MEDIA KIT MASTERMEETING DIRECTORY EXCELLENT WEBSITE PREMIO EXCELLENT EVENTS

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1 Communication Agency, a publishing house specialized in editing Italy s leading meeting and tourism industry magazines, stands out for its prestige, endless innovation, quality of its editorial products, covering the entire industry through the main communication channels: print, web, social, live events. A profiled database (italian and foreign) containing 87,085 records. Master Meeting, the best of business&leisure tourism, is a b2b publication that links qualified supply (facilities, locations, destinations) to qualified demand (executives, MDs, corporate event managers, PCOs, travel managers, incentive houses). The magazine always offers up-to-date news and information on business & leisure tourism and the world of events through current reports, interviews with key figures and special coverage news. Directory Excellent, a selection of the best locations for events and bleisure travel, is available in three versions (print, web and digital). Edited in English, in addition to the Italian market (37,593 subscriptions) it is also aimed at foreign markets (corporate event managers, b2b and b2c agencies) in Germany (6,313 subscriptions), France (8,608 subscriptions), England (11,798 subscriptions), Spain (9,962 subscriptions), USA (3,007 subscriptions), Asia (9,196 subscriptions) and Other Countries (608). world s best hospitality and events management, utilizes a latest generation technological platform featuring immersive graphics, innovative and indexed contents and a match-making area for a totally interactive and emotional user experience. It s available for all devices. Premio Excellent, conceived by Mario Mancini and promoted by Master Meeting, is considered the most acknowledged tourism industry award. Every year, it s awarded to those companies/personalities who contribute to enhance and promote the italian brand in the world, in particular in the tourism and hospitality field. This special event is held in Milan, to coincide with BIT Fair, in a highly prestigious location. Live events, tailor-made initiatives to promote destinations, locations and hotels, such as: Educational trip: the on-site presentation of a particular facility or location and the main attractions in that area. Fam trip: a tour along the discovery of territorial excellence. This may include visits to hotels, conference centres, restaurants, wine cellars, natural springs, golf courses, sports complexes and everything regarding the post-congress offer of the destination. Meet to be : an exclusive, live, tailor-made event, promoting one to one meetings between hospitality professionals (sellers) and qualified buyers (corporate, PCOs, incentive houses). MASTERMEETING DIRECTORY EXCELLENT WEBSITE PREMIO EXCELLENT EVENTS

2 Master Meeting the best of business&leisure tourism Publication frequency January/February March April bilingual (Italian - English) May/June July/August September/October November/December - bilingual (Italian - English) Technical features - full page: High res 300 dpi PDF or JPG, 180 mm x 273 mm + 3 mm bleed on each side - double page High res 300 dpi PDF or JPG, 360 mm x 273 mm + 3 mm bleed on each side Print run average print run: 7,426 copies/35,000 readers per month 2

3 Master Meeting - distribution Master Meeting, a leading b2b magazine in the mice&bleisure tourism industry, also caters to international demand through special editorial initiatives. Accommodation facilities, Italian tourism agencies and destinations, have the opportunity to promote their offer in Europe, USA and Asia, in addition to the most important industry trade shows. The distribution of Master Meeting and Master Meeting International is much higher with the browsable digital version and on our social pages. The print version has an average run of 7,426 copies/35,000 readers per month, and an additional 1,680 copies are distributed at national and international trade shows. TTG/TTI 350 IBTM 250 BIT 450 IMEX 250 WTE 200 HOSPITALITY DAY 80 WTM 50 CONVENTA 50 3

4 Our readers 34% Company decision makers, marketing directors, travel managers, buying directors, event managers 15% Chairmen and chief executive officers, managing directors, business owners, professionals, trade opinion leader 19% Professional conference and incentive organisers (PCO), marketing and publicity companies, travel agencies 12% Public relations managers, communication agencies, press offices, training and consultancy firms 5% Category associations 15% Hotels, airlines, cruise companies, conference centres, trade show organisers, multi-purpose facilities, Italian and foreign promotional entities, convention bureaus 4

5 Directory Excellent international The choice for your events & bleisure travels Print version Published in English, with several sections in a bilingual version, (Italian and English), this publication is characterized by a sophisticated look and full page technical data sheets. In addition to its traditional distribution in Italy, home to a network of excellence for the meeting industry and bleisure holidays, privileged distribution channels have also been established with foreign Chambers of Commerce, Embassies and Consulates in Italy. Publication frequency annual Print run 9,180 copies, of which 6,500 nominal and profiled mail subscriptions in the Italian database, 1,000 copies distributed to organisations responsible for relationship between Italy and foreign countries, 1,680 copies distributed at major national and international trade shows. Technical features Full table page: High res 300 dpi PDF or JPG, 180 mm x 273 mm + 3 mm bleed on each side Double table page: High res 300 dpi PDF or JPG, 360 mm x 273 mm + 3 mm bleed on each side Materials needed: 300 dpi high resolution PDF with bleeds, images in CMYK and font included 5

