welcome to Mediaplanet healthcare

Transcription

1 welcome to Mediaplanet healthcare

2 who we are storytellers with a purpose. Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right mediums, has made Mediaplanet a global content marketing powerhouse. Our award-winning content has won the hearts of countless readers while serving as a valuable platform for brands and their missions.

3 what we do branding made easy. We cover the relevant topics you want to be connected with, align your message with engaging content, showcase your brand alongside the top influencers in your industry, secure tailored distribution to reach your audience and report the performance with detailed analytics.

4 how we do it concepts production distribution analytics Highlighting industry In-house production Tailored distribution Using smart data to trends and showcasing of editorial content, to ensure the most measure and optimize your brand alongside videos, infographics relevant and engaged content performance engaging content and and social media audience through and provide insightful key influencers. activities based on print, events, online analysis and results. your business goals. and social media.

5 find us around the globe

6 Amsterdam Brussels Berlin Copenhagen Helsinki Lausanne London New York Oslo Prague Stockholm Toronto Vienna Warsaw Zürich Mediaplanet s birthplace in 2002!

7 our products

8 ads Every day Mediaplanet reaches intelligent, busy consumers and key business decision-makers who are searching for practical solutions to unique challenges. By placing advertisements in a contextually relevant environment, we motivate and inspire our readers to take action. A purely branded opportunity, clients print and digital ads are strategically aligned with relevant and insightful editorial content written by, and in collaboration with industry-leading experts, thought leaders, and influencers. Online, clients are guaranteed 100% share of voice on each individual article page their banner ads are placed for the entirety of their flight. for examples on ads, click here.

9 sponsored content Mediaplanet s sponsored articles are custom-made for our clients, with a focus on providing value to our readers and positioning our clients brands at the forefront of their respective industries. Each piece is fully researched, written and designed by our award-winning editorial team, and in Mediaplanet s voice, effectively connect our clients brands with, and engage specified target audiences. for examples on sponsored content, click here.

10 sponsored infographic As the average human attention span continues to grow shorter, infographics provide an effective way of capturing readers attention and communicating brand stories clearly, concisely, and effectively. As with our sponsored articles, Mediaplanet s sponsored infographics are custom-made for our clients. Whether in print, online, or both, our infographics are conceptualized, written, and designed by our awardwinning in-house design team. for examples on sponsored infographics, click here.

11 branded video Recent studies suggest that video now accounts for 69% of all consumer internet traffic. An effective way of reaching and artfully communicating our clients' brand messaging, Mediaplanet creates high-quality short-form branded videos that position our clients as creditable solution providers at the forefront of their respective industries. With our revered in-house team of expert content specialists and expansive global network of professional videographers, we have the proven creative capabilities to craft highly influential brand messaging and host it in the most contextually relevant, brand safe environments for our clients. for examples on branded video, click here.

12 social media activities Social media platforms have proven effective for generating audience engagement and interaction at scale. Mediaplanet s custom social media solutions afford clients unique, valuable opportunities to not only connect, but interact with their target audiences. Our dedicated team of seasoned social media marketing specialists, content strategists, and graphic designers will work in close collaboration with client teams to plan, coordinate, and execute all associated deliverables, while maintaining brand safety as a top priority. for examples on social media activities, click here.

13 by the numbers

14 1,000 campaigns produced every year in 15 countries around the globe. 33,540,025 annual print circulation in the United States. 9,889,620 minutes spent engaging with our digital content every year industry conferences and events featuring Mediaplanet.

15 our accomplishments

16 we re award winning

17 buzz on the streets...

18 6 Content Marketing Resources Brands Should Be Aware Of. Enough About Millennials! You Can Use Influencer Marketing to Target Older Audiences, Too. "Why Content Marketing Works and What Can Help You Do It Right.

19 our client & influential partnership roster includes

20 client partnerships

21 industry influencers American Society of Clinical Oncology (ASCO) American Society for Radiation Oncology (ASTRO) American Heart Association (AHA) American Cancer Society American Lung Association Centers for Disease Control and Prevention (CDC) American Diabetes Association National Institute of Health (NIH) American Society of Transplantation (AST) Leukemia & Lymphoma Society (LLS)

22 celebrity influencers FUTUREOFPERSONALHEALTH.COM An Independent Supplement by Mediaplanet to USA Today United for Diabetes TV talk show host Dr. Phil describes his experience with diabetes on and off camera.

23 proof is in the pudding check out these 3 client examples...

