NEW YORK STATE BROADCASTERS ASSOCIATION. June 22-23, The Conrad Hotel NEW YORK, NEW YORK SUMMER CONFERENCE THE BIG APPLE CONFRONTING CHANGE

Transcription

1 NEW YORK STATE BROADCASTERS ASSOCIATION 53 SUMMER CONFERENCE rd 2015 THE BIG APPLE June 22-23, 2015 The Conrad Hotel NEW YORK, NEW YORK CONFRONTING CHANGE

2 New York State Broadcasters Association 53rd Summer Conference Conrad Hotel New York, NY Elvis Duran BROADCASTER OF THE YEAR wendy williams New YORKER OF THE YEAR AL ROKER NYSBA HALL OF FAME Monday, June 22nd 12:00 4:00 PM Registration - Hotel Foyer 6:00 7:00 PM Awards Reception - Gallery Ballroom Foyer 7:00 9:30 PM Excellence in Broadcasting Awards Dinner - Gallery Ballroom Elvis Duran Broadcaster of the Year Wendy Williams New Yorker of the Year Excellence in Broadcasting Awards Justice Patricia DiMango Star of Hot Bench Master of Ceremonies

3 Tuesday, June 23rd 8:00 AM Breakfast - Gallery Ballroom REGISTER ONLINE 8:15-8:45 AM Audience Measurement: Confronting a Changing Marketplace - Gallery Ballroom Steve Posnock, V.P. Sales, Director of Local Client Services, Nielsen Brendan Kane, VP, Group Accounts, Nielsen Audio Top executives from Nielsen will discuss measurement updates in the radio and TV marketplace. 8:45 9:45 AM The Advertising Market: What s Now and What s Next - Gallery Ballroom Steve Lanzano, President, Television Bureau of Advertising (moderator) Erica Farber, President, Radio Advertising Bureau (moderator) A panel of top advertisers and agency executives discuss the state of the current business and trends shaping broadcasting for the next 5 years. 9:45 10:15 AM Keynote: From the Federal Communications Commission - Gallery Ballroom The Honorable Michael O Rielly Commissioner, Federal Communications Commission 10:15 10:45 AM A View from Washington - Gallery Ballroom Sen. Gordon Smith President and CEO, NAB

4 10: 45 11:00 AM Coffee Break - Gallery Ballroom Foyer 11:00 12 Noon Breakout Sessions (Radio, TV & Engineering) TV - Selling Success in TV, Mobile, & Digital - Studio 3/4 Adam Armbruster, Partner with Eckstein, Summer, Armbruster & Company Learn new approaches that engage clients immediately; ideas that win the client ad budget; strategies that drive client business and BizTrak, the measurement method that gets you the credit! Radio - The Multi-Generational Workforce: Getting Millennial, Gen-X, Gen-Y and Baby Boomers To Work Together - Studio 6 John Potter, Sr. V.P. Professional Development, Radio Advertising Bureau Brandeis Hall, V.P. Professional Development, Radio Advertising Bureau Never before has there been such a diversity of generations coexisting in the workforce. Each has different learning and communication styles, different work-life balance needs, and different preferences in how their contributions are recognized; all of which can make it more challenging to manage and integrate into a dynamic, unified company culture. A must see seminar for sales managers and GMs. Engineering - Using Category 5e, 6, 6a for Audio and Video Applications - Northeast Gallery Foyer Steve Lampen, Multimedia Technology Manager, Product Line Manager Entertainment Products for Belden Can you use Category 5e, 6 or 6a augmented 6 to carry analog and digital audio? Or analog or digital video? How about S-video, RGB or VGA? Or HDMI? Or broadband/catv? Of course you can! For some applications, baluns are required. I ve recently added sections on Ethernet AVB and HDbaseT. Included is a tutorial on balanced lines and how they reject noise and crosstalk.

5 12 Noon Hall of Fame Luncheon Reception - Gallery Ballroom Foyer 12:30 2:00 PM Hall of Fame Induction Luncheon - Gallery Ballroom REGISTER ONLINE Al Roker - NBC Today Show, New York, NY Robert Ausfeld former GM, Albany Broadcasting John Palvino former CEO, Lincoln Group, Rochester, NY Bill Parker retired, WNBF, Binghamton, NY Cathy Pircsuk VP/GM, WWNY-TV/WNYF-TV, Watertown, NY Charles M. Warfield, Jr. Sr. Advisor, YMF Media LLC 2:00 3:00 PM Breakout Sessions (Radio, TV & Engineering) TV TV Incentive Auctions and Repacking - Studio 3/4 Harry Jessell, Editor and Co-Publisher, TV NewsCheck (moderator) Rick Kaplan, General Counsel, NAB Preston Padden, Ex. Dir., Expanding Opportunities for Broadcasters Coalition John Hane, Partner, Pillsbury Winthrop Shaw Pittman With the TV spectrum auctions fast approaching, stations must make a decision whether to participate and determine what the world will look like in a post auction environment. The panel will discuss auction pricing policies and repacking issues.

6 Radio Selling in the New Age of Competitive Media - Studio 6 John Potter, Sr. VP. Professional Development, Radio Advertising Bureau A transformational change in media has already taken place, and with it client expectations. Competition now includes mobile, digital, on-line, social media as well as traditional radio, TV and print. We will discuss new sales strategies for this new age and outline successful tools to achieve top results. Engineering Deploying a Nationwide Monitoring and Control Network - Northeast Gallery Foyer Tony Peterle, C.P.B.E., Manager Sales and Support, Worldcast Systems This seminar will explore the details of a project, to monitor and control 19 ATSC transmitters at 11 different physical sites across the United States. In order to meet these requirements, the solution employs the Simple Network Management Protocol (SNMP), for both the transmitter controls and the sharing of information with the Master Control room in Atlanta. 3:00 4:00 PM Breakout Sessions (Radio, TV and Engineering) TV Overcoming Advertisers Objections - Studio 3/4 Brad Seitter, Sr. V.P., Television Bureau of Advertising Local Division Positioning on how to overcome advertisers top objections to buying broadcast, including DVR viewing, cable, cost and time spent vs. other mediums. (sessions continued on next page)

7 Radio - The New Breed of Salespeople: Integrated Marketing Solutions Providers - Studio 6 REGISTER ONLINE Brandeis Hall, V.P. Professional Development, Radio Advertising Bureau Combining on air, online, on site and on demand advertising opportunities maximizes advertiser results and station revenues. The process starts with a thorough CNA and concludes with an integrated campaign recommendation. We ll outline a process that will increase your number of orders and the size of each. Engineering Wireless Microphones Problems for Radio and Television - Northeast Gallery Foyer Dennis Wallace, Managing Partner, Meintel, Sgrignoli & Wallace The FCC is looking at several replacement bands for licensed wireless microphones. This affects both radio and TV. This session will discuss the ways stations may protect their microphones from interference. 5:30 PM Hudson River Cruise on the Atlantis Boarding from the World Financial Center Pier, which is across the street from the Conrad Hotel entrance on North End Avenue. Enjoy three luxurious levels, including an open top deck. Cocktails and heavy hors d oeuvres will be served. Ship departs promptly at 6 PM. Register Online:

8 SEE YOU AT THE CONRAD ON JUNE 22 nd AND 23 rd The Conrad NEW YORK STATE BROADCASTERS ASSOCIATION, INC WESTERN AVENUE ALBANY, NEW YORK