REAL ESTATE ADVERTISING

Transcription

1 REAL ESTATE ADVERTISING 2016

2 Policy - General Provisions A. RATE INCREASES The Star-Telegram reserves the right to revise advertising rates at any time. All contracts are accepted subject to this revision. Contracts must be completed within one (1) year from date of signing. Representatives of the Star-Telegram are not authorized to make any deviations from these published rates and regulations, orally or in writing. B. ADVERTISING GUIDELINES The Star-Telegram reserves the right to reject or revise any copy for any reason deemed material by the Publisher. In all cases, the advertiser assumes liability for the content of all advertising copy printed and agrees to hold the Star-Telegram blameless from all claims arising therefrom. In the event the advertiser has prepaid for advertising which is later rejected or cancelled by the Star-Telegram, the sole liability for such action by the Star-Telegram shall be a refund of the unused portion of the prepayment for such cancelled advertising. Advertiser shall not be entitled to any refund or credit for prepaid advertising which is cancelled by the advertiser after the first day of publication of the advertisement. The Star-Telegram reserves the right to review any advertising set to resemble news matter. Any advertising submitted in this style must, at a minimum, follow this criteria for consideration for publication: Continuous border around entire ad that includes advertorial style copy. PAID ADVERTISEMENT in all capital letters prominently featured at the top of the ad in at least 8 point bold type. These words must appear once for every two-column widths of the ad. Fonts in Guardian Sans, Quiosco, or Zocalo typefaces may not be used. Ad may not use a news style byline or dateline. Free standing inserts which resemble editorial content, published by the Star-Telegram, are subject to review. The Star-Telegram reserves the right to accept or reject the insert. Advance copies should be received three weeks prior to insertion date for review. Any material submitted for publication that contains multiple advertisers that are not under the same ownership should be received three weeks prior to distribution for approval. The Star-Telegram reserves the right to refuse any material that, in its opinion, contains advertising space that was sold by a third party or at a brokered rate. All advertising of a drug or medical nature must adhere to the drug and medical standards of the Publisher and must be received in sufficient time before publication for consideration by the Publisher. Advertisers warrant to the Star-Telegram that publication of any advertisement, including any photograph contained therein, shall not infringe upon any copyright held by another person. C. ERROR RESPONSIBILITY The Star-Telegram cannot assume responsibility for errors in advertisements, unless Advertising Graphic Services fails to correct errors clearly marked by the advertiser on proofs returned to the newspaper within deadline requirements, and then the Star-Telegram s liability for an error shall be limited to the portion of the advertisement affected by the error, and in no event shall such liability exceed the advertisement in which the error occurs. Notice of errors must be given in time for correction before additional insertions are made. All errors in advertisements (claims for error adjustment) must be reported to the Star-Telegram within 30 days of publication. The Star-Telegram reserves the right to adjust only those errors reported within this specific period. No allowance will be made for errors that do not materially affect the value of the advertisement. On multiple insertion ads, credit for errors will be allowed on the first insertion only. In the event of non-publication of copy furnished, no liability shall exist on the part of the Star-Telegram, except that no charge shall be made therefore. Billing discrepancies must be resolved within the calendar year the error occurred. D. COLOR AND INSERT CAPACITY At certain times of the year, the company may reach its capacity to handle