angela morisette courtney brindle cybil zhang danny an

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1 angela morisette courtney brindle cybil zhang danny an

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4 ANALYSIS AWARENESS & ANTI-THEFT RISKS DOLLARS QUESTIONS & ANSWERS

5 ANALYSIS

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8 5/23/ 5/27/ 5/29/ 6/7/2 6/12/ 6/13/ 6/14/ 6/15/ 6/16/ 6/27/ 7/2/2 7/13/ 7/31/ 8/1/2 8/12/ 8/19/ 8/22/ 8/31/ 9/13/ 9/16/ 9/17/ 9/22/ 10/7/ 10/8/ 10/15 10/16 10/17 10/18 10/21 10/22 10/24 10/25 10/30 11/1/ 11/5/ 11/19 11/20 11/21 11/22 CONSULTING SOLUTIONS

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12 OUR PROPOSAL

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15 THE USERS

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21 THE GOVERNMENT

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24 RETURN: REVENUE FROM CRIME CONSULTING SOLUTIONS Risk-Return Tradeoff of Crimes RISK: PROBABILITY OF GETTING CAUGHT Priceonomics

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31 THE RISKS

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33 THE DOLLARS

34 $2,160,000 $710,000 $185,000 $140,996 $84,996 $28,997 $2,300,996 $794,996 $213,996

35 AN OVERVIEW

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38 QUESTIONS

39 FOR YOUR ATTENTION

40 Effective CSR Marketing Percentage of Phone Recyclers Financial Effects of Bans Google Trends on EcoATM EcoATM Recognized for Anti-Theft Efforts CEO for Kill Switch EcoATM uses Lobbyist Environmental Tactics Tipping Point Optimal Campaign Length Website Factsheet Video Contests Assumptions for GGGG Assumptions for Traveling Green Growth in Market EcoATM Experience, First Hand

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47 Earlier this week, the city fired its Sacramento lobbying firm, Nielsen Merksamer Parrinello Gross & Leoni, after the firm took on a new client that city officials thought created a conflict of interest. That client, according to Riverside, is ecoatm October 24, 2013

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51 1. 80 to 85 percent of electronic products were discarded in landfills or incinerators, which can release certain toxics into the air. 2. E-waste represents 2 percent of America's trash in landfills, but it equals 70 percent of overall toxic waste. The extreme amount of lead in electronics alone causes damage in the central and peripheral nervous systems, the blood and the kidneys to 50 million metric tons of e-waste are disposed worldwide every year. 4. Cell phones and other electronic items contain high amounts of precious metals like gold or silver. Americans dump phones containing over $60 million in gold/silver every year. 5. Only 12.5 percent of e-waste is currently recycled. 6. For every 1 million cell phones that are recycled, 35,274 pounds of copper, 772 pounds of silver, 75 pounds of gold, and 33 pounds of palladium can be recovered. 7. Recycling 1 million laptops saves the energy equivalent to the electricity used by 3,657 U.S. homes in a year. 8. E-waste is still the fastest growing municipal waste stream in America, according to the EPA. 9. A large number of what is labeled as "e-waste" is actually not waste at all, but rather whole electronic equipment or parts that are readily marketable for reuse or can be recycled for materials recovery. 10. It takes 539 pounds of fossil fuel, 48 pounds of chemicals, and 1.5 tons of water to manufacture one computer and monitor

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53 Optimistic Number of video posts 100 Number of people associated with each video 1000 Number of people in assoc. ppl's network 250 Total Impressions 25,000, % of impressions converted to website views 2,500, % of webviews to using EcoATM 250, Average profit per customer $10 TOTAL Profit Generated by Campaign $ 2,500, Pessimistic Number of video posts 50 Number of people associated with each video 700 Number of people in assoc. ppl's network 150 Total Impressions 5,250,000 % of impressions converted to website views % of webviews to using EcoATM Average profit per customer $ TOTAL Profit Generated by Campaign $ 525, Neutral Number of video posts 75 Number of people associated with each video 700 Number of people in assoc. ppl's network 200 Total Impressions 10,500, % of impressions converted to website views 1,050, % of webviews to using EcoATM 105, Average profit per customer $ TOTAL Profit Generated by Campaign $ 1,050, Main drivers were number of video posts, people associated with each video, and number of people in associated video s networks that would view Very conservative on projected use of ecoatm after viewing video (1% of people who view end up using) Profit estimate derived from Economics of E-Recycling and statistics on ecoatm s website about type of phones usually recycled in the machine

54 Costs (Neutral) quantity cost/unit total Campus Ambassadors 16 $500 $8,000 Incentives for Ambassadors 16 $444 $7,104 Travel expenses 16 $400 $6,400 Promotional items 25,000 $ 0.50 $12,500 EcoATM Sponsored Party 1 $25,000 $25,000 $59,004 Neutral Campuses # of students on avg. campus Total Students Number of people that use machines at campus 5% Profit per student $10 Businesses # of people on avg. co. campus $120,000 Number of people that use machines at business % 2, $ $ 24, Main drivers: % of students that use EcoATM at each campus and % of people at each business that use EcoATM Less variation on businesses less incentive to use (no party) Total Profit $84, Pessimistic Campuses # of students on avg. campus Total Students Number of people that use machines at campus 3% 7200 Profit per student $10 Businesses # of people on avg. co. campus $72,000 Number of people that use machines at business % 1, $ $ 16, Total Profit $28, Optimistic Campuses# of students on avg. campus Total Students Number of people that use machines at campus 7% Profit per student $10 Businesse # of people on avg. co. campus $168,000 Number of people that use machines at business % 3, $ $ 32, Total Profit $140,996.00

55 Number Kiosks in US 900 Phones since start in US 2,000,000 Items Phones per machine (now) 2,222 Units of e-waste in US 175,000, ,000, ,120, ,449, ,085, ,132, ,703, ,919,247 Estimated growth of waste 8% Units Recycled 35,000,000 37,800,000 40,824,000 44,089,920 47,617,114 51,426,483 55,540,601 59,983,849 Investor estimated revenue $100M for 500 kiosks Units Not Recycled 140,000, ,200, ,296, ,359, ,468, ,705, ,162, ,935,398 Revenue per kiosk 200,000 Market Cap (at 4%) 5,600,000 6,048,000 6,531,840 7,054,387 7,618,738 8,228,237 8,886,496 9,597,416 Revenue per item $ 90 Potential Added Revenue $ 504,000,000 $ 544,320,000 $ 587,865,600 $ 634,894,848 $ 685,686,436 $ 740,541,351 $ 799,784,659 $ 863,767,431 Low estimate total kiosks 5,000 Profit before Taxes $ 100,800,000.0 $ 108,864,000.0 $ 117,573,120.0 $ 126,978,969.6 $ 137,137,287.2 $ 148,108,270.1 $ 159,956,931.8 $ 172,753,486.3 High estimate total kiosks 10,000

56 First machine in location did not work (missing a green cord) (10 minutes) Service rep was very nice and alerted me that a second location was available Went to second location (5 minute total time to get to estimate) Observers around said that phone could be sold on ebay for more money ($120 vs. $46) Strengths: timely, intriguing