BUSINESS TRAVELLER MIDDLE EAST IS THE MARKET-LEADING PUBLICATION FOR FREQUENT FLYERS AND CORPORATE TRAVELLERS IN THE MENA REGION.

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1 M E D I A K I T

2 BUSINESS TRAVELLER MIDDLE EAST IS THE MARKET-LEADING PUBLICATION FOR FREQUENT FLYERS AND CORPORATE TRAVELLERS IN THE MENA REGION. Business Traveller Middle East is part of a global network of brands that are present in 14 countries and regions including the UK, US, France, China and Africa. The magazine has emerged as a must-read for individuals who require regular information, latest news and trends in the travel sector.

3 B R A N D F A C T S H E E T DISTRIBUTION BY COUNTRIES AIRLINES INDUSTRY BAHRAIN EGYPT JORDAN KSA KUWAIT LEBANON OMAN EMIRATES ETIHAD GULF AIR KUWAIT AIRWAYS OMAN AIR SAUDI ARABIAN AIRLINES UAE AIRLINES AIRPORTS ASSOCIATIONS CAR RENTALS HOTELS SUBSCRIBERS TRADE SHOWS TRAVEL AGENCIES CIRCULATION FREQUENCY 10 ISSUES PER YEAR JAN, FEB, MAR, APR, MAY-JUN, JUL-AUG, SEP, OCT, NOV, DEC DISTRIBUTED IN MORE THAN 20 REGIONAL AIRPORTS INCLUDING: PRINT-RUN 25,000 COPIES DUBAI, JEDDAH, ABU DHABI, RIYADH, MUSCAT, KUWAIT CITY, MANAMA, DAMMAM, SHARJAH

4 B R A N D E X P O S U R E We have the exposure to help you reach the region s business traveller community BAHRAIN EGYPT JORDAN KSA KUWAIT LEBANON OMAN UAE

5 DIGITAL FOOTPRINT 4,000+ E-EDITION SUBSCRIBERS 35,000+ NEWSLETTER SUBSCRIBERS BusinessTravellerME Followers: 4,003 businesstravellerme Followers: 860 btmideast Followers: 3,738

6 A WELL- TRAVELLED COMMUNITY Audience Factsheet 100,000* Readers *Each copy has an average of 4.3 readers (Source: Readership Survey, 2017) 84% Male 16% Female 44+ Average age 82% Between years old 23% 77% DOMESTIC TRAVELLERS INTERNATIONAL TRAVELLERS $83,000 Average annual income Over 50% Work at large companies with significant spending power 73% Mix business and leisure travel, offering opportunities beyond the corporate market

7 BUSINESS TRAVELLER MIDDLE EAST IS A PREMIUM MAGAZINE WITH QUALITY REGIONAL AND INTERNATIONAL CONTENT, SHARING OUR EXPERTISE AND A UNIQUE INSIDER KNOWLEDGE OF BUSINESS TRAVEL. EACH ISSUE CONTAINS A balanced mix of up-to-date travel and lifestyle news Destinations business and leisure Food and beverage reviews Specialist travel features Lifestyle features City guides Golf The Report: Tried and Tested reviews of flights, hotels, restaurants, airport lounges and luggage

8 2018 EDITORIAL CALENDAR* JANUARY.2018 Editorial: UAE Resorts, Indian Aviation, Tokyo, Verbier, Hangzhou, Seychelles FEBRUARY.2018 Editorial: Singapore, Azerbaijan, Indonesia MARCH.2018 Editorial: Bangkok, London APRIL.2018 Editorial: Business Traveller Middle East Awards 2018 Preview, Arabian Travel Market MAY-JUNE.2018 Editorial: Business Traveller Middle East Awards 2018 Review and winners announcement JULY-AUGUST.2018 Editorial: Summer special SEPTEMBER.2018 Editorial: Airline loyalty OCTOBER.2018 Editorial: Hotel loyalty NOVEMBER.2018 Editorial: MICE special DECEMBER.2018 Editorial: GCC resorts *The above editorial calendar is subject to change. The publisher and editorial team have the liberty of making the changes without any prior information or notice shared.

