Greetings, I look forward to speaking with you. Sincerely, Porcha Johnson Publisher, Black Girl Heath

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3 Greetings, Thank you for your interest in Black Girl Health (BGH). This package is designed to give you all of the information you need about BGH, including information on our online platform s reach and our interactive workshops. I started Black Girl Health because I have been impacted by some of the illnesses that consistently and disproportionately plague black women and women of other racial minorities. Black Girl Health is dedicated to helping women and their partners, friends, and family achieving healthier lifestyles. If you have any questions about the information in this package please contact me directly at publisher@blackgirlhealth.com I look forward to speaking with you. Sincerely, Porcha Johnson Publisher, Black Girl Heath

4 About Us Black Girl Health (BGH) is a digital outreach organization designed to help minority women and girls live a healthier lifestyle through its online services including; "Blackgirlhealth.com," its digital magazine, social media awareness campaigns, commercials, outreach events. BGH was founded in 2014, by television journalist Porcha Johnson. Black Girl Health focuses on preventative care nutrition and fitness. BGH is committed to online outreach targeting minorities in underserved areas. Our mission is to reduce the health disparities among minorities and communities with the highest risks. Our mission is to reduce the health disparities among minorities and communities with the highest health risks. According to the United States Office of Women s Health, African- American women face a disproportionate number of health risks and concerns including: 1 Lupus 5 Diabetes All women, regardless of creed or nationality can share and gain knowledge through all of our platforms. our BGH health professionals provide holistic advice to help minority women discover ways to make their health a priority. 2 Heart Disease 3 Fibroids 4 HIV/AIDS 6 Obesity 7 High blood pressure 8 High cholesterol

5 BlackGirlHealth.com features daily columns, articles, videos and commentary by doctors, local celebrities, and athletes. This online portal is the primary medium we use to distribute news. Our articles and other contributions fall under several categories Nutrition Fitness Beauty Medical/Holistic Advice Features recipes and nutritional tips Fitness tips from top athletes, as well as personal trainers. Our digital BGH workout videos also fall under this category. Beauty information and tips on hair, make-up, and nails. We also feature several beauty products and home made beauty care secrets. We have medical and naturalistic doctors that provide a wealth of knowledge on preventative care and natural treatments.

6 Why is it important to connect with african american women 70 PERCENT OF AFRICAN AMERICAN (AA)MOTHERS ARE SOLE BREADWINNERS IN THE HOUSEHOLD 40 PERCENT OF LATINA MOTHERS ARE SOLE BREADWINNERS IN THE HOUSEHOLD 55 PERCENT OF AA MILLENNIALS SPEND AT LEAST ONE HOUR ON SOCIAL NETWORKING SITES, 11 PERCENT MORE THAN THE TOTAL POPULATION 77 PERCENT OF AA WOMEN ARE SINGLE MOMS 49 PERCENT OF HISPANIC IMMIGRANT WOMEN ARE SINGLE MOMS AA CONSUMERS CONTROL 1.2 TRILLION IN ANNUAL BUYING POWER

7 Thousands Visitor interest on our website Showcase organic stats (without sponsored marketing ) Year 3 50K to 80K page views 6 0 News Junkies/En Movie Lovers Beauty Mavens Shoppers / shopah TV Lovers Year 2 25K to 50K page views Year 1 10K to 25K page views Website Demograpic Age

8 HOW YOU CAN PARTNER WITH BGH? We create custom health related social media campaigns for you Our social media services include social media campaigns, content creation and management. These services are geared to promoting health related messages, events, and programs for health agencies, schools, and community organizations. Our specialty is increasing brand awareness through targeted campaigns that foster engagement, and publicize services to potential clients and consumers. Promote your services with brand integration articles We also offer the opportunity for individuals, businesses, and organizations to publicize their brand through brand integration. Brand integration comes in the form of an online article and unlike our traditional advertising options, brand integration has a permanent place on our site and increases an organization s web search ranking. The article is then promoted through our social media platforms, including: Facebook, Instagram, and Twitter. You can advertise with BGH At Black Girl Health we like to advertise products, organizations, and services that are of interest to our readership. The digital impact of BGH equates to hundreds of impressions per day and thousands each month. BGH offers advertising space on our website and/or on the BGH weekly newsletter. 3 ways to advertise: 1. Website, 2. Newsletter 3. Brand integration articles Sponsor BGH signature event All day women's health & wellness expo that includes specific education workshops presented by medical professionals and naturopathic experts, breakout fitness sessions for on the spot workouts with lead instructors, free health screenings, nutrition and food safety seminars, along with demonstrations and vendor opportunities for promotional sales and networking. Request kickstart sponsor package for more details

9 Why advertise on BGH website BLACKGIRLHEALTH.COM Increased Exposure for Your Brand Thousands of potential consumers each month visiting our site searching for health related information Featured brands showcased in context of search Potential consumers who attend BGH workshops searching for health related resources and support Extended Reach Global audience with Social Media and Website visitors from over 50 countries around the world Partnership with Miss Black US Ambassador contestants to promote your brand via their respected platforms Direct Responses Increase your company s involvement in minority health Increase your company s connection and reach with minority women/girls at community workshops Increase company's consumer inbound traffic Increase company's exposure and sales of services and products

10 Why advertise on our newsletter? BGH Newsletter- BGH e-newsletters is delivered to our subscribers every week. The newsletter includes relevant content tailored to your areas of interest, from nutrition, fitness, and natural hair to industry news and insights. The newsletter also includes updates on upcoming BGH events, services, and resources. Different People, Different Channels newsletters keep you communicating with different people via different channels. Nurturing From Prospect to Customer The newsletter remains an effective way to build a relationship with a prospect, nurturing them along until they become a customer. Staying top of Mind When someone buys from you, that s only the beginning of the potential purchases that lie ahead. Social Media Sharing People share content whether it s an article, pictures or video. And our BGH newsletter is in the mix of all three.

11 Partnership Organizations and government entities BGH has partnered with to develop social media campaigns and/or community outreach programs. 1. National Library of Medicine 2. Harrisburg Housing Authority 3. Hamilton Health Center 4. Gaudenzia New Options 5. Miss Black US ambassadors