OUR TEAM. Kendall Jones. Gabrielle White. Daniel Reget. David Bennett Account Director. Harrison Alff Public Relations Director.

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2 OUR TEAM Gabrielle White Kendall Jones Daniel Reget David Bennett Account Director Creative Director Social Media & Digital Director Media Planning Director Harrison Alff Public Relations Director

3 Who is MMI Agency Engineer meaningful conversations between brands and their consumers Gain relevant insights into their behavior: the places they go, the things they say, and what really drives them We orchestrate lasting relationships by creating meaningful conversations and experiences between great brands and their consumers.

4 Spunky Sports: Shooting for the stars A superior advertising campaign for a company shooting for the stars. Proposed by the MMI Agency.

5 OUR OBJECTIVES Our objectives are To create an internal communications video Help create an easy to use and interactive website Maximize word of mouth advertisement to the Baylor campus area. We are also going to bring an outside perspective to the business and provide helpful insight into what they could change to better their overall brand.

6 Outline Our Target Market Spunky Sports Competition Campaign Objectives and Research The Creative Publicity Our AIRPORT Media Calendar Budget Questions and Answers

7 Our Target Market

8 Who is our target market Families with kids aged 5-16 Baylor Students Military Families

9 Competition

10 SWOT ANALYSIS Strengths Great Idea One of only a few nerf places Biggest nerf place in central Texas Family friendly and has variety Weaknesses Not great location Not super common to be into nerf May be hard to get college students interested

11 Swot analysis Opportunities Target families with younger kids Targeting youth groups Potential for college students Junior high and high school students Threats Austin has a well known nerf place Trampoline parks Cameron park Moon bounce places

12 Porter s Five Forces

13 Who is our competition Jump-N-Place Practically Pikasso Lansharx Urban Air Cameron Park

14 Competitive Rivalry

15 Primary Research

16 Target market Research We asked families and Baylor University students three questions. 1. Have you ever heard of Spunky Sports Fun Zone? After replying yes or no, we sent them Spunky Sports website and asked 2. After looking at their website would you be more willing to attend? Then we asked 3. What is your most commonly used social media platform?

17 Questions about spunky sports:

18 Social Media Questions:

19 Research Conclusions: In conclusion 21% of people we asked had heard about Spunky Sports. 45% of people would visit Spunky Sports after viewing the website. 56% of people prefer Instagram over other social media outlets.

20 So, how will mmi agency benefit spunky sports fun zone?

21 The Creative

22 Logo

23 Emblem Current logo is quite large and difficult to read when it is shrunk down S T R O P S KY A smaller emblem of a nerf bullet would be able to go anywhere but still be identifiable as Spunky Sports. N U P S

24 Little league banner mock-up 123 N Hewitt Dr (254) spunkysportswaco.com 123 N Hewitt Dr (254) spunkysportswaco.com

25 Snapchat filter Mock-up These geotags would be on snapchat all year long The location would be the building that Spunky Sports is located in

26 Flyer Mock-up Baylor Students flyer to put up around campus Introducing a discount for students at certain times on weeknights (front) Spunky Sports Fun Zone (back) Bring your student ID for 15% off every week night after 7:00 PM!!! Visit us at: 123 N Hewitt Dr, Hewitt, TX Hours: Mon-Thurs: 4pm to 8pm Fri: 4pm to 11pm Sat: 10am to 11pm Sun: 10am to 7pm spunkysportswaco.com

27 Billboard Mock-up Design Come join the Dart side Exit 328

28 Website Design General website critiques would be to show more images of the inside itself. The goal would be to show people what Spunky Sports is like This allows the customers to see themselves playing before they actually arrive

29 Rules Video

30 Publicity

31 Public Relations- Press release Local news outlets

32 Pitch Letter Local outlet connection to families Campus Involvement Local Churches

33 Announcement event and E-blast Announcement Event Veterans and local churches dinner and worship night. Bounce house for kids. E-Blast Create short and concise about Spunky Sports benefits and send to local churches around Waco Send to the Veterans Associations in Waco

34 E-Blast Example

35 Our AIRPORT

36 Advocacy The 11th of every month is VA night (Veterans day is November 11th) 20% of sales gets donated back to the VA Interviews on the radio and at churches ROTC student workers on VA night Alternative nights where 20% of profit goes to Mission Waco

37 Out of Home Billboard Field Sign at Lake Air Little League Park Race One Sponsorship Come join the Dart side Exit 328

38 Internet & Social Social Media Daily Instagram updates Twitter hashtags Giveaway contests through social media interaction Internet Promote website through social media Update special events on website (College Night, Veteran s Night, etc.)

39 Social Media Executions #DartSiders #JoinTheDartSide #WacoNerf #AskSpunkySports #SpunkyVeterans #FamilyFun4Everyone

40 Happy boards On screen display slides Dynamic, user-friendly Easy to follow Variety of styles

41 Retail Flyers distributed at retail locations with a high volume of target demographic women age and kids

42 Print Advertisement in the Lariat, Baylor s school newspaper Articles in Lariat about community outreach and advocacy campaign Flyers at various establishments that are frequented by target demographic

43 The Calendar

44 Media Calendar May Advocacy Baseball Sign Billboard Flyers Happy Boards Display Lariat Advertisement Race One Sponsorship Snapchat Geofilter June July August

45 Campaign Analytics Tracking success of marketing campaign through analyzing online traffic, web reviews, and increases to social media likes and followers Also through analyzing traffic at arena and see how that corresponds to different parts of the campaign

46 The Budget

47 Campaign Cost What it Includes Billboard $ x80 feet billboard for 4 weeks Race One Sponsorship $150 Flyer in Race One packet, small logo on T-Shirt Lariat Advertisement $32 4x4 advertisement ran 50+ times a semester Snapchat Geofilter $ Geotag for one year, renewed annually Field Sign at Little League Park $200 3x8 field sign Happy Slides Display $100 Charged per month, includes a device, remote and HDMI cord Surplus $ Used for flier, Little League Sign, and Billboard design The Budget Grand Total: $1,500

48 Thank you, Questions?