Sponsorship & Partnership Opportunities

Transcription

1 20-21 MARCH 2019 ICC SYDNEY, DARLING HARBOUR Sponsorship & Partnership Opportunities / #TOTALFACILITIES

2 01 / TFX19 Who we are Total Facilities is the single most important business event for Australia s facilities management (FM) and building-related industries. As the nation s central market place for facilities and like-minded professionals the event reflects the evolutionary nature of the industry and champions high performing environments. No other event of its kind sees more business conducted or delivers the quality of hard to reach decision makers integral to growing your business. WHAT OUR VISITORS COME TO SEE PURCHASING TRENDS 54% of buyers AT TOTAL FACILITIES HAVE JOINT OR SOLE RESPONSIBILITY FOR PURCHASING FACILITY PRODUCTS AND SERVICES 74% of buyers ARE ACTIVELY SEEKING NEW PRODUCTS AND INNOVATIONS $200,875 average total value OF SALES EXPECTED AS A RESULT OF EXHIBITING AT TOTAL FACILITIES Who visits? From Facilities and Building Managers to Environment and Project Managers, Total Facilities attracts real buyers and influential decision makers responsible for the performance of some of the nation s largest facilities and workplaces. FM Services & Providers BUSINESS WE ATTRACT Software & Technology Fitout & Space Planning Cleaning & Maintenance Green FM Health & Safety 74% 43% 54% to see new products / innovations to network amongst the industry to keep up with industry trends Security HVAC/R Waste Management

3 02 / TFX19 Extend your marketing reach with Total Facilities Build brand awareness in a targeted and qualified market Gain access to the Total Facilities networks Differentiate from your competitors and stay front of mind Launch products and services through targeted trade marketing Increase credibility through association with the premier event for the industry Drive visitor traffic to your stand to generate new business and strengthen relations. SPONSORSHIP & PARTNERSHIP OPPORTUNITIES Central Networking Lounge Seminar Theatres Smart Zone & Smart Start-ups Best Bathroom Competition Event Registration Digital Advertising Promotional Opportunities Bespoke Partnerships

4 03 / TFX19 Central Networking Lounge The Central Networking Lounge is the major networking space on the show floor and serves as a popular, busy meeting point. Ideal for networking and entertaining clients, the Central Networking Lounge offers visitors and exhibitors hot food and beverages throughout the event. BRANDING AND PROMOTION Exclusive naming rights to the Central Networking Lounge. Prominent branding on Central Networking Lounge structure and signage Opportunity to provide branded reusable or recyclable coffee cups, serviettes (supplied by sponsor, if/where applicable) Opportunity for live product placement within the Central Networking Lounge Opportunity to have promotional material on display within the Central Networking Lounge Opportunity to provide catering staff with branded aprons, t-shirts or caps (supplied by sponsor) Company logo and recognition as the Central Networking Lounge sponsor displayed on all on-site sponsor signage and floorplans Company logo displayed on a scrolling sponsor banner on the Total Facilities website Company logo, profile, website link and recognition as the Central Networking Lounge sponsor on the sponsor page of website Integration and exposure across comprehensive pre-event marketing and promotional campaign Advert included in printed show guide available to all attendees at the event Selected content to be disseminated pre-event via Total Facilities social channels Company logo and acknowledgement as the Central Networking Lounge sponsor in Official Show Guide. Example only. Speak to the team for tailored proposal with full sponsor package inclusions Networking Industry Credibility