color advertising and preprinted inserts. The earlier reservations are submitted for these two areas, the less likely problems will occur. In the event that capacity is reached, advertiser requests for color and preprinted inserts will be filled on a priority basis. E. PRINTING MATERIALS The Star-Telegram cannot be responsible for printing material left with publisher for more than 30 days after publication unless instructions to return at advertiser s expense are furnished with the order. F. BILLED SPACE REQUIREMENTS Advertisements in excess of 18 inches deep in any column width will be billed the full depth of 21 inches. Tabloid ads over 9 1/2 deep will be billed at 11 inches. NOTE: Individual zone buys can not be combined to create same distribution as full-run buy. Full-run distribution will be billed as a full-run buy and not separate individual zone buys. G. ADVERTISER RESPONSIBILITY Advertiser and/or advertising agencies will assume liability for all content, including text and illustrations, and also assume responsibility for any claims arising therefrom made against the publisher. H. KEY NUMBERS AND COUPON EXPIRATIONS The Publisher is not responsible for key numbers or coupon expiration dates to be set in ad copy unless written instructions are received from advertiser prior to deadline. I. ACCEPTANCE Forwarding of an order is construed as acceptance of all rates and conditions under which advertising space is sold by the Publisher. J. AD POSITION The Star-Telegram will attempt to honor all position requests but, we cannot guarantee that your ad will be on a particular page or in a specific section except as defined below. An advertisement of 27 or larger can be guaranteed placement within a specific section for an additional 7.50 per column inch. Guaranteed full run positions must be approved 5 days in advance by the Retail Advertising Director. K. DOUBLE TRUCK REQUIREMENTS Double truck ads are 12 1/2 columns wide and billed at total inches. (Gutter is charged as 1/2 column.) L. TERMS OF PAYMENT Unless credit approval has been granted all advertising is pre-pay required. If credit terms generated by an approved credit application exist, invoices are net 21 from billing and considered delinquent at 30 days from billing. Delinquent accounts are subject to suspension of credit privileges without notice: suspension or cancellation of advertising, products and/or services; or termination of this contract. Advertiser agrees to indemnify Publisher for all expenses incurred in connection with all collection amounts payable under this contract including collection fees, attorney s fees and court costs. M. CONTRACTUAL DISAGREEMENTS Advertiser and Publisher agree that any contractual disagreements shall be governed by the laws of the state of Texas and any litigation arising out of the agreement shall be pursued in the venue of Tarrant County, Texas. N. HOLIDAY QUANTITIES AND RATES On the following days inserts and Star Tabs will increase to Sunday quantities: New Year s Day (01/01), Valentine s Shopping Day (02/13), Teacher Appreciation Day (05/06), Independence Day (07/04), Veteran s Day (11/11), Thanksgiving Day (11/27), Black Friday Special Shopping Day (11/28), Christmas Day (12/25) and After Christmas Special Shopping Day (12/26). On the following days Star Tabs will increase to Sunday quantities: Martin Luther King, Jr. Day (01/20), Day After Super Bowl (02/03), President s Day (02/17), NCAA March Madness (03/17), Memorial Day (05/26), Labor Day (09/01), Child Health Day (10/06) and Columbus Day (10/13). Days are all Mondays and inserts are not available on this day. On the following days inserts and ROP ads will be billed at Sunday rates: New Year s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, and Christmas. O. PREPRINT BUNDLING DAYS On certain days, typically major holidays, the Star-Telegram requires bundling of various products for preprint advertisements. Thanksgiving Day preprint advertisers must run full-run Star-Telegram, La Estrella En Casa (Special Edition delivered Thanksgiving Day) and Sunday Select (Special Edition delivered Thanksgiving Day). All advertisers running preprints in the Star-Telegram on any Sunday between Thanksgiving Day and Christmas Day will be required to run a mirrored buy of Paid Distribution in Sunday Select. Christmas Day preprint advertisers must run full-run Star-Telegram and Sunday Select. P. SPECIAL REQUESTS Special requests can be billed additional premium, up to 25% of ad cost. Q. EARLY SUNDAY EDITION DISPLAY ADS Sunday display advertising does not appear in the Early Sunday editions delivered on Saturday. Star-Telegram 2015 Real Estate Rates star-telegram.com/mediakit 2

