Presented to Morgan Stanley Richard Herring Thursday, 16 June 2016 THE CENTRE FOR ATTENTION

Transcription

1 Presented to Morgan Stanley Richard Herring Thursday, 16 June 2016 THE CENTRE FOR ATTENTION

2 Agenda 1. Business Overview 2. Strategy Review Summary 4. Industry Growth Drivers 5. Digital Update Update

3 1. Business overview APN Outdoor is a leader in outdoor advertising in Australia and New Zealand. Comprises assets selected for their quality, scalability and metro locations Four specific outdoor advertising categories: Billboards Transit Rail Airports

4 2. Strategy Review Multiple path growth opportunities Leadership - Maintain leadership positions in our key Outdoor categories in Metro areas of Australia & NZ Quality - Invest in premium products & the highest quality digital screen locations & technology Growth - Pursue multiple path growth opportunities through: Digital screens Invest in targeted premium digital screen locations Promote attributes to encourage new advertisers & broader usage Maintain clear leadership position in digital billboards Organic Retain existing contracts on favourable terms Win new contracts within strategic category scope Leverage existing contracts to upgrade panel quality Acquisitions Complement existing category base Quality assets providing geographic depth & value Provide strong digital prospects

5 Summary Strong results delivered by the successful multiple path growth strategy Positive industry dynamics & investment in digital products drive financial performance Revenue 20% on LY to $300.8m EBITDA* 62% on LY to $73.3m Prospectus Exceeded prospectus & guidance Digital screens 18 commissioned in 2015 Acquisitions Dividends 3 asset acquisitions completed Final dividend of 11 cents (fully franked) Locality: Melbourne CBD, VIC Illumination: Static Format: Transit Maxibus *Pro forma

6 4. Industry Growth Drivers 1. Significant Media Trends FTA TV audience continued decline Technology is disrupting technology Consumer engagement increasingly complex Outdoor audiences are increasing 2. Digital panels continue to grow Most outdoor categories benefiting Jan May 2015, 22.5% of total revenue Jan May 2016, 36.8% of total revenue Improving utilisation of digital characteristics

7 React to the world Coopers welcomed in the new year with their own event specific digital campaign. The public were also able to submit their own New Year s Eve message via Cooper s website were it was then broadcasted on nation wide Elite Screens.

8 React to the world Iconic beer brand VB, got behind the Australian One Day International Team, welcoming them home from their victorious stint in the UK with up to date messaging.

9 Weather sensitive creative Optus were able to have multiple creatives on rotation, and depending on the weather chose a certain one to push live!

10 Activation type Weather Sensitive Live dates 16 Nov 6 Dec 2015 Sunglass Hut Markets Key objectives NSW To push brand messaging of there being sunglasses for every occasion

11 Destination specific messaging helloworld tailored their messaging to target specific gates at the airport, based on where that flight was headed to be able to share the latest and greatest deals with a very relevant and engaged audience.

12 Gumtree partnered with APN Outdoor to bring to life their own car dealership advertising to relevant locations across Brisbane. Feed integration Taking native content from Gumtree s site and amplifying it using digital outdoor, with the control but immediacy of feed integration was a breakthrough in this field

13 Live RSS feed Cricket Australia used a live data feed to keep their fans up-to-date with the scores, no matter where they were.

14 Live RSS feed integration (text) Ubet were able to broadcast their own content and copy as they saw fit on the Young and Jackson Elite Screen via a live feed in real-time.

15 Speak directly to your audience Zoolander promoted the film s release using personalised location messaging with its well known humour.

16 Countdown messaging Holden wanted to create a sense of urgency around the limited time sale and chose to use a countdown timer within the creative to do so.

17 5. Digital Update

18 Locality: Wellington, New Zealand

19 Locality: Epping Road, Sydney

20 Update > Strong market growth has continued up to May 2016, but revenues and earnings weighted to the second half Market growth Jan-May Australia +17% New Zealand +10%* > Reaffirm full year 2016 guidance of revenue increase in the range of 8% to 11% and resultant EBITDA in the range of $84m to $88m > On track to deliver 20+ digital Elite Screens in 2016 * Management estimate 9

21