9 BUSINESS TRAVELLER ADVERTISING FEATURES SUPPLEMENTS IN PRINT AND ONLINE Supplements that target the Business Traveller Middle East audience with insightful editorial and specific messaging. Our supplements have grown in number and frequency in recent years in testament to the opportunities offered to brands and businesses. Sponsored by... In addition to display advertising and advertorial content, we also offer sponsored content, where a subject of interest to our readers is associated with a particular brand or campaign. Whether written by our journalists or supplied by third-party content providers, this content can be adapted for both print, online and TV distribution, and offers a bespoke way of conveying a message to Business Traveller readers.

10 The Business Traveller Middle East Awards celebrates the best in business travel across the Middle East and around the globe. The annual event showcases the companies at the forefront of business travel and services and recognises top-level executives for their hard work. ATTENDEES AGE GROUP 35+ YEARS OLD HIGH NET WORTH INDIVIDUALS C-SUITE & DECISION MAKERS ACROSS HOTEL, AVIATION & TRANSPORTATION INDUSTRIES

11 2018 PRINT ADVERTISING RATES* REGULAR POSITIONS ROP-double page spread $12,350 Full page (ROP) $6,500 1/2 solus $4,900 1/2 non-solus $4,550 Strip Advt $2,300 PREMIUM POSITIONS Outside back cover $14,300 Inside front cover $11,700 Inside back cover $11,050 SPECIAL POSITIONS Opp contents $7,500 CREATIVE SOLUTIONS Front cover gatefold $24,500 Bookmark $19,500 Belly band $15,700 Advertorial Full Page $7,750 Advertorial DPS $14,250 SERIES DISCOUNT 2-4 Insertions 5% 5-8 Insertions 10% 9+ Insertions 15% *All invoice amounts are in US$ and exclusive of VAT. The amount should be paid in full, free of any deductions, withholding taxes, and any other charges including but not limited to bank charges.

12 GLOBAL ADVERTISING PACKAGES* Combination discounts for additional international Business Traveller editions on request. + + MIDDLE EAST EDITION UK EDITION ASIA-PACIFIC EDITION PLUS: BUSINESS TRAVELLER CHINA BUSINESS TRAVELLER RUSSIA BUSINESS TRAVELLER DENMARK BUSINESS TRAVELLER GERMANY BUSINESS TRAVELLER INDIA BUSINESS TRAVELLER HUNGARY BUSINESS TRAVELLER POLAND BUSINESS TRAVELLER NETHERLANDS BUSINESS TRAVELLER AFRICA BUSINESS TRAVELLER USA BUSINESS TRAVELLER FRANCE

13 TECHNICAL REQUIREMENTS PRINT SPECS (h x w) mm SPACE TRIM TYPE BLEED DPS 275 x x x 422 (DPS ads must be given as 2 single pages after 7mm tiling is done on both sides of the spine) FULL PAGE 275 x x x 214 HALF PAGE HORIZONTAL x 180 HALF PAGE VERTICAL 240 x 88 TYPE AREA TRIM AREA BLEED AREA All text or logos must be at least 10mm away from the trim on all sides. Image loss in the gutter is 4 to 5mm on either side of the spine DIGITAL MEDIA FORMATS Artwork must be sent as a press ready PDF file (version 1.3) generated through illustrator/ Quarkxpress or InDesign, saved at maximum resolution (300dpi) in actual size with bleed and crop marks. All Files must be CMYK format and all black text as overprint

14 FOR ADVERTISING ENQUIRIES Sales JAYA BALAKRISHNAN Publisher DANE HILLS Senior Sales Manager Editorial DOMINIC ELLIS Editor Marketing ANUSHA AZEES Group Marketing Manager BusinessTravellerME businesstravellerme btmideast HEAD OFFICE 34 floor, Media One Tower, PO Box 2331, Dubai, UAE T: F: E: motivate@motivate.ae DUBAI MEDIA CITY Office 508, 5th floor, Building 8, Dubai, UAE T: F: ABU DHABI PO Box 43072, Abu Dhabi, UAE T: F: E: motivate-adh@motivate.ae LONDON, UK Acre House, 11/15 William Road, London NW1 3ER, UK E: motivateuk@motivate.ae