MEDIA PLANNER CONTACT: NEARLY 50,000 MEMBERS STRONG. Target and reach the largest number of Chicago and suburban REALTORS

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1 2019 MEDIA PLANNER 10/3/2016 E-NEWS PRINT EVE NTS Word Cloud CONTACT: Illinois REALTORS Advertising & Sponsorship NEARLY 50,000 MEMBERS STRONG Target and reach the largest number of Chicago and suburban REALTORS

2 Why advertise with Illinois REALTORS? When you advertise with us, you reach nearly 50,000 Illinois REALTORS. Our association ranks among the top seven largest state associations of the National Association of REALTORS, the largest trade organization in America. 4% Rockford Area and Northern Illinois 52% Chicago Suburban Metro Area 8% Central Illinois 4% Metro East and Southern Illinois 32% City of Chicago DEMOGRAPHICS Nearly 50,000 members 7,280 real estate companies Get your company s products and services in front of nearly 50,000 Illinois professionals who are active in all facets of the real estate business residential real estate sales, management, development and appraisal. Illinois REALTOR Profile The typical Illinois REALTOR has 12 years of experience and is an independent contractor with their firm (87%). 51% are affiliated with an independent company. 54 years average age 61% female; 39% male. 69% use social media. 87% specialize in residential brokerages. Spend a median $4,710 for real estate expenses annually. 17% of their business comes from repeat customers and 18% through referrals from past clients. 53% have a website other than the firm website. Sources: Illinois REALTORS membership database; 2018 Member Profile E-NEWS ADVERTISING Weekly Connection (member e-newsletter) Designated REALTOR Legal e-newsletter (broker/owner e-newsletter) See pages 5-6 for online advertising details. PRINT ADVERTISING Published four times a year, Illinois REALTOR Magazine is the official publication of the association. See pages 3-4 for magazine advertising details. AD TODAY! Call or 2

3 Illinois REALTOR Magazine DISPLAY ADS: SIZES & RATES Illinois REALTOR magazine is the official publication of the association. With nearly 50,000 members, Illinois REALTORS ranks among the top seven largest state associations of the National Association of REALTORS, the largest trade organization in America. White border Sample Ad Two-Page spread x (Ad will have 1/4 (.25 ) white border when printed) Bleed (will be trimmed off; ink will go to the edge of the page) Two-Page Spread, with bleeds Size including bleeds: 17 x Trim Size: x Full Color $4,100 $3,400/issue Illinois REALTOR is filled with timely, topical information for the state s real estate professionals. In addition to a mailed print edition, the magazine is also available online at DEADLINES & MAIL DATES Ad Closing Artwork Due Mail Date JAN. Nov. 8 Nov. 19 Dec. 21 APR. Feb. 8 Feb. 18 Mar. 27 JULY May 9 May 17 June 26 OCT. Aug. 8 Aug. 20 Sept 25 Full Page x (Ad will have 1/4 (.25 ) white border when printed) Inside Front Cover $3,000 1/2 Page Horizontal 7.5 x 4.75 Bleed (will be trimmed off; ink will go to the edge of the page) Full Color $2,600 $2,200/issue Premium Rates Inside Back Cover $2,800 Full Page, with bleeds Size including bleeds: x Trim Size: x Back Cover $3,000 1/4 Page Vertical 3.75 x 4.75 PRINT AD TODAY! Call or Saddle stitch binding; 60# matte stock See next page for submission guidelines and tips. Full Color $1,700 $1,350/issue Full Color $1,200 $1,000/issue Circulation: 47,000+ Frequency: Quarterly, /yr. 3

4 Print Ad Preparation & Submittal TO SUBMIT ARTWORK: file(s) to (maximum file size accepted by is 10MB). Refer to advertising agreement for complete advertising terms and conditions See page 3 for ad sizes and specs. Adobe PDF (press quality, with crop marks) is the preferred file format. You may also send native files (.AI,.INDD,.PSD) as long as all fonts are outlined/embedded and all images/vectors are embedded or packaged. *** Note: For full page ads or two-page spreads, you have the option of full bleed. If you do not include bleeds, your ad will have a 1/4 (.25 ) white border when printed. To export to PDF from Adobe InDesign: Go to File > Export and then select PDF from the drown down menu of file formats. Click Save. A window should come up (see below) with options. Choose Press Quality from the top drop down menu. Under the sidebar tab Marks and Bleeds, check the boxes to include all printer s marks and to Use Document Bleed Settings. What is a bleed? When pages are printed on a press, the paper can shift and cause inconsistent margins. For this reason, for the ink to appear to go to the very edge of the page, the designer must make their artwork and background colors extend into the bleed area, or the area beyond the edge of the pre-trimmed page. The bleed ensures that no unprinted edges occur in the final trimmed document. TIPS: Keep all text/logos at least 3/16 (.1875 ) away from the edge of the page or they may be cut off. For best results, images within the ad should be TIF or EPS format, 300 dpi or higher. Color should be converted to CMYK (not RGB and with all spots converted to process ). All layers of placed images should be flattened before saving in order to ensure transparency effects. Convert all type to outlines. Avoid hairline rules. PRINT AD TODAY! Call or 4

5 Weekly Connection e-newsletter REACH ILLINOIS REALTORS MEMBERS THROUGH THIS EXCLUSIVE OPPORTUNITY. Put your company just a click away from Illinois most active real estate professionals. The Illinois REALTOR Weekly Connection keeps Illinois REALTORS up-to-date on legal, legislative and other association and industry news. DISTRIBUTION: ed every Tuesday, and also available online for members. weekly 1 month 3 months 6+ months Square 125 x 125 px $960 $900/mo. $850/mo. PRINT AD TODAY! Call or SQUARE 125 X 125 PX AD SUBMITTAL To submit e-newsletter ads: file for content review one week prior to contract start date to Acceptable formats: JPEG, PNG, Animated 72 dpi resolution. 5

6 Designated REALTOR Legal News managing broker/owner e-newsletter Reach the top decision makers in Illinois real estate firms with the e-newsletter that has a 48% open rate 2x the national average and a 19% click through rate 10x the national average! TARGETED LEGAL AND MANAGEMENT INFORMATION FOR ILLINOIS MANAGING BROKERS. Top-rated content: Legal analysis on hot topics by Illinois REALTORS Legal Team Legal case studies Issued six times a year via and online at DRLegalNews Advocacy news and resources Real estate disciplines 1 issue 2 issues 3+ issues Square 165 x 165 px $630 $580/issue $530/issue Ad Closing Materials Due January Dec. 10 Dec. 17 March Feb. 11 Feb. 18 May April 12 April 19 July June 13 June 20 September Aug. 12 Aug. 19 November Oct. 15 Oct. 22 PRINT AD TODAY! Call (217) or AD SUBMITTAL To submit e-newsletter ads: file for content review one week prior to contract start date to Acceptable formats: JPEG, PNG, 72 dpi resolution. 6