3 Real Estate Rates Annual Investment Open D 1,000 1,750 3,000 5,200 IN-COLUMN LINERS SATURDAY HOMES SUNDAY EXISTING HOMES SUNDAY NEW HOMES SATURDAY AND SUNDAY COMBO C 9,000 12,500 17,500 24, B 34,000 45,750 61,750 83, A 112, , , , Color Premiums SIZE OF AD FULL SPOT FULL SPOT SINGLE INSERTION 2X INSERTIONS 15 Plus 60% 51% 37% 31% Qts Page + 50% 43% 32% 27% Full Pages 30% 26% 22% 19% INSERTIONS PER WEEK Advertorial Charges Advertorials without buying an ad approx. 300 words plus picture. *Advertorials without ad will be placed inside the RE section. 3 X 5 SPACE Saturday Sunday Sat & Sun Combo Frequency Rates NUMBER 12 QTR HALF FULL PURCHASED PAGE PAGE PAGE 42x x x x *Color included with bulk rates. 750 each advertorial 1,250 each advertorial 1,500 each advertorial 3 Star-Telegram 2015 Real Estate Rates star-telegram.com/mediakit

4 Audience How America Uses Advertising Shoppers use a wide variety of media over the course of a week to aid in forming shopping decisions, but they have definite preferences for what media they use most of the time when they want to check advertising. Driven by the need for smarter shopping, the average adult used six media sources to aid their shopping decisions. Newspapers remain the medium used most (62% among all adults; 65% among women) and preferred by consumers for several reasons. Newspapers are named as the top media choice for the following attributes: primary medium to check ads, best for bringing attention to sales, most valuable in planning shopping, preferred for receiving advertising information, most believable and trustworthy, and has ads for stores regularly shopped. Altogether, some 81% of adult consumers say they have used newspaper advertising in various ways (including making a purchase, visiting a website, clipping coupons, gain ideas, try something new, etc.) in the past 30 days. Sixty-seven percent said they have used online services and information to research products, businesses or to make purchases. Audience - DFW DMA Weekdays (M-F) Avg. Issue Print 386,900 Avg. Issue Print + 7 Days Online 622,500 Cume 5 Issues print 683,400 Cume 5 Issues print + 30 Days Online 1,027,900 Sundays Avg. Issue Print 625,400 Avg. Issue Print + 7 Days Online 821,000 Cume 4 Issues print 896,900 Cume 4 Issues print + 30 Days Online 1,206,000 Past Week Print 7 Days 855,000 Net Print + 7 Days Online 1,030,100 Net Print + 30 Days Online 1,168,900 Online Only (DFW DMA) Past 7 Days, net 277,400 Past 30 Days, net 474,400 Circulation 12-month average ending March 31, 2012 Total Core Print Sunday: 230, ,965 Monday-Friday: 192, ,625 Friday: 150, ,040 Saturday: 270, ,348 *Total includes Branded Editions, and digital replicas, Core is S-T print-only. Quick Notes Star-Telegram Media Services is well positioned to help you effectively and efficiently communicate with consumers. Our family of products includes: The daily and Sunday Star-Telegram in print (traditional and innovative advertising) Star-Tabs, Polybags, Spadea, and Co-Op advertising programs Weekly and monthly Star-Telegram special sections Preprinted inserts and TMC products to saturate the market Sunday Select (yes!) to expand reach into high-value ZIPs Home-delivered, Spanish-language newspaper, La Estrella En Casa Weekly, intensely local community newspapers for the Arlington, Mansfield, Weatherford, Keller, Southlake, Colleyville, Grapevine, Roanoke/Trophy Club communities DFW.com entertainment section (weekly) for fun-loving folks DFW OT Sports Magazine for DFW sports enthusiasts. ipad