2019 digital media kit

Transcription

1 digital media kit

2 The Best of Western Horseman Online HIGHLIGHTS: Western Horseman is the leader in the equine industry for digital opportunity and innovation. Powerful high-impact ad slots, video placements and social media channels offer advertisers a wide range of effective sponsorship opportunities. Western Horseman digital services will build your campaign based on your sales goals. We can grow your brand and customers through audience extension, including opportunities for geo-fencing, site retargeting and more! THE WESTERN HORSEMAN AUDIENCE IS LOYAL AND MOBILE! Average Monthly Pageviews 126,000 Average Monthly Unique Visitors 45,000 Audience Median Age Range 55% Female / 45% Male U.S. Visitors/International 81% / 19% Mobile/Tablet Traffic 76% New articles and videos are posted frequently to the website and through social media, making Western Horseman a high-traffic site.

3 A B F Reach Your Target Audience BANNER AD PLACEMENTS Strategize to Improve Brand Visibility With an average of 126,000 pageviews and 45,000 unique visitors per month, westernhorseman.com should be in your media plan. AD SPECIFICATIONS E B C A. Billboard (970x250, 970x550) $800/$1,000 B. Leaderboard (728x90) Packaged C. Box (300x250) Packaged D. Stand-Alone Video Ad Spot $500 E. Mobile (320x50) Packaged F. Peelback Ad (510x510) $750 AD PACKAGES Leaderboard Ad, Box Ad, Mobile Ad $700 Billboard, Box Ad, Mobile Ad ASK YOUR WH REP C D

4 Native Content SPONSORED CONTENT BUNDLE ENGAGE READERS WITH YOUR THOUGHT LEADERSHIP Western Horseman offers partners an invaluable opportunity to present their products in a unique storytelling way, and align themselves alongside the authentic and trusted brand of Western Horseman. See example, at right. BUNDLE INCLUDES: Homepage story placement for the month and indefinite placement on the website. Roadblock ad placements for leaderboard and box ad positions on sponsored content page. Leaderboard Ad 728x90 Also includes powerful and proven Facebook and Instagram posts with additional boosting included! Eblast to list of 38,000. Investment: $4,000 per month. Box Ad Mobile Ad 300x x50

5 Gear of the Month Gear of the Month aligns your story with the Western Horseman brand. This is editorial-style content that meets publication standards and is positioned strategically on WesternHorseman.com. SPONSORSHIP INCLUDES: Homepage presence for the month Two Facebook posts with boosting Inclusion in VIP newsletter Story will remain on website indefinitely Investment: $1,500 per month

6 Special Sections Sponsorships Join Western Horseman in being the exclusive sponsor of one of our highly popular Special Sections online! Included in this sponsorship : Roadblock ads on the sponsored page Facebook and Instagram posts with tagging and boosts Special Sections: Ross Hecox Photo Blog. (Posted weekly) Neu Perspectives with Kelli Neubert. TOP CONTENT! (Posted twice a month) Out West with Bill Reynolds. (Posted once a month) Flashback Fridays. One of the most anticipated! (Posted every Friday) For Special Sections pricing, contact your sales rep.

7 The Power of Social! THE SOCIAL POST SPONSORSHIP Whether you are looking for brand awareness or clicks to your website, Western Horseman has some of the most engaged Facebook fans, with more than 400,000 and growing! Tagging and boosting included. SINGLE POST PRICING Facebook Post $600 Facebook/VIP Newsletter Package $1,900 Facebook Live $600 Instagram $300 Our Instagram page is also growing, with more than 45,000 fans. Facebook posts linked with Twitter Posts may be images or video. See example at right.

8 VIP Newsletter/ E-Blasts Western Horseman offers a variety of campaign opportunities. Various ad positions and sizes are offered in the VIP newsletter, sent two times each month to a verified Western Horseman readership of about 15,000. $500 per ad spot The sponsored newsletter is sent to the same list as the VIP newsletter and uses the same template. The editorial-style content meets publication standards. Sponsored newsletter and Facebook package $1,900 per month Stand-alone eblasts are sent to a list of 38,000. $2,250 See examples at right.

9 Social Media Event Sponsorships Extend your reach and tap into our highly engaged fan base with this exclusive partnership opportunity. Align your brand with Western Horseman as we bring highlights, behind-the-scene exclusives, interviews and more to passionate readers across our social media platforms from some of the most elite western events of the year.

10 Enhanced Digital Offerings Our digital media network offers a suite of enhanced digital services, including audience extension, proximity targeting, micro-proximity targeting, website creation, SEO and SEM management, and more. Our audience extension platform is plugged into the Google Ad Network, which is made up of top-tier sites. Roughly 1,600 sites make up the network. Multiple layers of data are layered onto the Google network to help us identify, engage and target ad units to audiences of any shape or size. Audience extension targets an audience, not one site specifically, meaning that because the reach is so vast, we can serve display ads to your EXACT audience wherever they may go across the web. The ads can appear across devices on a desktop, mobile or tablet. We build your campaigns based on your sales goals whether it is top of funnel awareness or bottom of funnel calls to action. BRANDING & AWARENESS Sponsored Content Display Ads Video!arge&ng people who are not looking for you or aware of you. BRANDING & AWARENESS Topic Targeting Audience Targeting Geo-Optimized (Run of Network) Morris Equine Sites INTEREST & CONSIDERATION! Dedicated Social Media Posts Growing interest for people who ARE aware of you. INTEREST & CONSIDERATION! Site Retargeting GPS Mobile Targeting Audience Extension ACTION & CONVERSION Contests!!arge&ng people looking for you or your product. ACTION & CONVERSION! Social Marketing Search Engine Marketing