PRODUCER MEDIA KIT 2014 MEDIA KIT

Transcription

1 PRODUCER MEDI KIT 2014 MEDI KIT

2 Circulation & editorial calendar Total circulation 32,521 Serving cattlemen in the following industry segments: Commercial cow/calf producers (100+ head) Seedstock producers (100+ head) Stocker/Growers (200+ head) Feedlots (500+ head) In mailbox d order deadline January 12/24/13 17/13 February 5/14 12/30/13 March 2/25/14 1/30/14 pril 3/25/14 2/28/14 May 4/25/14 4/1/14 June 5/25/14 4/29/14 July 6/25/14 6/2/14 ugust 7/25/14 6/30/14 September 8/25/14 7/31/14 October 9/25/14 8/29/14 November 10/25/14 9/30/14 December 15/14 10/31/14 Editorial calendar reeding/genetics Focus topic: Equipment/Facilities Calving Focus topic: Nutrition/Feed Pest control Focus topic: Range/Pasture Stocker/grower Focus topic: Herd health eef quality and food safety Focus topic: Nutrition/Feed Industry Outlook; U.S. eef Stats Focus topic: Range/Pasture Stockmanship/nimal Welfare Focus topic: Equipment/Facilities Horse management Focus topic: Herd health Fall calving/genetics Focus topic: Range/Pasture Feedlot Fall run Focus topic: Equipment/Facilities eef Technology Focus topic: Nutrition/Feed Christmas and year-in-review Focus topic: Herd health WEST EDITION 10,000 SOUTH-CENTRL EDITION 10,500 Editorial deadline 11/18/13 12/16/13 1/15/14 2/17/14 3/17/14 4/15/14 Extra distribution National Western Stock Show merican Forage and Grassland Council NC nnual Convention World g Expo TSCR Convention Wisconsin Public Service Farm Show Farm Progress Hay Expo IF Symposium 5/15/14 3i Show 6/16/14 7/15/14 8/15/14 9/15/14 10/15/14 NORTH-CENTRL EDITION 10, EDITORIL CLENDR Northern International Livestock Expo Ozark Farm Fest Montana Stockgrowers Convention California Cattlemen ssociation National Western Stock Show section Progressive Cattleman is offering producers a unique advertising opportunity. National Western Stock Show (NWSS) Special Section appearing in the January issue! The NWSS is the kickoff to start the busy season for cattle marketers. If you are attending with cattle you will want to invite the industry to stop by your stalls. d reservation deadline: November 30, 2013 P nnual usiness Conference National ngus Conference National ngus Convention marillo Farm and Ranch Show NC-EST 784 SC-EST 737 Qualifi ed subscribers in Eastern states receive one of the two central al editions as outlined above. Sunbelt g Expo pplied Reproductive Strategies in eef Cattle enefits to advertisers in this section n ad gives you the opportunity to announce your attendance at the NWSS and the location of your stalls. Cattlemen will know where to fi nd you and see the genetics you are highlighting at the show. Provides your program the promotional edge by appearing in a highlighted section presented to a large sector of potential new customers in the readership of Progressive Cattleman whether they attend the show or not. 2 Progressive Publishing 2014 MEDI KIT Progressive Cattleman

3 Display advertising 1X per year net rate Producer rates ll ny two ny one Size lack & white Color lack & white Color lack & white Color Full page $2,394 $2,873 $1,862 $2,235 $1,065 $1,277 Jr. page $1,557 $1,869 $1,211 $1,454 $693 $830 page $1,366 $1,638 $1,062 $1,274 $606 $728 1/3 page $980 $1,178 $763 $916 $437 $524 1/4 page $815 $977 $634 $761 $362 $435 Seedstock Directory ll listings are black and white and organized by state. 6 months 12 months Total cost Per issue Total cost Per issue ny one $269 $45 $404 $34 ny two $404 $67 $606 $51 ll three $539 $90 $808 $ inches WD & Jim Pipkin 9770 W. State Hwy 266 Springfi eld, MO W.D Jim Cattle for Sale, t Private Treaty 1.17 inch Value package When two or more ads are purchased. display ads (you choose the size) 12-month free listing in the Seedstock Directory included ll ny two ny one Size lack & white Color lack & white Color lack & white Color Full page $2,095 $2,514 $1,629 $1,955 $932 $1,118 Jr. page $1,362 $1,634 $1,059 $1,271 $606 $726 page $1,195 $1,433 $929 $1,114 $530 $638 1/3 page $858 $1,031 $668 $801 $383 $458 1/4 page $713 $855 $415 $665 $317 $379 Premium position Inside front Prices are in addition to the total ad cost. No discounts apply. Inside back Full $374 $673 $935 Full $330 $594 $825 Full $440 $792 $1,100 Full N N N $243 $438 $608 $215 $386 $537 ack cover $286 $515 $715 Page 1 standard paper $157 $283 $394 3