and printed magazine (monthly) INDULGE luxury monthly magazine for the affluent lifestyle Expanded Dallas-Fort Worth Online Network: Star-Telegram.com, DFW.com, Mom2MomDFW.com, dfwvarsity.com, indulgedfw.com Integration with geo-, demo-, behavioral- and search-targeting, Cars.com, CareerBuilder.com, HomeFinder.com & others impresslocal combining the power of traditional digital media (search and display ads) and the latest in digital media (social targeting and reputation management) in an easy-touse package with management tools and detailed reporting. Marketing research services Knowledgeable, local, and professional sales staff Star-Telegram audience (net print Star-Telegram & DFW Online Network) continues to grow. A single day of print and online Star-Telegram delivers more impressions than a whole week of spots on any DFW radio or TV station. The 625,400 Star-Telegram readers from a single Sunday could fill DFW s Cowboys Stadium for all of their regular season home games, and still have tens of thousands of readers left tailgating out in Arlington. Our DFW Online Network attracts an average of 2.2 million unique visitors and 21.1 million page views each month. Sources: Scarborough (DFW Study 2013 R2-12); Alliance for Audited Media (AAM) Audit Report (March 31, 2012); 2013 NAA. Star-Telegram 2015 Real Estate Rates star-telegram.com/mediakit 4

5 Digital Ad Requirements effective 10/25/11 DEADLINE The deadline for submitting digital files to the Star-Telegram is the Digital Copy deadline as indicated in the Star-Telegram Rate Book. The Star-Telegram assumes NO responsibility for files submitted late, incomplete, or incorrectly. TECHNICAL SPECS For newsprint or our 50/80 paper stock: 85 linescreen Pages output to 1016 dpi imagesetter Recommended values for toning are: Highlights, 0%-3%; Shadows, 80%; Midtones, 30% Maximum recommended ink density percentages: Cyan, 68; Magenta, 60; Yellow, 60; Black, % press dot 50% dot For other paper stocks, please contact your Star-Telegram Account Executive or Ad Design Team. DESIGN REQUIREMENTS DO NOT use black defined to contain other inks (rich black). One ad per file. Ads should be built to the correct publication size. Extraneous information, boxes, etc., should be removed from the document and pasteboard. Color images must be CMYK tiffs or eps s with binary compression. Rescreened halftones must be 100% to avoid moire. Use other +/- 20%. Artwork not meeting this requirement should be resized in its native application or rescanned. For newsprint, resolution is pixels/inch. For coated stocks, resolution is 300 pixels/inch. Colors should be defined as process (not spot). Use specific typefaces; do not adjust fonts in style menu. 10 point minimum size for reverse type. Avoid reversing condensed and italic fonts. 1 point minimum border size. Avoid hairline borders. FILE DELIVERY (follow the instructions for file upload on the site) Star-Telegram FTP Site Hostname: ftp.star-telegram.com Username: adservice Password: ads AdSend (Site ID TXFOR) Other internet-based ad delivery services: Fastchannel - fastchannel.com AdTransit - adtransit.com Both offer easy registration, low-cost ad transmission, reliable delivery, and other benefits. Instructions are available at the web sites. CD Include hard copy proof of ad and printout of media contents - extra/unneeded ads, art, fonts, etc. should be removed. Media should be labeled with Advertiser Name, Insertion Date, and Star-Telegram Account Executive s name. FILE FORMATS Adobe Acrobat PDF Preferred - (Acrobat 5.0/pdf 1.4 level compatibility) Ensure pdf is not password-protected and other security permissions are not enabled. Some pre-loaded Distiller job options may not create a suitable pdf. For more info contact (817) Type I fonts recommended, and all fonts MUST BE EMBEDDED. Other File Types: Macintosh Format Only: QuarkXPress up to 7.x InDesign up to CS5* Illustrator CS4* eps (outline fonts) Photoshop CS4* eps (recommended for art only) EPS files created from other programs require approval from Digital Services. * NOTE: for all Adobe Applications the option to set