Global Marketing Communication Visual Identity Guideline. December 2010

Transcription

1 Global Marketing Communication Visual Identity Guideline December 2010

2 Table of Contents 1. Introduction 2 2. Fundamentals 3 1. Overview of what is new 4 2. Scope of BTL Items 7 3. The spirit of IKI 8 4. Logo and tagline Typeface Print Advertising Basic elements Logo and tagline for single page Logo and tagline for double page Headline, body copy and model name Exceptions Out of Home Advertising Basic elements Logo and headline Exceptions Television Advertising Sign-off Onine Advertising Basic elements Logo Main Visual and headline Exceptions Brochure Cover Basic elements Logo Model Name Back cover Exceptions Showroom Interior Posters Standees Interior hanging banners Videos Collateral Showroom Exterior Exterior standees/banners/flags Other Exterior Event/sponsorship exterior banners/flags Others Postcards Promotional envelopes CD-ROM/DVDs Other unique shaped items 85

3 1. Introduction This Global Marketing Communication Visual Identity Guideline is based on the guideline that was published in September 2010 and more BTL and promotional items have been added. The aim remains the same: impactful and consistent communication through simple, flexible guideline. This guideline covers: Advertising: Print, Out of home, Television and Online. BTL items: Brochure cover, Posters, Standees, Hanging banners, Flags, Showroom videos and collateral, used both inside and outside of the showroom. The guide must be followed when developing advertising materials listed above for the Nissan Brand, in conjunction with THE ART OF NISSAN, which is Nissan Brand s tone and manner guide. For any questions regarding this global visual identity guidelines, please contact: advertisingvi@mail.nissan.co.jp

4 FUNDAMENTALS 01

5 2.1 Fundamentals Overview of what is new: ATL & Brochure Removed white banner in print advertising and Out of Home advertising Introduced online advertising guideline Updated TV advertising sign-off Print TV Out of Home Online Brochure Before No guideline in place After

6 2.1 Fundamentals Overview of what is new: BTL Removed white banner Made it consistent with ATL items and brochure Avoid redundancy of logos inside the showroom Poster Banners/Standees Showroom video Envelope Before After Showroom interior Showroom exterior

7 2.1 Fundamentals Overview of what is new Logo was slightly retouched to improve legibility Red will not be used for the tagline except the underscore White transparent blocks behind the logo and tagline are introduced Logo Logo and tagline treatment Before After

8 2.2 Fundamentals Scope of BTL items The items covered in this guideline are classified as follows. Collateral Posters Standees Flags/ banners Video Leaflets Flyers Postcards/ Promotional envelopes CD-ROM/DVD When used inside the showroom See page 48 See page 51 See page 55 See page 59 See page 62 See page 74 See page 80 When used outside of the showroom Same as above See page 66 See page 66 Same as above Same as above Same as above Same as above When used at event site Same as above Same as above See page 72 Same as above Same as above Same as above Same as above

9 2.3 Fundamentals The Spirit of IKI Everything we do for Nissan should be inhabited by the Spirit of IKI, the brand creative taste. Every TV spot we concept, every print ad we create, every actor we cast, every color we choose, every single design idea we breath life into always carries within that wink, that smile, that unexpected and intriguing intelligence that is IKI. The Art of Nissan tone & manner guide *Extract from the tone and manner guide The Art of Nissan

10 2.3 Fundamentals The Spirit of IKI IKI is the Japanese term for something elevated beyond the ordinary. A simple, effortless elegance which makes an everyday object a little more special. IKI is the spice of life. It is innovative, exciting and unexpected. In these three letters lives the essence of the Nissan brand. All images for internal use only IKI lives in the very DNA of every Nissan vehicles. It informs their design both visually and functionally. It is reflected in the way they look, the way they perform, the way they feel. And in the way they make us feel. IKI is our passion. It is our soul. All images for internal use only All images for internal use only All images for internal use only *Extract from the tone and manner guide The Art of Nissan IKI defines how we create and execute ideas for the Nissan brand. It is a wink which can exist at any moment, often a surprising and delightful moment. IKI is an open doorway to what s next, the invitation to create original moments that make people stop, smile and most of all, feel.

