THE ONLY MONTHLY RESOURCE FOR THE PARTY, HALLOWEEN, COSTUME, BRIDAL AND BALLOON INDUSTRIES

Transcription

1 4 201 Me t dia Ki THE ONLY MONTHLY RESOURCE FOR THE PARTY, HALLOWEEN, COSTUME, BRIDAL AND BALLOON INDUSTRIES

2 MEET THE PARTY & PAPER TEAM With more than 50 years of experience in business-to-business communications and marketing, Great American Media Services, publisher of Party & Paper Retailer, provides a direct connection between vendors and their customers. Party & Paper Retailer reaches party, balloon, bridal, Halloween and costume buyers throughout the United States and beyond through various means of digital and print communications. Always on the leading edge of what retailers want and need, the company s staff of industry experts is dedicated to creating quality information that its readers eagerly look forward to with each new issue of the print magazine, website and digital edition. What s more, Great American Media Services offers a number of other marketing solutions for its clients. From monthly magazines and online e-catalogs to in-person events and custom eblasts, marketers are able to engage their customers on any platform they choose. facebook.com/ PartyPaperRetailer twitter.com/ PartyPaper GAVIN CRIBBS advertising manager p , ext. 109 f pprads@partypaper.com ABBY HEUGEL managing editor p , ext. 103 f ppredit@partypaper.com JENNI ZIMMER multimedia designer p , ext. 111 f pprproduction@partypaper.com COURTNEY CULEY digital engagement editor p , ext. 114 f cculey@greatamericanpublish.com MATT MCCALLUM publisher p , ext. 101 f mmccallum@greatamericanpublish.com KIMBERLY BAKER director of media services p , ext. 110 f kbaker@greatamericanpublish.com a division of great american publishing Mailing P.O. Box 128 Shipping 75 Applewood Dr. Suite A, Sparta MI p f PARTY & PAPER RETAILER 2014 Media Kit

3 Circulation PRINT SUBSCRIBERS Party/Card/Gift/Stationery 8,701 Costume/Halloween 2,055 Balloon Specialty 1,012 Drug Store/Supermarket 661 Craft/Floral 266 Bridal 242 Mass Merchant 230 TOTAL 13,167 DIGITAL CONNECTIONS Subscribers 9,000 Social Media Followers 1,250+ WEBSITE PAGEVIEWS PartyPaper.com 43, Sourcebook 12,050 Specialty Retail E-Catalogs 63,300 CIRCULATION 3 Distribution 3 EDITORIAL CALENDAR 4 PRINT 6 Rates & Deadlines 6 Ad Specs Sourcebook 7 DIGITAL 8 Web Rates & Deadlines 8 Web Ad Specs 8 Custom s 9 MARKETING 10 Marketing Services 10 Specialty Retail E-Catalogs 11 Webinars 11 Social Media Sponsored Posts 11 EVENT SPONSORSHIP 12 DISTRIBUTION Trade Show American International Toy Fair ASD/AMD Las Vegas Gift Show Halloween & Party Expo International Halloween Show (NYC) International Lingerie Show Las Vegas Halloween Show National Stationery Show Paper First Affiliates Show Associations Greeting Card Association International Balloon Association Paper First Affiliates Party America Party City Party Club of America Toy Industry Association 2014 Media Kit PARTY & PAPER RETAILER 3

