Direct Ratecard Q4 2018

Transcription

1 Media 2dehands.be / 2ememain.be Direct Ratecard Q BRUSSELS MOTORSHOW OFFER

2 Media BRUSSELS MOTORSHOW 2019 OVERVIEW BE PRESENT ON THE BIGGEST AUTOMOTIVE WEBSITE IN BELGIUM DURING THE BIGGEST CAR EVENT OF THE YEAR GUARANTEED NON-GUARANTEED AUDIENCE PACKAGES OTHER PACKAGES CPM OR CPC À LA CARTE PMP Discover our packages which target the 5 main target groups of car brands. Millennials Families Luxury car buyers Professionals Motor Lovers Pick these packages if you re looking for specific products. Full Speed Package Video Package Impact Package Native Package Not found what you re looking for with our packages? We can offer you a tailormade proposal. RUN OF AUTOMOTIVE Cars Vans Motors Car brand Car type Car model Car sellers Purchase intent AUDIENCES Millennials Families Luxury car buyers Professionals Motor Lovers Packages based on insites research. and many more... Offer valid from December 2018 to March 2019

3 BRUSSELS MOTORSHOW OFFER DIRECT IO & PROGRAMMATIC GUARANTEED OFFER AUDIENCE PACKAGES MILLENNIALS Standard IAB ROS targeted on cars below 15K Mobile Interscroller targeted on City Cars Native ad targeted on age FAMILIES WITH CHILDREN Billboard/Half Page/Interscroller/ 3D Cube targeted on Family Cars Native ad targeted on family related categories (Kids/Toys) Standard IAB targeted on Cars 10-35K LUXURY CAR BUYERS PROFESSIONALS MOTOR LOVERS Billboard/Half Page/Interscroller/ 3D Cube targeted on luxury car brands Native ad targeted on luxury categories (boats, houses ) Standard IAB targeted on Cars +35K Billboard/Half Page/Interscroller/ 3D Cube targeted on vans Standard IAB ROS targeted on business categories Billboard/Half Page/Interscroller/ 3D Cube targeted on motors Standard IAB ROS targeted on motors Native ad targeted on motors 20% 20% 20% 20% 20% Media value Media value Media value Media value Media value Net budget Net budget Net budget Net budget Net budget Impressions Impressions Impressions Impressions Impressions Net CPM 7,02 Net CPM 6,96 Net CPM 7,06 Net CPM 7,74 Net CPM 7,14 Conditions: Valid for campaigns running from December 2018 until March 2019 No additional discounts on net rates and package prices

4 BRUSSELS MOTORSHOW OFFER DIRECT IO & PROGRAMMATIC OFFER OTHER PACKAGES FULL SPEED PACKAGE VIDEO PACKAGE IMPACT PACKAGE NATIVE PACKAGE weeks Masthead (100% SOV on Cars homepage) Inread Video impressions targeted on automotive weeks Masthead (100% SOV on Cars homepage) Native ad targeted on car brands or type Standard IAB impressions on automotive section Billboard/Half Page/Interscroller/3D Cube impressions targeted on car brands or type Interscroller video targeted on car brands or type Takeover on automotive Billboard/Half Page/Interscroller/3D Cube impressions targeted on car brands or type Native lead generator on automotive 50% 25% 30% 25% Media value Media value Media value Media value Net budget Net budget Net budget Net budget Impressions Impressions Impressions Impressions Net CPM 4,17 Net CPM 9,38 Net CPM 13,51 Net CPM 5,91 Conditions: Valid for campaigns running from December 2018 until March 2019 No additional discounts on net rates and package prices

5 RATECARD Q Index 5 2dehands.be - 2ememain.be in numbers 6 Targeting Possibilities 7 Run of Site 8 Audience Targeting 9 Automotive Targeting 13 Contact 16 Media Valérie valerie@2dehands.be Natalie natalie@2dehands.be Sarah sarah@2dehands.be Kim kim@2dehands.be

