for the Design Obsessed Denverite

Transcription

1 for the Design Obsessed Denverite Media Kit 2018

2 RETURN ON INVESTMENT We couldn t be happier with our experience in advertising with 5280 Home. Not only is the staff responsive and great to work with, but the return on investment has far exceeded any other magazine. We advertise with over five publications in the Denver area and I can say that 5280 Home triples the earnings of any other magazine! Jessica Hommel, Marketing Manager Designs by Sundown We began advertising in 5280 Home with its inaugural edition. That first year worked so well, we increased our advertising into 5280 and haven t looked back. Our consistent presence in 5280 Home and 5280 magazine produces an incomparable return on investment in the Denver market s excellent staff is a cut above and inspires confidence at every turn. Every person at 5280 represents the best in their respective fields. True professionals. Joe Vinci, General Manager The Stone Collection We appreciate our close partnership with 5280 Home. The editors inspire homeowners with their feature stories on fine design by highlighting both designers and showroom product. We especially celebrate their reach in a critical targeted demographic for our marketing. Jo Mabary, Director of Leasing and Marketing Denver Design District We have always felt advertising in 5280 Home gives us great brand awareness, but the staff at 5280 has provided so much more added value which is very important to our marketing efforts. We are invited to events well attended by our professional customer base of interior designers and builders and have formed many relationships as a result! The lunch and learn events have given valuable insight on many topics as well as networking with trade professionals. Mark S. Lestikow, CEO The Closet Factory

3 DISTRIBUTION In 2017, 5280 Home s newsstand sales surpassed CH&L, LUXE and Denver Life, both in average sales and total copies sold Home reaches the most readers in the least amount of editions, stretching your advertising budget further. As the only Colorado shelter magazine that opens its circulation files to a third-party auditor, 5280 Home is the only magazine that can prove it s printing the number of copies it claims and that those magazines are actually being delivered to real readers. Why would you accept anything less when it comes to spending your precious advertising dollars? SUBSCRIBERS AND 15,000...QUALIFIED MAIL* 293,131 10, NEWSSTAND 5,000...NEW DENVER RESIDENTS INDUSTRY PROFESSIONALS 5,000...AND EVENTS 35,000 TOTAL DISTRIBUTION 5280 Home 182,274 Colorado Homes & Lifestyles 161,251 Denver Life Home & Design SOURCE The Media Audit, Summer 2017 Readership Over 4-Issue Cume Photo by RAUL GARCIA from SECOND HOME 5280 Home, Aug/Sep 2017 Last updated on 9/19/2017 *5280 Home began offering paid subscriptions early in Less than a year later, we are already near our goal of 15,000 subscribers. We will continue supplementing that base with a few thousand copies mailed to 5280 subscribers. Check with your rep for the latest details.

4 DEMOGRAPHICS 5280 Home readers are passionate about their homes and have the financial resources to purchase the best design in Denver. 96% of readers regularly read or look through 5280 Home. 53% of readers keep 5280 Home longer than a month. 73% of readers have purchased a product or service based on an ad in 5280 Home. 40% of the Denver Metro Area who make more than $500,000 read 5280 Home. AGE Median age Age % Age % Age % GENDER Female...80% Male...20% EDUCATION College degree...83% Post-graduate degree...39% HOME OWNERSHIP $400k 549, % $550k 699, % $700k 999, % More than $1,000, % Own a second home...26% ECONOMIC PROFILE Average household income...$189,906 Average net worth...$1.27m ANNUAL HOUSEHOLD INCOME $50k 99,999 Annual Income...25% $100k 250,000 Annual Income...55% $350,000+ Annual Income...17% READERSHIP HABITS Readers per copy Total readership...141,000 PLANNING OR STRONGLY CONSIDERING PURCHASE OF: Interior Design...86% Home Renovation...71% Landscape Design...65% Furniture...58% DIY - Paint, Gardening, Crafts, Home Projects...56% Residential Architecture & Building...52% Photo by KIMBERLY GAVIN from VISION QUEST 5280 Home, Spring 2016 SOURCES: The Media Audit Summer 2017, Circulation Verification Council Audit 2016, Subscriber Survey Winter 2017.

5 READERSHIP 5280 Home s penetration is the strongest in Denver s most affluent neighborhoods and in the luxurious mountain towns of Vail, Aspen, Winter Park and more Home has a larger readership than any other Colorado shelter magazine! Boulder/Broomfield: 12,283 LONGMONT BOULDER LAFAYETTE Denver: 98,041 LOUISVILLE 470 BRIGHTON 93 BROOMFIELD NORTHGLENN 76 THORNTON WESTMINSTER COMMERCE CITY ARVADA DIA Adams: 40,624 GOLDEN DENVER 70 Jefferson: 31,889 GENESEE EVERGREEN KEN CARYL LAKEWOOD 6 AURORA GREENWOOD VILLIAGE LITTLETON CENTENNIAL Arapahoe: 45, HIGHLANDS RANCH CASTLE PINES PARKER SOURCES: The Media Audit Summer CASTLE ROCK 25 Douglas: 31,950 Photo by PRESTON UTLEY from BACKYARD BOUNTY 5280 Home, Aug/Sep 2017

6 5280HOME.COM 5280Home.com is the extension of the magazine s award-winning home, design, and real estate content. DIGITAL OFFERINGS FREQUENCY Native Advertising Campaign... Quarterly Welcome Home Sponsored Galleries... Monthly Home e-newsletter... Bi-Weekly Home Content Alignment (Real Estate, Shop Talk, Neighborhoods, Design)... Monthly Selects Database Targeted Newsletter... On-demand Social Media: Sponsored Facebook/Instagram Posts... On-demand Event Directory... Monthly Home paid post Home Content Channel Home Newsletter

7 GET CONNECTED 5280 Home is deeply dedicated to Denver's Design community. By partnering with relevant industry associations, strategic media outlets, and putting on premier events throughout the year, the magazine puts its advertisers in front of professionals and consumers, alike.

8 CALENDAR 2018 Feb/Mar Jun/Jul Oct/Nov Photo by CHRISTINA KIFFINEY from SET THE SCENE 5280 Home, Aug/Sep 2017 Renovations Home Tech EVENT Lunch & Learn Space Reservations: 11/22/2017 Finished Materials: 12/1/2017 Newsstands on Sale: 1/26/2018 Apr/May Outdoor Living Gardening EVENT 5280 Home Party Space Reservations: 2/2/2018 Finished Materials: 2/9/2018 Newsstands on Sale: 3/30/2018 Last updated on 9/25/2017 Kitchens/Baths Entertaining: Indoors and Outdoors EVENT Lunch & Learn Space Reservations: 3/30/2018 Finished Materials: 4/6/2018 Newsstands on Sale: 5/25/2018 Aug/Sep Local Designers and Tastemakers at Home Art Space Reservations: 6/1/2018 Finished Materials: 6/8/2018 Newsstands on Sale: 7/27/2018 The Color Issue Local Makers and Artisans EVENT Lunch & Learn Space Reservations: 8/3/2018 Finished Materials: 8/10/2018 Newsstands on Sale: 9/28/2018 Dec/Jan Top Denver Design Design Innovators SPECIAL ADVERTISING SECTION Faces of 5280 Home EVENT Top Denver Design Celebration Space Reservations: 10/4/2018 Finished Materials: 10/11/2018 Newsstands on Sale: 11/30/2018

9 RATES 2018 FOR CURRENT RATES CALL (720) AD DIMENSIONS AD SUBMISSIONS 2-PAGE SPREAD Bleed: 17 x Trim: X Safety: X No bleed: X 10 1 PAGE Bleed: 8.5 X Trim: X Safety: X No bleed: 7.25 X 10 2/3 PAGE VERTICAL 4.75 x 10 The preferred method for submitting digital ad files is through the 5280 website. Please clearly mark your file with the advertiser s name (not the designer s name, design studio, or advertising agency name). Also, please indicate the month the ad is to run. Optical media is not accepted. To upload, visit: USER: UPLOADS PASSWORD: 5280UP For a full list of advertising specifications, terms and additional fees, please visit 5280.com/advertising. 1/2 PAGE HORIZONTAL 7.25 x /2 PAGE VERTICAL * 3.5 x 10 1/3 PAGE SQUARE 4.75 x /3 PAGE VERTICAL 2.25 x 10 *Vertical half pages will be placed with another half page vertical advertiser. Photo by RAUL J. GARCIA from LOOKING BACK 5280 Home, Summer 2016

10 DIGITAL PACKAGES TIER ONE New Build NATIVE: Welcome Home Branded Post (4x) NEWSLETTER: Home Newsletter (2x) Selects Database Targeted Newsletter (2x) DISPLAY: Home Content Alignment: 100,000 Impressions Event Directory: 3x AUDIENCE EXTENSION: 300,000 Impressions SOCIAL: Facebook/Instagram Boosted Post (4x) TIER TWO Full Remodel NATIVE: Welcome Home Branded Post (2x) NEWSLETTER: Home Newsletter (2x) Selects Database Targeted Newsletter (1x) DISPLAY: Home Content Alignment: 75,000 Impressions Event Directory: 2x SOCIAL: Facebook/Instagram Boosted Post (2x) TIER THREE Paint Refresh NATIVE: Welcome Home Branded Post (1x) NEWSLETTER: Home Newsletter (1x) DISPLAY: Home Content Alignment: 50,000 Impressions Event Directory: 1x SOCIAL: Facebook/Instagram Boosted Post (2x) FOR CURRENT RATES CALL (720)