Reach Over 250,000 Readers. Western Pennsylvania s Premier lifestyle publishing group

Size: px
Start display at page:

Download "Reach Over 250,000 Readers. Western Pennsylvania s Premier lifestyle publishing group"

Transcription

1 Western Pennsylvania s Premier lifestyle publishing group Reach Over 250,000 Readers WITH WHIRL Publications. WHIRL Readers are The Youngest, most active and influential decision-makers in western Pennsylvania.

2 OVERVIEW WHIRL Publishing Delivers More Magazines, More Readers, More Targeted Channels, and More Interaction Our Mission Founded in 2001, WHIRL is Western Pennsylvania s Premier Lifestyle Magazine. Published 12 times per year, WHIRL promotes the people, places, and businesses that help Pittsburgh continue to be America s Most Livable City. The success of the magazine is founded on the support of the community and WHIRL s goal of showcasing the best of Western Pennsylvania living. Since its foundation, WHIRL Magazine has expanded into a multi-faceted publishing company, including the bi-monthly Edible Allegheny Magazine, Pittsburgh s main resource for local food and farms; and the semi-annual WHIRL Wedding Guide. We have been a regular monthly advertiser with WHIRL since the inaugural issue. Twelve years later, we continue to be impressed by the growth, scope, and content of the publication. Bob Page, Director, Sales & Marketing, Omni William Penn Hotel I enjoy working with an organization that gives back to our community. WHIRL will definitely be part of our media mix for years to come. Norman Childs, Founder and President, Eyetique

3 WHIRL Magazine Circulation + Demographics WHIRL REACHES THE MOST ADULTS IN THEIR PRIME PURCHASING YEARS, AGES They are business owners, professionals, and homemakers, both urban and suburban, who are investors in the region s continued growth. READERSHIP 141,000 Press Run/Rate Base 25,000 Households 7,500 Subscription/Newsstands 6,500 Hotel Rooms 5,000 Advertiser Copies 5,000 Event/Promotional Copies 1,000 Age Breakdown 37% % % % Other Gender Profile 61% Female 39% Male Whirl is available on 300 newsstands across Western Pennsylvania! Barnes & Noble, Faber, Coe & Gregg, Giant Eagle, Market District, Whole Foods Market, Pittsburgh International Airport, and Walmart. The WHIRL Wedding Guide can also be found in Target. Whirl is distributed in 5,000 guest rooms in Western Pennsylvania hotels! Whirl is committed to our community! Complimentary copies are distributed at more than 750 charitable events annually throughout Western Pennsylvania. It s Your WHIRL Weekly blast promoting Western Pennsylvania s people, places, and events. WHIRL Wednesdays WHIRL partners with KDKA-TV (CBS), for a regular segment on Pittsburgh TODAY Live. WHIRL Report Get the Dish on WISH Radio 99.7, Mondays at 11:45 a.m. WHIRL After Hours Pairing with the Pittsburgh Business Times, WHIRL releases exclusive event photographs monthly. WHIRL on the Radio WHIRL partners with CBS Radio, 1020 KDKA, Star 100.7, Y108, and 93.7 The Fan. Media Channels W Our website is the region s online resource for dining, fashion, real estate, weddings, events, sports, and more. We promote exclusive giveaways, contests, daily updates, blogs, behindthe-scenes coverage, event photos, and unique advertising opportunities. 25k-50k 50k-75k 75k-100k 100k-150k High School College ADV. Degree WEBSITE TRAFFIC Page VIEws INCOME 39% 29% 15% 17% EDUCATION VISITORS 50,000 30, , ,000 70% 9,000 26% 51% 13% YEARLY Page VIEws YEARLY UNIQUE VISITORS YEARLY NEW VISITORS NEWsLETTER SUBSCRIBERS Whirl Readers: 70% are gainfully employed. 61% read every issue of WHIRL. 35% have children living at home. 76% are homeowners. 24% are planning to buy a home. 29% have home equity loans. 97% own a vehicle. 70% own domestic vehicles. 50% own foreign vehicles. 72% go to the theater/opera/ballet. 45% go to the casino. 35% have liquid assets of 100K. 84% have CDs/IRAs/401Ks. 13% are wine drinkers. 51% exercise regularly. Whirl Readers SPEND: $249.7M annually on vehicle financing. $507.1M annually on dining out. $59.8M on tickets for movies, theaters, concerts, opera, and ballet. $971.M annually on clothing. $108.1M on jewelry/watches. $363.7M annually on charitable giving. SOCIAL MEDIA FACEBOOK 6,685+ LIKES 10,000+ Average Reach TWITTER 9,208+ FOLLOWERS

