Chapter 3: Use YouTube s Marketing and Revenue Features to Make Money... 29

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2 INTRODUCTION... 1 Chapter 1: Creating YouTube Videos for Marketing... 3 Direct Response... 4 Demonstrations... 6 Primary Demonstration... 6 Secondary Demonstration... 8 Reviews Customer Testimonials Video Creation Tips Chapter 2: Making Your Videos go Viral Section One: Creating Videos Creative Concepts Humor Tips for Creating Funny Videos...17 Section 2: Uploading Videos...17 Titles Tags Description Section 3: Sharing Videos Embedding Videos Lists...23 Ask Popular Bloggers to Host Your Video Posting Videos on Social Networking Sites Social Bookmarking Sites Additional Tips...28 i

3 Chapter 3: Use YouTube s Marketing and Revenue Features to Make Money Promoted Videos Tip 1 Put a Call to Action in Your Video...34 Tip 2 Choose the Right Keywords...35 Tip 3 Test Different Demographics...36 Tip 4 Adjust Your Budget Tip 5 Choose the Right Thumbnail Tip 6 Upload Compelling Promotional Text Tip 7 Create a Clickable Call to Action Other Overlay Options...43 What is the Partner Program? How to Become a Partner Types of Videos for the Partner Program Chapter 4: Video Ads AdWords Accessing Video Ads in AdWords Promoted Videos...53 Benefits of Using AdWords In-Stream Video Ads Options for Creating In-Stream Video Ads Accessing Spotmixer...58 InVideo Image Overlay Ads Tips for Creating InVideo Image Overlay Ads Partnering Up with Someone on YouTube Approaching a Partner...63 Setting up the Process Tips for Partnering with Someone Conclusion ii

4 INTRODUCTION Welcome to Success with Anthony Morrison - YouTube Blueprint YouTube is one of the most exciting options for internet marketing. Each day, three billion videos are viewed on YouTube s website, and you can turn some of those views into cash. In this book, we will show you how to use YouTube to make money. You will do this in two ways. In the first half of the guide, we will show you how to use your own videos to make money. We will provide you with tips and techniques for this process. By the end of the first half of the guide, you will be ready to upload videos and make some money, even if you don t have a video camera or video making skills. 1

5 In the second half of the book, we will show you how to use other people s videos to make money. You will do this through advertising. Again, we will provide you with tips and techniques for his process so you can set up a profitable campaign immediately. Both methods are great ways to boost your income. Because of that, we recommend that you use both options. Additionally, we recommend that you try out the different options as you move through the book. By doing that, you will have a solid campaign set up by the time you get to the end of the book. Now we are ready to dive in with the first chapter. In Chapter One, we will show you how to create marketing videos. 2

6 Chapter 1: Creating YouTube Videos for Marketing It s no secret that YouTube is one of the most popular advertising platforms online. With over 3 billion views a day, people are flocking to YouTube to watch all types of videos. As an internet marketer, you can capitalize on that traffic. In order to capitalize on the traffic, you have to know how to advertise on YouTube. While there are several advertising methods available for YouTube, they all fall into one of two categories. You will either advertise with your own video or with someone else s video. In this chapter, we are going to talk about using your own videos. 3

7 There are several types of videos you can create to advertise on YouTube. The most popular are: Direct response Tips and information Demonstrations Reviews Customer testimonials We are going to go over each of these in greater detail, starting with direct response videos. Direct Response Direct response videos are like infomercials. When you see an infomercial on TV, you see an advertisement for a product, along with a call to action and ordering information. The same is true for a direct response YouTube video. For example, assume you are marketing a dating ebook. You could create a video that talks about the problems that people face when they are dating, and position the book as a way to solve those problems. For instance, you could create a video that addresses the top five issues people have with meeting singles. As you go over each problem, you can refer to the ebook. You can even give little snippets of information from the ebook. Just don t give everything away, or people won t have a reason to buy the book. 4

8 Along with the snippets of information, you will provide ordering information. You can include a link in the video, as well as a link on your YouTube page. Also, you will need to tell people how they can order the book. This type of video is used to promote a product and make sales. Thus, make sure you have a strong call to action and easy to find ordering information. Otherwise, you will not get the conversions you want. 5

