G U I D E F O R A D V E R T I S E R S A N D A U T H O R S

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1 Utility Arborist Newsline G U I D E F O R A D V E R T I S E R S A N D A U T H O R S Published 6 times yearly, the Utility Arborist Newsline is the official newsletter of the Utility Arborist Association. The Newline is distributed to over 5,000 members as well as at Regional Meetings and other industry events. A content calendar and theme has been developed for each edition of the Newsline and is included in this guide. This serves as a working agenda for the newsletter production. It also gives advertisers and content providers a sense of which issues are ideal for their needs. UAA appreciates all the contributors that help produce a high quality and informative magazine. We also thank the many advertisers that have helped the UAA maintain six issues of the Newsline. Contents Advertising Guidelines...2 General Ad Specifications...2 Ad Submission Deadlines for Glossary of Terms...2 Single-Page Ad Formats...3 Double-Page Ad Formats...5 Advertising Terms and Rates...6 Author Guidelines...7 Newsline Themes and Deadlines for Submission Preferences...7 Let us know if we can supply additional information on contributing submissions or advertising in the. UAA Operations Manager Diona Neeser dneeser@gotouaa.org Newsline Editorial Coordinator Nadia Geagea Pupa geagea.pupa@gmail.com Newsline Editorial Chair Nelsen Money nelsen.money@gmail.com Utility Arborist Association 2009 W. Broadway Ave. Suite 400, PMB 315 Forest Lake, MN Phone Fax

2 Advertising Guidelines General Ad Specifications Display advertising in the Newsline is available in following ad formats: Full-page ad* Full-page ad plus bleed* Half-page vertical ad Half-page vertical ad plus bleed Half-page horizontal ad Quarter-page ad Back cover ad Back cover ad plus bleed Double half-page spread Double half-page spread plus bleed * Placement is available on the inside front cover, or on the inside back cover for an additional price. Specifications for formatting the ads are lised on the following pages. Please prepare ad artwork according to these instructions. Provide artwork as a high resolution pdf. File name should include the advertiser s name and the months to publish the ad, for example: BestArboristCo_JanMaySep2018.pdf Photo resolution: 300 dpi. Color mode: Four-color process CMYK or grayscale. Spot colors should be converted to process. Outline all fonts or embed fonts in the pdf. For ads that bleed, a.167 (or 1 pica) bleed must be included in the file. Restrict text and important graphics to live areas. Note: Ads may be placed on right- or left-hand pages. Ad Submission Deadlines for Newsline Edition Ad Due Dates January/February November 15, 2017 March/April January 5, 2018 May/June March 2, 2018 July/August May 4, 2018 September/October July 6, 2018 November/December September 7, 2018 Glossary of Terms Page edges are shown as orange lines. The Newsline page dimensions are: Inches: 8.5 wide x high Picas: 51p0 wide x 65p3 high Final or trim size of ads are shown in green. The final size of an ad within its margins, or the dimensions of an ad after excess bleeds have been cropped or cut off, is the trim size. Bleed is a printing term that describes elements which extend to the edge of a page leaving no margin. To achieve this effect, these pages must be printed on a sheet larger than the finished size, and then be trimmed down. For ads that bleed, a.167 (or 1 pica) bleed must be included. Bleed allowances are shown in blue. Live area is a safe zone for important text or images. This is the area within your ad that is safe from cropping. Keep text and important graphics inside the live area. Live areas are shown as dotted black lines. Page 2