5 04 / TFX19 Speaker Series Arguably offering the best value in the industry, the Speaker Series presents tried and tested strategies from expert panellists, who are leading the way in facility thinking. The education program is a key visitor drawcard and last year was standing room only, offering your company exclusive exposure to this highly engaged audience across the two days. In 2019 there will be 2 opportunities to be part of the education program through sponsorship of either the Business Solutions Stage OR the Smart Buildings Theatre. BRANDING AND PROMOTION Exclusive sponsorship and naming rights of the Seminar Theatre, ie. The [Your Brand] Smart Buildings Theatre, [Your Brand] Business Solutions Stage Prominent sponsor branding on stage signage, banners and lecterns Logo inclusion on all official show floorplans Opportunity to distribute promotional material within the Seminar Theatre before sessions Opportunity to advertise on digital signage at entry to theatre Company logo and recognition as Seminar Theatre sponsor displayed on all on-site sponsor signage and floorplans Company logo displayed on a scrolling sponsor banner on the Total Facilities website Company logo, profile, website link and recognition as the Seminar Theatre sponsor on the sponsor page of website Integration and exposure across comprehensive per-event marketing and promotional campaign Selected content to be disseminated pre-event via Total Facilities social channels Opportunity for senior representative to join panel discussion session as part of the Speak Series program Advert included in printed show guide available to all attendees at the event Company logo and acknowledgement as the Seminar Theatre sponsor in Official Show Guide. Example only. Speak to the team for tailored proposal with full sponsor package inclusions Networking Thought Leadership

6 05 / TFX19 Registration Sponsor Situated at the entrance to Total Facilities, the registration area has continually high visitor traffic. This package provides maximum exposure as your brand will be seen by every attendee as they arrive, register for entry and enter the event. BRANDING AND PROMOTION Exclusivity as the Registration sponsor Company logo included on the online visitor registration page Company logo included on all attendee lanyards available to all visitors and exhibitors in the event Company logo on screens/signage at the registration desk Opportunity to provide registration staff with branded shirts, t-shirts or caps (supplied by sponsor) Company logo and recognition as Registration sponsor displayed on all on-site sponsor signage and floorplans Company logo, profile, website link and recognition as the Registration sponsor on the sponsor page of the website Integration and exposure across comprehensive pre-event marketing and promotional campaign Selected content to be disseminated pre-event via Total Facilities social channels Advert included in printed show guide available to all attendees at the event Company logo and acknowledgement as the Registration sponsor in the Official Show Guide. Company logo displayed on a scrolling sponsor banner on the Total Facilities website Example only. Speak to the team for tailored proposal with full sponsor package inclusions Networking

7 06 / TFX19 Best Bathroom Competition & Hygiene Sponsor Now entering its fifth year, the coveted Best Bathroom Competition is a nationwide search for Australia s best restroom facility. Sponsorship of this competition offers an exclusive opportunity to align your brand with the growing importance of washroom hygiene and design in all facilities. As Total Facilities Hygiene Partner you ll not only align yourself with some of the best bathrooms in Australia, but receive nation-wide media coverage as this competition is a key media drawcard, both pre-event and onsite BRANDING AND PROMOTION Exclusivity as the Official Hygiene partner Exclusive naming rights to Best Bathroom Competition Brought to you by [Your Brand] Company logo prominently located on the all Bathroom Competition pages on website and marketing communications Company logo and recognition as Hygiene sponsor displayed on all on-site sponsor signage and floorplans Branding included in a dedicated feature space in show highlighting the Best Bathroom award winners Company logo displayed on a scrolling sponsor banner on the Total Facilities website EXPOSURE AT A GLANCE Today Show - Channel 9 The Project - Channel 10 News.com.au Commercial Real Estate Domain Magazine - The Age ABC Radio SBS radio Daily Telegraph online The Herald Sun Dailymail.com.au Radio 2GB Sydney Triple M Radio LAFM Launceston Better Homes & Garden Magazine News Limited 9Honey (Channel 9 online news) Realestate.com.au Realcommercial.com.au Inclusion in Best Bathroom launch press release Your company to be part of the official Best Bathroom judging panel Editorial Opportunities in pre-event marketing promotion of the best bathroom competition of your company in social media best bathroom campaign Company logo, profile, website link and recognition as the Hygiene sponsor on the sponsor page of the website Advert included in printed show guide available to all attendees at the event Company logo and acknowledgement as the Hygiene sponsor in the Official Show Guide Company logo on Best Bathroom Feature onsite at Total Facilities Example only. Speak to the team for tailored proposal with full sponsor package inclusions Networking Media Coverage

