Hiram Clarke Community Festival October 22, 2016 Noon 6pm Townwood Park, Houston

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1 Hiram Clarke Community Festival October 22, 2016 Noon 6pm Townwood Park, Houston Sponsorship Deadline: July 1, 2016

2 What is the Hiram Clarke Community Festival? Throughout Texas, many low-income communities are stuck in a cycle of poverty because they re either uninformed (i.e. don t know the resources that are available to them), ill informed (i.e. they have misconceptions about what it takes to use certain resources), or lack the financial resources to do anything about their situation. The mission of Continuing Progression Center is to strengthen these low-income communities by hosting events that are designed to expose resources and educate the children and adults in those communicates. We believe that these events will help them progress further academically, educationally and financially ultimately eliminating the cycle of poverty and mis-education. One such event is Hiram Clarke Community Festival (HCCF) - an annual event targeting the residents of Hiram Clarke - a low-income, multicultural community in South Houston. The goal of HCCF is to use miniworkshops and vendor booths to showcase the various businesses and resources available to residents of Hiram Clarke area. Examples of mini-workshops include how to apply for college, improve your credit, prepare a will, start your own business, receive bill pay assistance, etc. At the same time, we hope to celebrate the valuable contributions of members and leaders in the community by hosting fun events like community awards, a talent show, and feature local food trucks and restaurants. HCCF will span 6 hours and 730,000 square feet making it the largest community festival ever held in the South Houston area. What s in it for you? Hiram Clarke is Houston s best-kept secret. It is a fast growing, highly diverse, yet financially stable community making it perfect for businesses looking to grow and attract multicultural customers with strong buying power. Here are a few fun facts: Faster growing population: The recent population of Hiram Clarke has grown 10%, outpacing Houston s population growth by 2 percentage points. Easier target area: With nearly 200,000 residents, Hiram Clarke accounts for nearly 10% of Houston s total population. More financially stable: 65% of Hiram Clarke residents are homeowners vs. 45% for Houston. Greater buying power: The average annual household Income of a Hiram Clarke resident is $50k vs $43k for Houston. Our Mission is to direct the residents of Hiram Clarke to the various businesses and resources available to them so they can succeed... Simply put, HCCF will provide your business with a single point of access to more than 3,000 Houstonians nd the unique opportunity to increase your presence and brand awareness with a key, growing consumer base with strong buying power. Additionally, since HCCF is a non-profit, your financial contributions may be taxdeductible. Demographics We expect over 3,000 members of the community to attend which consists of 41% African American, 36% Hispanic, 15% Caucasian, 6% Asian and 1% Other. Among those over 18, less than 30% are college-educated.

3 Our Mission The mission of the Hiram Clarke Festival is to direct the residents of Hiram Clarke to the various businesses and resources available to them so they can succeed educationally, academically, and financially. About CPC Continuing Progression Center (CPC) is a 7 year-old nonprofit dedicated to strengthening the economic condition of families living in at-risk areas in Dallas and Houston, Texas. Through CPC, youth will be exposed to new and exciting things in the arts, sports and education in an effort to provide positive influence to an at-risk segment of our population. For adults, CPC activities will equip them with the skills necessary to progress further educationally, academically and financially. And finally, for families CPC will equip them with the tools necessary to begin and maintain strong marriages. This will all be done through a strategic group of activities and programs that will encourage, equip and empower youth and adults in the following ways: ENCOURAGE youth through programs and activities that expose them to ideas, careers and experiences beyond their normal scope of experiences and thought in an effort to push their thinking, broaden their imagination, build their confidence in their future, and improve their self-esteem. EQUIP youth mentally and physically with the tools necessary to be successful in whatever career path they choose. Likewise equip adults mentally with the tools necessary to improve their current career path and income. EMPOWER youth to move forward with the knowledge and experiences they ve attained to become positive game-changers in their families, community, and in this great nation. Likewise empower adults to move forward with the knowledge they ve attained to become better parents and better providers for their family. Tax Deductions HCCF is a sponsored event of the Continuing Progression Center a Texas-based 501(c)(3) non-profit dedicated to strengthening multicultural families and communities. As such, your sponsorship is likely tax deductible. Use EIN# Note: Neither the Continuing Progression Center, nor the Hiram Clarke Community Festival, will provide any additional benefits, goods or services in return for your sponsorship other than those listed in this document. Additionally, we do not offer tax advice and take no responsibility for the tax treatment of your donation. Please consult your tax advisor for deductibility of your sponsorship. Need More Info? Contact Andrea Cain, Sponsorship Coordinator Ph: andreacain2@gmail.com Website:

