2018 Sponsorship Package. Inspire, Preserve & Produce

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1 2018 Sponsorship Package Inspire, Preserve & Produce

2 Dear Potential Sponsor: Timing is everything! On Saturday, September 15, 2018, you will have an amazing opportunity to become a celebrated sponsor of the 22 nd Annual Baltimore County African American Cultural Festival. This is your chance to join a host of national brands that know the value of supporting diversity and promoting the arts, education, health and wellness, and African American history in the state of Maryland. The Festival will be held on the streets surrounding the Towson Courthouse Plaza. The Festival starts at 10:00 am and continues until 6:00 pm. This event is one of the largest events in the Baltimore-Washington metropolitan area, with thousands of attendees from Maryland and neighboring states. Each year, the Festival boasts stellar entertainment featuring local and national artists, succulent foods, historic tributes, exhibits and attractions for the entire family. Additionally, we have exciting recreational activities for kids, a narrated bus tour highlighting Baltimore County s historic communities, and a host of services from Federal, State and County agencies. Your company s affiliation with the Festival will continue to strengthen ties with the local community and bolster your existing profile of excellence. Your company s brand and services will be visible to thousands of Festival attendees from across Baltimore County, the state of Maryland, and surrounding areas. The Baltimore County African American Cultural Festival is one of the largest events of the Fall season in the state of Maryland, and we have successfully partnered with some of the most influential media organizations in the Baltimore-Washington area for years. The media partnership is designed to provide maximum recognition and exposure for the Festival and our sponsors who want to expand their influence in the Baltimore-Washington corridor. We encourage you to give full consideration to the enclosed sponsorship package. If you have questions, please feel free to contact me at the number listed below or us at info@aaculturalfestival.com. We look forward to your participation and support, and thank you in advance for coming aboard! Sincerely, Kendrick Tilghman President

3 Our History As the Baltimore County African American Cultural Festival celebrates its 22nd year, we remain committed to the preservation of African American culture and inspiring youth in Baltimore County. The festival was founded in 1996 by Maryland State Delegate and Speaker Pro-Tem, Adrienne Jones. The Festival celebrates the rich and thriving traditions of the African American community, brings together local and national recording artists and entertainers, small businesses, as well as Fortune 500 companies, to engage with thousands of attendees. The Festival continues to be a vibrant and exciting event that has become one of Baltimore County s proudest traditions. The event is free of charge for attendees, family-oriented and located on the streets surrounding the Towson Courthouse Plaza. Traditionally, the Festival is held on the third Saturday in the month of September. The festival serves as a vehicle to showcase Baltimore County s vibrant communities and its residents. It also serves as a means of raising funds to support charitable programs charged to the Festival Board, such as scholarships, summer camps, and historical preservation projects. The Baltimore County African American Cultural Festival is a 501c(3) tax-exempt organization.

4 Our Mission The BCAACF is charged to Inspire, Preserve and Produce, bringing awareness to the rich African American culture in Baltimore County. Inspire We award scholarships annually to students perusing careers in Business, Science, Technology and the Arts. Students are selected from Baltimore County Public Schools who have displayed academic excellence and who are significantly involved in their communities. To date the festival has awarded over $100,000 in scholarships. No student will be denied access to the process because of race, sex or religion. Children of board members, will not be eligible. We also support programs that addresses community needs that inspire children and young adults and bring to life the dreams, creativity and innovation of the next generation. Preserve We are committed to the preservation of historical treasures in Baltimore County s African American communities. With more than forty (40) historic African American communities in the County, many of which predate the Civil War, funds will be used to restore buildings; excavate historic sites; publish books, pamphlets and other written material about the history of the communities; and present exhibits and forums to share this history with the general public. A panel that consists of BCAACF board members, local historians, and members of the business community help identify projects to be selected for funding. Produce We are producers of the free, annual cultural festival in Towson. This event is designed to be educational, uplifting, entertaining. It is a day filled with fun for the entire family. Our theme for the 2018 Festival is Do It for the Culture!. The festival will focus on building awareness and celebrating the impact of African American culture in Baltimore County. The Festival will focus on accomplishments in the arts, business, education, health & wellness, technology, history, and fashion.

