EU-OSHA campaigning and awareness raising activities

Transcription

1 EU-OSHA campaigning and awareness raising activities Violaine ROGGERI Communication & Promotion Unit Visit:EU-Partnership 1&2 December 2015 Bilbao, Spain Safety and health at work is everyone s concern. It s good for you. It s good for business.

2 Awareness raising & campaign activities I. Sound and efficient networks II. Awareness raising activities/campaigning (current Healthy Workplaces Campaign ) III. Promotional activities IV. Conclusions 2

3 I. Sound and efficient networks Focal Points 1 per EU Member State (MS)= 28 1 per candidate or potentially candidate country to the EU (AL, KO, BH, TK, FYROM, SR) 3 EEA /EFTA MS (NO, ICE, LICH) Each runs a tripartite network: governments, employers and workers Appointed by their governments Acts as coordinator for information flow to and from MS Provide information and feedback on our initiatives Actively participate and support our campaigns: European Campaign Assistance Packages Awareness Raising Packages 3

4 I. Sound and efficient networks Healthy Workplaces Campaign Partnership Official Campaign Partners (102 partners) Pan-European and International Entreprises and associations from both public and private sectors; Giving visibility to the partnership and to their campaign activities: campaign website, promotion of their activities, use of social media; Networking opportunities; Benchmarking activities organised by our Official Campaign Partners and Steering Group coordinated by the Agency; Official Campaign Partners coordinate their awareness raising activities at the workplaces and with their networks. Selection during the first year of the bi-annual campaign; 4

5 Official Campaign Partners (102) 5

6 Official Campaign Partners (102) 6

7 I. Sound and efficient networks Campaign Media Partners (34 partners) Enthusiastic journalists and editors around Europe; Dedicated to OSH topics; Articles on Campaign or other OSH topics; Journalists visits to entreprises; Participation to round-tables; Visibility and raising their profiles. 7

8 Campaign Media Partners (34) 8

9 I. Sound and efficient networks European Social Partners Represent interests of the workers and employers Crucial and mandatory to engage with social partners European Institutions and their networks Presidencies of the EU Council EU Institutions Other European Agencies with an interest in the campaign topics CEDEFOP (European Centre for the Development of Vocational Training) EUROFOUND (European Foundation for the Improvement of Living and Working Conditions) FRA (EU Fundamental Rigths Agency) EIGA (European Institute for Gender Equality) 9

10 I. Sound and efficient networks European Enterprises Network (EEN) Supported by the European Commission to help small and mediumsized enterprises (SMEs) make the most of business opportunities in the EU and beyond; Biggest network at European level (>600 members in > than 50 countries, e.g: chambers of commerce and industry, technology centres, universities and development agencies); Knowledge of their clients' strengths and needs enabling services tailored approach; Powerful databases enabling knowledge-sharing; OSH is compulsory for all entreprises in the EU; «OSH Embassadors» : direct contact persons. 10

11 II. Awareness raising Campaigns Healthy Workplaces Campaigns Healthy Workplaces Campaigns European Campaign Assistance Packages (ECAP) Awareness Raising Packages (ARP) Campaign key events/eu-osha events 11

12 II. Awareness raising Campaigns Healthy Workplaces Campaigns 12

13 Key objectives of a Stress and psychosocial risks Campaign Raising awareness about the growing problem with stress and psychosocial risks; Focus on the positive effects of successful psychosocial risk management; Increasing the enterprises practical knowledge related to recognising and preventing psychosocial risks at work; Providing and promoting the use of simple, practical tools and guidance for managing psychosocial risks and stress in the workplace 13

14 Healthy Workplaces for All Ages Campaign

15 Key objectives of the Healthy Workplaces for All Ages Campaign Promote sustainable work and healthy ageing from the beginning of working life Highlight the importance of prevention throughout working life Assist employers and workers (including in SMEs) by providing information and tools for managing OSH in the context of an ageing workforce Facilitate information exchange and good practice 15

16 II. Awareness raising & Campaign activities ECAP (European Campaign Assistance Packages) 30 Focal Points Awareness raising and promotion activities: Seminars for national networks Seminars for national partners Press Conferences Journalists and experts round-tables Journalists visits to workplaces Professional articles Press releases Radio call-ins ARP (Awareness Raising Packages) 30 Focal Points Awareness activities: OiRA seminars OSH information sessions Photos exhibitions Films screenings (on Campaigns topics) 16

17 II. Awareness raising & Campaign activities Key Campaign Events /Awareness raising activities Presentation of the future campaign to potential partners (1 every 2 years -1st year of HWC) EU Campaign Launch: Press Conference with EC Commissioner (1 every 2 years -1st year of HWC) Official Campaign Partners Ceremony (1 every 2 years 2 nd year of HWC) Good Practices Awards Ceremony (1 every 2 years 2nd year of HWC) Events in cooperation with the Presidencies of the EU Council (2 per year) Benchmarking activities with the Official Campaign Partners (several per year) European Summit on Healthy Workplaces Campaign (1 every 2 years 2 nd year of the HWC) Participation to International Exhibitions and Fairs Participation to DOK Leipzig Europe Day and European Week events 17

18 II. Awareness raising & Campaigns Healthy Workplaces Good Practices Awards Outstanding and innovative contributions to workplace safety and health; Demonstrate benefits of adopting good OSH practice; Through a effective management combined with workers participation; Successfull implementation of interventions and demonstrable outcomes; Sustainability of interventions. 18

19 II. Awareness raising & Campaigns First selection at national level by the Focal Points Independent Jury Good Practice Awards Ceremony (in cooperation with the EU Presidency event) Press releases Journalists visits to awarded and commended companies 19

20 II. Awareness raising & Campaigns tools Campaign website Publications and promotional materials Napo films Newsletters (OSHmail et Campaign) PR and Media activities and actions Social networks 20

21 II. Awareness raising & Campaigns tools Campaign website (in 25 languages) European and national campaign events Weekly news on Campaign themes Official Campaign Partners, Media Partners and other networks Key publications Expert reports Guides & other online tools 21

22 II. Awareness raising & Campaigns tools Publications (25 languages) Campaign guide Publications and reports Leaflets Standard PPTs adaptable Etc. Promotional Material (Campaign branded) Pens Cotton bags Key-rings Lanyards USB keys Etc. 22

23 II. Awareness raising & Campaigns tools Napo films and Napo character : Hero of cartoon series, Employee working in any industry or sector, Normal person- neither good nor bad, neither young nor old (neutral) Likeable character, Identify hazards or risks, Makes suggestions to improve safety and work organisation, Its costume travels around Europe to support HWC activities, Napo for teachers toolkit 23

24 III. Campaign Promotional and PR activities Newsletters OSHmail (information on our activities and latest developments) Campaign newsletters 24

25 III. Campaign Promotional and PR activities Media and PR activities Press Conferences Press releases Professional articles Web teasers Radio call-ins Social media 25

26 III. Campaign Promotional and PR activities Social Networks Twitter Facebook LinkedIn Youtube Flickr Slideshare 26

27 IV. Conclusions / Recap Networks Involve and engage social partners; Look for partners to spread information and reach workplaces. Awareness raising activities/campaigning Give a tempo to campaigning activities throughout the year; Availability of campaign material in EU 25 languages and possibility to translate into more. Media and PR activities Keep the interest of the media, attract specialised OSH media and create partnerships; Frequently communicate with the different networks; Use social media adequately. 27

28 For more information Violaine ROGGERI Thank you 28