4 Event Details The event will take place on Saturday, October 22 from Noon to 6 PM. Highlights of the event include mini workshops, a community award event, a talent competition judged by Mathew Knowles (father of Beyonce Knowles-Carter), and a college scholarship award event. The Layout Below is a list of the highlights of the layout. - Entertainment/Fashion Show Area - Activities Area - Parent/Student Information Sessions Area - Exhibitor Booths - Food trucks - Registration Area Activities HCCF will host a variety of activities to keep our guests entertained. Below is a brief list to give you an idea of all the fun we plan on having. - Face Painting - Parenting Classes - College workshops - Inflatables - Talent Show - Fashion Show - Video Games - Bounce House - Scholarship Awards - Dance Teams - Health Screenings - College Applications - Arts and Crafts - And much more Security Security is very important to us and our guests. We will have onsite security personnel, as well as policies and procedures in place to handle emergency situations. Pricing To ensure a large attendance, both parking and admission will be free. Marketing Our diverse campaign will target all families of all demographics with a focus on general market and Hispanics. Below is a sample media plan for the EXPO: RADIO:! 30 second spots on Contemporary Radio stations! 30 second spots on Hispanic Urban Radio stations! 30 second spots on African American Urban Radio stations ONLINE! Targeted social media pages and ads on Instagram and Facebook PRINT! Press Releases in major and local news mediums! Flyers posted in the community and schools

5 Sponsor Overview Sponsors are the key to the success of the Hiram Clarke Community Festival so it is our promise to provide you with the best advertising opportunity possible for your business before, during, and after the festival. There are three levels of sponsorship designed to benefit your company and the consumers you wish to target. We invite you to become a sponsor of the Hiram Clarke Community Festival and reap these benefits. Each package includes the opportunity to promote your logo and brand to key consumers using various media including but not limited to print, radio, visible presence, social media ads, and press releases. We are convinced your participation as a sponsor will be a mutually beneficial and worthwhile decision and we look forward to having you join our VIP list of sponsors! Note: Sponsorship is awarded on a first come first served basis; the earlier the contract is received the greater the likelihood for capturing the sponsorship level your organization needs. You will receive written and verbal confirmation of your sponsorship package. Key Dates July 1 July 22 October 22 Deadline for sponsorship contract and payment Deadline for sponsorship logo and assets Hiram Clarke Community Festival Sponsorship Packages Title Sponsor (Diamond) Event Sponsor (Gold) General Sponsor (Silver) Cost to Sponsor $10,000 $5,000 $2,500 Quantity Available Media Value $20k, 1.8M Impressions $10k, 900k Impressions $5k, 400k Impressions Demographics! White, Black, Hispanic! All ages! Battle of the Bands ages 14 21! Health Screening ages 55+! College Scholarships ages 14 21! Coupon Booklet ages 35 55! College Education ages 14 19! Event Wristbands All ages! Talent Show ages 5-35! Event bags All ages Benefits Exclusive Press Releases Included Included Included Logo on Social Media Ads Included Included Included Product sampling Included Included Included Radio ad mentions Included Included N/A Booth Location Prime location Event Area 10 x 10 booth/table Logo Placement on flyers Large Print Medium Print Small Print Logo Placement on shirts Front (Large Print) Back (Large Print) Back (Small Print) Logo Placement in coupon booklet Front page! Inside front cover! Inside back cover! Or center spread Inside pages only Become a sponsor today! Call Andrea Cain at (832)