6 Directory Excellent international The choice for your events & bleisure travels Web version Our web Directory offers a wide selection of the best hotels and destinations for your events and bleisure stays. It s supported by a fully integrated, latest generation technology responsive platform, with immersive and emotional graphics and a new user interface, providing intuitive navigation and cross- linking within multi-page articles published on Master Meeting. Each data sheet gives the possibility to consult all articles (both web and pdf ) related to that specific facility. It s also enriched with an empowered b2b section, allowing hotels to receive directly quote requests both for events and leisure stays and insert in a reserved area special offers that our site users can view and option. Online digital version The browsable digital version is uploaded on ISSUU and Press Reader, the leading publishing platforms, and on mastermeeting.it in the special section Our Publications. It is also available in all the Web Directory pages and shared on our social platforms (Facebook - LinkedIn Twitter- Instagram - YouTube). 6

7 The Master Meeting website uses a latest generation platform, constantly evolving. Bilingual, responsive, provides news and exclusive fully indexed contents in the business & leisure tourism sector in synergy with the printed version and new b2b sections matching qualified demand and supply. World s best hospitality and events management 7

8 Data Sheet Directory Excellent Cover (1280*484px) Environment data Map, contact and additional information Offer box Photo Gallery (1600*1000px) Video (youtube link ) Other info TAB: Description (profile of the structure, maxi 1,500 characters ) Organize your event (Meeting & event spaces and pre-post congress information, restaurant ) Enjoy your stay (Accomodation sport & wellness outdoor activities, restaurant ) Related contents (video/virtual tour, brochure, web article/ editorial; videos will also be shared on the MasterMeeting youtube page). 8

9 Menu Directory Excellent Web Search for: hotel-name - region - province - location - zone - typology - participants or rooms number Search for: type of service - region province - location company name VIP button for fast search of 5 * - 5* luxury hotels and prestigious venues for events Fast search for hotels with a published offer 9

10 ADV Web Homepage Cover Cover dedicated to facilities and destinations. The rotating image can be linked to web magazine articles or technical data sheets in the web Directory, or to a specific website. 2 weeks 3 weeks 4 weeks Directory section Cover Cover dedicated to facilities and locations for events. The rotating image can be linked to the technical data sheet in the web Directory, or to the relative website. 2 weeks 3 weeks 4 weeks Sizes: 1,920*1,020px - high resolution JPG format (web optimised images ) 10

11 Master Meeting Section Leaderboard Top Level Large rectangular banner in a privileged position, available only in the Master Meeting section Sizes: 728*90 px - rotating image 2 weeks 3 weeks 4 weeks Focus on Journalistic service in homepage of Master Meeting web, 3,000 keystrokes with large photo gallery and the possibility to add a video. Sizes: 1146*615 px DURATION 15 DAYS Sections of site dedicated exclusively to editorial contents 11

12 Follows the Master Meeting Section Leaderboard Central Position Large rectangular banner in central position Sizes: 728*90 px - rotating image 2 weeks 3 weeks 4 weeks Sections of site dedicated exclusively to editorial contents Small rectangular banner Rectangular banner, bottom of page Sizes: 196*130 px - rotating image 1 month 3 months 6 months 12

13 Articolo web Master Meeting Top image (1280* 419 px) Search web article Video (direct link youtube; videos will also be shared on the youtube mastermeeting page) Photo Gallery (1600*1200 px) Last articles in rubric Web data sheet connection 13

14 Directory Excellent Section Banners are visible on all our Web Directory search pages and in the special section "search services" Leaderboard Central Position Large rectangular banner in central position Sizes: 728*90 px - rotating image 2 weeks 3 weeks 4 weeks Small rectangular banner Rectangular banner, bottom of page Sizes: 196*130 px - rotating image 1 month 3 months 6 months 14

15 Premio Excellent Conceived by Mario Mancini and promoted by Master Meeting, it is the first award dedicated to the tourism and hospitality industry, personally awarded every year to those companies/figures whose efforts contribute to enhancing and promoting the value of the Italian brand worldwide. The event is held in Milan, on occasion of Bit, in a highly prestigious location as part of a gala dinner, in the presence of leading industry players: more than 450 highly respected figures including hotel owners and directors, representing some of the 2,000 best four andfive-star hotels initaly. Premio Excellent enjoys great coverage in both print media and the web (La Stampa, Il Gironale, Il Sole24ore, il Corriere della Sera, etc.) and on major TV channels (Tg5, Tg1, Tg3, Sky Tg24). Premio Excellent web section: entirely dedicated to the prestigious event where you ll find all the information of the past editions: the Award winners, the participants, videos and the full gallery of the evening. Sponsors and partners enjoy phenomenal visibility thanks to a slideshow in a prominent position. You can also access, in this section, the list of the facilities in our Directory that received the award prize. 15