3 Month Month Year Page # Single-Page Ad Formats Full-page ad Rate: Group A the inside front cover or inside back cover Half-page vertical ad Rate: Group C any inside page Page # Rate: Group B any inside page Full-page ad Half-page vertical ad Inches: 7.5 wide x 9.875" high Picas: 45p0 wide x 59p3 Inches: wide x 9.875" high Picas: 21p6 wide x 59p3 high Rate: Group A the inside front cover or inside back cover Rate: Group C any inside page Full-page ad with bleed Rate: Group B any inside page Half-page vertical ad with bleed Page 3 Note Live Area! Keep important text and graphics 1/2 from trim edges. Month Month Year Page # Note Live Area! Keep important text and graphics 1/2 from trim edges. Full-page ad with bleed Final Size or Trim Size: Inches: 8.5 wide x Picas: 51p0 wide x 65p3 high This ad requires a bleed which will be cropped or trimmed off. Bleed size =.167 or 1 pica. Ad size including bleed: Inches: 8.83 w x 11.2 high Picas: 53 picas wide x 67p3 high Half-page vertical ad with bleed Final Size or Trim Size: Inches: 4.08 wide x high Picas: 24p6 wide x 65p3 high This ad requires a bleed which will be cropped or trimmed off. Bleed size =.167 or 1 pica. Ad size including bleed: Inches: 4.42 wide x 11.2 high Picas: 26p6 wide x 67p3 high 2018 Guide for Advertisers and Authors Page 3

4 Single-Page Ad Formats Half-page horizontal ad Rate: Group C any inside page, at top or bottom of a page Back cover ad Rate: Group E the back cover Page # Half-page horizontal ad Inches 7.5 wide x 4.75" high Picas: 45p0 wide x 28p7 high Back cover ad Inches: 7.5 wide x 6.375" high Picas: 45p0 wide x 38p3 high Quarterpage ad Rate: Group D any inside page, in any quadrant of a page. Rate: Group E the back cover Month Month Year Page # Quarter-page ad Inches: wide x 4.75" high Picas: 21p6 wide x 28p7 high Back cover ad with bleed Back cover ad with bleed Final Size or Trim Size: Inches: 8.5 wide x 6.875" high Picas: 51p0 wide x 41p3 high Note Live Area! Keep important text and graphics 1/2 from trim edges. This ad requires a bleed which will be cropped or trimmed off. Bleed size =.167 or 1 pica. Ad size including bleed: Inches: 8.83 w x 7.2 high Picas: 53p0 wide x 43p3 high Page 4

5 Double-Page Ad Formats Double half-page spread Ad covers two half-pages across a spread. Rate: Group B any inside page spread Inches: 16 wide x 4.75" high Picas: 96p0 wide x 28p7 high NOTE: Keep important text and graphics 1/2 away from fold area (see dotted black line). Photos may span the center. Double half-page spread Page # Month Month Year Page # Double half-page spread with bleed Ad covers two half-pages across a spread. Rate: Group B any inside page spread Final Size or Trim Size: Inches: 17 wide x 5.25" high Picas: 102p0 wide x 31p6 high This ad requires a bleed which will be cropped or trimmed off. Bleed size =.167 or 1 pica. Double half-page spread with bleed Ad size including bleed: Inches: wide x 5.6" high Picas: 104p0 wide x 33p6 high NOTE: Keep important text and graphics 1/2 away from fold area. Photos may span the center. Also, keep important text and graphics 1/2 away from the trim edges Guide for Advertisers and Authors Page 5

