American Women s Association Singapore. Advertising and Sponsorship Programs

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1 American Women s Association Singapore Advertising and Sponsorship Programs

2 This media kit includes: 1. About our community 2. Our member profile Contact Information 3. Advertising in AWA media a. Print advertising b. Website advertising c. Events advertising d. Social media advertising Advertising Manager Corporate Relations Manager 4. Sponsorship Packages a. Distribution programs b. AWA events c. your business d. AWA office 5. Appendixes a. Advertising rates & deadlines b. Sponsor Packages c. Room rental information General Manager gm@awasingapore.org Other Enquiries office@awasingapore.org

3 About Our Community AWA has a network of around 800 women in Singapore Primarily Expatriates 75% are U.S. or Canadian citizens 25% represent 37 other nationalities Mostly years old Ranging from as young as 18 to 70+ AWA is a big part of our lives Events and activities have very high participation 1

4 Our Member Profile Influencers they are highly engaged and seen as women to follow Referrers sources of WOM intros in the global expat community motivating Self Spenders each other they invest regarding themselves: medical and fashion, banking beauty, fitness, providers etc. Travellers holiday a lot averaging >3 trips outside Singapore per year Go Getters highly educated, community-minded, social and sporty Urbanites go out frequently to eat, drink, and be entertained Household Managers purchaser of supplies, décor and health services Mothers many have school-age children & choose their schools Motivators when people are unhappy or lacking, they steer them Decision Makers residence, banking, insurance and investments 2

5 Advertising & Marketing Programs AWA offers direct and interactive access to our network. Our membership is diverse yet cohesive, and we are loyal to AWA advertisers and sponsors. advertising Website sponsorship Print Product & Collateral Distribution Social Media international Women women in Singapore Singapore Direct Interaction * In a recent survey more than one third of respondents said they give business to AWA Singapore sponsors and advertisers 3

6 Print Advertising Up to 1000 copies distributed every issue (6 per year) directly to members in waiting rooms at dentists, clinics & salons international schools lobbies and parent rooms estimated readership of 2500 PRINT ADVERTISING RATES monthly 10% discount 15% discount W x H price 3 issue price 6 issue price (300 dpi) Full Page Packages $900 $2,700 $2,430 $5,400 $4,590 18cm x 26cm Half Page Packages $500 $1,500 $1,350 $3,000 $2,550 18cm x 12cm Quarter Page Packages $300 $900 $810 $1,800 $1, cm x 12cm Business Card Packages $150 $450 $405 $900 $ cm x 5.6cm Pre-Printed Insert Packages $500 $1,500 $1,350 $3,000 $2,550 max 10g *additional fee for placement request: outside back cover + 25%, inside front cover + 20% * AWA members receive $75 off print advertising * 6 weeks lead time for content submission (Release dates: 1st of Jan, Mar, May, Jul, Sep, Nov) 3a

7 Website Advertising Your Business Here Our website receives high traffic Over 3,000 visits per month website vital for event booking first page of Google results for common newcomer searches WEBSITE ADVERTISING RATES monthly 10% discount 15% discount W x H price 6 month price 12 month price website ad - priority position $750 $4,500 $4,050 $9,000 $7, x 280 px website ad - regular position $500 $3,000 $2,700 $6,000 $5, x 280 px *positions allocated on a first come first served basis * AWA members receive $75 off online advertising * 2 week lead time for content submission (ads placed from 1st to last day of each month) 3b

8 Upcoming Events Our events is the most popular source for members seeking information about upcoming AWA activities very high open, click-through and forwarding rates members are all opted in automatically Direct to member inbox every other Monday ELECTRONIC COMMUNICATION RATES insertion price Upcoming Events $150 $900 $ 810 * 2 week lead time for content submission ( s sent on alternate Mondays) *schedule & positions allocated on a first come first served basis 10% discount W x H 6 inclusion price 200 x 200 px Your Business Here 3c

9 Social Media Advertising Social Media is the most interactive of all our communications Members tap our Facebook group for trusted recommendations Our posts get liked and shared at high rates SOCIAL MEDIA RATES monthly price Specs 1 x Business Monday Group Post link embedded graphic $75 1 x Instagram post 200 x 200 px * 1 week lead time for content submission (ads placed on 1st Monday of the month) 3d

10 Distribution Programs As part of an AWA sponsorship package, marketing benefits could include distribution of: Your Brand Your product or service Your branded items Your brochures, flyers or vouchers Fees and benefits* defined on a case by case basis let s talk! Generally, basic product donations are in-kind and donors get recognition in event promos and onsite, bigger donations get ads; fees charged for marketing materials 4a

11 AWA Events As part of an AWA sponsorship package you can access a high-value captive audience Onsite booth for sales, distribution or promotion Onsite representation Photo booth branding Ads, logos or mentions in event promotion Logos or mentions onsite and in event retrospectives Your Brand We can create a customized sponsor package for your brand! 4b

12 Your Business Have a venue? Want more traffic? Let AWA bring consumers to you! Talk with us about hosting an AWA event or group we need venues for big, small, regular and one-off events. 4c

13 AWA Office Our downtown office is also a destination for small events, meetings, talks, demonstrations, workshops, art exhibits, pop-up sales and more! Have services or products best introduced to targeted audiences? Let us tell you how AWA can help! 4d

14 Thank you! We look forward to the opportunity to work with you.

15 Appendix A Advertising Rates & Deadlines AWA ADVERTISING RATES & DEADLINES DEADLINES PRINT ADVERTISING RATES monthly 10% discount 15% discount W x H Print Ads Website Ads price 3 issue price 6 issue price (300 dpi) MONTH DEADLINE MONTH DEADLINE Full Page Packages $900 $2,700 $2,430 $5,400 $4,590 18cm x 26cm Jan 15th Nov Jan 15th Dec Half Page Packages $500 $1,500 $1,350 $3,000 $2,550 18cm x 12cm Feb N/A Feb 15th Jan Quarter Page Packages $300 $900 $810 $1,800 $1, cm x 12cm Mar 15th Jan Mar 15th Feb Business Card Packages $150 $450 $405 $900 $ cm x 5.6cm Apr N/A Apr 15th Mar Pre-Printed Insert Packages $500 $1,500 $1,350 $3,000 $2,550 max 10g May 15th Mar May 15th Apr *additional fee for placement request: outside back cover + 25%, inside front cover + 20% Jun N/A Jun 15th May * AWA members receive $75 off print advertising Jul 15th May Jul 15th Jun * 6 weeks lead time for content submission (Release dates: 1st of Jan, Mar, May, Jul, Sep, Nov) Aug N/A Aug 15th Jul Sep 15th Jul Sep 15th Aug WEBSITE ADVERTISING RATES monthly 10% discount 15% discount W x H Oct N/A Oct 15th Sep price 6 month price 12 month price Nov 15th Sep Nov 15th Oct website ad - priority position $750 $4,500 $4,050 $9,000 $7, x 280 px Dec N/A Dec 15th Nov website ad - regular position $500 $3,000 $2,700 $6,000 $5, x 280 px *positions allocated on a first come first served basis * AWA members receive $75 off online advertising * 2 week lead time for content submission (ads placed from 1st to last day of each month) Electronic Ads 2 weeks prior to Social Media 1 week prior to posting date ELECTRONIC COMMUNICATION RATES insertion price Upcoming Events $150 $900 $ 810 * 2 week lead time for content submission ( s sent on alternate Mondays) *schedule & positions allocated on a first come first served basis 10% discount W x H 6 inclusion price 200 x 200 px SOCIAL MEDIA RATES monthly price Specs 1 x Business Monday Group Post link embedded graphic $75 1 x Instagram post 200 x 200 px * 1 week lead time for content submission (ads placed on 1st Monday of the month) A

16 Appendix B AWA Sponsor Packages LEVEL 1 - $0 to $500 Typically donation of item for lucky draw at event Verbal recognition of sponsorship by MC at the event Recognition in printed materials at event (e.g. program) LEVEL 2 - $500-$1,000 Typically donation of premium item for lucky draw at event, donation of supplies, or cash sponsorship of a particular element of the event As Level 1 plus: Opportunity to display promotional voucher/flyer at the event Recognition in pre/post event s if applicable LEVEL 3 - $1,00 - $2,500 Typically cash or equipment, services, technology or staff required for the event As Level 2 plus: Complimentary vendor table at event (limited events) Demonstration at the event if applicable (e.g. wine tasting, make-up demonstrations, etc.) Inclusion of company logo in event advertising, promotional materials and signage Recognition on AWA website event page Complementary advert on AWA website (std position, valued at $500) for one month based on availability LEVEL 4 - $2,500+ Typically cash sponsorship As Level 3 plus: Recognition in social media posts promoting the event Business promotion text (up to 50 words) on the AWA website event page for the duration of the event promotion period Opportunity to display large marketing materials at the event (e.g. banner) Two (2) complimentary tickets to the event (for employees to attend or to use as a give-away to clients) Reserved seating for two (2) at the event, if applicable We can create a customized sponsor package for your brand! For enquiries regarding sponsoring an AWA event, please contact our Corporate Relationship Manager at crm@awasingapore.org. You can find out more about the AWA and our events on our website B

17 Appendix C AWA Room Rental AWA ROOM RENTAL RATES 2018 AWA member non-member hourly rate (min 2hrs) $25 $30 e.g. talks, short workshops, meetings daily rate (10am till 3pm) $100 $120 e.g. pop-up sales, day workshops Included: 6ft x 3 ft tables if required Seating for 14 if required Free WIFI Projector & screen Excluded: food, beverage etc Parking (closest parking: Far East Plaza) tablecloths For enquiries regarding renting the AWA Conference Room, please office@awasingapore.org C