16 Premio Excellent Section Running slideshow in prominent positions Cover exclusively dedicated to the sponsors of the evening. Images with claim (company short profile - max 70 characters ) and logo Size: *1.020px - jpg Leaderboard Central Position Large rectangular banner in central position Sizes: 728*90 px - rotating image 2 weeks 3 weeks 4 weeks To find all the award winning venues in our Directory Special section entirely devoted to Premio Excellent related editorials 16

17 Events Communication Agency organises tailor-made events for all needs. Careful buyer profiling and the personalisation of all aspects of the event; these are the distinguishing features of quality organisation, the most essential element for effective communication. Educational tour The educational tour is a short trip allowing facilities, companies and destinations to get to know the local offer of spaces and services, thus producing growing turnover and profits. Fam trip A tour along the discovery of territorial excellence. This may include visits to hotels, conference centres, restaurants, wine cellars, natural springs, golf courses, sports complexes and all else forming part of the post-conference offer in the relevant destination. Meet to Be Meet to Be is a b2b tailor-made event held in a key destination (e.g. Milan, Rome, Florence, Naples, Venice, Genoa...) in a particularly prestigious location, giving the hotel or company the possibility to present their offer to a parterre of selected buyers with a genuine interest in getting to know the product or service. 17

18 Social News Facebook - LinkedIn Twitter- Instagram Master Meeting enhances communication and improves brand through our social pages, through a one-week personalized campaign. The sponsored Posts records - is made mainly on the FB platform and shared on LinkedIn and Twitter. Text Title and short description max 140 characters Image Facebook: slideshow of 3/5 images or a video (link creation or youtube embed) Linkedin: just a photo as a news-cover Photos can be linked to a specific website Size: minimum 1080*1080 px 18

19 Advertising spaces Master Meeting print: Table page Double table page Inside front cover Inside back cover Back cover Front cover 1st right-hand page Front cover gatefold Back inside Single editorial page 19

20 Advertising spaces Directory Excellent print : Inside back cover Back cover Cover Inside front cover Table page Double table page Inside front cover Inside back cover Front cover 1st right-hand page Front cover gatefold Back inside Double page Front cover gatefold Double page Back inside 20

21 Advertising spaces Directory + WEB + ADV (special packages) Web data sheet + possibility to insert offers in reserved area Web data sheet + small rectangular banner (6 months) + possibility to insert offers in reserved area Web data sheet + print data sheet + possibility to insert offers in reserved area Web data sheet + print data sheet + small rectangular banner (6 months) + possibility to insert offers in reserved area Web data sheet + print data sheet + opposite table page + possibility to insert offers in reserved area Web data sheet + print data sheet + opposite table page + small rectangular banner (6 months) + possibility to insert offers in reserved area 21

22 Contact COMMUNICATION AGENCY INT. SRL - Via San Simpliciano, Milan Phone Fax info@communicationagency.it ADVERTISING Marketing & Commercial Management - Tel direzionemarcom@communicationagency.it Lombardy, Tuscany, Abruzzi, Piedmont, Umbria, Campania, Sicily and Calabria Barbara Troilo barbara.troilo@communicationagency.it Emilia Romagna, Sardinia, Marche and Lombardy Elisabetta Grimaldi elisabetta.grimaldi@communicationagency.it Veneto, Trentino Alto Adige and Friuli Venezia Giulia Luciana Sidari luciana.sidari@lucianasidari.it Lazio Carla Polverini carla.polverini@communicationagency.it; polverini.carla@gmail.com Liguria, Apulia, Basilicata Delia Danese delia.danese@communicationagency.it Aosta Valley, Molise and Foreign Tourism Bodies Marketing & Commercial Management direzionemarcom@communicationagency.it Croazia, Slovenia, Rep. Ceca, Germania, Austria Irena Vergani irena.vergani@mastermeeting.it; vergani@ilvfactory.com Editor-in-Chief Mario Mancini - Tel int. 112 mario.mancini@communicationagency.it Publishing Director Manuela Mancini - Tel int manuela.mancini@communicationagency.it Advertising Elena Genitoni - Tel int elena.genitoni@communicationagency.it Website & Directory Excellent Isabella Moscati - Tel int isabella.moscati@communicationagency.it; excellent@communicationagency.it Web News & Social Media Tel int segreteria@communicationagency.it 22