ARE YOU IN? OUT OF HOME. MOBILE ENTERTAINMENT. OPEN NETWORK.

Transcription

1 ARE YOU IN? OUT OF HOME. MOBILE ENTERTAINMENT. OPEN NETWORK. 1

2 WE ARE NEXEN WE ARE THE LEADING PROXIMITY SOLUTION PROVIDER IN OUT OF HOME MOBILE ENTERTAINMENT. WE ARE BUILDING THE FIRST OPEN NETWORK WITH OOH PARTNERS. WE EMPOWER BRANDS TO OWN THE MOMENT WITH CONSUMERS. 2

3 STREET FURNITURE TRAINSTATIONS CONCERTHALLS MOVIE THEATERS ENTERTAINMENT PARKS OPERA TRAINS AIRPORTS TRAMS FESTIVALS STADIONS TAXIS UNIVERSITIES STREET FURNITURE TRAINSTATIONS CONCERTHALLSOUT MOVIE THEATERS OF ENTERTAINMENT HOME PARKS OPERA TRAINS AIRPORTS TRAMS FESTIVALS HUMOUR STADIONS TAXIS UNIVERSITIES STREET FURNITURE TRAINSTATIONS CONCERTHALLS MOVIE THEATERS ENTERTAINMENT PARKS OPERA TRAINS AIRPORTS TRAMS FESTIVALS STADIONS TAXIS UNIVERSITIES STREET FURNITURE MUSIC TRAINSTATIONS CONCERTHALLS MOVIE THEATERS ENTERTAINMENT SPORTS PARKS OPERA TRAINS AIRPORTS TRAMS FESTIVALS STADIONS VIDEO TAXIS UNIVERSITIES STREET FURNITURE TRAINSTATIONS CONCERTHALLS MOVIE THEATERS ENTERTAINMENT PARKS OPERA TRAINS AIRPORTS TRAMS FESTIVALS STADIONS TAXIS UNIVERSITIES STREET FURNITURE MOBILE TRAINSTATIONS CONCERTHALLS MOVIE THEATERS ENTERTAINMENT PARKS OPERA TRAINS AIRPORTS TRAMS FESTIVALS STADIONS TAXIS UNIVERSITIES STREETCOMMUNITY FURNITURE TRAINSTATIONS CONCERTHALLS MOVIE THEATERS ENTERTAINMENT PARKS OPERA TRAINS AIRPORTS TRAMS FESTIVALS STADIONS TAXIS UNIVERSITIES STREET FURNITURE TRAINSTATIONS CONCERTHALLS MOVIE ENTERTAINMENT THEATERS PARKS OPERA TRAINS AIRPORTS TRAMS FESTIVALS STADIONS TAXIS UNIVERSITIES STREET FURNITURE TRAINSTATIONS CONCERTHALLS MOVIE THEATERS ENTERTAINMENT PARKS OPERA TRAINS AIRPORTS TRAMS FESTIVALS STADIONS TAXIS UNIVERSITIES STREET FURNITURE TRAINSTATIONS CONCERTHALLS MOVIE THEATERS ENTERTAINMENT PARKS OPERA TRAINS AIRPORTS TRAMS FESTIVALS STADIONS TAXIS UNIVERSITIES STREET FURNITURE TRAINSTATIONS GAMING CONCERTHALLS MOVIE THEATERS ENTERTAINMENT PARKS OPERA TRAINS AIRPORTS TRAMS FESTIVALS STADIONS OPEN TAXIS UNIVERSITIES NETWORK STREET FURNITURE TRAINSTATIONS CONCERTHALLSSHOPPING MOVIE THEATERS ENTERTAINMENT PARKS OPERA STREET FURNITURE TRAINSTATIONS CONCERTHALLS MOVIE THEATERS ENTERTAINMENT PARKS OPERA TRAINS AIRPORTS TRAMS FESTIVALS STADIONS TAXIS UNIVERSITIES CULTURE STREET FURNITURE TRAINSTATIONS SHARING CONCERTHALLS MOVIE THEATERS MEETING ENTERTAINMENT PARKS OPERA TRAINS AIRPORTS TRAMS FESTIVALS STADIONS TAXIS UNIVERSITIES STREET FURNITURE TRAINSTATIONS OPERA 3

4 HOW? BEACONS BROADCASTING A BLUETOOTH SMART SIGNAL DETECTABLE BY ALL SMARTPHONES, TABLETS AND WEARABLES BY MEANS OF AN APP THAT HAS OUR PLUG-IN SDK INTEGRATED. 3-4 YEARS 50m 4

5 WEARENEXEN PLATFORM DEVELOPED IN- HOUSE AND HOSTED ON AMAZON CLOUD TECHNOLOGY NO PERSONAL DATA IS CAPTURED OR STORED EACH PARTNER/ADVERTISER HAS ACCESS TO OWN DASHBOARD & METRICS 5

6 METRICS DASHBOARD FOOTFALL METRICS CUSTOMER PATH METRICS LOYALTY METRICS ENGAGEMENT METRICS CLICK -NCHOOSE 6

7 HOW IT WORKS AWARENESS ACTIVATION NEW MOVIE ANNOUNCEMENT WATCH THE FIRST OFFICIAL TRAILER CONVERSION OUT OF THE PROXIMITY ZONE: SATISFACTION FEEDBACK BUY NOW ONLINE AND GET... RETARGETING LOYALTY THE SOUNDTRACK MOVIE X IS NOW AVAILABLE ON... /... 7