9 Demonstrations This type of video includes a demonstration of a product. The product demonstration can be primary or secondary. Let s go over each of these. Primary Demonstration You can create a primary demonstration video if your product is the main focus of the demonstration. For example, assume you are marketing a carpet cleaner. You can create a primary demonstration video for that carpet cleaner. In the video, you would show people how to clean the carpet with the carpet cleaner. You would go through the entire process, from preparing the carpet to cleaning it with the cleaner. 6

10 You could title this video How to Use X Carpet Cleaner. Then, when people searched how to use that specific cleaner, the video would come up. This type of video will satisfy your current customers but won t help you boost sales. That doesn t mean you can t use a primary demonstration video to boost sales. You can, but you will need to give it a generic title. For instance, instead of titling the video How to Use X Carpet Cleaner, you could title it How to Clean Your Carpets. 7

11 You can use the same video, but this time, it will attract more viewers. Some of those viewers will purchase the carpet cleaner so they can achieve the same results that you demonstrated in the video. Thus, you need to be sure to provide ordering information in the video. Secondary Demonstration A secondary demonstration occurs when the product aids in the demonstration, but isn t the main focus. For example, assume you are marketing a granite counter top cleaner. Most people don t really need to know how to use a granite counter top cleaner, but they do need to know how to clean granite counter tops. 8

12 Thus, you could create a demonstration video for cleaning granite counter tops. The video could be titled How to Clean Granite Counter Tops. Your video would show people who to clean granite counter tops. You could go through the entire process. You would also introduce your product. You could say something like, I like to use Product X when I clean granite counter tops. This product makes the process easier, and it cleans the counter tops nicely. If you want to use this product, you can find it at yourproduct.com. If someone searches How to Clean Granite Counter Tops, your video will come up. He will watch the video and see your product in action. There s a good chance he will order the product in order to make the process easier. 9

13 Reviews Review videos are a great way to promote affiliate products. If you choose this option, you will create a video that provides a comprehensive review of the product. For instance, assume you are promoting a video game subscription service. You could create a review video where you talk about the different features the service has. You would include information such as how many titles the service offers, how long it takes to receive titles, and how much it costs. You would also include a link to the service. 10

14 This type of review will help cautious buyers pull the trigger and sign up for the service. Customer Testimonials Customer testimonials carry a lot of weight, which is why customer testimonial videos are so popular. A customer testimonial features a customer talking about a specific product. 11

15 You can gather customer testimonials by running a video contest on Facebook or Twitter. Once the contest is set up, you can have people send in product testimonials. Then, you can select the winner. The winning video will appear on YouTube, and the winning person will receive a prize. Now that we have gone over the different types of videos, let s look at some video creation tips. 12

16 Video Creation Tips Be professional AND engaging. While you want to show everyone that you are a pro, you don t want to build a wall between you and your audience. Speak to them on a personal level. If you can sell yourself, you can sell products. Don t feel like you need expensive equipment to create a video. You can use a webcam or a free program such as Windows Movie Maker to create a video. Don t wing it. You need to plan your video out before you start recording. If you try to wing it, it will be obvious. You won t look as professional, so you will have a difficult time turning viewers into customers. Be honest. If you create honest and compelling videos, your audience will trust you. That trust will lead to sales. Now that you know about the different types of videos, it s time to learn how to make your videos go viral. We will cover that topic in the next chapter. 13

17 Chapter 2: Making Your Videos go Viral In the last chapter, we showed you the different types of videos you can create for marketing on YouTube. Now, we are going to show you how to make those videos go viral. When a video goes viral, it makes its way around the internet and gets tons of views. Think of it like a virus. It infects people from one end of the country world) to the next. Its popularity will boost your sales and increase your credibility. (or There are several techniques involved in making a video go viral. In this chapter, we are going to cover techniques for: Creating videos o Choosing a creative concept o Including humor in your video Uploading videos o Using tags and titles o Writing a good description Sharing videos Embedding videos Using lists Asking popular bloggers to host your video Posting videos on social networking sites Posting videos on social bookmarking sites 14