4 Calendar2014 Party & Paper Retailer is the nation s only monthly print publication for the party, balloon, bridal, Halloween and costume industries. Party & Paper Retailer focuses on providing high-quality editorial as it reports on issues affecting the industry. With a focus on retailer profiles, industry trends, new product highlights, annual licensing lists, trade show coverage and industry news, the monthly publication guides retailers in their quest to offer the latest products and services to their customers. Retailers continually rate Party & Paper Retailer as their go-to resource for news, information and products. Plus, all subscribers receive an annual Industry Sourcebook, annual planning calendar and comprehensive industry survey. JANUARY Halloween & Party Expo Issue 2014 Halloween Trends Costumes Adult, Children, Pet Halloween Products Everyday Party Balloons Bridal Editorial Deadline: Nov. 20, 2013 Advertising Materials Deadline: Nov. 27, 2013 Bonus Distribution: Halloween & Party Expo (hotels, booths & bins), Craft & Hobby Association Annual Meeting FEBRUARY Halloween Issue Halloween Party Products & Décor Theme Parties Children s Party Products Adult Costumes Editorial Deadline: Dec. 19, 2013 Advertising Materials Deadline: Dec. 26, 2013 Bonus Distribution: Toy Fair MARCH Costume Issue 2014 Costume Licensing List Children s Costumes & Apparel Costume Trends Bridal & Bachelorette Balloons Editorial Deadline: Jan. 16, 2014 Advertising Materials Deadline: March 23, 2014 Bonus Distribution: Halloween & Attractions Show, PFA Annual Conference, ASD/Las Vegas, World Balloon Convention APRIL Birthday Issue Gifts & Favors Sexy Costumes Fall Holidays Editorial Deadline: Feb. 13, 2014 Advertising Materials Deadline: Feb. 20, 2014 Bonus Distribution: Las Vegas Halloween Show MAY Everyday Party Issue Bridal Invitations & Greeting Cards Baby DIY (Do-It-Yourself) & Crafts Editorial Deadline: March 20, 2014 Advertising Materials Deadline: March 27, 2014 Bonus Distribution: The National Stationery Show (featuring Creative & Lifestyle Arts) JUNE Theme Party Issue Winter Holidays Sports Wearable Accessories (hats, tiaras, socks, shoes, etc.) Editorial Deadline: April 17, 2014 Advertising Materials Deadline: April 24, 2014 Bonus Distribution: Licensing Show All bonus distribution is subject to change based on show dates. 4 PARTY & PAPER RETAILER 2014 Media Kit

5 IN EVERY ISSUE Party Line Editor s Letter, Party Business Management, Trade Show, Calendar, Industry News, Shop Talk, Balloon Recipe, The Store Room and Product Picks. JULY New Year s Issue Coming of Age Celebrations (Bar/Bat Mitzvah, Quinceañera, Sweet 16, etc.) Milestone Birthdays (30, 40, 50 and beyond) Birthday Décor & Partyware Gifts, Favors & Plush Editorial Deadline: May 15, 2014 Advertising Materials Deadline: May 29, 2014 AUGUST Annual Balloon Issue Theme Parties Humor & Novelties Decorations & Favors Editorial Deadline: June 19, 2014 Advertising Materials Deadline: June 26, 2014 Bonus Distribution: ASD/Las Vegas SEPTEMBER Valentine s Day Issue Mardi Gras Balloons Bridal & Bachelorette Adult Costumes Editorial Deadline: July 17, 2014 Advertising Materials Deadline: July 24, 2014 Bonus Distribution: International Lingerie Show NOVEMBER Graduation Issue Theme Parties Sports Children s Parties Mother s Day & Father s Day 2014 Industry Survey Results Editorial Deadline: Sept. 18, 2014 Advertising Materials Deadline: Sept. 25, SOURCEBOOK & RETAILER PLANNING CALENDAR Advertising Materials Deadline: Sept. 12, 2014 Bonus Distribution: Mailed with the November issue and made available all year long as an interactive digital edition. ed to 4,500 specialty retailers nationwide. DECEMBER Trends Issue 2015 Party Products Licensing List Costumes & Wearables Humor & Party Novelties Annual Costume Survey Results Editorial Deadline: Oct. 16, 2014 Advertising Materials Deadline: Oct. 23, 2014 Bonus Distribution: International Halloween Show OCTOBER Birthday Issue Spring Holidays (St. Patrick s Day, Easter, Cinco de Mayo, etc.) Life s Occasions (retirement, anniversaries, congratulations, etc.) Over the Hill Editorial Deadline: Aug. 21, 2014 Advertising Materials Deadline: Aug. 28, 2014 EDITORIAL SUBMISSION Complete the submission details, select file(s) for upload and click submit. Call Abby Heugel at , ext. 103, or ppredit@partypaper.com with any editorial questions Media Kit PARTY & PAPER RETAILER 5

