43rd NH HIGHLAND. GAMES & FESTIVAL September 21-23, 2018 COOPERATIVE MARKETING & SPONSORSHIP OPPORTUNITIES. Discover Scotland No Passport Required

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1 43rd NH HIGHLAND GAMES & FESTIVAL September 21-23, 2018 COOPERATIVE MARKETING & SPONSORSHIP OPPORTUNITIES Discover Scotland No Passport Required A Celebration of Scottish Music, Fd & Drink, Athletics, Dance, Heritage and More!

2 Why Partner with Us? The NH Highland Games & Festival (NHHG&F) is one of the largest and most diverse events celebrating Scottish arts and culture in North America. NHSCOT, the non-profit organization that organizes this event, is offering you valuable sponsorship and cperative marketing opportunities that will increase your brand awareness with thousands of people that participate and attend this event each year. The NHHG&F started as a clan picnic in 1975, and since that time has grown to attract a loyal audience of nearly 35,000 participants and visitors from the northeastern United States and Canada and beyond. The three-day event is held annually on the third weekend in September. Marketing of the New Hampshire Highland Games & Festival Print Ad 42nd New Hampshire GAMES & FESTIVAL Rack Card DISCOVER SCOTLAND NO PASSPORT REQUIRED. Sept , 2017 Ln Mtn Resort, Lincoln, NH Get your tickets now: nhscot.org or nd New Hampshire GAMES & FESTIVAL DISCOVER SCOTLAND NO PASSPORT REQUIRED. September 15-17, 2017 Ln Mtn Resort Lincoln, NH NNHG&F is marketed through print, radio, and television throughout New England, as well as through an online and social media campaign reaching over 2.1 million people in 2017 and on print and online calendars. The website is a key source of information about the NHHG&F, with 167,500 visits from August through mid-september paid Facebk advertising reached 209,000 people with 9,300 clicks. The event attracts participants and visitors from all Northeastern states, Quebec, Ontario, Nova Scotia and beyond. Order early & save at nhscot.org/tix nhscot.org NHSCOT has a mailing list of 10,000+ addresses, and 17,000 Facebk Fans. Professional marketing firm develops integrated marketing plan to broaden awareness of NHSCOT and NHHG&F; total value of the 2017 Marketing Plan: $1,183,000. The NHHG&F bsts the New Hampshire economy by $10 million+. Website Facebk Ad 1

3 Unique Advertising Opportunities If interested, please contact Terri Wiltse, Executive Director of NHSCOT at for more details. Athletics Athlete $1,000 Event $1,000 Athlete T-Shirts $500 Trophies $500 Competitions $1,000 Sheep Dog Trials; Fiddle; Harp; Pipes; Drums; Drum Major; Dance; Piobaireachd (classical Highland bagpipe music) Trophies/Medals (per competition, costs vary) Entertainment Venues Concert Tent $10,000 Parade Ground $5,000 Octagon Lodge $1,000 Governor s Lodge $1,500 Piper s Pub $1,500 Special Events Tartan Ball $1,000 Mixology $500 Cape Breton Night $500 Kitchen Ceilidh $500 Kilted Mile $500 Harp Concert $500 Seminars $500 Youth Program $1,000 Other Opportunities Membership Tent $2,500 Festival Guide $2,500 Caber Club Tent $2,000 Guest Band $2,000 Shuttle Buses $1,000 Canvas Tote Bags $500 Volunteer T-Shirts $500 Golf Carts $500 2

4 Sponsorship Packages Edinburgh Castle Ben Nevis Loch Ness Isle of Skye Stirling Castle Holyrd Palace Half-page Ad in Festival Guide, Logo on pre-games Postcards, Posters, and Print Advertising 1 Select Radio Advertisement Call- Outs plus Social Media Promotion $10,000+ $7,500+ $5,000+ $3,000+ $1,000+ $500+ Pre Pre-Event Advertising and Media Relations Listed in Press Releases as a Primary NHHG&F Sponsor 1 x x Logo & Link on NHSCOT Blasts Dedicated Facebk Post recognizing your generosity Listings and media sponsor promotion for Year-Round events Recognition and Link from Web Site Use of NHSCOT Logo and tagline for your website x x x x x x x x x x x x x 10 x10 Tent to exhibit your business 2 x x x x x x x x x x x x x x x Promotional Activities on Site Your Banner displayed at event x x x x x x Verbal Recognition during the NHHG&F throughout event Your Brochure included in Member Packets Company listing in NHHG&F Festival Guide: 15,000 printed x x x x x x x x x x x x x x x x x x Complimentary Event Admissions Executive Weekend Admission to the Grounds & Membership Tent Weekend Admission Tickets No Onsite Parking Tickets to Saturday Concert Preferred Onsite VIP Parking Ability to put sponsors logo on printed materials and ad for Festival Guide and Press Releases is subject to print due dates. 2 Tents are only available upon request prior to July 31, Tables and Chairs for Tents are available upon request.