4 WHIRL MAGAZINE WHIRL is Western Pennsylvania s Premier Lifestyle Magazine. Our monthly, high-gloss publication offers the region s most complete nonprofit event coverage, along with engaging editorial content featuring local boutiques, businesses, and restaurants, community leaders, cultural happenings, and professional sports teams. It s Your WHIRL...are you in? EDITORIAL CALENDAR Issue THEME Space Reservation* Art (cr**) Street January 2014 Health & Wellness, Yoga Retreat + Fitness Guide, Winter Travel November 8 November 25 December 23 February 2014 Semi-Annual Event Guide, 2014 Auto Preview, Couples Who Make a Difference, National Heart Month December 9 December 23 January 27 March 2014 Spring Fashion, 13 Under 30, Senior Living Guide W@H SPRING January 3 January 17 February 26 April 2014 Pittsburgh Pirates, Women in Business, The Beauty Book, Green Living February 7 February 21 March 24 May 2014 Pittsburgh Marathon Guide, Summer Travel, Mother s Day W@H SUMMER March 7 March 21 April 28 June 2014 Father s Day, Golf Guide, Summer Entertainment, Nonprofit Volunteer Guide April 4 April 18 May 23 July 2014 One WHIRL Yoga Fest Guide, Outdoor Dining, Pittsburgh Vintage Grand Prix Guide May 9 May 23 June 27 August 2014 Semi-Annual Event Guide, Pittsburgh s 50 Finest June 6 June 20 July 25 September 2014 Fall Fashion, Pittsburgh Steelers, Sewickley Neighborhood Guide, Back to School W@H FALL July 4 July 18 August 27 October 2014 Arts & Entertainment, Cancer Awareness, Nutrition August 8 August 22 September 26 November 2014 The Food Issue, Nonprofit Giving Guide September 5 September 19 October 24 December 2014 The Holiday Issue, Western Pennsylvania s Largest Last-Minute Gift Guide W@H WINTER October 3 October 17 November 26 January 2015 Health & Wellness, Yoga + Fitness Guide, Winter Travel November 7 November 21 December 22 * Materials for ads produced in-house are due on the space reservation date. ** Denotes camera ready art. W@H Issue will include WHIRL@Home insert. ADVERTISING RATES 12x 8x 4x 1x Outside Back Cover $4,500 $4,750 $5,000 $5,500 Inside Front Cover $4,000 $4,250 $4,500 $5,000 Inside Back Cover $3,500 $3,750 $4,250 $4,750 Full Page $2,850 $3,400 $4,000 $4,500 2/3 Page $2,150 $2,500 $3,000 $3,500 1/2 Page Full Vertical $1,900 $2,300 $2,750 $3,250 1/2 Page $1,650 $2,000 $2,500 $3,000 1/3 Page $1,075 $1,400 $1,550 $2,000 1/4 Page $945 $1,200 $1,400 $1,750 1/6 Page $600 $750 $900 $1,150 1/12 Page $300 $400 $500 $600 All advertising rates are net. Guaranteed positioning is available for an extra 15% of cost. Production and design charges are not included in advertising rates. Insert information and quotes are available upon request. Terms: Net due upon publication. IN EVERY ISSUE: Event Calendar Event Preview Arts & Entertainment Food & Restaurants Financial News Corporate Profiles Style, Beauty & Fashion Health & Wellness Sports Real Estate Please see our Online Media Kit for current rates, stats, and available opportunities at whirlmagazine.com/advertise. ONE WHIRL YOGA FEST Pittsburgh Vintage Grand Prix Chef s Best Dish

5 DISPLAY UNTIL JANUARY 31, VOLUME 8 $6.95 U.S. WHIRL WEDDING GUIDE Published twice each year, the WHIRL Wedding Guide provides readers with the region s most complete guide for wedding planning in Western Pennsylvania, including venues, caterers, rentals, and coverage of real Pittsburgh weddings. EDITORIAL CALENDAR Issue Space Reservation* Art (cr**) Street Spring 2014 December 20 January 6 February 10 Fall 2014 July 18 August 8 September 10 Spring 2015 December 19 January 3 February 12 * Materials for ads produced in-house are due on the space reservation date. ** Denotes camera-ready art. whirlmagazine.com offers the area s most complete, searchable, directory of wedding retailers and suppliers. IN EVERY ISSUE: Wedding & Engagement Rings Gowns & Tuxedos Stationery Photography & Videography Catering & Cakes READERSHIP 43,000 Press Run/Rate Base 12,000 Registries Flowers & Décor Party Rentals Entertainment Venues Transportation WHIRL is always at the top of the list whenever we ask our local catering guests and our brides where they heard about us. Brian Holupka, Director, Sales & Marketing, Pittsburgh Marriott City Center Wedding Guide Wedding Guide The Region s Most Complete Vendor Directory THE REGION S MOST COMPLETE VENDOR DIRECTORY Wedding Trends Destination, themed, traditional, modern, country, urban weddings, and more. Plus, ideas for today s groom! ADVERTISING RATES Real Weddings Real Western Pennsylvania weddings, complete with information on vendors, retailers, and planners. The ultimate wedding resource! ad rates 2x 1x Full Page $2,250 $2,550 1/2 Page $1,275 $1,550 1/4 Page $775 $1,250 1/8 Page $425 $650 Preferred Positions 2x 1x Back Cover $4,000 $5,000 Inside Front Cover $3,500 $4,500 Inside Back Cover $3,000 $4, DISPLAY UNTIL AUGUST 31, VOLUME 7 $6.95 U.S. 20 Romantic Weddings! Top it Off: Gorgeous veils + accessories Shine bright in brilliant diamond rings + Start Planning: Expert Tips & Trends Floral Fantasies Diamond Dreams Wedding Stories on average, Whirl Wedding READErs SPEND the following on a wedding: $35,000 on total budget. $2,300 on gown and accessories. $15,000 on venue, catering, and rentals. $1,300 on entertainment. $3,000 on live music. $1,100 on DJs. $2,500 on wedding planners. $1,700 on professional printing services. Annually, Whirl Wedding READErs SPEND: $1.7M on professional photographers. $5.1M on indoor plants and fresh flowers. $2.2M on bakery goods. $26M on jewelry. $80.7M on hotels/resorts (honeymooning).