18 Section One: Creating Videos First, we are going to go over the different ways to create viral videos. In this section, we will talk about choosing a creative concept and including humor in your video. Creative Concepts In the last chapter, we gave you some examples of marketing videos that you can post on YouTube. All of our examples were straightforward. However, you need to take those straightforward concepts and turn them into creative videos that will grab people s attention. For instance, let s go back to the carpet cleaning video. As you recall, we said you could create a video that shows people how your carpet cleaner works. 15

19 While this is a solid concept for marketing, it s not a great concept for making the video go viral. Thus, you need to take the core concept, which is demonstrating the carpet cleaner, and turn it into something exciting. You re probably thinking, But there s nothing exciting about cleaning a carpet. That s actually not true. You just need to brainstorm. You need to think about what kind of twist you can give to traditional carpet cleaning. Some ideas would be: Removing mud stains in 2 minutes The fastest way to clean carpet without breaking a sweat The Carpet Cleaning Challenge- Can I really Clean my Carpet in Less Than 5 minutes? Carpet Cleaning Duel See which Carpet Cleaner Can Get Red Punch Out of a Carpet These are all ideas that use the original concept of carpet cleaning, but take it to the next level. Humor Along with a creative concept, it s a good idea to add some humor to your video. You can use the same concept, but come up with something funny that will help your video take off. For example, you could take the Carpet Challenge video but put a twist on it. In the video, you could clean the carpets in five while dancing. The title could be Doing the my Carpet Cleaner. The carpet cleaner could dance partner as you scrub the dirt out of the This would definitely be more interesting than cleaning the carpets. Cleaning new minutes Salsa with be your carpets. simply This is just one example. You could also do freestyle rapping, dress as a funny character, or do anything else that will make people laugh. You can take it as far as you want. Just be sure to highlight the product during your comedy routine. 16

20 Tips for Creating Funny Videos Humor is subjective, so you might come up with an idea that you think is hilarious, but it ends up being a dud. If that happens, don t worry, since it will take some practice to tap into the mainstream humor that people are searching for. Test out different videos. As you do this, check out the statistics and read the comments. This will help you gauge your audience s humor and come up with the best video possible. Now let s look at some tips for uploading videos. Section 2: Uploading Videos In this section, we will talk about concepts for uploading your video. We are going to cover titles, tags and descriptions. You need to follow these techniques so people will be able to find your videos. This is necessary if your videos are going to go viral. 17

21 Titles Your title is the first thing people will see, so it has to draw them in immediately. It also needs to explain what the video s hook is. For instance, if you create a video where you are salsa dancing with a carpet cleaner, don t name the video How to Clean the Carpet. That s boring. Instead name it Salsa Dancing with a Carpet Cleaner. This is more humorous and catchy, so you will get more views. Tags Along with the title, you will be asked to upload video tags. Tags are keywords that are used to trigger your video. For instance, if you use the tag carpet cleaner, your video will come up if someone searches for carpet cleaner. 18

22 You need to come up with two types of tags. First, you need the product related tags. For instance, if you create a video that demonstrates how to clean the carpet, you could use the following tags: Carpet cleaner Carpet cleaning How to clean carpet Fast way to clean carpet Along with selecting straightforward keywords, you need to think outside of the box a little bit. For instance, if you create a funny video on cleaning carpets, be sure to include tags such as funny and humorous. Then, you will get some additional traffic. For example, if someone goes to YouTube and types in funny, your video will come up. Even though they aren t interested in cleaning carpets, they can still enjoy your video. This will help you build up your YouTube channel and get more views. Description You can also include keywords in the video s description. This will make the video easier to find, so you will get more hits. Additionally, you can write a funny description for funny videos. This will draw people in even more. For instance, if you are creating a video on doing the salsa with your carpet cleaner, you could say: 19

23 Watch as my carpet cleaner and I let loose and show off our salsa moves. I m a little stiff, but the carpet cleaner can really get down. Now let s move on to techniques for sharing videos. Section 3: Sharing Videos Now you are ready to learn about sharing videos. In this section, we will teach you how to: Embed videos Use lists Ask popular bloggers to host your video Post videos on social networking sites Post videos on social bookmarking sites All of these techniques will help your video get more exposure. As its exposure increases, its views will increase as well. Thus, these techniques will help your video go viral. 20