Implement Overprinting must be selected. If it is not selected the Star-Telegram assumes NO responsibility if the ad publishes incorrectly. NAMING CONVENTIONS Use the advertiser name (or abbreviation), the insertion date, and the file extension for document names. (Example: an ad for AllStar Pizza for May 1st: allstar0501.pdf) When sending a file other than a pdf include: An art folder containing all images used A font folder containing all printer and screen fonts used. No sublevel folders. CONTACTS If you have specific questions or need to send a test file contact your Star-Telegram Account Executive or contact Ad Production at (817) Star-Telegram 2015 Real Estate Rates star-telegram.com/mediakit

6 Additional Rates/Mechanical Requirements Additional Rates Mechanical Requirements A. SPECIAL SERVICES Digital PDF Black & White Process Color Additional charges may apply for transfer media. B. PHOTOGRAPHY A complete range of photographic services are available, including products, people, store displays, architecturals, fashion, etc. on location or in-studio. Contact your Account Executive for more information. 1. These services are available to advertisers only. 2. Photo charges are to offset our cost of creating photographs for advertisers whose ads appear in our publications. Photography Rates: Location Studio Single photograph (1 hour) Additional shots at same time 25 ea. 25 ea. Photo series (half day - 4 hours) Photo series (full day - 8 hours) All photos taken by our staff are considered Copyright, Star-Telegram. If you desire use of these photos either for personal use or commercial use in other publications other than the Fort Worth Star-Telegram the following rates and policy applies. Charges according to the following price list will be billed to your account: Electronic Files (CD Only) Prints for Web Use Credit must read: (photographer s name), Copyright, Star-Telegram In order to fill your request for a reprint of published pictures taken by a Star-Telegram advertising photographer, we must have a tearsheet or proof sheet of the picture taken and date of publication. C. MULTIMEDIA AD FILES Clients may purchase the ad files created by the Star-Telegram Multimedia Design Team for use on other websites. These services are available to advertisers only. Creative Charge per hour Minimum of one hour required on all multimedia ads. This charge covers all copyrights for ads created by Star-Telegram Multi-Media Design. A. PRINTING REQUIREMENTS Creative and production services for ad materials are available through the Advertising Graphic Services department, or through the website: star-telegram.com/mediakit Printing Process: Offset, 85-line screen All halftones should be created with a round or square screen for best reproduction. B. STANDARD PAGE SIZES All dimensions are same as printed size - 100% paste-up sizes. Picas Inches 1 column... 9p columns... 19p columns... 29p columns... 39p columns... 49p columns... 59p7.68p Doubletruck add 6p (1 ) for gutter. Full width Doubletruck = 125p3.36 ( ) Page depth...125p1.2 (20.85 ) Advertisements in excess of 18 inches deep in any column width will be billed the full depth of 21 inches. Tabloid ads over 9 1/2 deep will be billed at 11 inches. C. TABLOID PAGE SIZES Picas Inches 1 column... 9p columns... 19p columns... 29p columns... 39p columns... 49p columns... 59p7.68p Doubletruck add 6p (1 ) for gutter. Full width Doubletruck = 125p3.36 ( ) Page depth...59p7.68p (9.94 ) Advertisements in excess of 18 inches deep in any column width will be billed the full depth of 21 inches. Tabloid ads over 9 1/2 deep will be billed at 11 inches. D. SPADEA Page 1 (outside front) wide by high Note: masthead runs across top 2.5 of spadea front and thus the shortened image height. Page 2 (inside front) wide by high Page 3 (inside back) wide by high Page 4 (outside back) wide by high All pages are process color. Materials should be in a four page format; do not combine pages 2 and 3 into one ad unit. Star-Telegram 2015 Real Estate Rates star-telegram.com/mediakit 6