6 Print PRINT SPECS & SIZES Final Trim Size (No Bleed) 7.75 x Live Area 7 x PRINT AD RATES AD TYPE 1X 2X Full Page $4,630 $4,460 $4,270 $3,720 2/3 Page $3,580 $3,450 $3,320 $3,060 1/2 Page $3,400 $3,280 $3,150 $2,790 1/3 Page $2,810 $2,725 $2,620 $2,360 1/4 Page $2,130 $2,070 $2,000 $1,890 1/6 Page $1,175 $1,120 $1,060 $999 Marketplace $690 $595 $530 $480 $8,490 $8,270 $8,030 $7,780 2-Page Spread 6X 12X Full Page (Full Bleed) 8 w x 11 h 2/3 Page 4.45 w x 9.75 h 1/2 Page Vertical 3.3 w x 9.75 h 1/2 Page Island 4.45 w x 7 h 1/2 Page Horizontal 6.75"w x 4.75 h 1/3 Page Vertical 2.15 w x 9.75 h 1/3 Page Square 4.45 w x 4.45 h 1/4 Page 3.3 w x h 1/6 Page 2.15 w x 3.5 h All prices are net. Rates are per insertion based on camera-ready, electronically submitted artwork. Ad insertions are non-cancelable. July 2013 NEW YEAR S ISSUE January 2013 HALLOWEEN & PARTY EXPO ISSUE Coming of Age Milestone Birthdays Birthday Décor June 2013 THEME PARTY ISSUE Halloween Trends Costumes Winter Holidays Halloween Products Wearable Accessories Everyday Party Licensing AD DEADLINES 6 ISSUE DUE DATE ISSUE DUE DATE January Nov. 27, 2013 August June 26, 2014 February Dec. 26, 2013 September July 24, 2014 March Jan. 23, 2014 October Aug April Feb. 20, 2014 Sourcebook Sept. 12, 2014 May March 27, 2014 November Sept. 25, 2014 June April 24, 2014 December Oct. 16, 2014 July May PARTY & PAPER RETAILER 2014 Media Kit Marketplace 3.3 w x h 2-Page Spread (Full Bleed) w x 11 h For full-page ads the live area (all text and logos must fall inside) must be at least 3/8 from the trim, and all bleeds must extend at least 1/8 beyond trim. Ads and embedded artwork must be CMYK and at least 300 dpi. Only PDF or TIFF files will be accepted. We are not responsible for the readability of ad copy below 10-point in size.

7 CUSTOM PRINT MARKETING Party & Paper Retailer has custom solutions to fit your advertising needs. Belly bands False cover or gatefold off the front cover Inserts tipped, stitched or polybagged Mailing list rental Post-It Note DIGITAL EDITIONS Party & Paper Retailer is proud to offer digital editions of every print issue. Available online and ed to all registered subscribers, each interactive issue provides an added opportunity for advertisers to reach buyers as they make their purchase decisions. Plus, detailed analytics reveal what retailers are viewing. Call Gavin Cribbs to find out how to get even more value from your digital edition ad with videos, photo galleries and added hyperlinks SOURCEBOOK Reach more than 24,600 prospective buyers via print, and the Web! The Sourcebook is easy to navigate and includes all of the major product categories retailers are seeking, plus an alphabetical listing of companies. It is mailed to all subscribers polybagged with the November edition of Party & Paper Retailer, ed to more than 4,500 retailers and available in a digital format on our website all year long. The Sourcebook also includes results of our annual industry survey. RESERVE YOUR SPACE Call Gavin Cribbs at , ext. 109, or pprads@partypaper.com with any advertising questions. AD SUBMISSION Complete the submission details, select file(s) for upload and click submit. Files less than 10 MB can be ed to Jenni Zimmer. Call Jenni Zimmer at , ext. 111, or pprproduction@partypaper.com with any production questions. Details Companies purchasing ad space receive one free printed listing with company logo, plus a listing and link on PartyPaper.com. Additional listings or listings purchased without ad space are $250. Materials Due: Sept. 12, 2014 Visit to view a digital version of last year's Sourcebook Media Kit PARTY & PAPER RETAILER 7