11 2.4 Fundamentals Logo & tagline The Nissan logo for advertising use has been slightly retouched to improve legibility Tagline data has also been modified (underscore thickened) Advertising use only Please ensure that you use the version which was provided on December 2010 (Same as that of September 30 th,2010) for all the aspects covered in this guideline You must not retouch or change the provided logo and tagline data There are only two options for the tagline Primary option must be white letters Black letters are allowed as an exceptional case, only when white letters are hard to read against light background For black and white printing Please ensure that you use the version which was provided on December 2010 (Same as that of September 30 th, 2010) for all the aspects covered in this guideline Primary Exception

12 2.5 Fundamentals Typeface Nissan AG is the Nissan typeface. It has been chosen for its elegance, simplicity, readability and inherent ability to communicate both drama and a thoughtful intelligence. Additional VI approved fonts are chosen for those same qualities. Nissan AG Product Unique Fonts (NE01) (NE02) For independent use on print advertising or brochure cover only. Product unique fonts will be changed from NE01 to NE02 in conjunction with full-model change hereafter. Make sure to confirm which font is appropriate for the model when using NE01 or NE02.

13 2.5 Fundamentals Typeface Additional VI approved fonts are as shown Use Nissan AG when showing numbers or codes

14 PRINT ADVERTISING 01

15 3.1 Print Advertising Basic elements Logo and Tagline 1) Main communication space Headline Model Name Body copy 2) Sub-Information space

16 3.1 Print Advertising Basic elements Main communication space: Logo and tagline is a mandatory basic element and must be located in the main communication space Below basic elements must be included in the main communication space if shown: Headline Body copy Model name Below basic elements may be included in the main communication space: URL USP Legal requirements Main communication space Sub-information space (if required)

17 3.1 Print Advertising Basic elements Sub-information space: Below basic elements must be placed in the subinformation space if shown: Price Campaign information Awards Events Line-ups Dealer information Tax related notifications Maximum size of the sub-information space: Fonts: Height of the sub-information space must not exceed ¼ of the height of the page (rule applies to both single and double page) Sub-information space Maximum height is ¼ of the height of the page Same rule will be applied to double page Use only Nissan AG or other approved fonts for the sub-information space (see page 11 & 12) unless other fonts are legally required Each basic element in the sub-information space may be positioned freely, but consistent layout is recommended

18 3.1 Print Advertising Basic elements For Tactical advertising: Tactical advertising is: Advertising with main purpose to promote price, promotions, events or to announce non specific product messages Main communication space: Logo and tagline must be placed in the main communication space for tactical advertising You may place price, campaign information, awards, events or line-ups in the main communication space Sub-information space: Below elements must be placed in the subinformation space if shown: Dealer information Tax related notifications Size of the sub-information space: The height of the sub-information space must not exceed ¼ of the height of the page. This rule is also applied to double page space. Main communication space Sub-information space (if required)

19 3.2 Print Advertising Logo & tagline for single page Logo and tagline to be located on the top left position Logo and tagline to be always located on a white transparent block Background of the transparent block should be clean to ensure visibility 2/15A 1/15A Nissan brand logo center alignment Position & size of the logo and tagline Step 1: measure the height of the page = A Step 2: place the center of the logo at the position which is 2/15A distance away from the top of the page Step 3: height of the logo should be 1/15A Step 4: tagline should be center aligned with the logo A Sub-information space (if required)

20 3.2 Print Advertising Logo & tagline for single page Size of tagline and the blocks Step 1: measure the height of Nissan wordmark = D Step 2: height of the tagline is 1.2D Step 3: then measure the height of the logo = B (1/15A) Step 4: create the blocks behind the logo and the tagline following instruction on the right 1/4B 1/15A=B D 1/4B 1/3B 1/3B 1.2D 1/5B 1/5B Color of the blocks Step 1: apply 80% transparency for white for the block behind the logo Step 2: apply 40% transparency for white for the block behind the tagline Transparency white 80% Transparency white 40% Tagline color white 100% Tagline under bar color C5% M100% Y80% K15%

21 3.3 Print Advertising Logo & tagline for double page Follow the same process indicated on page 18 1/3B 1/3B Nissan brand logo center alignment 1/15A 2/15A D 1/4B 1/4B 1.2D 1/5B 1/5B A