7 Star-Telegram Advertising Deadlines (All Times Are CST) Retail / Classified Display Ad Copy Proof Due Proof Due No Proof / Digital Ads Deadlines Proof Deadline OUT BACK SPACE DEADLINE DigXpan / Scans MONDAY Main News, Metros, Sports, Work & Money, Your Life Wed 5pm Fri am Fri 5pm Thur 5pm Thur 5pm Classified Wed 5pm Fri am Fri 5pm Fri 5pm Fri NOON SPACE Thur 5pm TUESDAY Main News, Metros, Sports, Work & Money Wed 5pm Fri am Fri 5pm Fri 5pm Fri 5pm Your Life Wed 5pm Fri am Fri 5pm Thur 5pm Fri 5pm Classified Thur 5pm Fri am Fri 5pm Fri 5pm Fri 5pm WEDNESDAY Main News, All Metros, Work & Money, Sports Fri 5pm Mon am Mon 5pm Mon 5pm Mon 5pm Your Life & Food Thur 5pm Mon am Mon 5pm Fri 5pm Fri 5pm Classified Fri 5pm Mon am Mon 5pm Mon 5pm Mon 5pm Weatherford Telegram - Retail Tues 5pm Thur am Fri 5pm Thur 5pm Fri 5pm Weatherford Telegram - Classified Tues 5pm Thur am Fri NOON Thur 5pm Fri NOON Arlington Citizen Journal Wed 5pm Fri am Fri 5pm Thur 5pm Fri 5pm week prior week prior week prior week prior week prior Mansfield News Mirror - Retail & Classified Wed 5pm Fri am Fri 5pm Thur 5pm Fri 5pm week prior week prior week prior week prior week prior Keller/Times Reg/Southlake/Colleyville/Grapevine Wed 5pm Fri am Fri 5pm Thur 5pm Fri 5pm Retail / Classified / Real Estate week prior week prior week prior SPACE Thur NOON week prior Star-Telegram Express Wed NOON Thur am Thur 5pm Wed NOON Thur 5pm week prior week prior week prior week prior week prior THURSDAY Main News, All Metros, Sports, Work & Money Fri 5pm Tues am Tues 5pm Tues 5pm Tues 5pm Your Life Fri 5pm Tues am Tues 5pm Mon 5pm Mon 5pm Classified Mon 5pm Tues am Tues 5pm Tues 5pm Tues 5pm FRIDAY Main News, All Metros, Sports, Work & Money Tues NOON Wed am Wed 5pm Wed 5pm Wed 5pm DFWink in Paper & Street Mon 5pm Tues NOON Wed NOON Tues 5pm Tues 5pm Classified, Drive, Deals on Wheels Tues 5pm Wed am Wed 5pm Wed 5pm Wed 5pm SATURDAY Main News, All Metros, Work & Money, Sports Wed NOON Thur am Thur 5pm Wed 5pm Thur 5pm Your Life & Home Tues 5pm Wed NOON Thur NOON Wed 5pm Wed 5pm Classified, Drive Wed NOON Thur am Thur 5pm Thur 5pm Thur 5pm SPACE Wed 5pm DFW Existing Homes Mon 5pm Tues am Wed 5pm Wed NOON Wed NOON SPACE Tues 5pm La Estrella Encasa EAST / WEST / FULL Run Fri 5pm Tues am Tues 5pm Mon 5pm Tues 5pm week prior - NO TRANS NO TRANSLATIONS NO TRANSLATIONS NO TRANSLATIONS NO TRANSLATIONS All Translations Wed 5pm Fri am Fri 5pm Thur 5pm ALL ENCASA Translations Due for any zone week prior week prior week prior week prior SUNDAY Main News, Full Run Metro, Work & Money, Sports Wed NOON Thur NOON Fri NOON Thur 5pm Thur 5pm Arlington & Northeast Metro Tues 5pm Wed NOON Thur NOON Wed 5pm Thur 5pm Life & Arts, Travel Mon NOON Tues am Tues 5pm Tues 5pm Wed 10am Careers, Misc Classified Wed 5pm Fri am Fri 5pm Fri 5pm Fri 5pm DFW Existing Homes, DFW New Homes Tues 5pm Wed am Thur 3pm Wed NOON Wed NOON SPACE Tues 5pm TV Star Tues 5pm Thur am Thur 5pm Wed NOON Wed 5pm 12 Days Prior to Pub. Date 10 days prior 10 days prior 11 days prior 11 days prior Star Values Mon 5pm Wed am Thur NOON Wed NOON Wed 5pm 13 Days Prior to Pub. Date 11 days prior 10 days prior 11 days prior 11 days prior Comics / Flysheet Mon 5pm Wed am Wed 5pm Wed 5pm Wed 5pm 13 Days Prior to Pub. Date 11 days prior 11 days prior 11 days prior 11 days prior Sunday Select "YES" Fri 5pm Tues am Tues 5pm Mon 5pm Mon 5pm WEEKLY INSERT WRAPS Monday thru Friday Mon 5pm Wed am Thur 5pm Wed NOON Wed NOON ads running any day of that week 2 weeks prior to pub week 2 weeks prior to pub week 2 weeks prior to pub week 2 weeks prior to pub week 2 weeks prior to pub week SPADEA/GATEFOLD Space/PP Notf. Monday-Main News Mon 5pm Wed am Wed 5pm Mon 5pm Wed 5pm Tuesday-Main News Tue 5pm Thur am Thur 5pm Tue 5pm Thur 5pm Wednesday-Main News, Life, Community, ST Xpress Tue 5pm Thur am Thur 5pm Tue 5pm Thur 5pm Thursday-Main News Thur 5pm Mon am Mon 5pm Thur 5pm Mon 5pm Friday-Main News, Life Thur 5pm Mon am Mon 5pm Thur 5pm Mon 5pm Saturday-Main News Fri 5pm Tues am Tues 5pm Fri 5pm Tues 5pm Sunday-Main News, Sunday Select Thur 5pm Mon am Mon 5pm Thur 5pm Mon 5pm 7 Star-Telegram 2015 Real Estate Rates star-telegram.com/mediakit