Sponsorship benefits. The industry s premier awards night from its leading media brand

Transcription

1 Sponsorship benefits The industry s premier awards night from its leading media brand

2 How you benefit by supporting the C+D Awards Pre-Awards marketing activity; raising awareness, driving entries Nov 2013-June 2014 C+D magazine and Pricelist* Sponsor branding incuded on all ads marked Activity Frequency Double page spread 3 Full page 8 Front page strips 4 Half page 2 Eighth page strip 3 Full page Pricelist 6 Full page category profile of last year s winner including sponsor logo * 14,029 C+D circulation; Circ Data, May per category C+D online* All ads driving traffic to sponsor-branded pages Activity Number of views * All activity driving traffic to sponsor-branded pages Activity Amount Recipients Average open rates Bespoke k 22% Entry drive Bespoke % Table and ticket sales C+D Daily k 26% Entry and table sales C+D Daily k 26% Sponsor specific * C+D Daily 17,658 recipients, June 2014 Social media Activity Amount Recipients LinkedIn announcements and posts to followers x6 8,308 Ads driving entry and table sales * 31k registered users, Omniture, June k Regular tweets to C+D Twitter followers x17 6,580 Facebook posts x5 1,180

3 How you benefit from supporting the C+D Awards On the night activity Branding Sponsor branding across event, including pre-awards reception, dinner and presentation, post-awards after party; Invitations Screens Drinks reception Toblerones Twitter wall activity 1228 tweets 571 re-tweets Headline survey responses* 92% Stair stickers Table plans Table decorations Twitter wall of respondents believe that being a part of the C+D Awards was an important route to promoting their business, services or team. 86% think the C+D Awards are a great networking opportunity. 89% of respondents said that it was important that their brand was associated with C+D Awards. said that they noticed sponsorship logo s and activity before the event and on the night. It shows they are prepared to put something back into the industry 100% 598 attendees 38% industry 62% community *Survey of 36 attendees

4 2014 UBM Information Ltd, Chemist+Druggist incorporating Retail Chemist, Pharmacy Update and Beauty Counter. Published Saturdays by UBM Information Ltd, Ludgate House, 245 Blackfriars Road, London SE1 9UY. C+D online at: co.uk. Subscriptions: Gold: ( VAT), Silver ( VAT), Bronze ( VAT). Circulation and subscription: UBM Information Ltd, Ludgate House, 245 Blackfriars Road, London SE1 9UY. Telephone: Refunds on cancelled subscriptions will only be provided at the managing director s discretion, unless specifically guaranteed within the terms of subscription offer. The editorial photos used are courtesy of the suppliers whose products they feature. We are not responsible for the content of any external websites referred to in this magazine. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical including photocopying, recording or any information storage or retrieval system without the express prior written consent of the publisher. The contents of Chemist+Druggist are subject to reproduction in information storage and retrieval systems. UBM Information Ltd may pass suitable reader addresses to other relevant suppliers. If you do not wish to receive sales information from other companies please write to Freddie McGrath at UBM Information. Origination by Classified Central Media Ltd, Central House, 142 Central St, London EC1V 8AR. Printed by Wyndeham Heron Ltd, Bentalls Complex, Colchester Road, Heybridge, Maldon, Essex CM9 4NW. Registered at the Post Office as a Newspaper. How you benefit from supporting the C+D Awards Post event coverage A message from Actavis the headline sponsor Actavis was delighted to be the headline sponsor of the C+D Awards 2014 and would like to congratulate all the worthy winners. It was a fantastic event that truly celebrated the best of pharmacy in the UK today. Throughout our 175 years as a UK manufacturer of healthcare products,we have worked to support and recognise pharmacists and their businesses and the contribution they make to their communities. The C+D Awards also recognise that achievement and we were proud to be part of such a special occasion. In association with See more photos and videos of the night at chemistanddruggist.co.uk/awards Contents Manager of the Year 7 Clinical Service of the Year 9 Pre-registration Graduate of the Year 11 Pharmacy Assistant of the Year 13 Business Initiative of the Year 15 Pictures from the night 16 Pharmacy Technician of the Year 19 Head Office Team of the Year 20 The Multidisciplinary Innovation Award 21 Public Health Initiative of the Year 23 Independent Pharmacy of the Year 25 Community Pharmacist of the Year 27 Pharmacy Team of the Year 29 The judges 30 Print* Activity Recipients 32-page post-event supplement (opposite) including full page ad plus logo with category 14,029 Sponsored by Editor Jennifer Richardson Supplement Editor Emma Weinbren Authors Emma Weinbren, James Waldron, Pooja Sisodia, Samuel Horti, Gemma Collins Online Coverage Ray Scullard, Richard Coombs, Hayley McDougall Head of Production Harriet Kinloch Designer David Farram Head of Design Richard Coombs Event Organisers Emma Corbett, Jennifer Knight Sales Director Deborah Heard Head of Sales Daniel Spruytenburg Advertisement Manager Dan Linton firstname.surname@ubm.com 4 5 * 14,029 C+D circulation; Circ Data, May 2014 C+D online* Self contained microsite with sponsor branding on every page 29,511 overall page views (Nov 2013-June 2014) up 312% page views vs week prior to event * 31k registered users, Omniture, June 2014 Video Including category-specific sponsor and winner video 605 overall views

