KBB.com s Advertising Specifications. New Car Showroom. (Standard) 10/12/16

Transcription

1 KBB.com s Advertising Specifications New Car Showroom (Standard) 10/1/16

2 Description The New Car Showroom is a custom ad unit used to feature a vehicle prominently on the KBB.com homepage. It is designed to look integrated with the page content. It leverages trusted Kelley Blue Book information and gives the advertiser the opportunity to include their own branded message and image. The New Car Showroom is assembled (custom-built) by Kelley Blue Book, and then returned to the advertiser for approval. One creative will be built per flight and there is a limit of one click-through URL assigned per creative. Of course, any previous KBB-built creative may be rotated in to the ad server, if desired. Media Specifications PAGE(S): DURATION: SHARE OF VOICE (SOV): GEOGRAPHY: AD SERVING: LEAD TIME: Homepage 1 week (Wed-Tue) 100% impressions National Site-served 10 business days KBB.com Advertising Specifications New Car Showroom Standard Page of

3 1 3 4a 4b DETAILED SPECIFICATIONS Main Panel 1 VEHICLE NAME Year/Make/Model/Trim 41 characters max (including spaces) Same text will also apply to tab. Please note that, in order to fulfill this ad, the vehicle s Year/Make/Model/Trim page must already be live on KBB.com. SUBHEAD 66 characters max (including spaces) 3 VEHICLE IMAGE Vehicle must be a right forward-facing 3/4 view. 40 x 10 30KB max file size JPG Note: Image will also be used in the preview tab. 4 TAGS a VEHICLE & TEXT LINK Impression tag Click tag (up to ) b PREVIEW TAB 3rd Party tag VEHICLE ATTRIBUTES Choose up to four from the list of attributes provided by KBB.com. Please note that some attributes may be unavailable for launch vehicles. Automatic Transmission -Year Cost to Own Best Resale Value Award Brand Image Award Cargo Space Consumer Comfort Consumer Overall Consumer Performance Consumer Quality Consumer Reliability Consumer Styling Consumer Value Country of Origin Expert Comfort Expert Design Expert Overall Expert Driving Expert Safety Expert Value Ground Clearance Head Room (front) Head Room (rear) Horsepower Leg Room (front) Leg Room (rear) Manual Transmission MPG MSRP Payload Photos Overall Safety Seating Torque Towing Turning Radius Videos Warranty Wheel Base KBB.com Advertising Specifications New Car Showroom Standard Page 3 of

4 1 3 6a 6b 4 DETAILED SPECIFICATIONS Featured Message Panel 1 FEATURED MESSAGE TITLE characters max (including spaces) OEM to provide offsite link for Product Title 4 BODY COPY 3 characters max per line (including spaces); lines max Total: 70 characters max LEGAL/DISCLAIMER (optional) Unlimited character count Copy will appear on an overlay once user clicks the information icon. 3 THUMBNAIL IMAGE 100 x KB max file size JPG CALL TO ACTION characters max (including spaces) OEM to provide offsite link. Cannot change Learn more at. 6 TAGS a THUMBNAIL IMAGE & TEXT LINK Click tag (up to ) b CALL TO ACTION Click tag KBB.com Advertising Specifications New Car Showroom Standard Page 4 of

5 Ad Operations AD SERVING: 3RD-PARTY AD TAGS MUST SUPPORT SECURE ( FORMAT AS OF 10/01/016 LEAD TIME: ADDITIONAL NOTES: Site-served 10 business days No fourth-party pixels, JavaScript code or JavaScript calls may be added to ad tags without the prior written consent of KBB. Advertiser and/or agency is expressly prohibited from collecting any data from KBB.com, including website data and user behavioral data, without the prior written consent of KBB. Deliverable Checklist Main Panel Vehicle Name (Year/Make/Model/Trim) Subhead Vehicle Image Tags (click and 3rd party) Vehicle Attributes (up to four) Featured Message Panel Featured Message Title Legal/Disclaimer (optional) Thumbnail Image Body Copy Call to Action Tags (click and impression) All creative is subject to Kelley Blue Book approval. Please submit all creative materials to KBB.com Advertising Specifications New Car Showroom Standard Page of