8 CASE STUDY WEARENEXEN.IO APPROACH (CASE STUDY FROM CINEMA CHAIN) NOW BEACONS DEPLOYED AT THE CINEMA APP SENDS PUSH NOTIFICATION TO GET FREE SODA 24% CLICKED ON OFFER LATER AT HOME, PREVIOUSLY COLLECTED PROXIMITY DATA ENABLES 1:1 RETARGETING SOON 50% REDEEMS FREE SODA AT THE KIOSK THE CUSTOMER SEES TRAILER WITH AN AD FOR A FREE MOVIE TICKET UPON NEXT VISIT TO THE MOVIES WHILE ON THE BUS 60% CLICKS ON ADD 25% PICKS UP THE FREE MOVIE TICKET 8

9 INTERACTIVITY WITH CONSUMERS WILL BECOME A KEY PART OF OUT-OF-HOME ADVERTISING. MOBILE ENGAGEMENT AND 1 ON 1 CONNECTION WITH CONSUMERS IS THE NUMBER 1 PRIORITY OF ALL MARKETEERS. + 55% HAS BLUETOOTH ON. BLUETOOTH CONSUMES A MAXIMUM 3% OF BATTERY LIFE A DAY. FACTS & FIGURES BY 2019, THERE WILL BE 3,85 BN SMARTPHONE CONNECTIONS & 1,64 BN TABLET ACTIVE DEVICES WORLDWIDE. IOS AUTOMATICALLY REACTIVATES BLUETOOTH AT EVERY SOFTWARE UPDATE. CREATIVE INTERACTIVE MIXED MEDIA CAMPAIGNS WILL BECOME THE NORM. 9

10 THE ECO SYSTEM THE IMPORTANCE OF ALLOCATING STRONG LAUNCHING PARTNERS WHY PARTNER NOW : GAIN TIME-TO-MARKET AND COMPETITIVE ADVANTAGE BRIDGE YOUR ON- AND OFFLINE WORLD BUILD AN EXTRA (REVENUE) CHANNEL OFFER EXTRA VALUE TO BRANDS OBTAIN BETTER INSIGHTS IN CONSUMER BEHAVIOUR AT LOCATIONS RETARGET CONSUMERS WITH MOST RELEVANT CONTENT ADVERTISERS MEDIA / APPS LOCATIONS 10

11 PHAROS (additional to SDK) ADVANTAGES: GAIN TIME-TO-MARKET GUARENTEED OPT-IN 1 APP FOR ALL THAT IS ENTERTAINING FULL GOVERNANCE NO RISK FOR BRAND APP SUPPRESSION EXTRA REACH OUTSIDE OWN APP OR PARTNER APPS INTERESTING FOR MULTI-BRAND INITIATIVES (EXHIBITIONS, SHOPPING MALLS, CULTURAL EVENTS, ) NO APP DEVELOPMENT BRANDED PUSH MESSAGES WEA RENEX EN WHI TE LA BELED -A P P ADAPTED TO THE LATEST PROXIMITY STANDARDS 11

12 A NATIONAL MOBILE OOH PACKAGE 1 5 NATIONAL CAMPAIGNS ON A LEADING OOH NETWORK, 1 NATIONAL CAMPAIGN WITH NEW PLATFORM EXTENSION 5 MIN. 2 CROSS CARRIER CAMPAIGNS WITH LAUNCHING PARTNERS LEADING CARRIER APP (DUTCH/ FRENCH), ALL PERIOD PUSH RIGHT THROUGH PHAROS APP, DAILY BASED CAMPAIGNS (HIGHER CONVERSION CHANCES) 8 MONTHS FULL ACCESS TO THE WEARENEXEN.IO PLATFORM & METRICS DASHBOARD 6 7 MARKETING & TECHNICAL GUIDANCE IN REGARD TO CREATION OF THE CAMPAIGNS MINIMAL 2 WEBINARS (KNOWLEDGE SESSIONS) TO SHARE LEARNINGS IN REGARD TO THE USE AND UTILITY OF BEACONS 4 20 EXTRA BEACONS FOR PRIVATE CAMPAIGNS AT RETAIL OR ON EVENT =

13 GOALS OBTAIN THE HIGHEST EYEBALLS ENGAGE THE CONSUMER THE RIGHT WAY CONVERT THE EYEBALLS INTO CLIENTS CLEAR GOVERNANCE RULES STIMULATE MIXED MEDIA CAMPAIGNS BIGGEST CONSUMER ENGAGEMENT & SATISFACTION USER-FRIENDLY CAMPAIGNING & APPROVAL PROCESS SET UP A MARCOM PLAN TO MOTIVATE BRANDS AND CONSUMERS TO SEE THE BENEFIT OF MOBILE OOH ENTERTAINMENT. 13

14 REVENUE MODEL EXAMPLE OF A NATIONAL CAMPAIGN-REVENUE MODEL CAMPAIGN PRICE AFTER NEGOTIATION COMMISSION MEDIA AGENCY/SURCOM % = NET CAMPAIGN SALES SALES HOUSE COMMISSION % = NET-REVENUE 70 SHARE WEARENEXEN.IO 10,5 15% SHARE LOCATION PARTNER 29,75 42,50% SHARE DISTRIBUTION PARTNER (CARRIER APPS) 29,75 42,50% 14

15 INTERESTED TO KNOW MORE? WeAreNexen Ellen Verhasselt