power the AdsMW system by ads Updating the Ads on the Smartphone Updating Ads on Smartphones Ads visualization Sending bonus Billing system 9

AdsMW Workflow Advertisers Advertising unit Telecom Operator AdsMW users AdsMW system Collecting advertisers 1 Viewing Ads on Smartphones

10 AdsMW Workflow Advertisers Advertising unit Telecom Operator AdsMW users AdsMW system Collecting advertisers 1 Viewing Ads on Smartphones Launch the AdsMW offer Power the AdsMW system by ads Updating the Ads on the Smartphone Ads visualization Sending bonus Billing system 10

11 AdsMW Workflow Advertisers Advertising unit Telecom Operator AdsMW users AdsMW system 1 Launch the AdsMW offer Collecting advertisers Power the AdsMW system by ads Sending to users bonus as rebate Ads visualization Updating the Ads on the Smartphone Sending bonus Billing system 11

12 Operating systems cartography BlackBerry OS % Windows Phone % Others % ios 19% Android 8% OPERATING SYSTEM

13 Business Model : Customer segmentation Advertising unit Profiles Database Students Officials Women Employees Others 1

14 Time range Business Model : Time ranges allocation Advertisers Segments Students Officials Women Employees 08:00 09:00 09:00 10:00 10:00 11:00 Advertiser X 1:00 :00 :00 :00 Time range allocated by the Advertiser X :00 00:00 1