22 3.4 Print Advertising Headline, body copy & model name Include the model name in the headline as far as possible Use only Nissan AG or other approved fonts for the headline and body copy (see page 11 & 12) Where possible, white is the recommended color for the headline, body copy and model name When showing the model name independently, two types of fonts may be used Nissan AG Med-Ext Product unique fonts: (NE01/02) Product unique fonts will be changed from NE01 to NE02 in conjunction with full-model change hereafter. Make sure to confirm which font is appropriate for the model Model name in headline Nissan AG Med-Ext NE01 NE02

23 3.4 Print Advertising Headline, body copy & model name Position and size of model name (common for single page & double page) Step 1: measure the height of the page = A Step 2: position the logo as indicated below Step 3: height of the logo should be 1/15A =B, then measure the width of the logo = C C Nissan brand logo center alignment 2/15A 1/15A=B A

24 3.4 Print Advertising Headline, body copy & model name Position and size of model name (continued) For Nissan AG Med-Ext & NE01 Step 4: then place the end of the model name 1/2C away from right edge of the page Step 5: then raise 3/4B up from the bottom of the main communication space Step 6: height of the model name should be 1/3B Nissan AG Med-Ext NE01 1/2C 1/3B 3/4B 1/3B 3/4B 1/2C For NE02 Step 4: then place the end of the model name 1/2C away from right edge of the page Step 5: then raise 3/4B up from the bottom of the main communication space Step 6: height of the model name should be 1/4C NE02 1/4C 3/4B 1/2C

25 3.5 Print Advertising Exceptions Position of the logo and tagline: May be placed on top right corner based on regional preference Once the position is selected, it must be applied consistently Tagline color: May use black instead of white in case white is difficult to read

26 3.5 Print Advertising Exceptions Color of the block and tagline: In case the background is solid white, apply 5% transparency for black for the block behind the logo and 15% transparency for black for the block behind the tagline Transparency Black 5% Transparency Black 15% Tagline color Black 100% Tagline under bar color C5% M100% Y80% K15%

27 OUT OF HOME ADVERTISING 01

28 4.1 Out of Home Advertising Basic elements Main visual Headline Logo

29 4.2 Out of Home Advertising Logo & headline Logo The logo should be large enough and positioned carefully to ensure visibility Background of the transparent block should be clean for optimal visibility Size and color of the block behind the logo: Step 1: measure the height of the logo = B Step 2: create the blocks behind the logo and following instruction on the right Step 3: apply 80% transparency for white for the block B 1/4B 1/4B 1/3B 1/3B Transparency white 80% Position of the logo must not butt up to the top or bottom of the four corners Headline Use Nissan AG or other approved fonts (see page 11 & 12) for headline

30 4.3 Out of Home Advertising Exceptions Color of the block: In case the background is solid white, apply 5% transparency for black for the block Transparency Black 5%

31 TELEVISION ADVERTISING 01

32 5.1 Television Advertising Sign-Off New TV end frame treatment has been developed for stronger brand recognition Inspired and filtered through the Spirit of IKI To distinguish and differentiate Nissan The sign-off must be present at the end of all Nissan commercials There are two types of Nissan TVC sign-offs: One lasts 3 seconds for commercials that are 30 seconds or longer The other lasts 1.5 seconds for commercials that are less than 30 seconds Note) Please contact RHQ/RO for the sign-off data

33 5.1 Television Advertising Sign-Off Basic elements Tagline: The tagline must be in English. Text must be white with underscore always in red Sound: Music/sound in the commercial must not extend through the iconic audible glow of the sign-off, unless you have prior approval from the Global Creative Director For regions where a SHIFT the way you move narration is required, select a single narrator for the sign-off Exceptions URL: If you plan to place a URL, it should be centered below the tagline URL color: white Size should not exceed height of the word move and should be placed within the safety area A A Center aligned B B Local translations (where authorized): For regions that require a written translation of the tagline, it should be placed centered below the English tagline. Tagline color: white Size to follow instructions on the right A A A

34 ONLINE ADVERTISING 01

35 6.1 On-Line Advertising Basic elements There are two types of online advertising Banner: Still image or flash animation Streaming videos For banner advertising, below are the basic elements All streaming videos must follow the rules for television advertising sign-off (see page 31) Position of the logo must not butt up to the top or bottom of the four corners (see page 28) Headline Main visual Logo