24 Embedding Videos Embedding a video is the process of displaying the video on your website or blog. Embedding is incredibly easy. You can get the code during the upload process. Once the video is uploaded, you can scroll down to the sharing options. An embedding code will be listed as one of the options. All you will need to do is copy that code and put it in your website s source code. 21

25 If you want to embed a video that has already been uploaded, you need to go to the video and click the Share button. Then, click Embed. A code will come up. Copy the code and add it to your website s source code. Then, the video will display to visitors. 22

26 Embedding your video will help your video go viral, since it will increase the video s exposure. When people visit your site, they can see the video. If they like what they see, they will share the video with their friends. Lists Your current lists can also help your videos go viral. You should have an list set up. If you do not, go to AWeber, icontact or one of the other autoresponders and set one up. Then, link the list to your Facebook account. We show you how to do this in the Facebook workbook. 23

27 Once you have your list, begin sending out s when you post videos. Enable sharing so people can easily forward the video to different people. You can enable sharing when you create the to send out to your list. This will help your video gain some steam. Not only will it reach your list, but it will reach their friends as well. Before you know it, you will have lots of views just from your list and their friends. Ask Popular Bloggers to Host Your Video You can use those industry blogs to promote your video. This will require some research, along with some solid communication skills and an excellent video. First, you will need to find a popular blog. As you look for a popular blog, you need to keep two things in mind. First, the blog should not be in direct competition with you. For instance, if you are marketing carpet cleaners, don t host your video on a blog that sells carpet cleaners. Instead, look for blogs that give information about carpet cleaners or household cleaning. That way, your video will be related but it won t be in direct competition with the site. 24

28 Second, you need to make sure the blog really is popular. This is easy to do. Just go to Alexa and put the blog s URL into the search box. Then, you need to click Get Details. Now you will be able to see the site s traffic statistics. You can look at the site s rank, reputation and demographics. Use this information to find out if a site is right for you. Once you find a popular site, you will need to contact the blog s owner. This is where good communication skills will come into play. You need to be personable but professional. You also need to prove that the video will enhance the blog. While we could provide you with a form letter for this process, it s really better that you create something unique for each blog owner that you contact. Do your research and create an that will compel the reader to put your video on his page. 25

29 Posting Videos on Social Networking Sites You will also need to post your videos to social networking sites. You can do this directly from YouTube. First, you will upload the video on YouTube. Then, you will scroll to the bottom of the page. Once there, you will see auto share options for: Google+ Facebook Twitter Reader Orkut MySpace Graphic You will need to click on each site and link your accounts. Then, you can share your videos to the different social networking sites. 26

30 Social networks are incredibly popular, so your video will get lots of views. Additionally, social networking sites allow users to share with their friends, so you can reach a large number of people with social networking. Social Bookmarking Sites Lastly, you will need to share your videos with social bookmarking sites. Social bookmarking sites are a lot like social networking sites. However instead of providing a place for people to talk about their daily lives, social bookmarking sites are full of content that people can view, read and share. While there are countless social bookmarking sites, the most popular are: Digg StumbleUpon Delicous Upload your video to each of these sites. The process is simple, so your videos will be live in a matter of seconds. Now that we have covered the core concepts, let s look at some additional tips for getting your video to go viral. 27

31 Additional Tips Keep your videos short. Viral videos are typically 2 minutes or less. That doesn t mean all of your videos need to be 2 minutes or less. However, the videos that are created for the purpose of going viral need to be short. Comment on other YouTube videos. This will give you a presence on YouTube. The bigger your presence is, the greater the chance your videos will go viral. Try different titles and tags. For instance, if you upload one video and title it Can I clean the Carpet in 3 Minutes? you can change the title to Fighting with Dirty Carpets or something to that effect. The idea is to test different titles. Don t be afraid to go outside of your comfort zone. You need to try different ideas if your video is going to go viral. Ask your friends to share your videos. This type of grassroots movement can lay the groundwork for taking your video viral. 28