5 Edinburgh Castle Level Sponsor: $10,000+ Half-page, full color ad (2.75 x4.25 ) in the Festival Guide, valued at $250 Logo included in print advertising, including posters and postcards Select radio advertisement call-outs Social Media promotion: 15,000+ Facebk Fans Listed in Press Releases as a primary NHHG&F sponsor Logo and link included with e-blasts to 10,000+ Dedicated Facebk post recognizing your generosity Recognition and link on sponsor page of NHSCOT website Use of NHSCOT logo and tagline for your website for one year 10 x10 tent for bth/display space, if requested, valued at $400 Listings and media sponsor promotion for year-round events, such as Hogmanay, Lecture Series, Pathways, etc... 6 Executive admission badges with access to Member s Tent and Governor s Pavilion, valued at $ Employee/Guest Weekend tickets, valued at $500 6 Executive tickets to Saturday concert, valued at $150 2 Executive onsite parking passes, valued at $100 4

6 Ben Nevis Level Sponsor: $7,500+ Listed in Press Releases as a primary NHHG&F sponsor Logo and link included with e-blasts to 10,000+ Dedicated Facebk post recognizing your generosity Recognition and link on all sponsor page of our website Use of NHSCOT logo and tagline for your website 10 x10 tent for bth/display space, if requested, valued at $400 Listings and media sponsor promotion for year-round events, such as Hogmanay, Lecture Series, Pathways, etc... 4 Executive admission badges with access to Member s Tent and Governor s Pavilion, valued at $600 8 Employee/Guest Weekend tickets, valued at $400 4 Admission tickets to Saturday concert, valued at $100 2 Executive onsite parking passes, valued at $100 5

7 Loch Ness Level Sponsor: $5,000+ Logo and link included with e-blasts to 10,000+ Dedicated Facebk post recognizing your generosity Recognition and link on sponsor page of our website Use of NHSCOT logo and tagline for your website 10 x10 tent for bth/display space, if requested, valued at $400 Listings and media sponsor promotion for year-round events, such as Hogmanay, Lecture Series, Pathways, etc... 4 Executive admission badges with access to Member s Tent and Governor s Pavilion, valued at $600 6 Employee/Guest Weekend tickets, valued at $300 4 Admission tickets to Saturday concert, valued at $100 1 Executive onsite parking pass, valued at $50 Dedicated Facebk post recognizing your generosity Recognition and link on sponsor page of our website Use of NHSCOT logo and tagline for your website Listings and media sponsor promotion for year-round events, such as Hogmanay, Lecture Series, Pathways, etc... Isle of Skye Level Sponsor: $3, Executive admission badges with access to Member s Tent and Governor s Pavilion, valued at $300 4 Employee/Guest Weekend tickets, valued at $200 2 Admission tickets to Saturday concert, valued at $50 1 Executive onsite parking pass, valued at $50 6

8 Stirling Castle Level Sponsor: $1,000+ Recognition and link on sponsor page of our website Use of NHSCOT logo and tagline for your website 2 Executive admission badges with access to Member s Tent and Governor s Pavilion no onsite parking, valued at $300 Holyrd Palace Level Sponsor: $ Recognition and link on sponsor page of our website Use of NHSCOT logo and tagline for your website 2 Employee/Guest Weekend tickets no onsite parking, valued at $100 7

9 Partnership/Sponsorship Form 2017 YES, I want to support the NH Highland Games & Festival, as a: Edinburgh Castle Level Sponsor: $10,000+ Ben Nevis Level Sponsor: $7,500+ Loch Ness Level Sponsor: $5,000+ Isle of Skye Level Sponsor: $3,000+ Stirling Castle Level Sponsor: $1,000+ Holyrd Palace Level Sponsor: $500+ Name of Sponsoring Organization/Individual: Contact Name: Address: City: State: Zip Code: Phone: Please return completed form to: NHSCOT 25 Triangle Park Drive, Suite 4 Concord, NH t: f: twiltse@nhscot.org Questions: Contact Terri Wiltse NHSCOT Executive Director 8

10 Our 2017 Sponsors Thank you to the incredible sponsors we have; we are grateful for the support of our partners listed below. 8