36 6.2 Online Advertising Logo Logo should always be used on all banners The logo needs to be shown at larger size than shown right Logo should be positioned where visibility is optimized Logo should not be positioned right on the four corners For animated banners, logo does not need to be shown through the entire animation, but need enough duration to ensure visibility Transparency white 80% Nissan brand logo minimum size (Unit: Pixel) Nissan brand logo & tagline minimum size 223 If space allows, you may use logo and tagline. Minimum size of the logo and tagline combination is as shown right Primary color of the tagline is white (Unit: Pixel) 9 12 Transparency white 80% Transparency white 40%

37 6.3 Online Advertising Main visual & headline Main Visual: You must not change the proportion of the vehicles You must use sufficient resolution photographs of the vehicle within the required specs of the media owner You must not disturb the vehicle shot with headlines or any other elements Headline: Use only Nissan AG or other approved fonts for the headline and body copy (see page 11 & 12)

38 6.4 Online Advertising Exceptions Logo: In case logo size becomes smaller than the minimum size, one should use Nissan wordmark The wordmark should be positioned where visibility is optimized Primary color of the wordmark is red (NVR-01:PSM200) For exception, use white (NVW-01) for the wordmark color, in case background does not allow enough visibility with red Nissan brand wordmark minimum size 55px (Unit: Pixel) Tagline color: May use black instead of white in case white is difficult to read

39 BROCHURE COVER 01

40 7.1 Brochure Cover Basic elements The front cover of a brochure should only carry three basic elements The brochure shape must be square Logo Model name Main Visual

41 7.2 Brochure Cover Logo Logo must be located at the top left position of the front cover beside the model name Logo and model name should always be placed on a white transparent block Background of the transparent block should be clean so that it does not distract from the visibility of the logo & model name White should be the primary color for the model name Position & size of the logo Step 1: measure the height of the front cover = A Step 2: place the center of the logo at the position which is 2/10A distance away from the top of the front cover Step 3: the height of the logo should be 1/10A Step 4: model name should be center aligned with the logo A 2/10A 1/10A Nissan brand logo center alignment

42 7.2 Brochure Cover Logo Size and color of the block behind the logo Step 1: measure the height of the logo = B (=1/10A) Step 2: the block should be 1/3B larger than the logo in width and 1/4B larger than the logo in height 1/3B 1/3B Step 3: apply 80% transparency for white for the block behind the logo 1/4B 1/10A=B 1/4B Transparency white 80% Transparency white 40% Model Name white 100%

43 7.3 Brochure Cover Model Name Size and color of the model name and the block behind the model name Step 1: primary font for the model name is Nissan AG Ext. You may use NE01 or NE02 as an alternative Step 2: height of the model name is 1/3B for Nissan AG Mid-Ext andne01, while it is 1/4B for Ne02 Step 3: the model name should be center aligned horizontally within the block Step 4: minimum width of the block is 2.6A, and should maintain more than 1/5B space between the model name and edge of the block on both ends. If the model name does not allow 1/5B space, extend the width of the block to secure 1/5B space. 2.6A 1/5B

44 7.4 Brochure Cover Back cover Logo and tagline position: Recommended position of the logo and tagline is as shown right A Back cover treatment: Alternative 1: Visual throughout the whole back cover Alternative 2: Solid gray (Black 40%) for the ¼ portion 1/4A 1/15A 1/8A 1/8A Alternative 1 Alternative 2 White space for dealer information (if required) Gray (K40%)

45 7.5 Brochure Cover Exceptions Position of the logo and model name: May be placed on top right corner based on regional preference Once the position is selected, it must be applied consistently Color of the block and model name: In case the background is solid white, apply 5% transparency for black for the block behind the logo Then apply 15% transparency for black for the block behind the model name Transparency black 5% Transparency black 15% Black 100%

46 7.5 Brochure Cover Exceptions Use of NISSAN or model year with model name When placing NISSAN with model name, it must be all Nissan AG Ext. When placing model year with model name, it must be all Nissan AG Ext. You must not use NISSAN, model year and model name all at once Line-up brochure: For line-up brochure, use tagline and follow below instructions

47 SHOWROOM INTERIOR 01

48 SHOWROOM INTERIOR POSTERS 01

49 8.1 Posters Logo, tagline & copy Logo & tagline: Logo and tagline is the preferred choice, and the position should be the same as the position selected for ATL Background of the transparent blocks should allow for optimal visibility Please see page for the size and color of the transparent blocks behind the logo and tagline Copy: Use only Nissan AG or other approved fonts for the copy (see page 11 & 12)

50 8.1 Posters Exceptions Logo: If tagline legibility can not be secured or if it is impossible to place logo and tagline on the same position as the one selected for ATL, logo only usage may be considered The logo should be large enough and positioned carefully to ensure visibility Background of the transparent block should allow for optimal visibility Please see page for the size and color of the block behind the logo Copy: Use only Nissan AG or other approved fonts for the copy (see page 11 & 12)

51 SHOWROOM INTERIOR STANDEES 01

52 8.2 Interior Standee Logo: When standees are used inside the showrooms, you should not place a logo Copy: Use only Nissan AG or other approved fonts for the copy (see page 11 & 12)

53 8.2 Interior Standee Exceptions Logo & tagline: In case the standees are also to be used outside of the showroom, you may place the logo and tagline ideally in the same position used for ATL Background of the transparent blocks should allow for optimal visibility Please see page for the size and color of the transparent blocks behind the logo and tagline Copy: Use only Nissan AG or other approved fonts for the copy (see page 11 & 12)

54 8.2 Interior Standee Exceptions Logo: In case the standees are also to be used outside of the showroom, you may place the logo and tagline, but if the tagline legibility can not be secured or if it is impossible to place logo and tagline on the same position as the one selected for ATL, logo only usage may be considered The logo should be large enough and positioned carefully to ensure visibility Background of the transparent blocks should allow for optimal visibility Please see page for the size and color of the transparent blocks behind the logo and tagline Copy: Use only Nissan AG or other approved fonts for the copy (see page 11 & 12)

55 SHOWROOM INTERIOR HANGING BANNERS 01

56 8.3 Interior Hanging Banners Logo: When hanging banners are used inside the showrooms, you should not place a logo Copy: Use only Nissan AG or other approved fonts for the copy (see page 11 & 12)

57 8.3 Interior Hanging Banners Exceptions Logo & tagline: In case the hanging banners are also to be used at outside of the showroom, you may place a logo and tagline Please see page for the size and color of the blocks behind the logo & tagline

58 8.3 Interior Hanging Banners Exceptions Logo: In case the hanging banners are also to be used at outside of the showroom, you may place the logo & tagline, but if the tagline legibility can not be secured or if it is impossible to place logo and tagline on the same position as the one selected for ATL, logo only usage may be considered The logo should be large enough and positioned carefully to ensure visibility Background of the transparent block should allow for optimal visibility Please see page for the size and color of the block behind the logo

59 SHOWROOM INTERIOR SHOWROOM VIDEO 01

60 8.4 Showroom video Sign-Offs New end frame treatment has been developed for stronger brand recognition Inspired and filtered through the Spirit of IKI To distinguish and differentiate Nissan The sign-off must be present at the end of all Nissan videos used in the showroom The 3 second TVC sign-off must be used for showroom videos Note) Please contact RHQ/RO for the sign-off data

61 8.4 Showroom video Sign-Offs Basic elements Tagline: The tagline must be in English. Text must be white with underscore always in red Sound: Music/sound in the commercial must not extend through the iconic audible glow of the sign-off, unless you have prior approval from the Global Creative Director For regions where a SHIFT the way you move narration is required, select a single narrator for the sign-off Exceptions URL: If you plan to place a URL, it should be centered below the tagline URL color: white Size should not exceed height of the word move and should be placed within the safety area A A Center aligned B B Local translations (where authorized): For regions that require a written translation of the tagline, it should be placed centered below the English tagline. Tagline color: white Size to follow instructions on the right A A A

62 SHOWROOM INTERIOR COLLATERAL 01

63 8.5 Collateral Types of materials Brochure type: Any collateral that provides product related information, such as spec sheets or optional item lists should follow the brochure cover VI guideline (Please see page 39-45) None of the above: Should follow postcard/promotional envelope rule. (see page 74-78) Items Definition Rules to follow Remarks Sub-brochures Brochure type items used to complement the full brochure Brochure cover VI Spec sheet / Optional item list One sheet or multiple page items introducing specs or/ and optional items Brochure cover VI If created independently and requires front cover Price cards One sheet or multiple page items introducing the price Postcard/envelope VI If created independently and requires front cover Leaflets/Flyers Multiple page or single page items introducing promotions Postcard/envelope VI Counter top tools Items used on the showroom counters & tables Do NOT place any logos nor taglines Avoid too many logos in the showroom