32 Chapter 3: Use YouTube s Marketing and Revenue Features to Make Money Now that you know how to make your video go viral, it s time to take it to the next level. You will be able to do that thanks to two simple tools provided by YouTube. First, we will cover Promoted Videos. Promoted Videos will help you get more views. Second, we will go over YouTube s Partner Program. This is a great way to make extra money with your videos. Let s start by looking at Promoted Videos. 29

33 Promoted Videos Promoted Videos are quite a bit like AdWords. As you know, when you run an ad on AdWords, you have to bid on keywords and set daily budgets. You also choose targeting options. Your ads are displayed based on the keywords, targeting and budget you choose. 30

34 For example, if you choose the key phrase red tennis shoes, your ad will have the chance of displaying if someone types red tennis shoes into a search engine. Notice we said the chance. That s because Google analyzes the different bids and targets for the key phrase. For example, assume you bid 1 cent on red tennis shoes. Someone else with the same targets bids 10 cents, and someone else bids 20 cents. Your ad will display below the people who bid 10 and 20 cents. In order to get a better position, you would need to increase your bid. 31

35 This is very similar to how promoted ads work. You will upload a video and select keywords. can also choose demographics, just as you can with AdWords. For instance, you can choose to only display promoted video to people who live in the United States. You your You can also choose to display your video to a specific gender, or a certain age group. 32

36 When someone who is part of your selected demographic types in one of your key phrases, your ad might display. First, though, YouTube will analyze the different bids. At this point, one of three things will happen. One, you might have a low bid, but there isn t much competition. In this case, your video will show up in the results. Two, you might have a high bid that outbids the other people. If this happens, your ad will show up in the results. 33

37 Three, you might have a bid that is too low, so your ad won t display. Fortunately, you will be able to review statistics and increase your bid if this happens. Now that you understand the basics, we are going to go over the seven tips you need to follow if you are going to be successful with promoted videos. Tip 1 Put a Call to Action in Your Video Every time someone clicks on a promoted video, you have to pay your bid amount. Your bid amount won t be very high, but it can add up over time. Because of that, you want to create a video that will help you make money. That way, the money you make from the video will offset the money you spend on the clicks and views. 34

38 That means you need to create a video that gives people a reason to make a purchase once they finish watching. Use strong call to action language. Additionally, we will show you how to include a clickable overlay in your ad later in this chapter. This will help you get more conversions. Tip 2 Choose the Right Keywords Just like AdWords, your ads are only going to display if you choose the right keywords. It s important that you include a broad range of keywords so you can get the best results. At the same time, you need to stay true to your content. For instance, if you create a video on carpet cleaners, don t use keywords that aren t related to carpet cleaners. However, include a broad range of keywords that are related to carpet cleaners. 35

39 Also, put yourself into the head of your customers. Think about the keywords they will type in when they are searching for your type of video. Include those works as well so you can get as many views as possible. Tip 3 Test Different Demographics Demographic bidding is one of the most complex and rewarding types of targeting. As we mentioned earlier, you can target people by: Age Region Interests Try different targeting options. Once you target your videos, look at the statistics so you can see how they are performing. 36

40 If a video isn t performing well, change its targeting options. Additionally, create videos for specific targets. For instance, you could create a video for men in their early 30s and then use a promoted video and target them. As you do this, you will likely see your clicks (and sales) increase. Tip 4 Adjust Your Budget It s typically a good idea to start with a low cost per click, and then increase that cost if you aren t getting enough views. 37

41 Don t be afraid to go up in your budget. With the right video, you will be able to make that money back with sales. Tip 5 Choose the Right Thumbnail The thumbnail is the image that people see before they click on your ad. At one time, you could select thumbnails for all of your videos. Now, YouTube automatically selects thumbnails for standard videos, but it lets users select one of three thumbnails when they upload a promoted video. 38

42 The three thumbnails are not chosen at random. YouTube selects a thumbnail image from the first third, halfway point and second third of the video. It s important that you choose a thumbnail image that will: Jump out at the viewer Compel people to click on your video Represents your video If you are unhappy with the thumbnail images that YouTube selects for you, you can edit your video in order to get a better thumbnail image. The easiest way to do this is to find an image you like and place it in the middle of the video. 39