8 2014 WEB AD RATES AD TYPE 1X 3X 6X 12X Digital 2014 A. Leaderboard $600 $575 $550 $525 B. Banner* $400 $375 $350 $325 C. Premium** $500 $475 $450 $425 D. Button** $275 $250 $225 $200 E. Skyscraper** $1,500 $1,425 $1,350 $1,275 F. Text Ad w/image $400 $375 $350 $325 PARTYPAPER.COM Create a truly integrated marketing campaign by featuring your company on PartyPaper.com. The website is the leading go-to information source for retailers looking for the hottest products and latest news in the party, balloon and Halloween industries. Online article archives, exclusive articles, balloon recipes and photo galleries keep bringing retailers back for more throughout the year. Rates are per insertion based on web-ready, electronically submitted artwork. Ad placements are non-cancelable. * Banner positions are designed for three ads per position that rotate on refresh and share one-third of the site impressions. ** Positions C, D and E will grow with the number of ads sold. Upon refresh, the ad placements will rotate within the set position area. WEB AD DEADLINES MONTH DUE DATE MONTH DUE DATE A January Dec. 18, 2013 February Jan. 20, 2014 March Feb. 19, 2014 July June 19, 2014 August July 21, 2014 September Aug. 20, 2014 B C April March 20, 2014 May April 21, 2014 October Sept. 22, 2014 November Oct. 21, 2014 B B D E F June May 20, 2014 If artwork is submitted past the ad deadlines noted above there is no guarantee that the ad will be live on the first day of the scheduled month. WEB AD SPECS December Nov. 20, 2014 AD TYPE SPECS MAX SIZE A. Leaderboard 730 x 90 px 50 kb B. Banner 600 x 60 px 50 kb C. Premium 300 x 200 px 50 kb D. Button 145 x 150 px 30 kb * Text ads have a maximum 35-character titles and 90-character descriptions (including spaces). All website ads must be RGB and 72 dpi to the specs above. E. Skyscraper 300 x 600 px 70 kb F. Text Ad w/image* 80 x 80 px 30 kb 8 PARTY & PAPER RETAILER 2014 Media Kit

9 CUSTOM SPECS CUSTOM S Reach retailers right in their inboxes. Party & Paper Retailer can send your message to its database of retailers and buyers just as you want them to see it through its custom blast service. Designed by you or by our team of graphic designers, custom s allow you to put your products at retailers fingertips as they re making their purchasing decisions. Tell your company s story how you want it told with a custom blast to interested retail buyers around the world. Clients can design blasts and submit the final approved HTML code. Files must be provided at least five working days prior to the blast send date. blasts should not be wider than 600 pixels. All links and images should be tested before the HTML is submitted. Please ensure that images are not saved locally. Please remember that s must be designed using tables, and the use of DIV tags is not accepted. If there are issues with the HTML code, feedback will be provided to the client to fix the code. If the client chooses to have Great American Media Services change the code there will be a minimum charge of $350. Cascading Style Sheets (CSS) are not recommended, as programs/clients don t fully support CSS features. Please note: blasts will be labeled as an advertisement at the bottom. Cost: $1,350 per blast. *No multiple blast discounts. A signed Distribution Contract and an up-to-date company opt-out list is required before the message sends. Need Help with Design? Let our talented team of multimedia designers take the guess work out of design and let us worry about the HTML coding. We will work hand-in-hand with you to create an eye-catching, effective design to promote your company s products and services. If Great American Media Services is building your blast, all artwork and direction must be submitted at least 10 working days prior to the blast send date. RESERVE YOUR SPACE Call Gavin Cribbs at , ext. 109, or pprads@partypaper.com with any advertising questions. AD SUBMISSION Complete the submission details, select file(s) for upload and click submit. Files less than 10 MB can be ed to Jenni Zimmer. Call Jenni Zimmer at , ext. 111, or pprproduction@partypaper.com with any production questions Media Kit PARTY & PAPER RETAILER 9