8 07 / TFX19 Smart Zone & Smart Start Ups SMART ZONE Technology is driving the industry forward and nowhere is that more evident than in Total Facilities dedicated Smart Zone & Smart Start Ups. Make your brand synonymous with innovation and establish yourself as a progressive industry leader by supporting this thriving hub on the Total Facilities show floor. The zone showcases exhibitors that provide hardware and software solutions in the following areas: Big data analytics IoT technologies Cloud-based solutions Energy management Sustainability and efficiency Building automation Location-based services Occupant comfort and productivity Building Information Modelling (BIM) NFC sensors Smart lighting Smart surveillance SMART START-UPS Following the successful launch in 2018, the Smart Start-Ups returns in 2019, offering a dedicated platform for new companies to engage on a commercial platform and break into the FM market. Support the next generation industry game-changers and align your brand with the newest technologies to hit the market with this unique platform for start-up companies. Brand Alignment Networking Industry Credibility

9 08 / TFX19 Digital Advertising The Total Facilities digital platforms offer year round engagement with a dedicated waste and facilities management audience with over 93,000 views each year. But it s the three months pre-event that really sees web traffic peak as visitors plan their FM experience. Take advantage of our pre-event digital marketing opportunities to make your brand cut through the noise and stand out from the competition. LEADERBOARD PACKAGES This package offers branding on the top visited pages of Total Facilities - the homepage, exhibitor directory and product directory. These pages receive 18,498 views over the peak period where your banner will take prime position on the homepage and rotate on the directory pages. DIRECTORY PACKAGES Directory pages are key visitor planning tools and with 6,709 page views in the peak period, these are the second most visited pages on the Total Facilities website. edm PACKAGES Total Facilities has an database of 19,000+ subscribers. Our edms are a regular channel for show and industry news, insights and product features and are a cost-effective tool to put your brand in front of an engaged audience. Brand Alignment

10 09 / TFX19 Promotional Opportunities SHOW BAGS A walking advertisement for your brand. Every visitor to Total Facilities receives a free re-suable show bag that features your logo alongside the Total Facilities logo which has longevity well after the doors have closed. SHOW BAG INSERTS Why not include a promotional insert in the show bag for an extremely cost-effective way of enhancing your presence at Total Facilities. This guarantees exposure to all visitors and is an opportunity open only to exhibitors. LANYARDS Lanyards are worn by every visitor, speaker and exhibitor at the event as their identification to enter Total Facilities. This high visibility opportunity features your company logo on each lanyard maximising your brand impact at the event. WI FI Help visitors stay connected with Wi Fi Sponsorship. All visitors will be directed to log-on to the complimentary Wi Fi available at the venue. This sponsorship opportunity offers exclusive splash pages to ensure all visitors are see you brand before they log on. Brand Alignment

11 10 / TFX19 Strategic Partnerships & Bespoke Packages Whatever your vision, we can create a bespoke package or partnership that will enhance your engagement with the facilities management industry. These opportunities offer intimate brand alignment with Total Facilities and unparalleled brand exposure at the highest level. We can work closely with you to deliver successful business outcomes through the creation and delivery of fully integrated partnerships. Networking Thought Leadership Industry Credibility

12 20-21 MARCH 2019 ICC SYDNEY, DARLING HARBOUR Be smarter about your exhibiting experience Find out more about how you can make Total Facilities work smarter for you and your exhibiting objectives, to help you drive real business outcomes. CONTACT THE TEAM Andrew Lawson Event Manager E: P: +61 (0) Jessica Kliese Client Manager E: P: +61 (0) / #TOTALFACILITIES