43 Once you do that, the image should appear as one of your thumbnails. If it doesn t, you may have to move the image slightly. For instance, you might move it a second or two and then see if it shows up. Tip 6 Upload Compelling Promotional Text When you upload a promoted video, you can also write promotional text. This text consists of three lines, and can be used to promote your video. 40

44 Use the text to explain what your video has to offer. Use compelling language and keywords so people will click on the ad. Tip 7 Create a Clickable Call to Action You also need to include a clickable call to action in your ad. A clickable call to action is a text ad that appears on the bottom of the video. People who click on the text ad will be taken to your website. Once there, they can purchase your products. If you want to include a clickable call to action, you ll need to go back to your promoted videos dashboard and click on the appropriate video. 41

45 Then you will click Edit the Video to Create a Promotional Overlay. Now you will be able to fill out the call to action overlay. You can do this by creating a headline, description line, image and display URL. Once you do that, you will just need to save your changes. Then, you will have an overlay at the bottom of your video. If anyone clicks on the overlay, he or she will be redirected to your website. 42

46 Other Overlay Options When you are running promoted videos, you typically want to get lots of views. That s why we told you to choose relevant keywords and select a budget that will allow you to be competitive. However, there will be occasions when you don t want to spend the money on promoted videos, but you do want to have a clickable call to action inside of your video. The only way to include the clickable call to action is to run a promoted ad. However, just because you run a promoted ad doesn t mean you have to spend money. The secret is to keep your promoted video from being displayed in the promoted video section. Let s go over an example. Bill only has $5 he can spend on YouTube marketing. He is interested in promoted videos, but he knows he doesn t have enough money to run them. However, he still wants to put an overlay into his ad. 43

47 Bill s ad is on tennis shoes. He goes to YouTube, uploads his video and then selects keywords. Normally, Bill would select keywords that people would type in if they were looking for his video. However, Bill doesn t want people to find his video via the promoted video tab. Instead, he has other marketing methods in place, so he would rather get his clicks from organic (free) search results. For instance, Bill would prefer to send people to his video from his Facebook page, Twitter account or website. None of these will cost him a thing. Thus, Bill selects keywords that aren t likely to be typed into YouTube or Google. 44

48 Next, Bill has to put in his bid amount. He puts in the minimum amount so his ad won t be triggered. Then, Bill goes back and puts in his overlay. Now Bill has a promoted video ad and an overlay. However, few, if any people, will see the ad in the promoted search results. Instead they will come in from organic sources, such as Bill s blog. Bill will get the benefit of having a clickable call to action inside of his ad, but he won t have to pay for clicks or views. 45

49 Now we are ready to move on to the next money making tool provided by YouTube, which is the partner program. After you get popular videos on YouTube, either through creating viral videos or by using promoted videos, it will be time to start banking on those videos. You can do that with the Partner program. What is the Partner Program? The partner pogrom is a revenue sharing program. Basically, you will make money by allowing other people to run ads on your videos. You can also allow people to rent your videos. Both are legitimate ways to make money on YouTube. 46

50 How to Become a Partner YouTube only allows certain people to become a part of the partner program. In order to join the program, you need to: Upload original videos that you own all rights to Regularly upload videos that receive thousands of views Basically, you need to create videos, and then make those videos viral. At that point, you can become a partner. Types of Videos for the Partner Program You don t need to create marketing videos if you are going to become a YouTube partner. That s because you can make money off videos for any topic. 47

51 For instance, you could upload a video of your dog doing something funny. If that video gets lots of views, it would be a great partner video. You can also use marketing videos for partner videos, but it is not necessary, since you will already have a source of income through the revenue sharing plan offered by the partners program. Now you re ready to move on to the next chapter, where we will give you additional advertising options. 48

52 Chapter 4: Video Ads In the previous chapters, we have explained how you can create videos and use those videos to promote your products and services. Now, we are going to switch gears a bit. In this chapter, you will use other people s videos to promote your products. There are two methods for doing this. You can: 49

53 Use AdWords Partner up with someone on YouTube We will cover both options in this chapter, starting with AdWords. AdWords AdWords is a pay-per-click and pay-per-impression advertising site. That means you pay a set price per click or for every 1,000 impressions. People typically use AdWords to advertise on Google s search and display networks. 50