5 The C+D Awards, meeting your marketing objectives Key marketing objectives quoted by sponsors Brand awareness/brand equity I want to use the C+D Awards to build my brand awareness among pharmacy professionals pre- and post-event and on the night Association of the brand with best practice/excellence in the industry I want to use the C+D Awards to be seen as championing excellence in the industry and celebrating the lives of pharmacy professionals across the UK Networking I want to use the C+D Awards as a networking opportunity Consistent promotion across print and online via the industry s leading media brand ensures all sponsors are given the highest possible profile among UK pharmacy professionals in the run up to the event. The 598 guests on the night, including 62 per cent from community, mean that the brand is seen as a key industry supporter by the sectors leading lights. Extensive coverage both in print and online post-event provide further opportunities for the sponsor to be associated with the best the sector has to offer not just in relation to their category but across the event. The C+D Awards is focused on celebrating the lives of pharmacy professionals, rewarding best practice and showcasing excellence. Sponsors have the opportunity to choose a category that s relevant to them and to be associated with that category across all promotion. Ninety five per cent of respondents to the post-event survey believe that being shortlisted for an Award boosted their career and 100 per cent of respondents believe that being a part of the Awards was an important route to promoting their services or team. This helps demonstrate how valuable pharmacy professionals find the Awards and how sponsors can be seen as championing the excellence showcased throughout the event. The C+D awards attract the industry s key players. The pre-awards drinks reception, the Awards presentation dinner and the post-event party offer sponsors an excellent opportunity to network with their peers and to be seen as supporting the sector at its premier event.

6 The C+D Awards 2015 get involved 2015 categories and packages Current package Sponsor of chosen category Branding and credits in all Awards promotion including: Branding on all awards promotion running in every issue (November onwards) of C+D and C&D Price List up until the awards night. logo, web-link on C+D website Editorial coverage in C+D Branding on all invitations. Branding and mention on all promotion aimed at increasing Award entries in magazine, online and via related editorial. Branding and company name in the Awards programme distributed on the evening. Table for ten worth 2,150. Branding on awards screen throughout the night. Exclusive branding featured during sponsored category. Credits in script. Branding on signage at event. Branding on all category-related editorial in the Awards issue of C+D Member of company to present the award. Full page advert next to winner profile in Awards write up in C+D the following week. Awards pages including winner profiles and interviews on-line live for 6 months. Additions to the sponsor package Dedicated web page for each sponsor, including criteria for their category and profile of previous winner, copy from the sponsor plus 10k of main site traffic driving ad impressions Category-specific C+D Daily sponsor panel ad linked to dedicated category sponsor page Opportunity to be part of the post-awards interview with the winner Judging place for sponsor category* Opportunity to write to the winner of the category and congratulate them/ continue communication with them categories Business Initiative of the Year Community Pharmacist of the Year Pharmacy Team of the Year Clinical Service of the Year Independent Pharmacy of the Year Public Health Initiative of the Year Pharmacy Assistant of the Year Manager of the Year Pre-Registration Graduate of the Year Pharmacy Technician of the Year Training and Development award GP Partnership of the Year Please contact the sales team for contact details see the next page *Applicable only if the sponsorship of the category and name of judge are confirmed by December

7 Don t miss this great opportunity Telephone / daniel.spruytenburg@ubm.com or dan.linton@ubm.com