4 Inserts & print ad sizes Print ad sizes ecause our publications are tabloid size, our full-page ads are 35% larger than other publications who use regular magazine-size paper. Trim Size 10.5 x 14.5 leed Size 11 x 15 (leed is offered for full-page ads.) Inserts Reach our readers with your customized inserts to be stitched in or glued in our magazines. We can work with pieces printed from your own printer or we can bid the job out at our printers, where you can take advantage of our high-volume discounts. Stitch-in Inserts Costs are $175 per thousand for a 2-4 page insert (all sides counted), or $275 per thousand for a 6-8 page piece. Glue-in Inserts Costs are $200 per thousand for a 2-4 page insert (all sides counted), or $300 per thousand for a 6-8 page piece. sk about special insert sizes. Sample of glued-in insert Why should I use inserts with Progressive Cattleman? Your mailer gets credibility as it s delivered with an established product with a loyal readership. * Full Page 9.5 x Page 9.5 x 6.5 D Jr. Page 7.08 x 10 1/3 Page 9.5 x x 8.83 Magazine opens up right to your insert, drawing more attention to your message. More cost-effective than sending a brochure in the mail (and you get the added bonus of having an audited mail list provided already). You can tell more of your story in an insert vs. traditional advertising. C D C 1/4 Page 9.5 x x x x Progressive Publishing 2014 MEDI KIT Progressive Cattleman

5 Reader demographics The following results are from a 2013 Progressive Cattleman reader survey. (567 beef producer responses) Which factors are most important when selecting a bull? Rank from 1 to 10 What time of year are you calving? Jan-March 42% pril-june 32% Oct-Dec 18% July-Sept 8% reed irth weight Docility/temperament Weaning weight Maternal Yearling weight Price Color Ribeye area Marbling Weighted rank Which breeds of cattle make up your herd? ngus Hereford Red ngus Charolais Simmental rangus Limousin Gelbvieh rahman Shorthorn eefmaster raunvieh Santa Gertrudis Other What measures have you taken as a response to the drought? Heavily culled herd Other ought hay from out of state Shipped cattle out of state 33% 14% 10% 10% 8% 4% 4% 4% 3% 3% 2% 1% 1% 3% 43% 18% 15% 8% What age do you buy bulls? Yearling 49% 18-month-old 31% 2-year-old 20% Do you base some of your purchasing decisions on ads seen in Progressive Cattleman? 79% of producers said that they base some of their purchasing decisions from ads seen in Progressive Cattleman. 5

6 Stew Nelson dvertising Sales Paul Marchant dvertising Sales Julie rown dvertising Sales Jo Dexter dvertising Sales (208) (208) (417) (970) d submission guidelines Sending ad materials Please your ad materials to your sales representative. For files larger than 20 M please upload camera-ready artwork and/or packaged.zip or.sitx fi les on our website in addition to sending notifi cation to your sales representative: ddress: progressivecattle.com/adupload Website and e-newsletters Progressive Cattleman s website and e-newsletters are excellent opportunities to get your sales dates and catalog information in front of seedstock producers across the country. The website provides the following features, just to name a few: Focus Topics section eef Events Frequent updates Related and most-read articles Search capabilities Social media center E-newsletters are delivered twice per month to approximately 11,000 subscribers. Website rate: $250 per month (regular monthly rate) E-newsletter Top block ad: $400 per issue E-newsletter Middle block ad: $350 per issue E-newsletter ottom block ad: $300 per month anner ad: 728x90 lock ad: 300x250 E-newsletters: 300x250 block only Static JPEG fi le format (maximum fi le size 220 K) No GIF, Flash or HTML ads will be accepted. Website: 300x250 block or 728x90 banner Static JPEG or animated GIF (maximum fi le size 220 K), Flash (1 M) or Rich Media HTML We recommend that animated GIF ads on the website be no more than fi ve slides and generally all ads should only rotate one time to minimize load times. 6 Progressive Publishing 2014 MEDI KIT Progressive Cattleman