54 What you may not realize is AdWords also runs ads on YouTube. If you use AdWords to promote your products on YouTube, you will have access to: Promoted videos In stream video ads InVideo Image Overlay Ads (also known as InVideo Static Image Ads) First, we are going to tell you how to access these types of video ads. Then, we will talk about each type of ad. Accessing Video Ads in AdWords If you are going to access the video ads, you need to create a new campaign in AdWords. 51

55 Then, you need to go the Campaign Type and select Online Video in-stream. You ll choose your options and then go to the next page, where you can choose placements. Choose YouTube as your placement. Once you save your ad group, you will be taken to a new page, where you can select the type of video ad you want to run. 52

56 As you can see, you will have several options, but we are going to focus on: Promoted videos In-stream video ads InVideo Image Overlay Ads These are the type of ads that you will run on YouTube. Now that you know how to access these types of video ads, let s take a look at your options, starting with Promoted Videos. Promoted Videos We have already talked about promoted videos, and we even showed you how to run a promoted video on YouTube. While that is one option for running promoted videos, many advertisers turn to AdWords to host their promoted video campaigns. While the concept is the same, there are some benefits to using AdWords. 53

57 Benefits of Using AdWords AdWords: Provides in depth campaign statistics that are easy to access Makes it simple to upload the video and create a call to action overlay Lets you manage all of your ad campaigns from the dashboard, so you can check in on your YouTube ads and search network ads all in one place.now let s move on to in-stream video ads. In-Stream Video Ads In stream video ads can display before, during or after a YouTube video. These ads are like mini commercials and can last for 15 to 30 seconds. Since they display during a video, you will have the viewer s attention. For example, assume Tom goes to YouTube and clicks on a video he wants to watch. Your ad plays before the video begins. 54

58 A countdown timer shows that the main video will start in 15 seconds. Fifteen seconds isn t much time, so Tom isn t going to get up to get a drink or surf online while he waits for his video to play. Instead, he will sit there and watch the video. If you create a compelling video, there s a good chance Tom will go to your website and make a purchase. 55

59 Options for Creating In-Stream Video Ads You have two options for creating in-stream video ads. First you can create your own ad using the same methods you use to create YouTube videos. If you choose this option, there are a few things you need to keep in mind. First you need to be professional. You can t just use a webcam and some music to create an in-stream video ad. If the ad isn t professional, people will not trust it. That means they won t click on the ad. Second, you need to hit the time allotment exactly. You can t have a 31 second in-stream video ad. The extra second will be cut, or the video won t run at all. 56

60 Third, include a call to action. Remember, this is a great way to sell products. If you are going to sell products, you need a call to action. Otherwise, people won t feel compelled to leave YouTube and visit your site. Your second option is to use Spotmixer. Spotmixer is a professional video creation site, and it is free to use when you create an in-stream video ad with AdWords. Spotmixer is the easiest way to create in-stream video ads. The site is loaded with templates and images, so you will be able to create your ad easily. Additionally, you can set the time when you set up the video, so you won t have to worry about missing your mark in regards to video length. 57

61 Once you select the template and video length, you can: Add your own images or video Add stock content Create a text slide Find images online Additionally, you will be able to add a voice over to the video. We recommend that you use Spotmixer for your in-stream video ads. It s the best way to get a professional looking video without spending any money. Accessing Spotmixer You will be able to access Spotmixer from AdWords. All that you will need to do is set up a campaign for a video ad, and then select In-Steam Videos. At that point, you will need to choose how you want to create your video. Spotmixer will be listed as one of your options. Select Spotmixer and create your ad. 58

62 Then you will need to download your ad from Spotmixer. Once you do that, you will be able to upload it to AdWords. At that point, your ad will be ready to run on YouTube. Now let s move on to InVideo Image Overlay ads. InVideo Image Overlay Ads An InVideo Image Overlay ad is a static image ad that appears in YouTube videos. The ad displays on the bottom 20% of the video. If you are going to use this type of ad, you will need to create an image advertisement. This advertisement should pop out at the reader and compel him to take action. 59