6 2DEHANDS.BE & 2EMEMAIN.BE IN NUMBERS 6 Language Average 10 minutes on site per visit 1 New ad per second 6 0 New ads per minute New ads per hour New ads per day New ads per month FR 42% NL 58% Gender Male 53% Female 47% Biggest reach Unique Automotive browsers per month on web in Belgium Net reach/ Month unique browsers per month unique browsers per day Unique browsers Devices We reach 1/3 of the belgian population App visitors per month Car listings Likes Tablet 12% Mobile 44% Desktop 44% Source: CIM January Internal DWH

7 TARGETING POSSIBILITIES 7 AUDIENCE TARGETING AUTOMOTIVE TARGETING Category Sociodemo Intent Automotive Level 1 Targeting Main-category (choice between 40 different categories) Age Seller Type Seller Gender Purchase intent Model Buyer Location Brand Level 2 Targeting Sub-category (Each category can be targeted on an even deeper level) Price Level 3 Targeting Sub-sub-category Construction year Keywords Targeting Price Targeting Sarah sarah@2dehands.be Kim kim@2dehands.be

8 RATECARD Q RUN OF SITE 2DEHANDS.BE & 2EMEMAIN.BE 8 RUN OF SITE CPM Description Impressions/month Size Device CPM Standard IAB x x50 4,00 Native Ad/Native Lead Generator Billboard/Half Page/Interstitial/ 3D-Cube/Interscroller Please contact our sales team Text Image 4,50 6,25 See technical Inread video ,00 specifications Takeover ROS Please contact our sales team 15,00 RUN OF SITE CPC Description Size Device CPC CPC ROS 300x x50 Native ad Native Lead generator Logo Call-to-action 1,20 1,15 Media Valérie valerie@2dehands.be Natalie natalie@2dehands.be Sarah sarah@2dehands.be Kim kim@2dehands.be

9 AUDIENCE TARGETING THE POSSIBILITIES ARE ENDLESS 9 TARGET MORE THAN 40 DIFFERENT CATEGORIES Sports Lifestyle Upscale Construction Real Estate Kids Business Movies SOCIODEMO TARGETING: TARGET ON AGE, GENDER, LOCATION Young mothers Students Families Location PURCHASE AND SELLER INTENT TARGETING Upscale buyers Immo sellers Movers AND MUCH MORE...

10 TARGETING ON CATEGORY LEVEL 1 10 CATEGORY UNIQUE BROWSERS/MONTH CATEGORY UNIQUE BROWSERS/MONTH Cars Furniture Construction Car-Parts Real Estate Pets Motorcycles Antique & Art Kids & babies Clothes Collections Cycling Computer & Game console Garden Audio, Video & TV Sport&Fitness Agriculture Kitchen Music Electronic Devices Camping ? Toys Telecom Vans Beauty & Health Books & Comics Hobby Horse Riding Jobs Scooters Business Jewellery Other Holiday & Tourism Photography Boats CD & Vinyl DVD Revalidation Study Radio Amateur Source: CIM January 2018

11 RATECARD Q AUDIENCE TARGETING CATEGORY LEVEL 1 AND SOCIODEMO TARGETING 11 Description Impressions/month Size Device CPM Standard IAB 300x x50 5,00 Native Ad/Native Lead Generator Text Image 5,50 Billboard/Half Page/Interstitial/ 3D-Cube/Interscroller Please contact our sales team 7,75 Inread video See technical specifications 10,00 Takeover 18,75 CATEGORY LEVEL 1 CPC Description Size Device CPC Native Lead generator Logo Call-to-action 1,50 Media Valérie valerie@2dehands.be Natalie natalie@2dehands.be Sarah sarah@2dehands.be Kim kim@2dehands.be

12 AUDIENCE TARGETING 12 CATEGORY LEVEL 2 Description Impressions/month Size Device CPM Standard IAB 300x x50 6,25 Native Ad Headline Image Body 7,00 Billboard/Half Page/Interstitial/ 3D-Cube/Interscroller Please contact our sales team 9,75 Inread video See technical specifications 12,50 Takeover 23,50 CATEGORY LEVEL 3 AND SELLER/PURCHASE INTENT TARGETING Description Impressions/month Size Device CPM Standard IAB 300x x50 7,00 Native Ad Headline Image Body 8,00 Billboard/Half Page/Interstitial/ 3D-Cube/Interscroller Please contact our sales team 11,25 Inread video See technical specifications 14,50 Takeover 27,00 Valérie valerie@2dehands.be Sarah sarah@2dehands.be Media Natalie natalie@2dehands.be Kim kim@2dehands.be