24 case study: merck

25 concept client objective World Aids Day was quickly approaching and Merck needed a relevant and far reaching platform to communicate their mission on combating HIV along with providing breakthrough medicines to those living with the disease. The pharmaceutical company joined Mediaplanet s World Aids Day campaign through a tailored branding package that was strategically aligned with the campaign s cover story, Elton John, who shared the campaign on social media, allowing for the pharmaceutical company to take full advantage of the mega star s highly engaged audience. production campaign solution Merck has been a previous partner of Mediaplanet s World AIDS Day campaign for multiple editions. Their intent with joining this campaign was to reach health care providers as well as consumers with a general branded message to educate both sources on their commitment to combating HIV. Joining this campaign allowed Merck targeted distribution opportunities through a number of relevant industry conferences as well as important industry influencers within HIV + AIDS who shared the campaign to increase their brand message. merck

26 distribution analytics print print partner: USA Today (located in the centerfold) distribution: 250,000 copies (approx. 750,000 readers) New York Chicago Central Florida San Francisco Los Angeles industry events: National HIV PrEP Summit digital website: futureofpersonalhealth.com influencer collaboration: Elton John, AIDS Foundation Nat l AIDS Memorial Napo Pharmaceuticals GeoVax, Inc. social media reach: 900,000+ impressions active page dwell time 86 sec. 71 seconds sources: Moat Analytics December January scroll rate 78% 70% Q industry sponsored benchmarks Active Page Dwell Time: average length of time the reader was on the page with the window in focus. Scroll Rate: percentage of page views where the reader scrolled. Scroll Depth: percentage of total page length to which the reader scrolled. scroll depth 66% 57% merck

27 case study: amgen

28 concept production client objective Amgen, the world s largest independent biopharmaceutical company and a previous partner on many of our healthcare campaigns, wanted to highlight their newest research efforts in the fight against melanoma with a corporate brand message and an additional visual approach to engaging readers with a custom Mediaplanet infographic. winner! International Davey Award campaign solution By allowing readers to connect visually with their message, we were able to provide highly engaged content to targeted readers who actively engaged while learning about the latest on Melanoma and its dangers in a digestible format. Not only did Amgen s ads perform above benchmark due to the highly engaging content, the infographic Mediaplanet created was a winner of an international Davey Award! amgen

29 print distribution print partner: USA Today (located in the centerfold) analytics sources: Moat Analytics December January distribution: 450,000 copies (approx. 1.3 million readers) New York, Chicago, Philadelphia, Seattle, Atlanta, Los Angeles industry events: AIM at Melanoma Patient & Caregiver Symposium AIM for the Cure Melanoma Walk active page dwell time scroll rate scroll depth digital 98 sec. 93% 78% website: futureofpersonalhealth.com influencer collaboration: 66 seconds 79% 58% I Had Cancer Q industry sponsored benchmarks Online Cancer Fighter Survivor & Supporter Network social media reach: 1,791,796+ impressions Active Page Dwell Time: average length of time the reader was on the page with the window in focus. Scroll Rate: percentage of page views where the reader scrolled. Scroll Depth: percentage of total page length to which the reader scrolled. amgen

30 case study: eli lilly

31 concept production client objective Eli Lilly was looking for an unconventional industry approach to engaging consumers when joining Mediaplanet s Supporting Our Caregivers campaign to raise awareness for their cause, The Alzheimer s Readiness Project. The global pharma was in search for a widely targeted reach of women who are most drastically affected in both being victims and caregivers by the disease. They decided to opt for Mediaplanet s Storytelling package that included a Twitter Chat focusing on topics and discussions related to Women caregivers and Alzheimer s. Eli Lilly also sponsored a full-page content piece in both the print campaign and online, Alzheimer s at a Tipping Point. campaign solution Mediaplanet partnered with top associations, key thought leaders and influencers within the Alzheimer s space to create a larger targeted reach for the campaign as a whole and for Eli Lilly s sponsored article which we were able to secure widespread and targeted reach even further through additional caregiving conferences. The highly engaged with Twitter Chat was able to directly get their message across to and resonate with a large targeted audience. eli lilly

32 distribution print print partner: USA Today (located in the centerfold) distribution: 450,000 copies (approx. 1.3 million readers) New York, South Florida, Boston, Los Angeles, Phoenix, Washington, D.C. / Baltimore industry events: Creating the Voice: A Celebration of Family Caregiving Caregiving.com 1 st Annual National Caregiving Conference digital website: futureofpersonalhealth.com influencer collaboration: WomenAgainstAlzheimer s UsAgainstAlzheimer s Maria Shriver Leading Age Healthy Women BrightFocus social media reach: 21,400,000+ impressions active page dwell time 88 sec. 63 seconds analytics sources: Moat AnalyticsDecember January scroll rate 82% 70% Q industry sponsored benchmarks Active Page Dwell Time: average length of time the reader was on the page with the window in focus. Scroll Rate: percentage of page views where the reader scrolled. Scroll Depth: percentage of total page length to which the reader scrolled. scroll depth 68% 59% eli lilly

33 distribution analytics social media twitter chat details Mediaplanet and Eli Lilly s partnered non-profit association, UsAgainstAlzheimer s, co-moderated 1-hour Q&A-style using custom-designed creative assets to spark audience engagement. contributor tweets top contributors timeline deliveries Maria Shriver: 4,687,483 UsAgainstAlzheimer s: 460,409 BrightFocus: 190,464 LeadingAge: 47,728 CAN: 17,660 HealthyWomen: 15,549 ReACT: 9,444 client approved custom designed prompt questions twitter chat stats: 1 hour duration 24,490,484 total reach 5,782,583 timeline deliveries eli lilly

34 ? wondering how to get involved?

35 2018 editorial calendar click to view

36 we re excited to work with you! For more information visit: