Baltic Media Advertising Market TNS Emor

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1 Baltic Media Advertising Market 211 TNS Emor TNS 212

2 Baltic Total Change in 211 6% 239,8 million EUR LITHUANIA LATVIA ESTONIA TOTAL (million EUR) 98,7 million EUR 68,9 million EUR 72,2 million EUR TOTAL (local currency) 34,7 million LTL 48,39 million LVL Change % in local currency 5% 5% TNS 212 2

3 1 EUR per capita ,9 4 3,4 33,3 2 1% Lithuania Latvia Estonia Ad market ratio to GDP,,6%,4%,2%,32,34,45 % Lithuania Latvia Estonia TNS 212 3

4 Advertising Expenditure Baltic Trend 45 4 million EUR 3 2 million EUR growth % TNS 212 4

5 Trends per country lion LTL mill million LTL Lithuania ch hange % illion LVL mi million LVL Latvia cha ange % million EUR million EUR Estonia change % TNS 212 5

6 Distribution of Advertising Expenditure 21 Baltic shares change of media types 211 vs 21 11% 42% 12% 42% TV 6,6% Radio Newspapers Magazines 3,4% 1, 8,1% 1 1% 1 Outdoor Internet Cinema 6,7% 15,1% -12, Share of Cinema was,3% both years TNS 212 6

7 Distribution of Shares per country change of media types Lithuania 21 1% 1 47% Lithuania 211 1% vs 21 TV 5, Radio 3, Newspapers,% Magazines 2, Outdoor 7, Internet Cinema 12,% 11,1% Latvia 21 Latvia % 1% 45% 11% 12% Estonia 21 15% 32% 6% 1% 2 1% 14% 11% 11% Estonia 211 6% 16% 27% 45% 32% 1% TV 6,3% Radio -3,3% Newspapers -,5% Magazines 14,7% Outdoor -1, Internet 16,7% Cinema -26, TV 8,5% Radio 1,7% Newspapers 4,3% Magazines 11,1% Outdoor 15,2% Internet 16,% Cinema NA TNS 212 7

8 TOP 1 Advertisers LITHUANIA LATVIA ESTONIA TELE2 TELE2 ELISA EESTI PROCTER&GAMBLE PROCTER & GAMBLE TELE2 EESTI OMNITEL LMT PROCTER&GAMBLE MAXIMA LT BITE EMT HENKEL MAXIMA RIMI BALTIC UNILEVER RIMI SELVER BITĖ HENKEL SWEDBANK KRAFT FOODS L'OREAL TALLINK GRUPP PALINK UNILEVER SAKU ÕLLETEHAS OLIFĖJA KRAFT FOODS INFO5AUTO Note: Lithuania by gross; Latvia and Estonia by net expenditures TNS 212 8

9 TOP 1 Product Groups (2nd level) LITHUANIA LATVIA ESTONIA MOBILE COMMUNICATION MOBILE COMMUNICATION RETAIL IN GENERAL RETAIL IN GENERAL RETAIL IN GENERAL CARS REMEDIES REMEDIES MOBILE COMMUNICATION ALCOHOLIC BEVERAGES FINANCIAL INSTITUTIONS, SERVICES FINANCIAL INSTITUTIONS, SERVICES TELECOMMUNICATION FINANCIAL INSTITUTIONS, SERVICES CONCERTS, FESTIVALS, SHOWS CONCERTS, FESTIVALS, SHOWS FOOD PRODUCTS5OTHER BUILDING MATERIALS SWEETS, CONFECTIONERY SWEETS, CONFECTIONERY REMEDIES HOUSEHOLD HYGIENE HOUSEHOLD HYGIENE ALCOHOLIC BEVERAGES MEDICAL SERVICE, INSTITUTIONS ALCOHOLIC BEVERAGES TELECOMMUNICATION HAIR CARE CARS PASSENGER TRANSPORT Note: Lithuania by gross; Latvia and Estonia by net expenditures TNS 212 9

10 Media Intelligence in the Baltics What we offer? Advertising monitoring media types covered 5 television, newspapers and magazines, radio, outdoor, internet and cinema (only in Lithuania) Clipping service television and print media, radio and internet (only in Latvia and Lithuania) outdoor (only in Lithuania) News monitoring Lithuania 5 continuous news monitoring in television, print media, radio and internet Estonia, Latvia news monitoring is conducted on ad hoc basis TNS 212 1

11 Contact us! ESTONIA TNS Emor Tammsaare Business Centre A.H. Tammsaare tee 47 Tallinn, Phone: (+372) Fax: (+372) Contact: Külli Esko e5mail: LATVIA TNS Latvia Kronvalda bulvaris 352 Riga, LV511 Phone: (+371) Fax: (+371) Contact: Ginta Krivma e5mail: LITHUANIA TNS LT M.Valanciaus str. 1A / V.Mykolaicio5Putino str. 1A Phone: (+37) Fax: (+37) Contact: Gytis Juodpusis e5mail: gytis.juodpusis@tns.lt TNS