6 Advertising Terms and Rates Advertisers will be given an insertion order (contract) that must be signed prior to any ad being published. Advertisers are billed by the UAA for payment in full for all ads to be run for the year based on the insertion order once it is recieved by UAA staff. Payment in full is due within 30 days of invoice. If payment is not received, advertising will be held until payment is received, which may result in an ad not going in a Newsline edition. Discounts are available for 3 or 6 issues per year: 1. If paid in full by December 1, 2017 see discount price for the ad that you have opted for in your contract. If paid AFTER December 1, 2017, no discount is applied, and advertising rates increase. No exceptions. **Please note that in December 2018, all advertisers will be given the chance to hold their contract price from the previous year, if the contract is signed and paid in full by December 1, 2018**. 2. If a UAA Gold or Silver Sponsor advertises in the UAA Annual Directory, it is at no additional cost. ** Moving forward, after this initial cost increase for 2017, advertisers can keep "last year s" rate, if paid in full by December 1 of the contract year otherwise, a 1% increase will be charged annually Rates for a Single Ad (1% increase over 2017 prices) B&W B&W By Dec 1 After Dec 1 Group A $ 835 $ 918 Group B $ 780 $ 856 Group C $ 390 $ 430 Group D $ 223 $ 245 Group E $ 530 $ Color 4-Color By Dec 1 After Dec 1 Group A $ 1,057 $ 1,163 Group B $ 1,002 $ 1,102 Group C $ 612 $ 674 Group D $ 279 $ 306 Group E $ 751 $ 826 Rates Ad Formats (and Placement) Group A Full-page ad with placement on inside front cover or on inside back cover Full-page ad plus bleed with placement on inside front cover or on inside back cover Group B Full-page ad Full-page ad plus bleed Double half-page spread Double half-page spread plus bleed Group C Half-page vertical ad Half-page vertical ad plus bleed Half-page horizontal ad Group D Quarter-page ad Group E Back cover ad Back cover ad plus bleed Contact UAA for more information on agency discounts and other potential discounts Rates for Placement of Three Ads (1% increase over 2017 prices) B&W B&W 4-Color 4-Color By Dec 1 After Dec 1st By Dec 1 After Dec 1st Group A $ 2,431 $ 2,756 $ 3,081 $ 3,493 Group B $ 2,269 $ 2,573 $ 2,916 $ 3,307 Group C $ 1,134 $ 1,290 $ 1,781 $ 2,020 Group D $ 650 $ 736 $ 811 $ 920 Group E $ 1,540 $ 1,746 $ 2,187 $ 2, Rates for Placement of Six Ads (1% increase over 2017 prices) B&W B&W 4-Color 4-Color By Dec 1 After Dec 1st By Dec 1 After Dec 1st Group A $ 4,861 $ 5,513 $ 6,155 $ 6,986 Group B $ 4,538 $ 5,146 $ 5,790 $ 6,612 Group C $ 2,269 $ 2,569 $ 3,562 $ 4,040 Group D $ 1,299 $ 1,474 $ 1,622 $ 1,840 Group E $ 3,081 $ 3,493 $ 4,424 $ 4,959 Page 6 GET A DISCOUNT! Sign a contract and pay in full by December 1, GET A DISCOUNT! Sign a contract and pay in full by December 1, 2017.

7 Author Guidelines Newsline Themes and Deadlines for 2018 Newsline Edition Themes Submission Due Dates 2018 January / February Research & Development November 15, March / April Technology January 5, May / June Safety March 2, July / August Emergency Management Response May 4, September / October Training & Career Development July 6, November / December Partnerships September 7, 2018 Submission Preferences Utility Arborist Association produces 6 issues of the UAA Newsline annually. This is accomplished by our fearless leader Nelson Money, editor-in-chief Nadia, professional cat herder Diona, and a team of volunteers. We cannot do it without you. Thank you. Our goal is to publish a solid magazine that represents our diverse industry. To that note, we d ask that you limit your submissions per issue to two per company. No submission is guaranteed for publication. For added coverage, please consider providing an accompanying piece for our social media streams. Photographs submitted for publication should be high resolution. Do not embed photos in your text document. Please submit them as separate files. Cover Story 500 words 3-5 graphic elements Authored or co-authored with a utility Feature Article 1,500 words 2-4 graphic elements Authored or co-authored with utility Industry News 300 words 1 picture Content Senior level management or higher promotions Product launches Acquisitions, mergers Opinion Editorials 800 words 1-2 graphic elements Any author (utility, contractor, industry insider, etc.) Other Columns Topics Utility Arborist Profile College Corner UVM Around the World Reflections of the Past 1,000 words 1-2 graphic elements Any author (utility, contractor, industry insider, etc.) 2018 Guide for Advertisers and Authors Page 7

8 Utility Arborist Association 2009 W. Broadway Ave, Suite 400 PMB 315 Forest Lake, MN Phone: Fax: