THE FLOWER READER AFFLUENT AUDIENCE HIGHLY ENGAGED

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2 THE FLOWER READER AFFLUENT AUDIENCE Flower magazine delivers a niche audience passionate about elegant living from décor to entertaining to travel with the means to do so in style. Educated woman who leads an affluent lifestyle and actively connects with her community Lives the beautiful life, creating a stylish and sophisticated home Passion for entertaining family and friends HIGHLY ENGAGED Spends an average of 1 hour and 20 min with each issue 64% read the magazine cover-to-cover Top read articles: Gardens, How-to Florals, Interiors, and Entertaining 67% visit website and/or purchase a product after seeing it in Flower 2018 Reader Study

3 DEMOGRAPHICS THE FLOWER READER: Audience ,000 Readers Per Copy Female % Male % Married % Average Age % % Average HHI... $212,403 $100, % $300, % Net Worth $2,000, % Net Worth $1,000, % Own Home..93% Own 2+ Homes...35% Average Home Value......$712,523 $500, % $1,000, % 2018 Reader Study; 2015 Infogroup Media Solutions

4 NATIONAL REACH NATIONAL PRINT AUDIENCE: 250k+ INTERIOR DESIGN AUDIENCE: 10K+ (ASID Members) Flower Magazine is placed in the shelter category on newsstand available at these retailers and more ADDITIONAL EXPOSURE: Flower Magazine is also distributed at interior design centers/shows, retail locations, and antique & garden shows around the country 2018/2019 BREAK OUT 7% 4% 4% 13% 8% 20% 10% 29% 5% CANADA: 0.5% INTERNATIONAL: 0.5% Readership based on May/June 2018 distribution

5 DIGITAL REACH Website 72,000 flowermag.com AVERAGE PAGE VIEWS PER MONTH 28% 40% OF OUR WEB AUDIENCE IS BETWEEN THE AGES OF OF OUR WEB AUDIENCE IS BETWEEN THE AGES OF ,000 UNIQUE USERS PER MONTH 30,000 AVERAGE SESSIONS PER MONTH 3.44 min AVERAGE SESSION VIEWING TIME e-newsletter 30k+ OPT-IN SUBSCRIBERS BI-WEEKLY DEPLOYMENT Social 98K+ Followers Across our Social Platforms 38K+ FACEBOOK FOLLOWERS 43K+ INSTAGRAM FOLLOWERS 13K+ TWITTER FOLLOWERS 4K+ PINTEREST FOLLOWERS 63K+ VIDEO VIEWS FACEBOOK INSTAGRAM YOUTUBE TOP PERFORMING CONTENT FLORAL DESIGN GARDENS INTERIORS ENTERTAINING 2018 Google Analytics; Social as of 7/26/18

6 2018 EDITORIAL CALENDAR JAN/FEB ESCAPE ISSUE (close: 11/20; on-sale: 1/16) MAR/APR SPRING STYLE ISSUE (close: 1/9; on-sale: 3/6) MAY/JUNE OUTDOOR LIVING (close: 3/13; on-sale: 5/8) JULY/AUG ENTERTAINING ISSUE (close: 5/8; on-sale: 7/3) SEPT/OCT DESIGN ISSUE (close: 7/10; on-sale: 9/4) NOV/DEC HOLIDAY ISSUE (close: 9/11; on-sale: 11/6)

7 2015 Reader Study

8 INTEGRATED OPPORTUNITIES Native Content Partnership Uniquely position your brand as a leader in the design space with native content in Flower magazine. Leverage Flower s design connections as featured talent within native. Ability to showcase specific products. Guaranteed Editorial Coverage Sponsor mentions to live within relevant editorial content. Opportunity to choose products that are showcased. Reference editorial mentions within social promotions. Instagram Takeover Reach 42k+ influential followers with posts on Flower s Instagram. Includes three (3) posts (video or image) with sponsor tag. Flight posts over a day, week, or multiple months for extended coverage. Custom eblast Deploy custom content to 30k+ Flower opt-in subscribers. Include a drive to purchase with a special offer for consumers. Geographic targeting available. Custom Event Flower will produce a turn-key custom seminar or event at a retail location of your choosing. Leverage Flower s connections in the interior design, floral design, outdoor living, and blogger spaces to enhance the event. Event and select sponsor products promoted via Flower and designers Instagram with tags. Event promoted to Flower s 30k+ opt-in subscribers. Number of editorial mentions based upon final investment. Instagram posts subject to editorial approval. Scheduling is first come, first served. Applying targeting to eblasts may reduce the number of opt-ins.