64 8.5 Collateral Rules for brochure cover Brochure type: Any collateral that provides product related information, such as spec sheets or option item list, should follow the brochure cover guideline (Please see page 39 45)

65 SHOWROOM EXTERIOR 01

66 SHOWROOM EXTERIOR STANDEES/BANNERS/ FLAGS 01

67 9.1 Exterior Standees/banners/flags Logo: When standees/banners/flags are used outside the showroom, logo and tagline should be used on transparent blocks The logo and tagline should be large enough and positioned carefully to ensure visibility Background of the transparent blocks should allow for optimal visibility Please see page for the size and color of the block behind the logo Copy: Use only Nissan AG or other approved fonts for the copy (see page 11 & 12)

68 9.1 Exterior Standees/banners/flags Exceptions Logo: When tagline legibility can not be secured or if it is impossible to place logo and tagline on the same position as the one selected for ATL, logo only usage may be considered The logo should be large enough and positioned carefully to ensure visibility Background of the transparent block should allow for optimal visibility Please see page for the size and color of the block behind the logo Copy: Use only Nissan AG or other approved fonts for the copy (see page 11 & 12)

69 9.1 Exterior Standees/banners/flags Exceptions Use of NISSAN wordmark: In case the printing methodology can not reproduce the logo properly, NISSAN wordmark can be used as an alternative

70 9.1 Exterior Standees/banners/flags Exceptions Use of NISSAN wordmark: Minimum clearance space for the wordmark is as shown below 1/2A 1/2A 1/2A A 1/2A

71 9.1 Exterior Standees/banners/flags Exceptions Use of NISSAN wordmark: The primary color of the wordmark is red Color of the wordmark and the background should follow below instructions

72 OTHER EXTERIOR BANNERS/FLAGS 01

73 10.1 Event Site Banners/Flags Logo: For banners/flags used at the event site to promote the sponsorship, wordmark should be used Please see page for the usage instructions

74 OTHERS POSTCARDS 01

75 11.1 Postcards Logo & tagline Logo and tagline to be located on the top left position Logo and tagline to be always located on a white transparent block Background of the transparent block should be clean to ensure visibility Position & size of the logo and tagline Step 1: measure the height of the space = A Step 2: place the center of the logo at the position which is 2/10A distance away from the top of the space Step 3: height of the logo should be 1/10A Step 4: tagline should be center aligned with the logo Nissan brand logo center alignment 2/10A 1/10A A

76 11.1 Postcards Logo & tagline Size of tagline and the blocks Step 1: measure the height of Nissan wordmark = D Step 2: height of the tagline is 1.2D Step 3: then measure the height of the logo = B (1/10A) Step 4: create the blocks behind the logo and the tagline following instruction on the right Use 14 mm wide logo if the logo size is smaller than 14 mm 1/15A=B 1/4B 1/4B D 1/3B 1/3B 1/5B 1/5B Minimum size of the logo 14 mm 1.2D Minimum size of the logo Minimum size of the logo is 14 mm in width Color of the blocks Step 1: apply 80% transparency for white for the block behind the logo Step 2: apply 40% transparency for white for the block behind the tagline Transparency white 80% Transparency white 40% Tagline color white 100% Tagline under bar color C5% M100% Y80% K15%

77 11.1 Postcards Exceptions Position of the logo and tagline: May be placed on other corners based on postal requirements But should ideally be placed on the same side (right or left) as ATL Tagline color: May use black instead of white in case white is difficult to read Color of the block and tagline: In case the background is solid white, apply 5% transparency for black for the block behind the logo and 15% transparency for black for the block behind the tagline Transparency Black 5% Transparency Black 15% Tagline under bar color C5% M100% Y80% K15% Tagline color Black 100%

78 OTHERS PROMOTIONAL ENVELOPES 01

79 11.2 Promotional Envelopes Logo & tagline For the position and size of the logo and tagline, follow the same rule for the postcards (see page 74-76) Use only Nissan AG or other approved fonts for the copy (see page 11 & 12)