63 Additionally, you can upload a banner. The banner will show up with the ad. Tips for Creating InVideo Image Overlay Ads If you are going to use these types of ads, make sure you: Create a professional image that gives viewers a reason to visit your website Include a call to action within your image Create images that are 480x70 so you can use the full amount of the ad space that is allotted If you cannot create your own ad, consider hiring someone on Elance to do it for you. You will be able to find a designer to do it for you at a good price if you use this outsourcing website. Now that we have gone over the different options for AdWords, let s look at partnering with someone on YouTube. 60

64 Partnering Up with Someone on YouTube As you know, there are power users on YouTube. These power users tremendous amount of views for their videos. get a Their videos are on different topics and in different styles, but they have one thing in common. They resonate with viewers. Often, these videos don t have ads. You can make a lot of sales by including your ads in these videos. 61

65 In order to understand this process, we are going to provide you with an example. Mark has a popular video on YouTube. The video about his credit. Basically, he is unhappy about low credit score, and goes on a rant about it. is his You are offering credit repair services for people. You contact Mark and ask him to host your ad. You frame it as a solution to Mark s problem, as well as the problems his viewers face. Additionally, you provide Mark with the opportunity to make some money, since you offer to pay him a set amount for every 1,000 views the ad gets. Mark agrees, so you are in a great position. Your ad is displayed on a highly relevant, very popular video. If you do this properly, you can increase your revenue stream. 62

66 Approaching a Partner If you are going to find a partner, you need to approach the situation in a professional way. First, of course, you will need to find a partner or partners. In order to do this, you will search YouTube for videos that are related to your product. For example, if you do offer a credit repair services, you will search YouTube for videos related to credit issues. A list of videos will come up. You will look for videos that have lots of views. These are the popular videos. 63

67 After you find the popular videos, you need to weed out the videos that are in direct competition with you. For instance, if someone has a video about credit and at the end of the video, he recommends a credit repair service, he is in direct competition with you. Thus, you will not contact him. While there will be some people who will be in direct competition with you, there will be lots more people who aren t promoting products at all. These are the people you want to contact. Once you find people to contact, you need to construct your message. The message should be professional and needs to outline the terms of the agreement. For example, you could offer to pay a set amount for every 1,000 views, or pay a set amount for the number of clicks your ad receives. Along with laying out the financial terms, you need to explain how the ad can help the people who watch the video. This will make the video even more relevant, and can help it get more views, since the video s owner will no longer just be offering a problem, but a solution as well. It might take some practice for you to get your pitch down right. However, even during the practice phase, you will likely have some people jump on the opportunity to make some cash off their videos. After all, they just uploaded the video for fun and now they can make money by hosting your ad. 64

68 Setting up the Process Once you find someone who agrees to host your ad, he will need to set up a promoted video. Then, he can put a clickable call to action inside of the ad. At that point, the ad will be visible to people who view the video. Then, you can start selling more products and the video s owner can start making some money. 65

69 Tips for Partnering with Someone If you choose to partner up with someone, you need to: Create an agreement that outlines the specific terms. See proof of the video statistics so you don t pay more than you should Test out different call to action overlay ads so you can find out which ones convert the best If you do these things, you will be able to make money with this process. Now you know the different ways to use other people s videos to promote your products. Try out your different options so you can maximize your exposure on YouTube. 66

70 Conclusion Congratulations! As you have seen throughout this book, YouTube is a great way to reach large numbers of people. Once you reach the people, you can convert them into paying customers. At this point you should have a campaign set up. Now, it s time to manage that campaign so you can keep it on track. That means you need to check your statistics and make changes if necessary. For instance, if a video isn t getting very many views, create a new video that uses a different angle. If an advertisement isn t getting very many clicks, write up a new advertisement and see if it converts better. 67

71 Basically, continue to monitor your campaign and make changes based on statistics. Then, monitor the statistics or those changes. If you do that, you will continue to improve your campaign. That way, you can have a profitable YouTube campaign. 68

72 Copyright 2011, Anthony Morrison All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain noncommercial uses permitted by copyright law. Although the author and publisher have made every effort to ensure the accuracy and completeness of the information contained in this book, we assume no responsibility for errors, inaccuracies, omissions, or any inconsistency herein. Any slight of people, places, or organizations is unintentional. 69