10 Custom Content Creation Our skilled and knowledgeable editorial team can provide you with custom content (editorial copy, videos and photo galleries) for any number of platforms. Marketing2014 Marketing & List Management Take the guesswork out of marketing. We can help you develop an effective, targeted campaign, from conception to design. Let our team of qualified database specialists even take care of storage and management of your valuable address database including managing sign-ups, unsubscribes and all of the details associated with maintaining a clean database. MARKETING SERVICES Great American Media Services marketing solutions provide unique, customized and innovative opportunities for companies looking to engage customers at various points in their decision-making process. We can help you leverage your brand recognition as well as our industry expertise to reach across channels to strengthen existing relationships as well as establish new ones. Social Media Development & Management We will serve as your social media manager, to work with you on all steps of creating a social media marketing plan. We ll handle all of the details, from setting up your accounts to daily management, including making timely and appropriate posts of your information to the social media sites of your choosing. This includes managing your brand s reputation online by responding to inquiries, posts and comments on the various social media platforms. We ll also work with you to build your social media audience through an integrated marketing campaign. Art Production Our talented team of graphic designers will work hand-inhand with your team to create eye-catching, effective artwork that promotes your company s products and services across all integrated marketing channels. Marketing Consultation If you re just looking for some assistance getting your integrated marketing program up and running, Great American Media Services can work with you one-onone to establish marketing goals, evaluate your current marketing plan and create a plan of action to further engage buyers at various points in the decision-making cycle. Custom Events Our dedicated events and marketing staff can help you create activities to specifically meet your engagement and outreach needs. We offer a number of online and live events. Website Audits Our team of experts can take an in-depth look at your website to evaluate the content, searchability, keyword search, analytics and search engine optimization (SEO) of your website and its content. We then will provide suggestions and ideas for improvement, ensuring your customers needs are being met while helping your company s website appear higher up in online searches. Contact Kimberly Baker for information on these and all of the other custom marketing solutions we offer. Kimberly Baker Director of Media Services , ext. 110 kbaker@greatamericanpublish.com 10 PARTY & PAPER RETAILER 2014 Media Kit

11 WEBINARS SPECIALTY RETAIL E-CATALOGS Turn your existing print catalog into an interactive lead generator. Searchable by keyword Saves money no need to print or mail extra catalogs Linkable from your own website Buyers can you directly for more information. Only $25 per page for an entire year! (minimum of 10 pages) How it works: 1. You provide your print catalog as a pdf file. 2. We host your interactive catalog on our searchable online gallery. 3. You receive click-thrus to your website as well as direct contact from interested buyers via . Specs Must be a multipage 300 dpi PDF set to individual pages with editable text. The PDF file must have fonts embedded and transparencies flattened. NO crop marks. Page margins must be built into each PDF file. All pages must be the same size. The page size of the PDF will be the page size of the e-catalog. The pdf file must be an even number of pages. Please submit a logo for the loading page sized to 265 x 65 px, 72 dpi and RGB. Online seminars are a great way to educate the industry about your products while providing them valuable information they need to succeed. Speakers either chosen by our sponsors or our editors present information to an engaged audience on topics important to them. Each webinar can host up to 100 people from the comfort of their own computers. All webinar sponsors are included in all prewebinar marketing materials, have a chance to present during the webinar and receive contact information on all registered attendees. SOCIAL MEDIA SPONSORED POSTS Reach an engaged audience of party, balloon, bridal, Halloween and costume retailers through a sponsored social media post. Your content will be posted on the Party & Paper Retailer Facebook page as a sponsored post and then will be Tweeted to thousands of followers, multiplying its reach even further. There are only limited opportunities available throughout the year, so be sure to secure your spot early. QUESTIONS? Call Gavin Cribbs at , ext. 109, or pprads@partypaper.com with any advertising questions Media Kit PARTY & PAPER RETAILER 11

12 Everybody loves a good party Join the Celebration! HOUSE OF BLUES HOUSTON FRIDAY, Jan. 24, 2014 HALLOWEEN & PARTY EXPO Gala Hosted by EVENT SPONSORSHIP Held the night before the Halloween & Party Expo, the hottest event of the year brings together sponsors with 600-plus buyers. Only sponsoring exhibitors are able to attend this exclusive networking event, held Jan. 24, Call Gavin Cribbs at , ext. 109, or pprads@partypaper.com for more details on sponsoring this premier event. Details Receive 10 guaranteed staff tickets to the event. Plus opportunity to invite VIP customers. Recognition by sponsorship level with logo on all event print, Web and promotions. Includes direct links to your website on all digital promotions. Recognition by sponsorship level with logo on event signage. Sponsor giveaway included in attendee goodie bags. Sponsorships start at $5,000.