5 2018 Theme: Do It For the Culture! This year s theme is about elevating African American culture through highlighting what our community offers, not only for the African American community, but to American culture as a whole. African Americans are making history in business, science, technology, politics and social activism. The theme is about inclusivity, bridging the gap between GenZ, Millennials, GenX and Boomers. It is imperative that we celebrate the innovation, creativity and influence provided by the younger generation, while we also honor the history and pay homage to those who sacrificed and paved the way to make it possible. This is how we Do It For The Culture! Scholarships Historical Exhibits Education Village Arts and Culture Village Inaugural 5K Run/Walk Food Entertainment Health and Wellness Children's Champion Zone

6 Marketing Strategy The Baltimore County African American Cultural Festival will keep attendees completely engaged with a full day of activities and entertainment. It is our goal to pack the event schedule with activities that will effectively attract our primary and secondary target audience. The Festival includes an eclectic array of vendors, exhibits, and attractions that will appeal to an audience that has both disposable income and influence. Our marketing and promotion strategy delivers consistent and concise messaging and visual content through traditional broadcast and print media partners. We are also able to effectively leverage the online networks of our long-time media partners and major influencers in the market through digital and social media platforms. Official social media Hashtags for all posted content. #BCAACF18 #SoLIT #DoItForTheCulture

7 LEVELS OF SPONSORSHIP

8 Presenting Sponsor $25,000 Publicly recognized as a Presenting Sponsor for the Festival on the main stage Product exclusivity at the Festival Company name and logo prominently displayed on main stage banner, print/digital ads, social media, and printed Festival materials Company name and logo prominently displayed on NEW BCAACF website with a link to your website Broadcast media promotions recognizing your company as a Presenting Sponsor Full-page advertisement on inside or back cover of the Souvenir Journal distributed at the Festival Prime location for sponsor booth at Festival Two scholarships named/presented on behalf of your company Includes ten (10) VIP tickets Presented with an Appreciation Plaque

9 Platinum Sponsor $15,000 Publicly recognized as a Platinum Sponsor for the Festival on the main stage during Festival Company name and logo prominently displayed on main stage banner, print/digital ads, social media, and printed Festival materials Company name and logo prominently displayed on NEW BCAACF website with a link to your website Full-page, centerfold advertisement on inside of the Souvenir Journal distributed at the Festival and listed as a Platinum Sponsor Prime location for sponsor booth at Festival One scholarship named/presented on behalf of your company Includes six (6) VIP tickets Presented with an Appreciation Plaque

10 Gold Sponsor $10,000 Company name and logo prominently displayed on Stage 2 banner, print/digital ads, social media, and printed Festival materials Company name and logo prominently displayed on NEW BCAACF website with a link to your company s website Prime location for sponsor booth at Festival Recognized as a group scholarship partner Full-page advertisement in the Souvenir Journal distributed at the Festival and listed as Gold Sponsor Presented with an Appreciation Plaque Includes four (4) VIP tickets

11 Silver Sponsor $5,000 Company name and logo prominently displayed on Zone banner, digital ads, and social media Company name and logo displayed on NEW BCAACF website with a link to your company s website Recognized as a group scholarship partner Half-page advertisement in the Souvenir Journal distributed at the Festival and listed as a Silver Sponsor Sponsor booth space provided at the Festival Presented with an Appreciate Certificate Includes four (4) VIP tickets

12 Bronze Sponsor $2,500 Publicly recognized as Bronze Sponsor on Stage 2 at the Festival Company name and logo included on digital ads and social media Company name and logo displayed on NEW BCAACF website with a link to your company s website Quarter-page ad in the Souvenir Journal distributed at the Festival and listed as a Bronze Sponsor Sponsor booth space provided at the Festival Presented with an Appreciate Certificate Includes two (2) VIP tickets

13 Value Presenting Platinum Gold Silver Bronze Ad in Festival Journal Logo on front cover; Fullpage ad inside or back cover Full-page, centerfold Full-page Half-page Quarterpage Logo Banner Main Stage Main Stage Stage Two Zone No All Broadcast advertising Yes No No No No All Print Media Advertising Yes Yes Yes No No All Digital Advertising Yes Yes Yes Yes No Social Media Mentions Yes Yes Yes Yes Yes Vendor Space Yes Premium ( w/tent and tables ) Yes premium ( w/tent and tables ) Yes Premium ( w/tent and tables ) VIP Access Scholarship(s) in company s name Two Scholarships One Scholarship No No No Name and logo on NEW BCAACF Website Home and Sponsor page Home and Sponsor page Home and Sponsor page Yes Sponsor Page Appreciation Plaque Yes Yes Yes No No Name Listed in Journal as Sponsor Named as Presenting sponsor w/ prominent logo Named as Platinum sponsor w/ large logo Named as Gold sponsor w/ logo Named as Silver sponsor Product exclusivity Yes No No No No Speaking area on Main Stage Yes Yes No No No Recognized by Stage Host as sponsor Levels of Sponsorship Chart Yes Yes Yes Yes Yes Yes Sponsor Page Named as Bronze sponsor Sponsorship Investment $25,000 $15,000 $10,000 $5,000 $2,500