6 PRODUCTION REQUIREMENTS & CHARGES WHIRL magazine Special section wedding guide width height Full Page Bleed* 8.5" " *All content must fit in trimmed area 8.25"x10.875". To ensure content does not get cut off, WHIRL suggests fitting all content in 7.5"x10" and bleeding only the images to 8.5"x ". Full Page (content area) 7.5" 10" 1/4 page 2/3 Page " 10" 1/2 Page Full Vertical /2 Page Vertical " 7.375" 1/2 Page Horizontal /3 Page Square " 1/3 Page Vertical " 10" 1/4 Page /8 Page Horizontal /6 Page Horizontal " 1/6 Page Vertical " 1/12 Page Square " 1/8 page 1/8 page 1/2 page full vertical ADDITional Advertising Opportunities BELLYBAND Promote your message/special offer on a horizontal band that wraps around the magazine. Readers will see your piece first as it will have to be removed before they can read their issue, providing a sense of just for you. POLY BAG / PRINTED POLYBAG This option provides the opportunity to enclose a direct mail item with the magazine or to print an advertising message directly on the clear polybag encasing the magazine. AD-STIX Affix a pre-printed, re-positionable label note to an ad page. GATE FOLD COVERS This can be incorporated on the front or back cover of the magazine, resulting in an extra fold-out page. FRENCH DOOR / BARN DOOR Splits the front cover vertically to reveal additional advertising cover when opened. BIND-IN/ BLOW-IN / TIPP-IN Advertising materials can be glued in, bound in, or blown in to the magazine. Advertisements are subject to the approval of the publisher. Publisher reserves the right to reject or omit any advertisement at any time for any reason. Advertisers assume responsibility and complete liability for all content in their ad. WHIRL is limited in its liability for errors not to exceed the value/cost of the space occupied by the error. Contracts not completed within a contract year, or any other breach, will be subject to a short rate. Web advertising Size File extension Leaderboard* 728 x 90 px gif, swf, jpg half page* 300 x 600 px gif, swf, jpg medium Rectangle* 300 x 250 px gif, swf, jpg SMALL SQUARE 125 x 125 px gif, swf, jpg It s Your Whirl 400 x 800 px gif, png, jpg Print Production Requirements All ads must be received in a high-resolution format (minimum 300 dpi). WHIRL is not responsible for ads sent without proofs or ads not meeting our electronic specifications. All color ads must be formatted in CMYK color. If color matching is critical, a high-quality color match proof must be supplied. Color proofs can be made by WHIRL at a charge. You can request one from your advertising representative or by calling Please keep all type and graphics within the live area of the page to ensure they are not trimmed. WHIRL will not be responsible for the trimming of type or graphics outside of the live area. Trim and bleed boxes must be made at the specified size (see advertising sizes). Ad design and layout Scans Photo Retouching Color Correction Color proofing File Correction Shipping Any and all requested changes or alterations to materials supplied to WHIRL Magazine by an advertiser must be in writing and done so in accordance with the advertising deadline. Any and all materials received or altered after the appropriate closing date will be subject to late handling charges. Publisher will not be held liable for printing complications which may arise due to receipt of non-conforming materials. All advertising materials without a request for return will be held for three months before disposal. * For technical assistance, please contact our art director at or art@whirlmagazine.com. * Ads and advertising materials submitted after the deadline are subject to a late fee. * Any ad created or altered by whirl is subject to production charges. See price list below. $125 hour ($55 minimum charge, billed in 15-minute increments) up to 8 x 10 $25 each over 8 x 10 $50 each $125 hour (billed in 15-minute increments) $125 hour (billed in 15-minute increments) Epson Stylus Pro 4880 $50 each $50 each $25 each (shipped FedEx) ACCEPTABLE Files TIFF, EPS, and PDF All files must be converted to CMYK with no spot colors. MEDIA Ads must be submitted on CDs or via . If the document cannot be readily opened or its components are substandard, the disc will be returned. Client will be advised of appropriate production charges that apply if a disc does not meet specifications. Send all ed ads to art@whirlmagazine.com. Please use DropBox, Hightail, or ZIP. We accept files up to 18 MB. Please include in the subject line of your the following tag line: Advertiser s name, size of ad, and publication month. WHIRL is not responsible for misdirected s. * Rich media accepted, animation length: 15 seconds. Color must be in RGB. Indicate exact URL address for link, to art@whirlmagazine.com.