Expatriates Magazine & Communities Media pack

Transcription

1 Expatriates Magazine & Communities Media pack

2 PRINT OVERVIEW The only publication in Paris specifically serving the English-Speaking expat community. Distributed to the establishments where expats frequent Currently available from 206 collection points across Paris /IDF. 10,000 copies are distributed every month into Embassies, Cafes, Bars, Companies, Associations, Restaurants, Hotels and Events. Over 46 Editions printed and distributed DISTRIBUTION BY LOCATION Paris 74% Courbevoie 17% Saint Germain en Laye 4% Fontainbleau 3% DISTRIBUTION BY ESTABLISHMENT Cafe/restaurant 28% Educational Inst 15% Place fo Worship 14% Hotel 12% Shop/store 12% Pub/Bar 9% Government 4%

3 PRICING All prices at Exclusive of TVA/VAT DOUBLE PAGE SPREAD Single Insert 1,500 3 series Insert (20% Discount) 3,600 6 series insert (30% Discount) 6, series insert (40% Discount) 10,200 FULL PAGE Single Insert series Insert (20% Discount) 1,680 6 series insert (30% Discount) 2, series insert (40% Discount) 5,040 HALF PAGE Single Insert series Insert (20% Discount) 1,200 6 series insert (30% Discount) 2, series insert (40% Discount) 3,600 QUARTER PAGE Single Insert series Insert (20% Discount) series insert (30% Discount) 1, series insert (40% Discount) 2,016 PREMIUM Outside back, Inside front, add 25% to full page price, page 4 add 10%. Premium positions offered subject to availability EDITORIAL/ADVERTORIAL/INTERVIEW HALF PAGE 600 FULL PAGE 800 DOUBLE PAGE 850 INSERTS Inserts can be allocated by Distribution type. Prices available upon request. NEWS SNIPPET A 50 Word News snippet written in an informative and editorial tone, presented in the news pages. Includes: Title, photograph and text (submitted by advertiser). Printed and republished online 1 news item 99 3 news Items (20% discount) news Items (30% discount) news Items(40% discount) 713 EXPERT CORNER - half page editorial (monthly) 3 months months months DIRECTORY LISTING Text Advertisement Title + 30 Words + contact 12 months 150 1/18 Advertisement (Graphic) 6 months months 356 1/9 Advertisement (Graphic) 6 months months 500 Special Magazine Sponsorship ( incl. cover branding) Best of Paris Co-Brand) Sponship options available upon request DEADLINES Issue 47 (20/10/2018) Issue 48 (20/11/2018) Issue 49 (BEST OF PARIS 2018) (15/12/2018) Issue 50 (15/01/2019) Issue 51 (15/02/2019)

4 WEB OVERVIEW 291,000 Visitors over the last 12 months 141,500 visitors from France 38,482 visitors from USA 9,987 from UK 384,000 Page views 201,000 visits from Organic search 41,000 From Social Media 34,000 from Direct 69.4% of visitors are female 39% of visitors aged 25-34, 20% 34-40% Republishing of print articles + fresh user submission Above Post Rotating Banner 90 days days days 218 Example statistics from display type AD 1(28/09-04/10) : Impressions 84,762, Clicks 101, CTR 0.12% AD 2 (28/09-04/10): Impressions 102,2991, Clicks 103, CTR 0.10% AD 3 (28/09-04/10): Impressions 103,100; Clicks 93, CTR 0.09% Best of Paris 2018 Link 90 days (requires nomination) 25 Example statistics from display type AD 1 (19/09-04/10): Impressions 421, Clicks 35, CTR 8.31% AD 2 (19/09-04/10): Impressions 364, Clicks 48, CTR 13.19% AD 3 (19/09-04/10): Impressions 356, Clicks 40, CTR 11.24% Classified Listings 30 days 50 6 month months 200 Post publishing (do follow) 1 post posts posts 260 Sidebar Banner 30 days days days 250 AD 1( /09) : Impressions 82229, Clicks 276, CTR 0.34% AD 2 (01/08-29/09): Impressions , Clicks 173, CTR 0.17% AD 3 (09/07-03/10): Impressions 95293, Clicks 291, CTR 0.31%

5 SOCIAL SOCIAL DEMOGRAPHICS Group: Expatriates in Paris 27k members with 18,000 active with last 28 days, comments posts (Last 28 days), 13k currently located in France, 10k in Paris. most popular day to post; Saturday, followed by Wednesday, Thursday and Sunday. Group: Jobs in Paris 30k members with 12,000 active with last 28 days, 56.6% female; 14.5k currently located in France, 11k in Paris. most popular day to post: Sunday. PRICING Group options Announcement (pinned post) 1 week week week week 500 Group Banner 1 week week week week 450 Facebook Page Post Sponsored post campaign- +20% budget Link Share, Post Share etc AOR Instagram Shoutouts & stories available when followers reach 10K * social sharing is included in Print/web post orders. please consult for more information Group: Classifieds in Paris 13k members with 5,000 active with last 28 days, 51.3% female; 8k currently located in France, 7.5k in Paris. most popular day to post: Saturday. Group: Classifieds in Paris 11k members with 4,000 active with last 28 days, 56.2% female; 4k currently located in France, 3.5k in Paris. most popular day to post: Sunday. Page: Expatriates Magazine 23k likes/follows, 57% of people reached are female, 227k total reach, 45k engagement, 596 page likes in last 28 days. 48k reached in France (27k Paris). Most successful post; 3M reach (15k likes) Instagram 6k Followers, 31k user generate hashtag uses Meetup 3.8k members, 400+ events

6 Expatriates Magazine