13 AUTOMOTIVE TARGETING NET REACH PER MONTH 13 AUTOMOTIVE CHARACTERISTICS Type Brand Model Price Construction year AUTOMOTIVE AUDIENCES Car seller High income Loan intender First car buyer Family car buyer Luxury car buyer Early Adopters AND MUCH MORE... Sarah Kim

14 RATECARD Q AUTOMOTIVE TARGETING 14 RUN OF AUTOMOTIVE - VANS - MOTORS Description Impressions/month Size Device CPM Standard IAB x x50 Native AD/ Native Lead generator Headline Image Body 7,00 Billboard/Half Page/Interstitial/ 3D-Cube/Interscroller ,75 Inread video See technical specifications 12,50 Cars Takeover Please contact our sales team AUTOMOTIVE HOMEPAGE MASTHEAD Description Impressions/week Size Device CPW 6,25 23,50 Cars HP MastHead x x x x90 AUTOMOTIVE CPC ,00 Description Size Device CPC CPC Run of Automotive 300x x50 Native Ad Native Lead generator Logo Call-to-action 1,90 1,80 Media Valérie valerie@2dehands.be Natalie natalie@2dehands.be Sarah sarah@2dehands.be Kim kim@2dehands.be

15 RATECARD Q AUTOMOTIVE TARGETING 15 AUTOMOTIVE: TARGETING ON CAR BRAND/TYPE Description Impressions/month Size Device CPM Standard IAB x x50 Native AD Headline Image Body 8,75 7,75 Billboard/Half Page/Interstitial/ 3D-Cube/Interscroller ,00 See technical Inread video ,50 specifications Cars Takeover Please contact our sales team 29,75 AUTOMOTIVE: TARGETING ON CAR MODEL/PRICE/CONSTRUCTION YEAR/PURCHASE AND SELLER INTENT Description Impressions/month Size Device CPM Standard IAB x x50 Native AD Headline Image Body 10,00 9,00 Billboard/Half Page/Interstitial/ 3D-Cube/Interscroller ,75 See technical Inread video ,25 specifications Cars Takeover Please contact our sales team 34,25 Media Valérie Natalie Sarah Kim

16 RATECARD Q SALES POLICY & CONTACT 16 S CONTACT DETAILS Welcome 5% Charity 50% Government 30% Non Profit 30% EXTRA CHARGES Co Branding 15% Elke Carels Sales Manager elke@2dehands.be Valérie Hens Account Manager valerie@2dehands.be Sarah De Bleecker Account Manager sarah@2dehands.be Kim Recour Account Manager kim@2dehands.be Natalie Hoeck Account Manager natalie@2dehands.be Jan Willems Demand Specialist jan@2dehands.be GENERAL CONDITIONS Minimum booking volume: Material delivery: min. 5 business days before start of the campaign. Recognised media agencies get a commission of 15% when ordering a campaign. No agency commission on realisation costs. All rates are VAT exclusive. All rates are valid until further notice. All proposals are valid for 30 days. Estimated impressions of CPW products are a forecast and can never be a guarantee. CPC POLICY All standard IAB banners + Native should be delivered (see tech specs). Banners must contain a clear call to action. If CTR is lower than 0.1% new banners must be delivered. New material should be delivered after 30days for each campaign running for more than 1 month. No guarantee of delivery and end date will be given. We strongly recommend to implement the conversion tracking pixel delivered by 2dehands.be in order to optimize your click campaign. All cpc campaigns should run for a minimum of 1 month If the campaign is running less than 1 month, 2dehands.be can expand the targeting selection to ROS. Media Valérie valerie@2dehands.be Natalie natalie@2dehands.be Sarah sarah@2dehands.be Kim kim@2dehands.be