9 DIGITAL OPPORTUNITIES 728x90 Website Flowermag.com transforms the brand s unique content, trusted editorial voice, and sense of community into an interactive escape. The website features web-exclusive content and videos and is highly promoted in book, online, and via all social platforms. Run-of-site advertising available as well as sponsored editorial packages giving advertisers the ability to own the content of their choice. 728x90 and 300x250 ROS banner ads....$1,000/mo Sponsored editorial package.from $2,500/mo 728x90 300x250 E-Newsletter The Flower e-newsletter is distributed bi-monthly to an opt-in audience of 30k+. It features diverse content from gardens, interior design, entertaining, to travel giving advertisers additional exposure to Flower s affluent, engaged audience. 728x90 banner ad... $1,100/issue 300x250 banner ad... $900/issue Social Media Flower has an active social media audience that look to us for inspiration and news on events and products related to our content. Sponsored posts and targeted promotions available. 300x250 Sponsored post $500 Targeted social promotion $750

10 ADDITIONAL DIGITAL OPPORTUNITIES Slide-in Ad Unit Ad slides-in after user starts to scroll Runs for one month Package includes 728x90 and 300x250 ROS companion ads (may rotate with other ads) Rate: $2,000/mo Roadblock Ad Unit Ad opens at launch Once ad is closed, sponsor owns 100% of the fixed units (728x90 and 300x250) on the home page Sold in 3-day intervals Package includes 728x90 and 300x250 banner ads to run for the month Rate: $1,500 Video Pre-roll Advertiser to receive :15 pre-roll ad (to run one month) Package includes 728x90 and 300x250 banner ads on flowermag.com to coincide with pre-roll ad (one month) Promotional campaign drives readers to sponsored video Video promoted in Flower e-newsletter (30k+ opt-in subscribers) One minute version of video promoted on Flower s Facebook page (38k+ followers) :20 version of video promoted on Flower s Instagram page (40k+ fans) Rate: $1,500

11 EVENT OPPORTUNITIES ADAC in Bloom Atlanta, GA (Atlanta Decorative Arts Center) July 18, 2018; 250+ attendees For six years, Flower magazine has brought together some of the country s most creative talent in interior, landscape, entertaining, and floral design for a day of lectures, demonstrations, and book signings Tastebuds Birmingham, AL (Birmingham Botanical Gardens) October 4, 2018; 150+ attendees; Antiques at The Gardens Tastebuds features noted decorating, entertaining, and lifestyle experts sharing inspirational stories and tips to help young enthusiasts define and express their personal style Southern Style Now Charleston, SC November 1-3, 2018; 1,000+ attendees A celebration of design with panel discussions and exhibits Design in Bloom Houston, TX (Houston Design Center) April 2019; 250+ attendees The day will include lectures, demonstrations, and book signings from some of the most creative talents in interior, landscape, entertaining, and floral design Bubbles & Blooms Sonoma, CA (Gloria Ferrer Vineyard) April 2019; 500+ attendees A day full of award-winning wine, food, flower art installations, sustainable gardening, and hands-on workshops

12 EVENT OPPORTUNITIES

13 PRINT RATES 2018 RATES 1X 3X 6X FULL PAGE $5,600 $4,600 $3,900 1/2 PAGE $3,900 $3,400 $2,600 1/4 PAGE $2,300 $2,100 $1,500 PREMIUM SPACE 1X 3X 6X SPREAD $8,300 $7,800 $6,600 INSIDE BACK COVER $6,700 $6,200 $4,900 BACK COVER $7,800 $7,400 $6,100