80 OTHERS CD-ROM/DVDS 01

81 11.3 CD-ROM/DVDs Face Logo & copy Logo to be located on the center aligned position of the space Center aligned The width of the logo to be 14.6 mm 14.6 mm Logo to be always located on a white transparent block Background of the transparent block should be clean to ensure visibility Use only Nissan AG or other approved fonts for the copy (see page 11 & 12) 120 mm

82 11.3 CD-ROM/DVDs Face Logo Size of the transparent block 1/3B 1/3B Step 1: measure the height of the logo = B Step 2: create the blocks behind the logo and following instruction on the right 1/4B B 1/4B Above size of the square transparent block must be secured within the space Transparency white 80% Color of the blocks Step 1: apply 80% transparency for white for the block behind the logo

83 11.3 CD-ROM/DVDs Face Exceptions Color of the block: In case the background is solid white, apply 5% transparency for black for the block Transparency black 5%

84 11.3 CD-ROM/DVD Jackets Logo & copy For the position and size of the logo and tagline, follow the same rule for the postcards (see page 74 76) Use only Nissan AG or other approved fonts for the copy (see page 11 & 12) 2/10A Nissan brand logo center alignment 1/10A A

85 OTHERS UNIQUE SHAPED ITEMS 01

86 11.4 Unique Shaped Items Logo, tagline & copy The logo and tagline should be positioned where visibility is optimized The logo and tagline to be always located on white transparent blocks Background of the transparent blocks should be clean to ensure visibility Use only Nissan AG or other approved fonts for the copy (see page 11 & 12)

87 11.4 Unique Shaped Items Logo & Tagline Size of the transparent block Step 1: measure the height of Nissan wordmark = D Step 2: height of the tagline is 1.2D Step 3: then measure the height of the logo = B (1/10A) Step 4: create the blocks behind the logo and the tagline following instruction on the right Use 14 mm wide logo if the logo size is smaller than 14 mm 1/4B B 1/4B D 1/3B 1/3B 1/5B Nissan brand logo center alignment Minimum size of the logo 14 mm 1/5B 1.2D Minimum size of the logo Minimum size of the logo is 14 mm in width Color of the blocks Step 1: apply 80% transparency for white for the block behind the logo Step 2: apply 40% transparency for white for the block behind the tagline Transparency white 80% Transparency white 40% Tagline color white 100% Tagline under bar color C5% M100% Y80% K15%

88 11.4 Unique Shaped Items Logo & Tagline Size of the transparent block The size of the transparent blocks shown in the previous page must be secured in all cases

89 11.4 Unique Shaped Items Exceptions Tagline color May use black instead of white in case white is difficult to read Transparency black 5% Transparency black 15% Color of the blocks and tagline In case the background is solid white, apply 5% transparency for black for the block behind the logo and 15% transparency for black for the block behind the tagline Tagline color black 100% Tagline under bar color C5% M100% Y80% K15%

90 11.4 Unique Shaped Items Exceptions Extreme horizontal space: For space that is extremely vertical, measure the width and height of the space If the ratio between width and height is close to or larger than 1:3, total width of the transparent blocks behind the logo and tagline should be kept within 80% of the width of the space If the height (H) of the space is close to or larger than 3 times of the width (W) 100% 80% H: Height W: Width

91 11.4 Unique Shaped Items Exceptions Extreme horizontal space: For extremely horizontal space, if the ratio between height and width is close to or larger than 1:5, total height of the transparent blocks behind the logo and tagline should be kept within 60% of the height of the space If the width (W) of the space is close to or larger than 5 times of the height (H) 100% 60% H: Height W: Width

92 11.4 Unique Shaped Items Exceptions When tagline legibility can not be secured, logo only usage may be considered The logo should be large enough to ensure visibility Logo to be always located on a white transparent block Background of the transparent block should be clean to ensure visibility Use only Nissan AG or other approved fonts for the copy (see page 11 & 12)

93 11.4 Unique Shaped Items Exceptions Size of the transparent block 1/3B 1/3B Step 1: measure the height of the logo = B Step 2: create the blocks behind the logo and following instruction on the right 1/4B B 1/4B Above size of the transparent block must be secured Transparency white 80% Color of the blocks Step 1: apply 80% transparency for white for the block behind the logo

94 11.4 Unique Shaped Items Exceptions Color of the block: In case the background is solid white, apply 5% transparency for black for the block Transparency black 5%

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