2.3. PoliceMag. COM PERFORMS ONLINE PERFORMANCE 534,126 1,000, , , , , , ,262 2,946 MOBILE PAGEVIEWS 49,720 51,000

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1 ONLINE PERFORMANCE Successful companies are tapping into the buying power of the law enforcement market through online media. Print advertising builds awareness and online media rounds out your message and takes your campaign to the next level. Data source: Google Analytics 9/203. PoliceMag. COM PERFORMS PoliceMag.com is a robust law enforcement community where your potential customers research, network, and learn. We ve invested heavily in our site to ensure our users are YOUR target audience. 203,000, , , ,038 MOBILE PAGEVIEWS , , , ,8 20,83 RENTABLE NAMES 9,720 enewsletter SUBSCRIBERS 5,000 FACEBOOK FANS 2,96 POLICE ranks in the TOP 0 for 2,96 search keywords 7

2 ENGAGEMENT The Average web user has the attention span of a goldfish * the average PoliceMag.com user is engaged online, spending 3.29 minutes and visiting 2.3 (average) pages at every visit. Unique Visitors have increased 25% since 20, with an average of 29,8 Unique Visitors per month. Pageviews for our Video section have increased 2% year over year, with an average of 62,523 Pageviews per month. Our readers are responsive. We average a 5% response rate. On a recent survey about gun control, we received over 7,000 responses. Based on actual polling data, we know that 8% of our online users are sworn law enforcement. We average 38 new subscribers every month. We average 235 new e-newletter sign-ups every month. 37% of our online users return at least weekly. 57.2% of our site visits are returning for additional visits. Those returning also spend over 3X as much time per visit. Top 3 traffic sources that send visits to PoliceMag.com includes: enewsletters, search engines, and bookmarked. Dean Scoville s Patrol blog receives several hundred comments with every single post, on both PoliceMag.com and our Facebook page. We have 5,000 active Facebook fans, driving an average of 25,000 Visits a month to PoliceMag.com. Our video, Ohio Cops Chase, Kill Felon, garnered 35,895 pageviews in 2 hours. Our verified Law Enforcement Only section has 9,652 members, for whom we have full demographic data on. * Distracted by the content and trivia and advertising that comes to us from all directions, our attention span has shriveled down to about 5 seconds. That puts us on a par with goldfish. [Copyblogger.com 2//20] 8

3 HOMEPAGE ADVERTISING The PoliceMag.com homepage is step one for many officers looking for information. We offer a variety of advertising formats, including rich media, page takeovers, video advertising, and product sponsorships. Non-exclusive top/bottom leaderboard banner [728x90] (max 3) $,025/month 2 Exclusive right position [300X250] $900 3 Exclusive right position 2 [300X250] $850 5 Exclusive right position 3 [300X250] $725 6 Exclusive left position [300X250] $850 Exclusive right position [300X250] $725 7 Web Poll Logo Sponsorship $500 (logo recognition on homepage, banner ad on results page) ROS (Run of Site) These banner ads run across all pages of PoliceMag.com so that means all users will see your banner. Banner sizes include: [728 X 90] $5/CPM [300 X 250] $0/CPM 9

4 TARGETED CHANNELS Our website has eight high traffic channels that focus on a specific topical area. We post news daily and update our featured content constantly. All ad positions are exclusive and run of channel, and rates are monthly. Top/bottom Leaderboard [728x90] Patrol or Weapons channel $050 Vehicles or Gangs channel $850 Technology or Careers & Training $ Right Square Position [300x250] Patrol or Weapons channel $950 Vehicles or Gangs channel $750 Technology or Careers & Training $650 Right Square Position 2 [300x250] Patrol or Weapons channel $850 Vehicles or Gangs channel $650 Technology or Careers & Training $550 5 Right Square Position 3 [300x250] Patrol or Weapons channel $750 Vehicles or Gangs channel $550 Technology or Careers & Training $00 Small Rectangles [25X25] (max 6 advertisers) Patrol or Weapons channel $50 Vehicles or Gangs channel $25 Technology or Careers & Training $25 0

5 VIDEO OPPORTUNITIES Offering the 2 nd highest pageviews on our site, video can provide an innovative way to present your brand. Video is an excellent way to demonstrate your products or introduce your company s philosophy and introduce new products. A short impactful video can add visual impact to your overall marketing campaign. POLICE offers two ways to provide video on our site: you can use video in your banner ad, or you can position your advertising in our popular POLICE Video Channel. We have one attention-getting premium video position on the POLICE Video Channel. We also offer keyword-logo tags, which when clicked serve up all videos where your product is mentioned or used. All videos are converted to a web-friendly format, and uploaded by our web team. POLICE showcases videos from the field, from manufacturers, and from trainers. We have static ad positions available in this section. Provide your video in one of our formats outlined in our online specs at or upload to YouTube and provide the embed code. VIDEO (60 X 360) 2 3 Top/bottom Leaderboard [728x90] $650 Right Square, Position [300X250] $550 Right Square, Position 2 [300X250] $50 Right Square, Position 3 [300X250] $00

6 MOBILE The world is going mobile. ARE YOU? Police mobile visits have increased 30% in just four months. Police readers are active smartphone users and high-tech users. 6% of Police website visitors access the site via a mobile device. Our site is designed with these users in mind. When a user logs onto PoliceMag via a smartphone, he is automatically redirected to our mobile site, which is streamlined for mobile viewing, quick tapping, and slide browsing. 96,09 pageviews July 203 POLICE Magazine has a simple solution to help get your mobile strategy started (or jump-started): Responsive Package $000/month for 3 months One-Month Mobile 300x250 on our mobile site for $00/month (0% discount for additional month; 5% discount for three months) QR Code plus Mobile Landing Page: Optimize what you re already doing for $200/flat 3,052 pageviews January ,866 pageviews April 203 2

7 enewsletters ON TARGET POLICE Magazine s highly-read enewsletter, On Target, is deployed 3x per week on Monday, Tuesday & Thursday. No Flash. Text ads available. On Target enewsletter Position: Top Leaderboard Size: 728X90 Rate: $500/month for X/week deployment Position: Skyscraper Size: 60x300 Rate:$50/month for X/week deployment Position: Speedbump ( avails) Size: 68X60 Rate: $250-50/month for X/week deployment Our enewsletter open rates exceeds industry averages and has grown to 20.2%. Exclusive Breaking News Sponsor Size: 68x60 + text link Rate: $500/deployment HOT Products Showcase Deployed monthly to over,000 subscribers and features up to 8 product showcase ads. Rate: $500/month 9,720 SUBSCRIBERS RECEIVE ON TARGET Officer Safety Training Tip Deployed monthly and features exclusive sponsorship. Rate: $500/month 3