2011 media presentation

Transcription

1 2011 media presentation Offer your products and services to ComFree and DuProprio users. For more information, contact: brian adams Tel:

2 THE LARGEST REAL ESTATE NETWORK WITHOUT COMMISSION IN CANADA ComFree DuProprio RENTAL NEW ComFree / DuProprio is a bilingual commission-free real estate network that offers consumers tools and services that allow them to sell or buy a property. Since its inception in 1997, over 85,000 Canadians have sold their property through its network, which has over 12,000 properties for sale and has 2,700,000 visits monthly. ComFree / DuProprio represents a significant change in the real estate market by offering low-cost quality marketing tools, first-class visibility and professional support to Canadians who wish to sell a property without paying commission.

3 CONTINUED GROWTH PROPERTIES SOLD ANNUALLY NUMBER OF PROPERTIES ONLINE SIMULTANEOUSLY

4 A TARGETED CUSTOMER BASE Our users have needs In addition to visits from a huge pool of Web users, the network reaches a targeted audience of people who are about to change homes and who have a multitude of needs during this transition. DIy ( Do it yourself ) The 720,000 Web users we reach each month have particular characteristics. They are DIYs (Do It Yourselfers) who take the project in hand to sell and / or buy their properties themselves. They represent a prime target audience for many advertisers. 4

5 A CHOICE TARGET AUDIENCE FAMILY TRENDS 71 % are couples 33 % have children HIGHER INCOME 31 % have an income of $80,000 and more 16 % have a household income higher than $100,000 MEN / WOMEN 46 % are men 54 % are women PREDOMINATELY years old Over 45 % are between 25 and 44 years old Over 73 % are between 18 and 54 years old BETTER EDUCATED 29 % have attended university Primary and Secondary 16% % 27% % 21% College and Professional 55% University 29% % 17% 10 4% 10 0 Less than $39,999$ $80,000 -$149,999 $40,000 -$79,999 More than $150, * Data collected during a survey of 691 ComFree visitors between July 15 th and July 30 th

6 A CANADA-WIDE NETWORK ORIGIN ComFree: Canada (by province) 40 % Ontario 26 % Alberta 15 % Manitoba 13 % Saskatchewan 5 % B.C DUPROPRIO: QUEBEC (by region) 43 % are from the Greater Montreal area 30 % are from the Greater Quebec City area MORTGAGE PROCESS 36 % do not know which financial institution will provide their mortgage when purchasing their next property. 6

7 POTENTIAL BUYERS EXCEPTIONAL VISIBILITY 2,700,000 visitors a month 720,000 unique visitors a month 12,000 properties on line Average of 6 minutes 38 seconds per visit BUYING EXPERIENCE 45 % of our clients are purchasing their first home 66 % of our clients will undertake renovations and will spend on average $12,100 OWNERS SPEND ON AVERAGE* 101 % more money than tenants on furnishing items and accessories 120 % more money than tenants in the insurance sector 38 % more money than tenants in the telecommunications sector * Sources: Average expenditure for all households by major expense item, according to housing tenure (2007), Databank of Official Statistics on Quebec. 7

8 ADVERTISING FORMATS Big Box (All pages) Dimensions: 300 x 250 LEADERBOARD (All pages) Dimensions: 728 x 90 8

9 ADVERTISING FORMATS prime BOX half-page (Search results) Dimensions: 300 x 100 (Search result) Dimensions: 300 x 600 9

10 ADVERTISING FORMATS wallpaper (Home page) Dimensions: 1600 x

11 SOME OF OUR CLIENTS 11

12 CONTACT US FEEL FREE TO CONTACT US FOR MORE INFORMATION OR FOR A PROPOSAL. Brian Adams ADVERTISING SALES brianadams@comfree.com Tel:

13 BANNER SIZE PRICES Format Dimensions CPM Weight Format Comments Island / Big box 300 x 250 $30 30k Super Banner / Leaderboard 728 x 90 $35 30k Gif or rich media Gif or rich media Home page, search results and property details All pages Prime Box (400,000 minimum) 300 x 100 $50 30k Gif or rich media Search results. Privileged space limited to a certain number of advertisers. Half-page 300 x 600 $40 60k Gif or rich media Search results Background / Backsplash 1600 x 1000 $2,500 / day 100k Gif or jpg On home page. Image that replaces site background. Clicks through an exclusive super-banner (included). Option to purchase island. 13

14 FORMAT SPECIFICATIONS banners Specifications for Rich Media To count the number of clicks, the following code must be included in the Flash Actions. on(release){ geturl(_root.clicktag, _blank ); } Animation should be a maximum of 15 seconds. Animation can start automatically. Audio must be activated by a user click. * Important: Rates upon request for custom integrations and specific target audience groups. wallpaper Supported Formats» Images: gif or jpg Additional Information A template will be provided to ensure that the visual respects specifications. The background image is not clickable. If the client wishes to have a link to their site, they must provide one or more banners to be placed exclusively with the background image. Legal Notice Any creative displayed on the ComFree / DuProprio sites must be approved by ComFree / DuProprio. The ComFree / DuProprio team reserves the right to reject any campaign. All creative produced by the ComFree / DuProprio team cannot be displayed on any site other than those of the ComFree / DuProprio network, unless permission is obtained from ComFree / DuProprio. 14